Fundraising FoxThe Lab Private Equity Fund 2, LP
Private equityNew York City · Pre-Seed–Series A · 5 people tracked
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Investment thesis
The Lab backs nascent consumer brands positioned to become category killers. Its approach, described as a 'success theorem,' combines investing in early brands with building hype through organic celebrity endorsement, engaging financial titans and entrepreneurs, mobilizing strategic operators, and leveraging authentic influence across channels. The firm points to Rumble Boxing (a boutique fitness concept acquired by Xponential Fitness) and Glosslab (a membership-based nail salon brand) as proof-of-concept investments, emphasizing consumer and lifestyle brand building.
Source: firm website, verified Oct 2, 2026.
Team · 5 people
from the firm's website & public directoriesWhat they invest in
from 10 of 17 portfolio companiesConsumer ×6Direct to Consumer ×6FoodTech ×5SaaS ×3AI & Machine Learning ×2B2B Marketplaces ×2E-commerce ×2Fintech ×2
HQs:United States×7
Investments · 17 tracked
founders shown can be your intro path
Carro (GoVyrl, Inc.) operates a cloud-hosted application platform, running on AWS, that handles personal and company data for its users.
B2B MarketplacesCloud ComputingE-commerceRetail TechSaaS
Jason Goldberg(Founder)in
Co-investorsAlpha EdisonAlumni VenturesCorazon CapitalCove FundEvolution VenturesGreen Meadow Ventures+10 more
Happy Products makes ready-to-drink canned lattes with distinctive flavor profiles, including a limited-edition apple pie latte blending arabica coffee with dessert-inspired ingredients.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Craig Dubitsky(Co-founder)inRobert Downey Jr.(Co-founder)in
Co-investorsGoat Rodeo CapitalTaste Tomorrow Ventures
immi produces ready-to-eat ramen products with high-quality ingredients designed to address nutritional and health concerns.
ConsumerDirect to ConsumerFoodTechHealthtechSan Francisco, US
KevinKevin Lee(Founder)inKevin Chanthasiriphan(Founder)in
Co-investorsCollaborative FundOnevc Venture Partners LlcPalm Tree Crew InvestmentsPear VCSiddhi CapitalTouch Capital+2 more
JustPaid is a B2B billing automation platform that uses AI to create, send, and track invoices, run collections, and reconcile payments across tools like Stripe, QuickBooks, Xero, and Salesforce.
AI & Machine LearningFintechSaaS
Co-investorsCivilization Ventures Management, LlcTRAC (Third Round Analytics Capital)Dating Group
Leap operates a platform that launches and manages retail stores for consumer brands, providing location selection, store design, operations management, and data analytics to reduce expansion risk and cost.
B2B MarketplacesRetail TechChicago, US
Jared Golden(Director)Amish . Tolia(Executive Officer, Director)in
BoardJohn Cowgill(Director)inRick Zullo(Director)in
Co-investorsDnx VenturesEqual VenturesHyde Park Venture PartnersMGV.VCCostanoa VenturesSugar Capital
Loopfour provides finance automation software that enables organizations to automate workflows such as invoicing, contracts, payments, and reconciliations while maintaining control through triggers, integrations, and approval mechanisms.
AI & Machine LearningEnterprise SoftwareFintechSaaSSan Francisco, US
Daniel Kivatinos(Founder/CEO)inAnelya Grant(Founder)inVinay Datta Pinnaka(Founder)in
Co-investorsY CombinatorAidenlair CapitalAndreessen HorowitzCivilization Ventures Management, LlcDavidovs Venture CollectiveDecacorn Capital+12 more
MOSH makes protein bars formulated with brain-focused ingredients such as creatine, lion's mane, and ashwagandha, marketed to support brain health.
ConsumerDirect to ConsumerFoodTechLos Angeles, US
Maria Shriver(Executive Officer, Director, Promoter)Patrick Schwarzenegger(Executive Officer, Director, Promoter)inElizabeth Braiman(Director)Jeff Gamsey(Executive Officer, Promoter)
Co-investorsEntrepreneur VenturesJoyance Partners
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTRACY HART(Executive Officer)in
BoardCHRISTOPHER DAWE(Director)
Co-investorsAntiBarrel VenturesBFG PartnersCollaborative FundColterLakeside Capital+6 more
Rob's makes flavored popcorn sold directly to consumers in varieties such as original, truffle, and Indian spice mix, along with branded merchandise.
ConsumerDirect to ConsumerFoodTech
Co-investorsPalm Tree Crew InvestmentsShrug CapitalUTA Ventures
SipMARGS makes ready-to-drink canned sparkling margaritas made with tequila and other real ingredients, offered in five flavors.
ConsumerDirect to ConsumerE-commerce
Justin Naboznain
Co-investorsAntiAOKI LABSPalm Tree Crew InvestmentsPress On Ventures
Skinnydipped makes better-for-you snacks such as chocolate-covered almonds, cashews, and peanut butter cups made with a thin layer of dark chocolate, low sugar, gluten-free, and no artificial ingredients.
ConsumerDirect to ConsumerFoodTechSeattle, US
Chrissy Haller(Founder)inValerie Griffith(Founder)inLizzie Resta(Founder)in
Co-investorsHemisphere Ventures LLCNext Play VenturesRaptor GroupCAVU Consumer Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
GlosslabHellobubbleRumble Boxing
Frequently asked questions
- How many investments has The Lab Private Equity Fund 2, LP made?
- The Lab Private Equity Fund 2, LP has 17 tracked investments.
- What stage does The Lab Private Equity Fund 2, LP invest at?
- The Lab Private Equity Fund 2, LP invests at the Pre-Seed, Seed, Series A stages.
- What sectors does The Lab Private Equity Fund 2, LP focus on?
- The Lab Private Equity Fund 2, LP focuses on Consumer, Fintech, Wellness & Fitness.
- Where is The Lab Private Equity Fund 2, LP located?
- The Lab Private Equity Fund 2, LP is headquartered in New York City, US.