Serena Ventures
Venture capitalNew York · Pre-Seed–Series B · 15 people tracked
Also known as SJW INVESTMENTS, LLC
Investment thesis
Serena Ventures invests in founders reshaping everyday life across the ways people live, work, move, and connect. The firm takes a global perspective and holds a standard of excellence, with a stated purpose of expanding access, ownership, and opportunity at scale.
Source: firm website, verified Aug 25, 2026.
Team · 15 people
from the firm's website & curated & public directories
What they invest in
from 37 of 58 portfolio companiesSaaS ×11Digital Health ×9Fintech ×9AI & Machine Learning ×8Consumer ×7Healthtech ×6Creator Economy ×5Direct to Consumer ×4
HQs:United States×24Nigeria×2Hong Kong×1Uganda×1
Who they back
founder profiles across 24 portfolio companiesFounding team size:solo founder×122 founders×103 founders×2
Where their founders worked beforefrom 14 founders with career history
Engineers Without Borders Canada ×2
Accelerator rootsportfolio companies that came through a program
Investments · 58 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12023 · 12022 · 22021 · 22019 · 12018 · 19 dated
Luminous is an operations platform for omnichannel commerce brands that unifies inventory, purchasing, fulfillment, and wholesale in one system across DTC and retail channels.
E-commerceEnterprise SoftwareLogistics & Supply ChainSaaS
Jared(Founder & CEO)inBrendon(CTO & Co-Founder)in
Co-investorsSTARTUP IGNITION VENTURESPelion Ventures
Onboard is a cross-border payments provider for African and global businesses that lets them collect, pay out, and hold both fiat and stablecoin balances without needing a foreign entity.
Crypto & Web3FintechSaaS
Co-investorsCoinbase VenturesElectric Capital
Ours Privacy is a HIPAA-compliant customer data platform and privacy tool that lets healthcare marketers run ads and analytics through tools like GA4, Google Ads, and Meta while preventing sensitive patient data from reaching non-compliant destinations.
Digital HealthMarketing TechSaaS
Adam Putterman(Founder)inTyler Zey(Founder)in
Co-investorsGreyMatterTMVCollaborative FundLakehouse Venture PartnersRock HealthSwitch Ventures
Momento is a mobile application that automatically organizes photos, events, and locations into a structured private memory timeline for sports and music fans.
ConsumerMedia & Entertainment
John Brennan(Founder)inNick Rizzo(Founder)
Co-investorsRSE VenturesCourtside Ventures
Big Head Club is an NFT studio that experiments with crypto-native creative mechanics, including collectible NFTs tied to content experiences and interactive blockchain-based gameplay mechanics for collectors.
Crypto & Web3Media & Entertainment
Donald Dundas McElroy Flavelle(Executive Officer, Director)
San Francisco Web3 wallet and NFT infrastructure company, acquired by Solana wallet Phantom in May 2024.
San Francisco, US
Donald Dinch(Executive Officer, Director)Julian Tescher(Executive Officer)in
BoardSriram Krishnan(Director)inSteve Jang(Director)in
Co-investorsa16z cryptoAndreessen HorowitzCoinbase VenturesJustin “3LAU” BlauKindred VenturesWinklevoss Capital+2 more
Co-investorsFemale Founders
App enabling users to play favorite games with friends over video chat.
Calico is an AI-powered platform that automates product design, costing, and execution workflows for apparel manufacturers and brands.
Advanced ManufacturingAI & Machine LearningEnterprise Software
Kathleen C.(Founder)in
Co-investorsEntrada VenturesMighty CapitalMaple VC
Esusu is an economic mobility platform that helps working families build credit and strengthen financial stability through rent payment reporting.
FintechImpact & Social GoodPropTechNew York, US
Robert C. Henning(Executive Officer)
BoardSamir Goel(Executive Officer, Director)Wemimo Abbey(Executive Officer, Director)
Co-investorsAcumen AmericaImpact America FundMotley Fool VenturesNext Play VenturesOpen Opportunity FundPredictive VC+6 more
Fiveable provides AI-powered exam preparation for AP classes, offering practice questions with automated scoring and personalized study tools for high school students.
