HY

Hype and Vice

YC S19

Los Angeles, US · Founded 2016 · 55 employees · 3 known investors

hypeandvice.com ↗

Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.

Founders & leadership· Y Combinator alumni (S19)

CG

Cecilia GonzalezinFounder

KR

Kimberly RoblesinFounder

Investors · 3

SH

Shrug CapitalSunnyvale · $100K – $3Mvia Niv Dror · inferred

Y

Y CombinatorSan Francisco · $500K

FO

Founders FundreportedSan Francisco · $500K – $5M

Competitors · 7

by search overlap

FA

Fanatics21144 shared keywords

DI

Dicks Sporting Goods19045 shared keywords

TA

Target11636 shared keywords

HO

Homefieldapparel11126 shared keywords

LI

Lids9190 shared keywordsLids is a retailer of officially licensed sports headwear and apparel, selling hats, jerseys, merchandise, and gear from college and professional teams across leagues like MLB, NFL, NBA, NHL, soccer, and NASCAR. It operates an online store and hundreds of physical stores across the United States serving sports fans.

NI

Nike8897 shared keywordsNike sells athletic footwear, apparel, and related sportswear products through its online store. The company markets seasonal collections such as back-to-school lines to consumers.

JO

Johnnie O6291 shared keywordsJohnnie-O is an apparel brand offering premium casual clothing, including seasonal collections and collegiate/team-branded styles. Founded in 2005, it sells lifestyle apparel to consumers directly.

Companies competing with Hype and Vice for the same Google search keywords, organic and paid, via search-intersection analysis.