Fundraising Fox

Rethink Education

Venture capitalActively deployingoperating company · company profile

White Plains · Pre-Seed–Series A · 8 people tracked

Find your way into Rethink Education

3,730 people in our graph share verified history with the Rethink Education team — schools, employers, funds. One of them is your warm intro.

David Phuunlockedknows Monique Malcolm-Hay · together at PwC (overlapped)
×4knows the team · via PwC
knows the team · via Stanford University
knows the team · via Yale University
knows the team · via DB Software
knows the team · via McKinsey & Company
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Investment thesis

Rethink Education invests at pre-seed, seed, and Series A stages in category-defining companies that expand access to opportunity and drive gains in earnings and economic mobility. It targets white spaces where better tools help people build skills, access higher-quality work, navigate complex systems, and increase earning power. Many portfolio companies reach users through embedded distribution via school systems, employers, government agencies, and insurers, and the firm selectively backs accessible or freemium consumer models with strong engagement and willingness to pay. Founder-market fit is central, and investments are grounded in venture fundamentals such as scalable models, strong margins, capital efficiency, and defensible moats through network effects or data advantages.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Series A
HQ
White Plains, New York, US
Instruments
Equity
Founded
2020
Last 12 months
3 investments
Tracked investments
37

Team · 8 people

from the firm's website & curated & public directories
Richard Segal· General Partner

Founder mafia

3 people who came through Rethink Education went on to found or lead other companies.

What they invest in

from 29 of 37 portfolio companies

EdTech ×15SaaS ×9AI & Machine Learning ×8Enterprise Software ×5Healthtech ×5Digital Health ×4HR Tech ×4Future of Work ×3

HQs:United States×26Germany×1

Who they back

founder profiles across 9 portfolio companies
56%
solo founders
5 of 9 mapped founding teams
36%
repeat founders
of 11 founders with career history

Founding team size:solo founder×52 founders×33 founders×1

Where their founders studiedfrom 11 founders with education data

The University of Chicago Booth School of Business ×2

What their founders studiedfrom 10 founders with field-of-study data

Computer Science ×4Economics ×3Politics & Policy ×3Engineering ×2Finance & Accounting ×2

Investments · 37 tracked

founders shown can be your intro path

By year:2026 · 32025 · 12024 · 52023 · 22022 · 12021 · 22020 · 22018 · 12016 · 12015 · 22012 · 121 dated

Allovueallovue.cominDec 2015

Baltimore, US

Jessica Gartner(Chief Executive Officer)Jess Gartner(Founder)in

Board seatMatthew Greenfield· per SEC Form D

Co-investorsKapor CapitalRethink Capital Partners

Brightbytesbrightbytes.netinJul 2015SEC filingmedium confidence

San Francisco, US

Rob Mancabelli(Executive Officer, Director)inHisham Anwar(Executive Officer, Director)

BoardNick Sinai(Director)Robert Stavis(Director)in

Board seatMatthew Greenfield· per SEC Form D · $33M raise · filed Jul 2015

Co-investorsBessemer Venture PartnersRethink Capital Partners

CareAcademycareacademy.comin𝕏Oct 2018

CareAcademy provides training, certification, and workforce management software for healthcare providers including home care agencies, home health services, senior living facilities, and hospice organizations.

EdTechHealthtechHR TechCambridge, US

Helen Adeosun(Executive Officer, Director)inHelen Adeyinka Adeosun(Founder)inMadhuri Reddy(Executive Officer)

Board seatMatthew Greenfield· per SEC Form D

Co-investorsBackstage CapitalChloe CapitalCoalition OperatorsFirst Trust Capital PartnersImpact America FundMultiplier Capital+8 more

GetSetUpgetsetup.ioAug 2020

St. George, US

Lawrence Kosick(Executive Officer, Director)inNeil D'Souza(Executive Officer, Director)Neil Dsouza(Founder)in

Board seatMatthew Greenfield· per SEC Form D

Co-investorsCowboy VenturesHDS CapitalLightShed VenturesPrimetime PartnersAME Cloud VenturesGeneral Partnership+1 more

Pathstreampathstream.cominJun 2023

Pathstream partners with businesses to provide skill development and career-growth programs for their frontline workforce, helping team members build job-relevant skills.

