Serena Ventures
Venture capitalNew York · Pre-Seed–Series B · 15 people tracked
Also known as SJW INVESTMENTS, LLC
Investment thesis
Serena Ventures invests in founders reshaping everyday life across the ways people live, work, move, and connect. The firm takes a global perspective and holds a standard of excellence, with a stated purpose of expanding access, ownership, and opportunity at scale.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's website & curated & public directories
What they invest in
from 34 of 58 portfolio companiesSaaS ×8AI & Machine Learning ×7Consumer ×7Fintech ×7Enterprise Software ×6Healthtech ×6Digital Health ×5Creator Economy ×4
HQs:United States×16Nigeria×2Hong Kong×1Uganda×1
Investments · 58 tracked
founders shown can be your intro pathMomento is a mobile application that automatically organizes photos, events, and locations into a structured private memory timeline for sports and music fans.
ConsumerMedia & Entertainment
Big Head Club is an NFT studio that experiments with crypto-native creative mechanics, including collectible NFTs tied to content experiences and interactive blockchain-based gameplay mechanics for collectors.
Crypto & Web3Media & Entertainment
Donald Dundas McElroy Flavelle(Executive Officer, Director)
San Francisco, US
Donald Dinch(Executive Officer, Director)Sriram Krishnan(Director)Steve Jang(Director)Julian Tescher(Executive Officer)
App enabling users to play favorite games with friends over video chat.
Esusu is an economic mobility platform that helps working families build credit and strengthen financial stability through rent payment reporting.
FintechImpact & Social GoodPropTech
Samir Goel(Executive Officer, Director)Wemimo Abbey(Executive Officer, Director)Robert C. Henning(Executive Officer)
Fiveable provides AI-powered exam preparation for AP classes, offering practice questions with automated scoring and personalized study tools for high school students.
AI & Machine LearningEdTechMilwaukee, US
Amanda DoAmaral(Executive Officer, Director, Promoter)Craig Schedler(Director)
Foody is a platform for purchasing and organizing recipes from culinary creators in a centralized, advertisement-free environment.
B2B MarketplacesCreator Economy
Freeing Returns is an AI-powered platform that identifies and automates recovery of hidden revenue losses in business operations, including missed credits, vendor errors, damaged goods, and inventory inefficiencies.
AI & Machine LearningEnterprise Software
GoodCash provides personal loans to overseas foreign workers in Hong Kong through a mobile app, with rapid disbursement and flexible repayment options via digital payment methods.
FintechHong Kong, HK
Atlassian offers Teamwork Collection, a suite of connected cloud-based collaboration tools including Jira, Confluence, Loom, and AI agents that help organizations align work to goals, manage projects, and share knowledge across teams.
Developer ToolsEnterprise SoftwareFuture of WorkSaaS<UNKNOWN>
Halp is developing a platform for building assessments designed specifically for building engineers.
Construction Tech
Infinite Objects manufactures and sells framed digital displays that play video art and collectible moving prints for consumers.
ConsumerHardwareBrooklyn, US
Roxana Fata(Executive Officer)Vasudev Kulkarni(Director)Alex Chung(Director)Sona Banker(Executive Officer)Nicholas Dangerfield(Executive Officer)Joseph Saavedra(Executive Officer, Director)
Juno is a family-focused healthcare provider offering primary care, urgent care, women's health, pediatrics, mental health, rheumatology, and weight management services in a modern, welcoming environment with transparent pricing and extended hours.
Digital HealthHealthtech
High-protein snacking brand with real ingredients and bold flavors.
Dover, US
Digital musculoskeletal health solutions and ergonomic products platform for physical health and back pain relief.
New York, US
Josh Resnick(Director)Amanda Freeman(Executive Officer, Director, Promoter)
Limber is an AI-powered fitness app that uses motion-sensing wearable technology and neuroscience to enhance adaptive intelligence and help users maintain effortless movement through personalized 10-minute daily training sessions.
AI & Machine LearningHealthtechWellness & FitnessBrooklyn, US
Rachael Wallach(CEO)Stephanie Tietz(VP of AI)
Rewards app allowing users to earn bitcoin when shopping online.
Alex Adelman(Founder & CEO)Matt Senter(Founder)
MIDI develops digital health solutions for patients and clinicians to improve access to and delivery of care across diverse populations.
Digital HealthHealthtechLos Altos Hills, US
Allison Gates(Director)Joanna Stober(Executive Officer, Director)Sharon Meers(Executive Officer, Director)
Financial services provider focused on ethical loan services for migrant workers.
AI-powered platform for creators to build mobile apps and keep community in one place.
Online auction platform for game-worn jerseys and memorabilia.
OpenSponsorship operates a digital marketplace that connects professional athletes with brands seeking authentic sponsorship partnerships.
B2B MarketplacesCreator EconomyMarketing TechMarketplacesSports Tech
Ishveen Jolly(CEO)Ron Nesbitt(Co-founder)
Ours Privacy is a HIPAA-compliant customer data platform and privacy tool that enables healthcare marketing and analytics while protecting patient data from non-compliant third-party tools.
HealthtechMarketing Tech
Carbon Direct provides science-backed carbon management solutions including advisory services, carbon removal credits, and software platforms for measuring carbon footprints and reduction strategies.
