Zuma

Zuma provides AI software for multifamily property management companies, centered on an AI assistant called Kelsey. Kelsey responds to prospective renter inquiries, answers questions about a property and its policies, schedules tours and follows up with leads, including outside business hours. The product line has expanded beyond leasing to rent collections (payment reminders, multi-channel follow-up with late residents, promise-to-pay tracking), move-outs (notices, inspections and security deposit return tracking) and a voice AI receptionist that handles inbound property calls.

The platform integrates with the property management systems and CRMs operators already run, and pairs automation with a team of human experts who back up the AI when questions fall outside its scope. The company frames its offering as covering the full resident lifecycle and states an intention to build a broader suite of AI agents automating routine work across property management operations.

Founding story

Co-founders Shiv Gettu and Kendrick Bradley met in sophomore-year math classes at the University of Southern California and bonded over family ties to real estate: Gettu's family has five generations in real estate dating to his great-great-grandfather in India, while Bradley grew up around structural engineers, architects and property managers via his father's real estate engineering company. Bradley previously worked as an engineer at Boeing and SpaceX, leaving in 2018 for a property management company, and Gettu worked as a real estate consultant. The pair built a technology-driven hospitality property business that reached $2 million in revenue in nine months; when the pandemic halted travel while long-term lease commitments remained, they pivoted it into a virtual leasing office using AI, which became Zuma. Working as leasing agents during COVID-19 in 2020 exposed them to the manual work of scheduling tours, repetitive question answering and around-the-clock lead management that the product addresses.

Business model

Zuma sells software to property management companies and operators of multifamily portfolios, deployed alongside their existing PMS and CRM systems, with onboarding and ongoing support provided by Zuma's team. A customer-facing client portal is operated at client.getzuma.com.

Traction

Early customers included Bungalow.com, and TechCrunch reported in November 2021 that revenue had grown tenfold since January of that year, with customers seeing an average conversion rate increase of 2.1x within 30 days, 35x return on investment and roughly 50% savings on sales staffing costs. The company currently lists Fairfield, AIR Communities, Case & Associates, Raintree Partners, Griffis Residential and ZRS among the property management companies it powers, and publishes performance figures including 2.5x higher lead-to-visit conversions, 44% higher overall conversion rate, 53% faster response rates and an 85% reduction in rent collection workload. Raintree Partners reports a 30% increase in response rates and 20-30% improvement in lead-to-tour conversions.

Latest developments

Recent company publishing focuses on centralized leasing models, voice AI for handling inbound leasing calls, PMS integration quality, multifamily budget planning for 2026, AI ROI measurement for ownership groups, and fair housing compliance considerations for automated leasing systems. Co-founder Kendrick Bradley participated in operator discussions on AI performance in multifamily at the AIM conference.