/Companies

RetailReady

YC W24

San Francisco, US · Founded 2024 · 12 employees · Hiring · 14 known investors

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RetailReady builds an AI-powered platform that uses large language models and computer vision to automate warehouse compliance and shipping practices for brands and retailers. The technology helps companies avoid revenue loss from compliance chargebacks in the $40 billion retail compliance market.

Also known as RetailReadyAI, Inc.

Founders & leadership· Y Combinator alumni (W24)

RetailReady was founded in 2024 by Elle Smyth and Sarah Hamer.

ESElle Smyth
Elle SmythCo-Founder / CEOShe holds an engineering degree from Duke University and previously worked at BlackRock and Stord.30 Under 30 2025
SHSarah Hamer
Sarah HamerCo-FounderSarah holds an industrial engineering degree from Georgia Tech and worked as an engineer at Microsoft before joining Stord, a supply chain software company, where she identified retail compliance challenges that led to founding RetailReady with a co-founder she met there.30 Under 30 2025

Investors · 14

Agrolimen Venturesreported

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Bragiel BrothersreportedSan Francisco

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HeirloomreportedBrookhaven

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Lombardstreet VenturesreportedWoodside · $500K

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OurCrowdreportedJerusalem

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The YC application· Winter 2024 batch

Alumni Q&A

What is the core problem you are solving? Why is this a big problem? What made you decide to work on it?
Retailers deduct chargebacks from brands when orders arrive non-compliant, averaging 3% of a brand's gross invoice and totaling an estimated $40B per year. The founders identified the problem while leading warehouse operation shifts, where they saw that shipping compliance was handled manually through 100+ page retailer requirement documents rather than tracked or enforced systematically.

Summarized from the founders' answers on their Y Combinator profile.

Images

RetailReady photo

Related companies · 8

TravaTrava is an AI-powered compliance platform that audits customs entries and product classifications for US importers to identify overpaid duties, recover refunds, and ensure compliance. The platform integrates with existing ERP/PLM systems to review import records and propose defensible HTS codes, targeting companies managing international supply chains.
retail nextRetailNext offers a retail analytics platform combining foot traffic analytics, asset protection, and in-store shopper journey insights, with a conversational AI layer (Pulse AI) for querying store data in plain language. It serves retailers' operations, loss prevention, merchandising, store design, and marketing teams.
ReformReform provides an AI-powered platform that automates document extraction, customs compliance, and other freight operations tasks. The platform integrates with existing systems to help logistics and freight businesses save time and reduce manual processing.
Retail ProRetail management software and POS system.
LanesurfLanesurf provides an AI agent that automates carrier outreach and freight booking for logistics companies, handling load sourcing, rate negotiation, and booking management integration with existing TMS platforms.
ForgeForgeHQ provides customs brokerage, tariff refunds, and duty drawback services for importers, combining licensed broker expertise with AI technology to accelerate customs clearance and recover import duties. The company serves supply chain and logistics teams managing international shipments.
StoresightStoresight provides brands with real-time visual monitoring of in-store product placement and shelf conditions across thousands of retail locations, enabling faster identification and response to execution issues during product launches. The platform uses AI-powered tools to verify planogram compliance, track inventory, and benchmark competitive positioning.
DonkeyDonkey is a trading company that sources manufactured goods directly from Asian factories for US importers, handling customs clearance and duty payment. The service quotes products at landed, delivered prices with duty calculated on the factory invoice rather than a middleman's padded markup.

Companies working in the same space as RetailReady.

Legal entities · 1

corporate structure
RetailReadyAI, Inc.

In the news

Frequently asked questions

What does RetailReady do?
RetailReady builds an AI-powered platform that uses large language models and computer vision to automate warehouse compliance and shipping practices for brands and retailers. The technology helps companies avoid revenue loss from compliance chargebacks in the $40 billion retail compliance market.
Who founded RetailReady?
RetailReady was founded by Elle Smyth, Sarah Hamer in 2024.
Who are RetailReady's investors?
RetailReady's investors include Y Combinator, 640 Oxford, Duke Capital Partners, Agrolimen Ventures, Andreessen Horowitz, Autotech Ventures, Bragiel Brothers, CRV (Charles River Ventures) and 6 more.
Where is RetailReady headquartered?
RetailReady is headquartered in San Francisco, US.