Advanced ManufacturingAI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaSSan Francisco, US
Female-founded wig customization platform using AI and facial recognition for seamless virtual fitting experience.
Tech-driven platform for polycystic ovary syndrome (PCOS) with connectivity, support, and community resources.
Remarkable AI provides AI-powered 1:1 messaging tools for customer engagement, combining automated and human support for consumer brands across email, social, and customer support channels.
AI & Machine LearningDirect to ConsumerMarketing Tech
ShoppingGives provides a social impact platform that enables businesses to integrate charitable giving into their commerce operations, allowing customers to donate at point of purchase or through customizable giving campaigns.
E-commerceImpact & Social GoodSaaS
World's largest social media app for kids offering video creation, challenges, and prize opportunities.
Community finance platform where members support one another.
SoLo Funds operates a community lending marketplace where individual members lend to and borrow from each other for short-term needs, with optional lender protection.
ConsumerFintechInsurTechMarketplacesCincinnati, US
Travis Holoway(Executive Officer, Director)Rodney Williams(Director)
Stickerbox is a creative tool for children that converts voice input into customizable stickers they can color and share.
AI & Machine LearningConsumerCreator Economy
Arun Gupta(CEO & Co-Founder)Bob Whitney(CTO & Co-Founder)
Platform providing 1:1 digital admissions coaching for students studying abroad.
Digital historian technology platform enriching relationships with loved ones.
Holistic, plant-based wellness line for women 40-plus focused on hormonal and emotional balance.
Wile makes plant-based supplement products designed to help women over 40 manage symptoms related to perimenopause and menopause, including stress, mood changes, and physical symptoms.
ConsumerFemTechWellness & Fitness
Judy Greer
Wondermind is a mental health platform providing journaling exercises, focus tools, and community conversations to help users practice mental fitness.
ConsumerDigital HealthMental HealthWellness & Fitness
Mandy Teefey(Co-founder, CEO)Selena Gomez(Co-founder)
AI-driven restaurant procurement, ordering, and payments platform.
Santa Monica, US
Erek Benz(Executive Officer)Dante DiCicco(Executive Officer, Director)
Frequently asked questions
- What stage does Serena Ventures invest at?
- Serena Ventures invests at the Pre-Seed, Seed, Series A, Series B stages.
- What is Serena Ventures's typical check size?
- Serena Ventures typically writes checks of $100K – $500K.
- What sectors does Serena Ventures focus on?
- Serena Ventures focuses on Sector Agnostic.
- Where is Serena Ventures located?
- Serena Ventures is headquartered in New York, US.
- Does Serena Ventures lead rounds?
- Serena Ventures typically participates in rounds rather than leading them.
Media · Podcasts & interviews
featuring the teamHow Serena Williams Closes Deals for Her VC Fund Serena Ventures
The Information · Serena Williams
Sharla Grass, Partner at Serena Ventures on Early-Stage Investing
Grace Gong · Sharla Grass
S3Ep117: How You Can Find the Right Investor with Beth Ferreira, General Partner of Serena Ventures
Jennifer Justice · Beth Ferreira
Serena Williams - Building Serena Ventures & Prioritizing Family | The Daily Show
The Daily Show · Serena Williams
Co-investors · 76
Both backed Halp · HUED · Kliq · Limber Technologies +1 more
Both backed SoLo Funds · Stears · TracFlo · Zigazoo
Both backed Infinite Objects · SoLo Funds · SoLo
Both backed honeylove · Wondermind
Both backed Midi Health · Teal
Both backed Stickerbox · Rebel
Both backed Bitski
Both backed Wondermind
Both backed Midi Health
Both backed Lolli
Both backed Esusu
▶64 more co-investors
Predictive VCTMV LogisticsFemale FoundersTet VenturesAglae VenturesConcrete Rose CapitalSeven Seven SixMotley Fool VenturesSemperVirens Venture CapitalNext VenturesGeneral CatalystCraft VenturesKhosla VenturesAlumni VenturesFJ LabsUnknown VenturesUberBoxGroupEverywhere VenturesSpark CapitalSapphire VenturesSusa VenturesFirstMarkMayfield FundFreestyle CapitalForerunner VenturesHeadlineEmergence Capital PartnersSoftBank Vision FundTrinity VenturesRed Swan VenturesGoodwater CapitalM13Tq Ventures LlcGSV AccelerationFootworkDreamers VCComcast VenturesFlourish VenturesBreakthrough Energy VenturesBrand Foundry VenturesK2 GlobalFuture Perfect VenturesMarcy Venture PartnersGreenoaksRubicon Venture CapitalSweet CapitalL CattertonJAZZ Venture PartnersSpace Tech VenturesArriveVista Venture PartnersBread And Butter Ventures, LlcPenny Jar Capital VentureWorld FundCalibrate VenturesFuture AfricaBold Capital PartnersImaginary Venture CapitalFeenix Venture Partners LLCZeal Capital PartnersSeaside VenturesByld VenturesRevTech Ventures
Firms observed investing alongside Serena Ventures, from public investor directories. Shared companies are the overlap with Serena Ventures's recorded portfolio.
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