AI & Machine LearningEdTechMilwaukee, US
BoardAmanda DoAmaral(Executive Officer, Director, Promoter)inCraig Schedler(Director)
Co-investorsOwl VenturesSwell PartnersUnion Square Ventures (USV)27V (Twenty Seven Ventures)BBG VenturesBeta Boom+2 more
Foody is a platform for purchasing and organizing recipes from culinary creators in a centralized, advertisement-free environment.
B2B MarketplacesCreator EconomySan Francisco, US
Brenna Stitzel(Founder)
Co-investorsTet Ventures
Formulary provides fund administration services for asset managers, combining a technology platform with human-led accounting to support general partners and limited partners.
AI & Machine LearningFintechSaaSWeston, US
Alfia Ilicheva(Founder & CEO)Rick Pianka(Chief Technology Officer)Bryan Skelton(Chief Controller)
Co-investorsAcrew CapitalAlumni VenturesCompany VenturesHuman VenturesKhosla Ventures
Freeing Returns offers an AI system that scans transactions to identify and recover revenue lost to vendor errors, missed credits, return fraud, damaged goods, pricing errors, and overstocking.
AI & Machine LearningRetail TechSaaS
Barbara Jones-Brown(Founder and CEO)
Co-investorsAperture Venture CapitalZane Venture Fund
GoodCash offers small personal loans to overseas foreign workers, including OFWs and other foreign domestic workers, living in Hong Kong.
FintechHong Kong, HK
Jira Service Management is a ticketing and help desk platform that enables teams to manage support requests, automate workflows, and track performance across multiple channels including email, chat, and portals.
Developer ToolsEnterprise SoftwareFuture of WorkHR TechSaaSBoulder, US
Co-investorsAccelAccess Venture PartnersFirstMile VenturesHeavybitKokopelli CapitalMatchstick Ventures+3 more
Halp is developing a platform for building assessments designed specifically for building engineers.
Construction Tech
Co-investorsLerer Hippeau
Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics.
ConsumerDirect to ConsumerFemTechLos Angeles, US
Betsie Larkin(Founder/CEO)in
Co-investorsBullishCathexis VenturesLightspeed Venture PartnersUnanimous CapitalY Combinator
HUED provides CME and CEU accredited educational content and courses for healthcare professionals on cultural competency and health equity, and operates an online directory of health equity-informed providers.
Digital HealthEdTechHealthtechNew York City, US
Kimberly Wilson(Founder)
Co-investorsLighthouse Network Ventures LlcTechstarsOsage Venture PartnersThe BFM Fund
Infinite Objects manufactures and sells framed digital displays that play video art and collectible moving prints for consumers.
ConsumerHardwareBrooklyn, US
Joe Saavedra(Founder)inRoxana Fata(Executive Officer)Alex Chung(Director)Sona Banker(Executive Officer)Nicholas Dangerfield(Executive Officer)
BoardVasudev Kulkarni(Director)
Co-investorsAdvancit CapitalBackstage CapitalBetaworksGFR FundOverton Venture CapitalCourtside Ventures+1 more
Juno is a family-focused healthcare provider offering primary care, urgent care, women's health, pediatrics, mental health, rheumatology, and weight management services in a modern, welcoming environment with transparent pricing and extended hours.
Digital HealthHealthtech
Akili Hinson MD MBA(Founder)in
Co-investorsHabitat PartnersInnovestor VenturesNext VenturesRareBreed VenturesAda VenturesArtesian+2 more
High-protein snacking brand with real ingredients and bold flavors.
A brand of protein snacks made with real ingredients.