EdTechEnterprise SoftwareFuture of WorkHR TechSan Francisco, US

Paul Freedman(Director)inEleanor Cooper(Co-founder & CEO)inLauren(Co-founder & SVP of User Experience)inJohnsie(Chief Revenue Officer)inJo-Ann(COO)inAmy(SVP of Product)in

Board seatAndre Bennin· per SEC Form D

Co-investorsBisk VenturesNew Ground VenturesNew Markets Venture PartnersECMC GroupRethink Capital Partners

Avelaavela.orgin𝕏Feb 2026 · $10M

Avela provides software to school districts, charter networks, and early childhood programs to streamline student enrollment and help families discover and apply to schools.

EdTechGovTechSaaS

Dr. Joshua Angrist(Co-Founder)Greg Bybee(CEO & Co-Founder)inParag Pathak(Co-Founder)in

Co-investorsUlu VenturesUrban InnovationRethink Capital Partners

Avela Healthavelahealth.comFeb 2026 · $10M

Avela Health provides virtual autism evaluations and therapy for children, teens, young adults, and their families, with services delivered by Master's or doctoral-level clinicians via video.

Digital HealthHealthtechMental Health

Co-investorsGingerbread Capital

Backpackbackpackbang.comMay 2024 · $14M

Backpack is a peer-to-peer platform that connects travelers with shoppers, allowing travelers to earn money by purchasing and transporting items abroad while shoppers access products from overseas at lower costs by avoiding traditional shipping.

ConsumerMarketplacesNew York City, US

Fahim Aziz(Founder/CEOM)in

Co-investorsLoup VenturesY CombinatorCollab CapitalGenius GuildHopelabPACE Healthcare Capital+2 more

Backpackbackpack.appin𝕏May 2024 · $14M

Backpack is a crypto application offering futures and spot trading, lending, and a crypto wallet.

Crypto & Web3Fintech

Co-investorsK5 GlobalCollab CapitalGenius GuildHashedHopelabPACE Healthcare Capital+3 more

Backpackbackpackumn.cominMay 2024 · $14M

Backpack UMN is a student-led creative agency based at the University of Minnesota that provides brand strategy, social media campaigns, design, content creation, and media planning services.

AdTechCreator EconomyMarketing TechMedia & EntertainmentMinneapolis, US

Blake Hoffmann(General Manager)

Co-investorsTraction CapitalCollab CapitalGenius GuildHopelabPACE Healthcare CapitalPortland Seed Fund+1 more

Backpack Healthcareyoumehealthcare.cominMay 2024 · $14M

YouMe Healthcare provides mental health therapy and counseling services for children, adolescents, and young adults aged 4 and up.

Digital HealthHealthtechMental HealthElkridge, US

Co-investorsTechstarsCollab CapitalGenius GuildHopelabPACE Healthcare CapitalPortland Seed Fund

Backpack Healthcarehellobackpack.comMay 2024 · $14M

A provider of youth and family behavioral and mental health services, offering cognitive talk therapy and medication management through licensed clinicians including psychologists, counselors, and psychiatric nurse practitioners.

Digital HealthHealthtechMental Health

Hafeezah Muhammad(Founder & CEO)in

Co-investorsPACE Healthcare CapitalPortfoliaPortland Seed FundRareBreed VenturesStone Mountain VenturesUrban Entrepreneurs Fund+6 more

Brighthivebrighthive.io

BrightAgent is an AI data agent that operates within organizations' data warehouses to manage data workflows, perform analytics, and generate visualizations without exposing data externally.

AI & Machine LearningData & Infrastructure

Suzanne EL-Moursi(Founder)in

Co-investorsJuvo VenturesRethink Capital Partners

Civitascivitas.networkin

CIVITAS is a curated community platform designed to connect founders and CEOs across industries, combining elements of top accelerators and executive networks to help entrepreneurs build high-impact companies.

Creator EconomyFuture of WorkSocial

Co-investorsCapaci.TechEmergence Capital PartnersFirst Round CapitalSJF VenturesWarburg Pincus

Civitasplaycivitas.io𝕏

Civitas is a community-driven 4X strategy game built on blockchain, where players claim NFT land, build and develop cities, trade resources, and participate in governance through city-based subDAOs.

