Tajir

Tajir is a Lahore, Pakistan-based B2B e-commerce marketplace through which small independent retail stores — commonly called kiryana or mom-and-pop stores — order inventory for their shops. Retailers register with a mobile phone number in the company's Android app, browse product categories, place orders at any time of day, and receive stock at their store the following day. The catalogue covers fast-moving consumer goods such as rice and food staples, soft drinks and other beverages, biscuits, and home and personal care items including soaps and shampoos. At the time of its Series A the platform offered more than 1,000 stock-keeping units and was adding roughly 100 SKUs per month.

On the supply side, Tajir positions itself as software-powered distribution: brands and suppliers reach stores through its fulfillment network without investing in their own sales force or logistics, and the company states that hundreds of multinational and local brands sell through the platform. For stores, the stated value proposition is consolidating purchasing from dozens of suppliers into a single app, removing the need to wait for salesmen or travel to wholesalers, and providing price transparency through frequently updated pricing so that stores learn prices before delivery rather than at the point of delivery. The app also offers a cashback program, TajirCoin, which accrues monthly rewards based on purchases, and a WhatsApp helpline for customer support.

Founding story

Tajir was cofounded by brothers Babar Khan and Ismail Khan, whose father owned a distribution business in Pakistan. Babar holds a bachelor's degree from Tufts and an MBA from Berkeley, and Ismail holds a computer science degree from Brown. They built the company around the observation that Pakistan's fragmented retail meant stores frequently lacked the products consumers wanted, and that shop owners lost hours ordering inventory — sometimes closing their stores or sending a relative to a wholesaler in person.

Business model

Tajir runs a B2B marketplace connecting suppliers and brands with independent retail stores. Suppliers list products and sell directly to stores without maintaining their own sales and logistics operations, while Tajir handles ordering through its app and next-day fulfillment. Stores order at any hour, see prices that are updated daily/in real time, and receive consolidated deliveries with no delivery fee.

Tajir generates revenue by taking a percentage of the orders placed through its platform.

Traction

By June 2021 Tajir reported revenue up 10x since its mid-2020 seed round, more than 1,000 SKUs on the platform with roughly 100 added per month, and a team of about 50. Its Android app lists more than 500,000 downloads, and the company says hundreds of multinational and local brands sell through its network.

Latest developments

The Tajir Android app continues to be updated, with releases in August 2026, and has recorded more than 500,000 downloads.