Direct to ConsumerFoodTechLos Angeles, US
Khloe Kardashian(Director, Promoter)
BoardBryan Baum(Executive Officer, Director, Promoter)inMichael Kives(Director, Promoter)inKristen Jenner(Director, Promoter)
KLIQ is an all-in-one platform for online coaches and creators to run their coaching business, offering branded web spaces and custom mobile apps with tools for selling digital products, courses, and communities, plus livestreaming, 1-2-1 video, CRM, payments, and email marketing.
Creator EconomyDigital HealthEdTechSaaSDover, US
Co-investorsTechstars
Limber is an AI-powered fitness app that uses motion-sensing wearable technology and neuroscience to enhance adaptive intelligence and help users maintain effortless movement through personalized 10-minute daily training sessions.
AI & Machine LearningDigital HealthHealthtechWellness & FitnessBrooklyn, US
Amanda Freeman(Executive Officer, Director, Promoter)Rachael Wallach(CEO)Stephanie Tietz(VP of AI)Josh Resnick(Director)
Rewards app allowing users to earn bitcoin when shopping online.
Alex Adelman(Founder & CEO)Matt Senter(Founder)
Co-investors2 Punks CapitalFermionAcrew CapitalBain Capital VenturesBITKRAFT VenturesChapter One+9 more
MIDI develops digital health solutions for patients and clinicians to improve access to and delivery of care across diverse populations.
Digital HealthHealthtechLos Altos Hills, US
Joanna Stober(Executive Officer, Director)Sharon Meers(Executive Officer, Director)inJoanna Strober(Founder)in
BoardAllison Gates(Director)in
Co-investors1843 Capital25MadisonAble PartnersAdvance Venture PartnersCity Lightf7 Ventures+13 more
Financial services provider focused on ethical loan services for migrant workers.
AI-powered platform for creators to build mobile apps and keep community in one place.
Online auction platform for game-worn jerseys and memorabilia.
Nestcoin provides financial and banking services designed specifically for creators.
Creator EconomyFintechLagos, NG
Yele Bademosi(Founder)in
Co-investors4DX VenturesAdaverseAlter GlobalElectric CapitalLoftyInc CapitalTimon Capital+4 more
Numida provides digital financial services including credit, savings, insurance, and payments to micro and small businesses in Africa.
FintechImpact & Social GoodSaaSKampala, UG
Mina Shahid(Founder)inCatherine Denis(Founder)in
Co-investors4Di CapitalE4E AfricaY Combinator
OpenSponsorship operates a digital marketplace that connects professional athletes with brands seeking authentic sponsorship partnerships.
B2B MarketplacesCreator EconomyMarketing TechMarketplacesMedia & EntertainmentSports Tech
Ishveen Jolly(CEO)inRon Nesbitt(Co-founder)Ishveen Anand(Founder)Nick van der MeulenStephen Stephen Kincheloe
Co-investors500 GlobalOxonian VenturesRosecliff Ventures
Pachama used satellite imagery, lidar, and machine learning to verify and monitor forest carbon projects, connecting companies to nature-based carbon credits for reforestation and forest conservation.
Advanced ManufacturingAI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaSSan Francisco, US
Diego Saez Gil(Founder)inTomas Aftalion(Founder)in
Co-investorsAglae VenturesBreakthrough Energy VenturesFirstrock CapitalJetstreamLOWERCARBONLowercarbon Capital+7 more
Female-founded wig customization platform using AI and facial recognition for seamless virtual fitting experience.
New York City, US
Isoken Igbinedion(Founder)
Co-investorsContraryUlu VenturesUpfront Ventures
Tech-driven platform for polycystic ovary syndrome (PCOS) with connectivity, support, and community resources.
Rebel is an online store selling discounted overstock, returned, and open-box goods such as furniture, cookware, car seats, and children's products at reduced prices.
Circular EconomyConsumerE-commerce
Co-investorsFlorida FundersGarage CapitalMaveron
Remarkable AI provides AI-powered 1:1 messaging tools for customer engagement, combining automated and human support for consumer brands across email, social, and customer support channels.
