Who founded Hype and Vice?

Hype and Vice was founded by Cecilia Gonzalez, Kimberly Robles in 2016.

Who are Hype and Vice's investors?

Hype and Vice's investors include Shrug Capital, Soma Capital, Y Combinator, Backend Capital, Founders Fund, Gaingels, Thirty Five Ventures (35V).

Where is Hype and Vice headquartered?

Hype and Vice is headquartered in Los Angeles, US.

Hype and Vice

YC S19

Los Angeles, US · Founded 2016 · 55 employees · 7 known investors

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Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.

Consumer Direct to Consumer E-commerce Apparel FashionUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (S19)

Hype and Vice was founded in 2016 by Cecilia Gonzalez and Kimberly Robles.

Cecilia GonzalezCo-founder · Co-Ceo / Head of Creative

Kimberly RoblesCo-founder · Co-Chief Executive Officer

Jonathan Tang InvestorFounder/CEO/President at Vastrm

Investors · 7

Shrug Capitallisted by Shrug CapitalSunnyvale · $100K – $3Mvia Niv Dror · inferred

How we know: Shrug Capital's portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Soma Capitallisted by Soma CapitalSacramento · $100K – $300K

How we know: Y Combinator's founder network · somacap.com · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Backend CapitalreportedSan Francisco · $100K – $10M

How we know: Y Combinator's founder network · Not right? Tell us

Founders FundreportedSan Francisco · $500K – $5M

How we know: funding news · press coverage · Y Combinator's founder network · Not right? Tell us

GaingelsreportedNew York · $200K – $500K

How we know: Y Combinator's founder network · Not right? Tell us

Thirty Five Ventures (35V)reported

How we know: Y Combinator's founder network · Not right? Tell us

The YC application· Summer 2019 batch

▶ Demo Day video — watch on YC ↗

Founder mafia

2 people who came through Hype and Vice went on to found or lead other companies.

Daniel BernardezSenior AdvisorFounded Crabi +1 Jonathan TangInvestorFounded Vastrm

Related companies · 10

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Dicks Sporting GoodsDick's Sporting Goods operates a network of sporting goods retail stores under the Dick's Sporting Goods, Golf Galaxy, Public Lands, and Going Going Gone! banners, along with experiential concepts like Dick's House of Sport and Golf Galaxy Performance Center, selling equipment, apparel, footwear and accessories to athletic customers across the United States; the company also owns and operates Foot Locker, a global footwear and apparel retailer with multiple banners serving sneaker enthusiasts across North America, Europe, Asia and Australia, and owns GameChanger, a mobile platform for youth sports live streaming and team management.

MTailorMTailor develops a mobile app that uses video-based measurement technology to create custom-fitted clothing for customers at non-premium prices. The company serves consumers seeking perfectly fitting garments across all sizes without visiting a tailor or retail store.

DepictDepict builds a merchandising platform for brand-led e-commerce that enables brands to curate and control product discovery experiences online using AI, similar to the control they have in physical retail stores.

HomefieldapparelHomefield Apparel designs and sells premium college and university apparel, creating clothing based on each school's history, traditions, and legacies. Its offerings include collegiate-themed crewnecks and a print-free Core Collection of wardrobe basics.

FetchrFetchr operates a mobile shopping application that curates and purchases clothing selections tailored to individual users' preferences with minimal user effort.

LidsLids is an ecommerce retailer specializing in officially licensed sports hats, apparel, and merchandise across professional leagues (MLB, NFL, NBA, NHL, NASCAR) and college teams. The company operates both an online store and hundreds of physical retail locations across the United States.

ThreadThread was an AI-powered personal styling service that combined artificial intelligence with expert stylists to provide clothing recommendations for men and women. The company has ceased trading after being acquired by Marks & Spencer in 2024.

NikeNike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.

Johnnie OJohnnie-O is an apparel brand offering premium casual clothing, including seasonal collections and collegiate/team-branded styles. Founded in 2005, it sells lifestyle apparel to consumers directly.

Companies working in the same space as Hype and Vice.

Legal entities · 1

corporate structure

Hype and Vice, Inc.

Frequently asked questions

What does Hype and Vice do?: Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.
Who founded Hype and Vice?: Hype and Vice was founded by Cecilia Gonzalez, Kimberly Robles in 2016.
Who are Hype and Vice's investors?: Hype and Vice's investors include Shrug Capital, Soma Capital, Y Combinator, Backend Capital, Founders Fund, Gaingels, Thirty Five Ventures (35V).
Where is Hype and Vice headquartered?: Hype and Vice is headquartered in Los Angeles, US.