Crypto & Web3Gaming

Co-investorsGuanxiDAOEmergence Capital PartnersFirst Round CapitalFrancisco PartnersSevenX VenturesSJF Ventures+1 more

Degreeddegreed.comin𝕏

Degreed provides an enterprise learning experience platform that helps organizations collect, understand, and develop workforce skills through AI-driven learning experiences.

EdTechEnterprise SoftwareHR TechSaaSSan Francisco, US

David Blake(CEO)inDavid Wiley(Executive Officer, Director)in

BoardChris McCarthy(Director)Brandon Tidwell(Director)in

Co-investorsAcadian Ventures Management, LlcBYU Cougar CapitalContour Venture PartnersElevate Innovation PartnersETS Strategic CapitalFounders Circle Capital+13 more

Empowered Educationin

Boise, US

Carey Peters(Director)Stacey Morgenstern(Director)inMichael DiMaio(Executive Officer, Director)inEric Neuner(Executive Officer, Director)inNicholas Robbins(Executive Officer)inMatt Sussman(Executive Officer)in

Engradeengrade.cominAcquired

Engrade was a K-12 online gradebook, learning management and assessment platform acquired by McGraw-Hill Education in 2014.

Co-investorsExpansion Venture CapitalJavelin Venture PartnersKapor CapitalNew Ground VenturesNewSchools Venture FundSamsung Venture Investment Corporation

Flocabularyflocabulary.cominJun 2016

Brooklyn, US

Blake Harrison(Executive Officer)Alex Rappaport(Executive Officer)

BoardRick Segal(Director)

Co-investorsRethink Capital Partners

Formativeformative.comin𝕏Jun 2021 · $70M

Formative is an AI-powered instruction and assessment platform for K-12 education, letting teachers build interactive lessons, run real-time assessments, and track student mastery in one workflow.

AI & Machine LearningEdTechSaaS

Kevin McFarland(Founder)in

Co-investorsFikaMaC Venture CapitalFika VenturesSummit Partners

Goalbookgoalbookapp.comin

Goalbook offers Toolkit, a software platform that helps special educators write higher-quality IEPs (Individualized Education Programs) and deliver specially designed instruction using research-based practices like Universal Design for Learning.

EdTechSaaS

Co-investorsImagine K12SustainVCNewSchools Venture Fund

Hiveclasshiveclass.coin𝕏Feb 2025 · $1.5M

Hiveclass provides remote physical education and youth sports training instruction for kids.

EdTechFuture of WorkWellness & FitnessBridgehampton, US

Joe Titus(Founder)inPaul Suhr(Founder)in

Co-investorsSamvid VenturesTechstarsRethink Capital PartnersSpring Mountain Capital

Ignite Readingignite-reading.comin𝕏Jan 2023

Ignite Reading provides adaptive literacy software and instruction services to help students learn to read at scale.

AI & Machine LearningEdTechOakland, US

Evan Marwell(Co-Founder & Executive Chairman)inJessica Reid Sliwerski(Co-Founder & CEO)in

Co-investorsOwl VenturesEmerson Collective InvestingRethink Capital Partners

Kenziekenzie.academyin

Southern New Hampshire University is a nonprofit accredited institution offering over 200 online and on-campus degree programs across multiple disciplines, designed for working adults seeking affordable, flexible education with career focus.

EdTechManchester, US

Chok Ooi(Executive Officer, Director)Ling Xiao(Executive Officer, Director)Doug Galen(Executive Officer, Director)Rehan Hasan(Executive Officer, Director)

BoardMatt Greenfield(Executive Officer, Director)in

Co-investorsEPIC VENTURESJuvo VenturesRethink Capital Partners

Lessonlylessonly.comin𝕏Apr 2020 · $15Macquired by Seismic

AI-powered sales training and coaching software that enables personalized learning, skills reinforcement, and seller effectiveness through interactive training, data-driven insights, and coaching playbooks.

