Fundraising FoxThe Lab Private Equity Fund 2, LP
Private equityNew York City · Pre-Seed–Series A · 5 people tracked
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Investment thesis
The Lab backs nascent consumer brands positioned to become category killers. Its approach, described as a 'success theorem,' combines investing in early brands with building hype through organic celebrity endorsement, engaging financial titans and entrepreneurs, mobilizing strategic operators, and leveraging authentic influence across channels. The firm points to Rumble Boxing (a boutique fitness concept acquired by Xponential Fitness) and Glosslab (a membership-based nail salon brand) as proof-of-concept investments, emphasizing consumer and lifestyle brand building.
Source: firm website, verified Oct 2, 2026.
Team · 5 people
from the firm's website & public directories
Co-founder of the boxing-inspired fitness brand Rumble (sold to Xponential) as well as Cosi and Kidville, and an operating partner in nail salon concept Glosslab. He holds an engineering degree from the University of Michigan and an MBA from NYU Stern.
A former college and NFL quarterback turned entrepreneur and early-stage investor in companies including The Long Drink, Trucker Tools and Zuum. He comes from the family behind Estes Express Lines and is an operating partner at Glosslab.
An investor in 30 ventures who began his career running operations at his family's spice business Kalustyan Corporation and co-founded Crossroads Spice and Seasoning (later acquired). He is a Cornell graduate and an operating partner at Glosslab.
CEO of Rumble (since 2020) who previously held senior operations roles there and at Barry's Bootcamp. She began in investment banking at Jefferies before investing at private equity firm L Catterton in the health and wellness category. Harvard economics graduate.
Founder of the hygiene-first, membership-based nail salon brand Glosslab (2018). A Columbia Business School graduate, she previously spent a decade in hedge fund fundraising.
What they invest in
from 14 of 17 portfolio companiesConsumer ×10Direct to Consumer ×7FoodTech ×6Wellness & Fitness ×4SaaS ×3AI & Machine Learning ×2B2B Marketplaces ×2E-commerce ×2
HQs:United States×8Canada×1
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×22 founders×33 founders×14+ founders×2
Investments · 17 tracked
founders shown can be your intro pathACE Pickleball Club operates pickleball clubs offering programs such as championship series, clinics, flex leagues, and private events, and also provides court design and build services.
ConsumerSports TechWellness & Fitness
SlotShake Casino is a Canadian online casino offering slots, table games, live-dealer games, and jackpots in CAD, with deposit-based bonuses, a VIP loyalty program, and 24/7 support.
ConsumerGaming
Carro (GoVyrl, Inc.) operates a cloud-hosted application platform, running on AWS, that handles personal and company data for its users.
B2B MarketplacesCloud ComputingE-commerceRetail TechSaaS
Jason Goldberg(Founder)in
Co-investorsAlpha EdisonAlumni VenturesCorazon CapitalCove FundEvolution VenturesGreen Meadow Ventures+11 more
Off Limits is a consumer food brand that sells breakfast cereal under character-branded product lines, including a strawberry-flavored cereal made with gluten-free and vegan ingredients.
ConsumerDirect to ConsumerFoodTech
Emily Elyse Miller(Founder/CEO)
Co-investorsGaingels
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Happy Products makes ready-to-drink canned lattes with distinctive flavor profiles, including a limited-edition apple pie latte blending arabica coffee with dessert-inspired ingredients.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Craig Dubitsky(Co-founder)inRobert Downey Jr.(Co-founder)in
Co-investorsGoat Rodeo CapitalTaste Tomorrow Ventures
immi produces ready-to-eat ramen products with high-quality ingredients designed to address nutritional and health concerns.
ConsumerDirect to ConsumerFoodTechHealthtechSan Francisco, US
KevinKevin Lee(Founder)inKevin Chanthasiriphan(Founder)inKevin Lee Kevin Chanthasiriphan(Founder)
Co-investorsCollaborative FundConstellationOnevc Venture Partners LlcPalm Tree Crew InvestmentsPear VCSiddhi Capital+3 more
JustPaid is a B2B billing automation platform that uses AI to create, send, and track invoices, run collections, and reconcile payments across tools like Stripe, QuickBooks, Xero, and Salesforce.
