Fundraising Fox

UNCOMMON DENOMINATOR

Venture capital

New York · Seed–Series A · 4 people tracked

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Investment thesis

The firm targets consumer brands that resonate psychologically with audiences through authentic positioning and distinctive marketing. For software, it invests in SaaS solutions that demonstrably save costs or increase revenue for enterprise clients, avoiding middle-ground products. In frontier technology, it seeks innovations that rapidly bridge the gap between speculative futures and present-day viability. The firm emphasizes companies with concentrated expertise in key functional areas rather than relying solely on standard benchmarks.

Invests inConsumerDeep TechSaaSNew York

Source: firm website, verified Jul 21, 2026.

Stage
Seed–Series A
HQ
New York, US
Instruments
Equity
Tracked investments
2

Team · 4 people

from the firm's website
David Honig· Founder and Partner
Doug Perlson· Partner
Matt Evans· Venture Partner

What they invest in

from 2 of 2 portfolio companies

Direct to Consumer ×2Biotech ×1Consumer ×1Healthtech ×1Longevity ×1Wellness & Fitness ×1

Investments · 2 tracked

founders shown can be your intro path
NOVOSnovoslabs.comin𝕏

NOVOS is a longevity biotechnology company that develops science-validated supplement formulations and aging assessment tools designed to target the biological mechanisms of aging rather than disease symptoms. The company serves consumers seeking to extend healthspan through evidence-based products backed by clinical trials and mechanistic research.

BiotechDirect to ConsumerHealthtechLongevityWellness & Fitness<UNKNOWN>

Chris Mirabile(Founder & CEO)

Snifsnif.co𝕏

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists. The company sells perfumes and personal care products online under a focus on quality ingredients and curated scent profiles.

ConsumerDirect to Consumer

Frequently asked questions

What stage does UNCOMMON DENOMINATOR invest at?
UNCOMMON DENOMINATOR invests at the Seed, Series A stages.
What sectors does UNCOMMON DENOMINATOR focus on?
UNCOMMON DENOMINATOR focuses on Consumer, Deep Tech, SaaS.
Where is UNCOMMON DENOMINATOR located?
UNCOMMON DENOMINATOR is headquartered in New York, US.

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