Fundraising Fox

RetailReady

YC W24

San Francisco, US · Founded 2024 · 12 employees · Hiring · 4 known investors

RetailReady builds an AI-powered platform that uses large language models and computer vision to automate warehouse compliance and shipping practices for brands and retailers. The technology helps companies avoid revenue loss from compliance chargebacks in the $40 billion retail compliance market.

Founders & leadership· Y Combinator alumni (W24)

RetailReady was founded in 2024 by Elle Smyth and Sarah Hamer.

ESElle Smyth
Elle SmythinCo-Founder / CEOShe holds an engineering degree from Duke University and previously worked at BlackRock and Stord.30 Under 30 2025
SHSarah Hamer
Sarah HamerinCo-FounderSarah holds an industrial engineering degree from Georgia Tech and worked as an engineer at Microsoft before joining Stord, a supply chain software company, where she identified retail compliance challenges that led to founding RetailReady with a co-founder she met there.30 Under 30 2025

Investors · 4

The YC application· Winter 2024 batch

Alumni Q&A

What is the core problem you are solving? Why is this a big problem? What made you decide to work on it?
Retailers deduct chargebacks from brands when orders arrive non-compliant, averaging 3% of a brand's gross invoice and totaling an estimated $40B per year. The founders identified the problem while leading warehouse operation shifts, where they saw that shipping compliance was handled manually through 100+ page retailer requirement documents rather than tracked or enforced systematically.

Summarized from the founders' answers on their Y Combinator profile.

Images

RetailReady photo

Competitors · 2

by search overlap

Companies competing with RetailReady for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does RetailReady do?
RetailReady builds an AI-powered platform that uses large language models and computer vision to automate warehouse compliance and shipping practices for brands and retailers. The technology helps companies avoid revenue loss from compliance chargebacks in the $40 billion retail compliance market.
Who founded RetailReady?
RetailReady was founded by Elle Smyth, Sarah Hamer in 2024.
Who are RetailReady's investors?
RetailReady's investors include Y Combinator, 640 Oxford, Duke Capital Partners, Lombardstreet Ventures.
Where is RetailReady headquartered?
RetailReady is headquartered in San Francisco, US.