AI & Machine LearningFintechSaaS
Co-investorsCivilization Ventures Management, LlcGaingelsMaiora Rebel VenturesRebel FundTRAC (Third Round Analytics Capital)Dating Group
Leap operates a platform that launches and manages retail stores for consumer brands, providing location selection, store design, operations management, and data analytics to reduce expansion risk and cost.
B2B MarketplacesRetail TechChicago, US
Jared Golden(Director)inAmish . Tolia(Executive Officer, Director)in
BoardJohn Cowgill(Director)inRick Zullo(Director)in
Co-investorsDnx VenturesEqual VenturesHyde Park Venture PartnersMGV.VCWestern Technology InvestmentCostanoa Ventures+1 more
Loopfour provides finance automation software that enables organizations to automate workflows such as invoicing, contracts, payments, and reconciliations while maintaining control through triggers, integrations, and approval mechanisms.
AI & Machine LearningEnterprise SoftwareFintechSaaSSan Francisco, US
Daniel Kivatinos(CEO)inAnelya Grant(Founder)inVinay Datta Pinnaka(Founder)inZuny Fester(People Ops)
Co-investorsY CombinatorAidenlair CapitalAndreessen HorowitzCivilization Ventures Management, LlcDavidovs Venture CollectiveDecacorn Capital+12 more
MOSH makes protein bars containing a "Signature Brain Blend" of ingredients such as creatine, lion's mane, adaptogens, and omega fats intended to support brain health and provide on-the-go nutrition.
ConsumerDirect to ConsumerFoodTechWellness & FitnessLos Angeles, US
Maria Shriver(Co-founder)inPatrick Schwarzenegger(Co-founder)inElizabeth Braiman(Director)Jeff Gamsey(Executive Officer, Promoter)
Co-investorsEntrepreneur VenturesGaingelsJoyance Partners
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTRACY HART(Executive Officer)inBen Goodwin David Lester(Founder)
Co-investorsAngel groupAntiBarrel VenturesBFG PartnersCollaborative FundColter+13 more
Rob's makes flavored popcorn sold directly to consumers in varieties such as original, truffle, and Indian spice mix, along with branded merchandise.
ConsumerDirect to ConsumerFoodTech
Co-investorsPalm Tree Crew InvestmentsShrug CapitalUTA Ventures
Rumble is a group fitness studio offering high-energy boxing workouts led by fitness instructors choreographed to hip-hop and house music.
ConsumerSports TechWellness & Fitness
Co-investorsBeliadeGreat Oaks Venture Capital
SipMARGS makes ready-to-drink canned sparkling margaritas made with tequila and other real ingredients, offered in five flavors.
ConsumerDirect to ConsumerE-commerce
Justin Naboznain
Co-investorsAntiAOKI LABSPalm Tree Crew InvestmentsPress On Ventures
Skinnydipped makes better-for-you snacks such as chocolate-covered almonds, cashews, and peanut butter cups made with a thin layer of dark chocolate, low sugar, gluten-free, and no artificial ingredients.
ConsumerDirect to ConsumerFoodTechSeattle, US
Chrissy Haller(Founder)inValerie Griffith(Founder)inLizzie Resta(Founder)in
Co-investorsHemisphere Ventures LLCNext Play VenturesRaptor GroupCAVU Consumer Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
GlosslabHellobubble
Frequently asked questions
- How many investments has The Lab Private Equity Fund 2, LP made?
- The Lab Private Equity Fund 2, LP has 17 tracked investments.
- What stage does The Lab Private Equity Fund 2, LP invest at?
- The Lab Private Equity Fund 2, LP invests at the Pre-Seed, Seed, Series A stages.
- What sectors does The Lab Private Equity Fund 2, LP focus on?
- The Lab Private Equity Fund 2, LP focuses on Consumer, Fintech, Wellness & Fitness.
- Where is The Lab Private Equity Fund 2, LP located?
- The Lab Private Equity Fund 2, LP is headquartered in New York City, US.
- Who does The Lab Private Equity Fund 2, LP co-invest with?
- The Lab Private Equity Fund 2, LP most often shares deals with Gaingels, Palm Tree Crew Investments, Anti, among 56 tracked co-investors.
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