AI & Machine LearningDirect to ConsumerMarketing TechNew York City, US
Nate Okonkwo(Founder)
Co-investorsFikaHarlem Capital PartnersCultivation Capital
ShoppingGives provides a social impact platform that enables businesses to integrate charitable giving into their commerce operations, allowing customers to donate at point of purchase or through customizable giving campaigns.
E-commerceImpact & Social GoodSaaS
Ronny Sage(Founder and CEO)in
Co-investorsSummit Peak Ventures20VCBACKGROUND CAPITALCaffeinated CapitalGlobal Founders CapitalSciFi VC+2 more
World's largest social media app for kids offering video creation, challenges, and prize opportunities.
SoLo Funds operates a community lending marketplace where individual members lend to and borrow from each other for short-term needs, with optional lender protection.
ConsumerFintechInsurTechMarketplacesCincinnati, US
Travis Holoway(Executive Officer, Director)inRodney Williams(Director)
Co-investors100 Black Angels & Allies FundACME CapitalBackstage CapitalImpact America FundJumpstart VenturesMaC Venture Capital+4 more
Stickerbox is a creative tool for children that converts voice input into customizable stickers they can color and share.
AI & Machine LearningConsumerCreator Economy
Arun Gupta(CEO & Co-Founder)Bob Whitney(CTO & Co-Founder)
Co-investorsAllen Institute for AI (AI2) IncubatorMaveron
Platform providing 1:1 digital admissions coaching for students studying abroad.
Teal provides telehealth healthcare services for people assigned female at birth, offering virtual care without traditional in-office procedures.
Digital HealthFemTechHealthtech
Co-investorsFelicis VenturesHalogen Ventures Management Company LlcMetrodora VenturesChingona VenturesInflect HealthLerer Hippeau+2 more
Cervical cancer prevention platform enabling routine at-home self-collection.
Digital HealthFemTechHealthtechSan Francisco, US
Kara Egan(Executive Officer, Director)Avnesh Thakor(Director)Joseph DeSimone(Director)Matthew Bettonville(Director)Kathryn Taylor Reddy(Director)Sarah Rose(Executive Officer)
Co-investorsBlack Jays VenturesForerunner VenturesHalogen Ventures Management Company Llc
Digital historian technology platform enriching relationships with loved ones.
TracFlo builds software for construction project financial management, including time and material ticketing, change order processing, and RFP cost estimation for contractors and construction managers.
Construction TechFintechSaaSNew York, US
Khalid(Co-founder)Jake(Co-founder)
Co-investorsKnockout CapitalMaC Venture CapitalMetaPropMetaProp Ventures
Holistic, plant-based wellness line for women 40-plus focused on hormonal and emotional balance.
Wile makes plant-derived, naturopath-formulated supplements and rituals for women over 40 to manage perimenopause and menopause symptoms such as stress, mood, irritability, and burnout.
Direct to ConsumerFemTechWellness & Fitness
Judy Greer
Co-investorsCoyote VenturesSpringdale Ventures
Co-investorsBase Venture Management, Inc.
Wondermind is a mental health platform providing journaling exercises, focus tools, and community conversations to help users practice mental fitness.
ConsumerDigital HealthMental HealthWellness & Fitness
Mandy Teefey(Co-founder, CEO)inSelena Gomez(Co-founder)in
Co-investorsLightspeed Venture PartnersSequoia Capital
Co-investorsCauseway PartnersMaC Venture CapitalTalis Capital
AI-driven restaurant procurement, ordering, and payments platform.
Santa Monica, US
Erek Benz(Executive Officer)Dante DiCicco(Executive Officer, Director)
Co-investorsCrossbeam Venture PartnersOceans Ventures
Exits · 1
IPOs and acquisitions across the tracked portfolioPachamaacq. by Carbon Direct
Portfolio news
latest coverage across their companiesTeal Health · mobihealthnews.com · Jul 23, 2026
SoLo Funds · solofunds.com · Jul 17, 2026
Juno Medical · nutraingredients.com · Jul 17, 2026
Foody · techcrunch.com · Jun 27, 2026
Khloud · jawlah.co · May 31, 2026
Stickerbox · businessinsider.com · Dec 28, 2025
Frequently asked questions
- How many investments has Serena Ventures made?
