Pogo

Pogo operates a two-sided consumer data business. On the consumer side, the Pogo mobile app lets users securely link payment cards, bank accounts, retailer logins and email inboxes and earn rewards on purchases, receipt scans, e-receipts, app usage, gaming, location-based offers and ChatGPT account connection. The app also surfaces bank fee refunds, auto insurance savings and a beta class action settlement finder, and pays out via PayPal or gift cards to retailers including Amazon, Target and Walmart. Users opt in to share data and can earn what the company calls Data Dividends; Pogo states it is SOC 2 Type II certified and that data is shared only with explicit consent.

On the business side, Pogo sells a consumer research platform that connects brands with purchase-verified shoppers. Customers describe a target audience, and Pogo identifies verified buyers, lapsers or competitive shoppers from observed purchase, location, app usage and other behavioral data rather than self-reported screeners, then fields AI-moderated video interviews and quantitative surveys and returns transcripts, highlight reels and synthesized insights within hours. Products include an Audience Builder, AI Interviewer, Quant Surveys, an AI Research Agent, Audience Intelligence and Signals, with a Pogo Insights Library announced as forthcoming. Stated use cases span innovation and new product testing, brand and competitive intelligence, creative and messaging testing, churn and win-back, shopper and path-to-purchase, category and market trends, retail and sales enablement, and customer segmentation; named industry verticals include CPG, restaurants and QSR, retail and e-commerce, digital and apps, financial services, investing and consulting, pharma and health, and media and entertainment.

Founding story

Co-founder and CEO Dom Wong started Pogo with co-founders Oskar Melking and Shikhar Mohan, framing the product as a \"Honey for the real world\" that would let consumers benefit from sharing their own data across inbox, transaction and location sources. Wong and Melking previously worked at Zenreach and Mohan at Box.

Business model

Pogo aggregates consented first-party consumer data through a rewards app that shares value back with users, then monetizes that panel by selling research studies and audience intelligence to brands and other enterprise buyers. In its earlier consumer-only phase the company reported earning revenue from affiliate fees and data exchange, including insurance plan opt-ins, clicks on location-based offers, market research and campaign measurement responses, and prescription discount card use.

Enterprise contracts for the research platform, with the company stating that brands sign six- and seven-figure ARR contracts; earlier consumer-side monetization came from affiliate fees and paid data use cases.

Traction

Pogo reports more than 3 million opted-in US users, $470B+ in tracked transaction volume, visibility into roughly 1 in 150 U.S. shopping trips, and 600M+ store visits. The consumer app has 4.8 stars across 130K+ App Store reviews per the company. Named customers include Hershey, Chomps, Funko, Bain, ofi, Crossmark, Nestlé Purina, The Trade Desk and Bojangles, with six- and seven-figure ARR contracts cited.

Latest developments

In June 2026 Pogo launched its verified-buyer AI research platform, described as the first of several research products planned for the year, and announced $32 million raised to date from investors including Josh Buckley (Buckley Ventures), Mantis (The Chainsmokers), 20VC, Village Global, Lenny Rachitsky and the founders of Honey. The company is hiring and lists Signals and a Pogo Insights Library as upcoming products.