General Advance
Seed–Late Stage
What they invest in
from 4 of 5 portfolio companiesAI & Machine Learning ×3Cybersecurity ×3Enterprise Software ×3SaaS ×3Biotech ×1IoT ×1
HQs:United States×2United Kingdom×1
Investments · 5 tracked
founders shown can be your intro pathBy year:2023 · 12022 · 23 dated
FireTail is an AI security platform that discovers, assesses, and protects AI usage across an organization's employees, browsers, devices, applications, and agents.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaSMclean, US
Jeremy Snyder(Executive Officer, Director)inRiley P.(Founder)inRiley Priddle(Executive Officer)
BoardMourad Yesayan(Director)in
Co-investorsPaladin Capital GroupSecure Octane
Pharosyn uses AI to continuously monitor clinical trials, regulatory filings, press releases, and earnings calls, and produce strategic competitive intelligence reports on a company's competitors.
AI & Machine LearningBiotechEnterprise SoftwareSaaSLondon, GB
Stephen Cowley(CEO)inJoshua Hampson(CTO)in
Co-investorsEntrepreneur FirstTranspose Platform Management
Phosphorus provides a cybersecurity remediation platform for Internet of Things (xIoT) devices in enterprise environments, offering visibility, patching, and compliance capabilities that integrate with existing security tools.
CybersecurityEnterprise SoftwareIoTNashville, US
Chris Rouland(Founder)inEarle Ady(Executive Officer, Director)Charles Andros(Director)Martin LeRoy(Executive Officer)
BoardJR Smith(Director)Arthur Coviello, Jr.(Director)
Co-investorsEvolution Equity PartnersFirstMark CapitalMassMutual VenturesNeva Sgr.Service Provider CapitalSyn Ventures Seed Management Llc+1 more
Radiant Security offers an AI-powered Security Operations Center (SOC) platform that uses AI triage and research agents to investigate every security alert across attack surfaces such as endpoint, identity, network, cloud, and SIEM, escalating only significant cases with explainable reasoning.
AI & Machine LearningCybersecuritySaaS
Shahar Ben-Hador(Founder)inBarry Shteiman(Founder)in
Co-investorsAcrew CapitalCheyenne VenturesJibe VenturesNext47Lightspeed Venture PartnersUncorrelated Ventures
Unpopular Ventures (UV) is an early-stage venture capital firm that invests in startups across sectors globally.
Sector Agnostic
Peter Livingston(Founder)in
Co-investorsPeakAfore CapitalAmino CapitalCIVGoAhead VenturesLux Capital+4 more
Portfolio news
latest coverage across their companiesPharosyn · eu-startups.com · Sep 2, 2026
Unpopular Ventures · fintechfutures.com · Aug 28, 2026
Phosphorus Cybersecurity · fintech.global · Apr 29, 2025
Frequently asked questions
- What stage does General Advance invest at?
- General Advance invests at the Seed, Late Stage stages.
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