- Serena Ventures has 53 tracked investments, 2 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
- What stage does Serena Ventures invest at?
- Serena Ventures invests at the Pre-Seed, Seed, Series A, Series B stages.
- What is Serena Ventures's typical check size?
- Serena Ventures typically writes checks of $100K – $500K.
- What sectors does Serena Ventures focus on?
- Serena Ventures focuses on Sector Agnostic.
- Where is Serena Ventures located?
- Serena Ventures is headquartered in New York, US.
- Does Serena Ventures lead rounds?
- Serena Ventures typically participates in rounds rather than leading them.
- Who does Serena Ventures co-invest with?
- Serena Ventures most often shares deals with MaC Venture Capital, Techstars, Backstage Capital, among 109 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow Serena Williams Closes Deals for Her VC Fund Serena Ventures
The Information · Serena Williams
Sharla Grass, Partner at Serena Ventures on Early-Stage Investing
Grace Gong · Sharla Grass
S3Ep117: How You Can Find the Right Investor with Beth Ferreira, General Partner of Serena Ventures
Jennifer Justice · Beth Ferreira
Serena Williams - Building Serena Ventures & Prioritizing Family | The Daily Show
The Daily Show · Serena Williams
Co-investors · 78
Techstars is a startup accelerator and early-stage investor that funds ambitious founders and provides capital, mentorship, and access to a global network of investors, operators, and corporate partners.
MaC Venture Capital is a seed-stage venture capital firm that partners closely with founders, offering a multidisciplinary team, an extensive network spanning Silicon Valley, Hollywood, Washington DC, and emerging markets, and hands-on growth support.
Backstage Capital is an investment firm focused on supporting underrepresented founders. It publishes a weekly newsletter, The Mixtape, sharing news, opportunities, and stories for these founders.
Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.
Felicis Ventures is a venture capital firm that backs founders primarily at the Seed and Series A stages, frequently leading or co-leading rounds. It operates with a founder-first approach, including a founder pledge and voting commitments.
Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Sequoia Capital is a venture capital firm that partners with founders to build technology companies.
GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.
Khosla Ventures is a venture capital firm that invests in early-stage companies focused on technology, mobile, and clean energy sectors, including biotechnology applications. The firm provides capital and strategic support to entrepreneurs developing breakthrough technologies across multiple markets.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
▶66 more co-investors
Bain Capital VenturesForerunner VenturesSoftBank Vision FundNext Play VenturesBreakthrough Energy VenturesMarcy Venture PartnersPredictive VCTMVFemale FoundersTet VenturesAglae VenturesWestbound Equity PartnersSeven Seven SixMotley Fool VenturesSemperVirens Venture CapitalNext VenturesGeneral CatalystCraft VenturesFJ LabsUnknown VenturesUberBoxGroupEverywhere VenturesSpark CapitalSapphire VenturesSusa VenturesFirstMark CapitalMayfield FundFreestyle CapitalHeadlineEmergence Capital PartnersTrinity VenturesRed Swan VenturesSherpalo VenturesGoodwater CapitalM13Tq Ventures LlcGSV AccelerationFootworkDreamers VCComcast VenturesFlourish VenturesXtripe AngelsBrand Foundry VenturesK2 GlobalFuture Perfect VenturesGreenoaksRubicon Venture CapitalSweet CapitalL CattertonJAZZ Venture PartnersSpace Tech VenturesArriveVista Venture PartnersBread And Butter Ventures, LlcPenny Jar Capital VentureWorld FundCalibrate VenturesFuture AfricaBold Capital PartnersImaginary Venture CapitalFeenix Venture Partners LLCZeal Capital PartnersSeaside VenturesByld VenturesRevTech Ventures
Firms observed investing alongside Serena Ventures, from public investor directories. Shared companies are the overlap with Serena Ventures's recorded portfolio.
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