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Superplastic Synthetic Superstars
Founded 2018 · 14 employees on LinkedIn · 13 known investors
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SUPERPLASTIC creates animated synthetic characters — including Janky, Guggimon, and Dayzee — with a large social media following, and builds entertainment, music, gaming, vinyl collectible toys, fashion, and live experiences around them. The company sells physical and virtual products and has collaborated with brands and artists such as Gucci, Fortnite, and Post Malone.
Also known as Superplastic · SUPERPLASTIC
Founders & leadership
Superplastic Synthetic Superstars was founded in 2018 by Paul Budnitz.
Investors · 13
How we know: Bollinger Investment Group's portfolio page · Not right? Tell us
How we know: Evolution VC Partners's portfolio page · Not right? Tell us
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How we know: Scribble Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Z Venture Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Aug 2026Superplastic creates animated synthetic celebrity characters and sells vinyl toys and digital goods built around them. Its website presents itself as a creator of animated celebs, vinyl toys and digital goods, and highlights social channels for the characters Janky and Guggimon alongside the Superplastic brand account.
Beyond merchandise, the company extends its characters into video content on YouTube and into physical, location-based entertainment, promoting a "Dopeameme" experience in Las Vegas.
Business model
The company operates a direct-to-consumer online store selling physical vinyl toys and digital goods tied to its character IP, and monetizes the characters through video content and a location-based experience.
▸Full profile — market position, go-to-market, geography
Market position
Positions itself as a creator of animated celebrity characters, vinyl toys and digital goods.
Go-to-market
Distribution centers on the company's own e-commerce site, supported by social media accounts for its characters (@JANKY, @GUGGIMON) and the corporate brand (@SUPERPLASTIC), a YouTube channel, and an in-person experience in Las Vegas.
Consumers and fans of collectible vinyl toys, digital goods and character-driven entertainment content.
Geography
Operates an online store and a Las Vegas-based physical experience.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- Superplastic Synthetic Superstarssuperplastic.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Superplastic Synthetic Superstars do?
- Creator of animated synthetic celebrities, vinyl toys and digital goods, including the characters Janky and Guggimon.
- Who founded Superplastic Synthetic Superstars?
- Superplastic Synthetic Superstars was founded by Paul Budnitz in 2018.
- Who are Superplastic Synthetic Superstars's investors?
- Superplastic Synthetic Superstars's investors include ARA NEA Ventures (Brand: Dmz.Xyz), Bollinger Investment Group, Evolution VC Partners, Gaingels, Scribble Ventures, Spacecadet Ventures, TRAC (Third Round Analytics Capital), Z Venture Capital and 5 more.