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Zartico
Salt Lake City, US · Founded 2020 · Delaware corporation · 33 employees on LinkedIn · 4 known investors
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Zartico provides a visitor intelligence platform (ZDOS/Z5) that combines geolocation, spending, and other data sets to help destination marketing organizations, agencies, resorts, and tourism operators understand visitor behavior, attribute marketing performance, and measure economic impact. The tools offer visitor journey insights, predictive demand modeling, and media attribution for the travel and tourism industry.
Founders & leadership
Zartico was founded in 2020 by Jay Kinghorn and Sarah Lehman.
JK
Jay KinghornChief Innovation Officer, Co-founderJay Kinghorn held a prior role at the Utah Office of Tourism and has experience in digital business transition. He is an executive officer at Zartico, a visitor intelligence platform for the travel and tourism industry.
SL
Sarah LehmanCo-founder · CEOSarah Lehman is Executive Officer and Director at Zartico, a visitor intelligence platform for tourism and destination marketing organizations. She brings over 30 years of leadership experience in technology-driven organizations.
Board
DD
Darren DunnBoard director
RK
Investors · 4
Arthur VenturesreportedMinneapolis · $1M – $10M
How we know: a partner's Signal profile · board seat on SEC Form D · funding news · zartico.com · the VCSheet dataset · Not right? Tell us
Bigfoot CapitalreportedDenvervia Brian Parks · inferred
How we know: the VCSheet dataset · Not right? Tell us
Peterson Venture PartnersreportedSalt Lake City · $5M – $25M
How we know: funding news · zartico.com · Not right? Tell us
Funding
SEC filings, press & company announcements$30.1M disclosed across 4 of 5 rounds · 2021–2025
- Undisclosed amountSeries AAug 2025
Arthur Ventures (lead), Peterson Partners
Source ↗
▶$5.6MraisedJul 2024 · 3 investors · Other TechnologyRule 506(b)
▶$5.6MraisedJul 2024 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jay KinghornExecutive Officer, Director
- Darren DunnDirector
- Sarah LehmanExecutive Officer, Director, Promoter
- Ryan KruizengaDirector
- Offering amount
- $5.8M
- Amount sold
- $5.6M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$20MraisedSep 2022 · 4 investors · Other TechnologyRule 506(b)
▶$20MraisedSep 2022 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ryan KruizengaDirector
- Sarah LehmanExecutive Officer, Director, Promoter
- Darren DunnExecutive Officer, Director
- Jay KinghornExecutive Officer, Director
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$2.4MraisedDec 2021 · 6 investors · Other TechnologyRule 506(b)
▶$2.4MraisedDec 2021 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jay KinghornExecutive Officer, Director
- Darren DunnExecutive Officer, Director
- Sarah LehmanExecutive Officer, Director
- Offering amount
- $2.4M
- Amount sold
- $2.4M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$2.1MraisedApr 2021 · 6 investors · Other TechnologyRule 506(b)
▶$2.1MraisedApr 2021 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sarah LehmanExecutive Officer, Director
- Jay KinghornExecutive Officer, Director
- Darren DunnExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $2.1M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does Zartico do?
- Zartico provides a visitor intelligence platform (ZDOS/Z5) that combines geolocation, spending, and other data sets to help destination marketing organizations, agencies, resorts, and tourism operators understand visitor behavior, attribute marketing performance, and measure economic impact. The tools offer visitor journey insights, predictive demand modeling, and media attribution for the travel and tourism industry.
- Who founded Zartico?
- Zartico was founded by Jay Kinghorn, Sarah Lehman in 2020.
- Who are Zartico's investors?
- Zartico's investors include Utah Governor’s Office of Economic Development (GOED), Arthur Ventures, Bigfoot Capital, Peterson Venture Partners.
- How much funding has Zartico raised?
- Zartico has disclosed $30.1M raised across 4 of its 5 known rounds.
- Where is Zartico headquartered?
- Zartico is headquartered in Salt Lake City, US.