AI & Machine LearningEnterprise SoftwareSaaSSales TechIndianapolis, US

John Maxwell Yoder(Executive Officer, Director)Conner Burt(Founder)inMichael Fitzgerald(Executive Officer, Director)in

BoardEric Tobias(Director)inKristian Andersen(Director)in

Co-investorsAllos VenturesElevate VenturesHigh AlphaJackson Square VenturesJMI EquityOpenView Venture Partners+8 more

Major League Hackingmlh.comin

Major League Hacking (MLH) runs hackathons, remote fellowship programs, and the DEV (dev.to) online developer community, offering 12-week paid open-source internship alternatives and events for software creators.

Developer ToolsEdTechSocial

Mike Swift(Founder)in

Co-investorsReach CapitalCRESCENT COVE CAPITAL

Meaningful Gigsmeaningfulgigs.comApr 2022

Puntt provides AI-driven automation of manual marketing content reviews for regulated brands, checking creative assets and copy for compliance.

AI & Machine LearningMarketing TechSaaSWashington, US

Ronnie Coleman(Executive Officer, Director)inStephanie Nachemja-Bunton(Executive Officer)

BoardMandy Cole(Director)in

Co-investorsStage 2 CapitalAUTHENTIC VENTURESReach CapitalRethink Capital Partners

Montamomontamo.comin

Montamo installs air-source heat pumps as a handyman/installation partner using its own permanently employed SHK teams, handling everything from consultation to commissioning including old-heating removal, electrical connection, photovoltaic systems, and wallboxes.

CleantechClimate TechEnergyBerlin, DE

Alexander Böhm(Founder)inOle Schaumberg(Founder)in

Co-investorsProject A Venturesfirstminute capitalRethink Capital Partners

NoRedInknoredink.com

NoRedInk is an online writing and grammar curriculum that offers adaptive practice exercises, scaffolded essays, quick writing prompts, and diagnostics aligned to state and national standards.

AI & Machine LearningEdTechSaaS

Jeff Scheur(Founder and CEO)inGeoff Brovich(CFO)inRebecca Sanchez(SVP of Product)inEd Cudahy(CTO)inJennifer Dearman(Chief Customer Officer)in

Co-investors500 GlobalFresco CapitalGSV VenturesHyde Park Venture PartnersImagine K12Kapor Capital+8 more

Rethinkimpactrethinkimpact.com

Rethink Impact is a venture capital firm focused on investing in female leaders building technology-driven solutions in health, environmental sustainability, education, and economic empowerment.

FintechImpact & Social Good

Co-investorsPivotal Ventures

Stellicstellic.comin

Stellic is an academic planning and advising platform for universities that lets students map degree requirements, plan and change courses, and track progress toward graduation.

EdTechSaaS

Sabih Bin Wasiin

Co-investorsBisk VenturesGood AI CapitalOperator CollectiveECMC GroupImpact EngineReach Capital+1 more

Understood Careunderstoodcare.cominMar 2026 · $8.4M

Understood Care provides patient advocacy services for older adults navigating healthcare, particularly Medicare benefits and care coordination.

AI & Machine LearningDigital HealthEnterprise SoftwareHealthtechNew York City, US

Samantha Wu(Founder)inKevin Bailey(Founder)in

Co-investorsInformed Ventures Advisors, LlcTau VenturesY Combinator1984 Ventures Management, LlcZeal Capital Partners

Vidcodevidcode.comAcquired

An online coding platform offering self-paced lessons and project-based courses for middle and high school students to learn web development and programming through hands-on creative applications like video filters and augmented reality.

EdTechSan Francisco, US

Alexandra Diracles(Founder/CEO)Melissa Halfon(Founder/CTO)inLeandra T.(Founder)in

Co-investorsNYU Innovation Venture FundY CombinatorCherry VenturesRethink Capital PartnersZhenFund

Voxyvoxy.cominMar 2012

Voxy is a fully remote company offering corporate language training through live coaching by certified teachers and a library of role-specific courses for business teams.

AI & Machine LearningEdTechEnterprise SoftwareHR TechSaaSNew York, US

Paul Gollash(Chief Executive Officer)inAron Grossman(Treasurer)in

BoardJohn Frankel(Director)inBob Greene(Director)inDoug Levin(Director)Mark Chernis(Director)in

Co-investorsBowery CapitalContour Venture PartnersFf Venture CapitalGSV VenturesSJF VenturesRethink Capital Partners

Wonderschoolwonderschool.comin𝕏

Wonderschool provides a platform for early childhood educators to launch and operate in-home care businesses while connecting families to local quality childcare services.

