What stage does UNCOMMON DENOMINATOR invest at?

UNCOMMON DENOMINATOR invests at the Pre-Seed, Seed, Series A stages.

What sectors does UNCOMMON DENOMINATOR focus on?

UNCOMMON DENOMINATOR focuses on Consumer, Deep Tech, Enterprise Software, SaaS.

Where is UNCOMMON DENOMINATOR located?

UNCOMMON DENOMINATOR is headquartered in New York, US.

UNCOMMON DENOMINATOR

Venture capital

New York · Pre-Seed–Series A · 4 people tracked

Also known as UNCOMMON DENOMINATOR MANAGEMENT LLC

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Investment thesis

Uncommon Denominator invests at the early stage across three focus areas. In consumer, it backs technology-enabled brands with authenticity and marketing that resonates on a psychological level. In software, it targets SaaS companies that clearly help other businesses either make or save money, avoiding anything in between. In frontier technology, it looks for innovations that quickly close the gap between a future vision and the present. Rather than merely checking boxes on management, product-market fit, and sales strategy, the firm prioritizes companies with an unusual, standout strength in one critical area of the business.

Invests inConsumer Deep Tech Enterprise Software SaaS New York United States

Source: firm website, verified Aug 25, 2026.

Stage

Pre-Seed–Series A

New York, New York, US

Instruments

Equity

Founded

2018

Private fund assets

$42.5M

VC funds

Tracked investments

Team · 4 people

from the firm's website

David Honig· Founder and Partner· New York, New Yorkin

David Honig is Founder and Partner at Uncommon Denominator, with 14 years of investing experience spanning seed, early, and growth stages. He previously founded Vision Ventures and spent six years at Insight Venture Partners. He holds a Harvard College degree from 1999 and US Patent 5,074,615.

d•••@uncommonvc.comreveal

Doug Perlson· Partner· New York, New Yorkin 𝕏

Doug Perlson has 17 years of experience as a technology operator and entrepreneur. He founded and led real estate tech brokerage RealDirect (acquired by Zillow Group) and TargetSpot Audio Ad Network (acquired by Universal Music), and held SVP/COO roles at About.com/Sprinks (acquired by Google) and the Kanoodle/Seevast ad network. He previously served as an Assistant Attorney General in the Investor Protection and Securities Bureau.

d•••@uncommonvc.comreveal

Skiddy von Stade· Partner· New York, New Yorkin 𝕏

Skiddy Von Stade is a Partner with over two decades of experience in the recruiting industry. He founded Onewire.com, which was acquired by Recruiter.com (NASDAQ:RCRT), and also founded FS von Stade & Associates, a financial services recruiting firm. He hosts the OpenDoor Leadership Interview Series and studied at the University of Vermont and St. Paul's School.

s•••@uncommonvc.comreveal

Matt Evans· Venture Partner

Matt Evans is a Venture Partner at Uncommon Denominator with about 15 years of experience across venture investing, corporate development, and startups. He previously served as Vice President of Corporate Development at Pearson and spent six years with Salmon River Capital. He also co-founded Imagine H20, a water technology accelerator, and holds an MBA from Harvard Business School (2007) and a degree from Amherst College (1999).

What they invest in

from 2 of 3 portfolio companies

Direct to Consumer ×2Biotech ×1Consumer ×1Healthtech ×1Longevity ×1Wellness & Fitness ×1

Investments · 3 tracked

founders shown can be your intro path

NOVOSnovoslabs.com in 𝕏

NOVOS is a longevity biotechnology company that develops science-validated supplement formulations and aging assessment tools designed to target the biological mechanisms of aging rather than disease symptoms.

BiotechDirect to ConsumerHealthtechLongevityWellness & Fitness

Chris Mirabile(Founder & CEO)

Co-investorsCornucopian Capital Management Fab Co-Creation Studio Ventures Resolute Ventures Remagine Ventures

Order

Software that helps businesses save money on the unsexy parts of operations.

Snifsnif.co 𝕏

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.

ConsumerDirect to Consumer

Phil Riportella(Founder)in

Co-investorsAdapt Ventures Maveron Sugar Capital

Portfolio news

latest coverage across their companies

After Raising Funding And Nearing $40M In Sales, Snif Talks New Subbrand, Fragrances As Toys And The Category’s Future | Beauty Independent

Snif · beautyindependent.com · Oct 20, 2025

Frequently asked questions

What stage does UNCOMMON DENOMINATOR invest at?: UNCOMMON DENOMINATOR invests at the Pre-Seed, Seed, Series A stages.
What sectors does UNCOMMON DENOMINATOR focus on?: UNCOMMON DENOMINATOR focuses on Consumer, Deep Tech, Enterprise Software, SaaS.
Where is UNCOMMON DENOMINATOR located?: UNCOMMON DENOMINATOR is headquartered in New York, US.

Co-investors · 7

Craft Ventures

Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.

$50K – $50M

BoxGroup

BoxGroup is an early-stage venture capital firm that invests in startups at their earliest stages.

$1M

IVP (Institutional Venture Partners)

IVP (Institutional Venture Partners) is a venture capital firm that backs breakout companies at critical inflection points, helping them grow into enduring market leaders.

$15M – $75M

Forerunner Ventures

Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.

$1M – $20M

Renegade Partners

Renegade Partners is a founder-led early-stage venture firm that makes a small number of high-conviction investments each year, focusing primarily on Series A rounds with select seed and Series B deals, and providing hands-on partnership around people operations and strategy.

$2M – $10M

Science Ventures

Science Ventures provides capital and advisory services to companies developing solutions in consumer-facing technology and related sectors.

White Star Capital

White Star Capital is a multi-market venture capital firm with a presence across North America, Europe, and Asia, partnering with founders building globally minded technology businesses.

$500K – $7M

Firms observed investing alongside UNCOMMON DENOMINATOR, from public investor directories. Shared companies are the overlap with UNCOMMON DENOMINATOR's recorded portfolio.

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