Hype and Vice
YC S19Los Angeles, US · Founded 2016 · 55 employees · 3 known investors
Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.
Founders & leadership· Y Combinator alumni (S19)
Hype and Vice was founded in 2016 by Cecilia Gonzalez and Kimberly Robles.
Investors · 3
The YC application· Summer 2019 batch
Competitors · 3
by search overlapLids9190 shared keywordsLids is a retailer of officially licensed sports headwear and apparel, selling hats, jerseys, merchandise, and gear from college and professional teams across leagues like MLB, NFL, NBA, NHL, soccer, and NASCAR. It operates an online store and hundreds of physical stores across the United States serving sports fans.
Nike8897 shared keywordsNike sells athletic footwear, apparel, and related sportswear products through its online store. The company markets seasonal collections such as back-to-school lines to consumers.
Johnnie O6291 shared keywordsJohnnie-O is an apparel brand offering premium casual clothing, including seasonal collections and collegiate/team-branded styles. Founded in 2005, it sells lifestyle apparel to consumers directly.
Companies competing with Hype and Vice for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Hype and Vice do?
- Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.
- Who founded Hype and Vice?
- Hype and Vice was founded by Cecilia Gonzalez, Kimberly Robles in 2016.
- Who are Hype and Vice's investors?
- Hype and Vice's investors include Shrug Capital, Y Combinator, Founders Fund.
- Where is Hype and Vice headquartered?
- Hype and Vice is headquartered in Los Angeles, US.