B2B MarketplacesEdTechImpact & Social Good

Arrel GrayinChris BennettinJay Kimin

Co-investors500 GlobalAbstract VenturesAndreessen HorowitzBrighter CapitalFundersClubLong Journey Ventures+9 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Knowledge to PracticeTeal Labs

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 1

IPOs and acquisitions across the tracked portfolio

Lessonlyacq. by Seismic

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Rethink Education made?
Rethink Education has 10 tracked investments.
What stage does Rethink Education invest at?
Rethink Education invests at the Pre-Seed, Seed, Series A stages.
What sectors does Rethink Education focus on?
Rethink Education focuses on AgTech, AI & Machine Learning, Climate Tech, EdTech, Fintech, FoodTech, Future of Work, Healthtech, HR Tech, Impact & Social Good, PropTech.
Where is Rethink Education located?
Rethink Education is headquartered in White Plains, US.
Who does Rethink Education co-invest with?
Rethink Education most often shares deals with GSV Ventures, Kapor Capital, Reach Capital, among 32 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Matt Greenfield: Managing Partner Rethink Education - Avoiding Implosion and Finding Profitibility

Jack Hammer Global - Executive Search · Matt Greenfield

Rethink Education's Matt Greenfield talks evolution and potential of career pathways

Jobs for the Future · Matt Greenfield

Images

Rethink Education photoRethink Education photo

Co-investors · 14

Rethink Capital Partners

Rethink Capital Partners is a purpose-driven investment manager specializing in real estate and venture capital with impact as a central focus. The firm deploys capital across both asset classes, backing innovations in sectors ranging from food and nutrition to healthcare access, affordable housing, education, financial well-being, and climate change mitigation.

$1M – $3M
Reach Capital

Reach Capital is an early-stage venture firm that partners with founders building companies in learning, health, and work.

$100K – $12M
AME Cloud Ventures

AME Cloud Ventures is a venture fund led by Jerry Yang, co-founder of Yahoo!, that invests in technology-heavy companies building infrastructure and value chains around data.

Both backed · 1
$1M – $10M
Primetime Partners

Primetime Partners is an early-stage venture capital fund that incubates and invests in companies transforming the quality of living for older adults, focused on the longevity economy.

Both backed · 1
$250K – $1M
New Markets Venture Partners

New Markets Venture Partners is an impact-focused venture firm that invests in mission-driven education and workforce technology companies aiming to improve economic mobility for underserved Americans.

Both backed · 1
$200K – $1.5M
GV (Google Ventures)

GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.

$250K – $50M
Menlo Ventures

Menlo Ventures is a venture capital firm that invests in transformative, early-stage AI companies across every layer of the modern AI stack, from applications and middleware to data infrastructure and foundation models.

$1M – $20M
Everywhere Ventures

Everywhere Ventures is an early-stage venture firm, backed by a community of founders and operators as LPs, that writes early checks (including pre-seed) into startups across many sectors and geographies.

$250K
HCVC

HCVC is a venture capital firm that backs founders working to industrialize scientific and technological progress across deep tech, robotics, and hard science domains.

$100K – $1M
Origin Ventures

Origin Ventures is an early-stage venture capital firm backing founders building companies in the artificial intelligence economy, focusing on infrastructure, software, applications, services, and marketplaces that transform productivity and automation.

$500K – $5M
BBG Ventures

BBG Ventures is a venture firm that invests at the edges of the innovation spectrum, backing companies built on deep technology leverage as well as those addressing fundamental human needs.

$350K – $1.5M
Citadel Global Equities

Citadel is a hedge fund manager founded by Ken Griffin that invests capital on behalf of institutional clients across public markets. The firm employs investment professionals, engineers, and quantitative researchers who develop and refine trading strategies, models, and technology. It has offices in New York and Chicago.

2 more co-investors

Bonsal CapitalVillage Capital

Firms observed investing alongside Rethink Education, from public investor directories. Shared companies are the overlap with Rethink Education's recorded portfolio.

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