Color Capital
Venture capitalPortland · Seed–Late Stage · 2 people tracked
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Investment thesis
Color Capital invests in the modern consumer, aiming to advance new-age consumer brands, commerce, and applications. Its focus spans products and marketplaces that grow categories and increase omnichannel access, modern commerce and retail-tech experiences that activate discovery, automation, and payments, and emerging consumer applications and infrastructure enabled by AI and blockchain.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's websiteWhat they invest in
from 22 of 51 portfolio companiesConsumer ×9Direct to Consumer ×6Fintech ×5Wellness & Fitness ×4Crypto & Web3 ×3E-commerce ×3Media & Entertainment ×3AI & Machine Learning ×2
HQs:United States×13United Kingdom×1
Investments · 51 tracked
founders shown can be your intro pathBy year:2022 · 22021 · 32020 · 38 dated
A Kids Co. produces children's books, kids' podcasts, and an app covering challenging and important topics for young audiences, along with a parenting podcast ("Raising Us") for grownups.
ConsumerMedia & Entertainment
Jelani Memory(Founder & CEO)
Co-investorsBackstage CapitalPortland Seed FundSuperAngel.FundThe BFM Fund
Acquire.com operates an online marketplace that connects startup founders looking to sell their businesses with vetted acquirers, handling the acquisition process from finding buyers to closing with escrow.
B2B MarketplacesFintechMarketplacesSaaS
Andrew Gazdecki(Founder)in
Co-investorsAdventure FundBessemer Venture PartnersCoalition OperatorsEvolution VC PartnersFleitmann Ventures UG (Haftungsbeschraenkt)Interlock Capital+3 more
Alloy provides an identity and fraud prevention platform for financial institutions and fintechs to manage fraud, credit, and compliance risk through real-time data orchestration and AI algorithms integrated with over 200 intelligence sources.
AI & Machine LearningCybersecurityFintechBrooklyn, US
Tommy Nicholas(Founder)inLaura Spiekerman(Founder)inCharles Hearn(Founder)inBrandon Aversano(Founder)Christian Iacullo(Founder)inGregg Mojica(Founder)in
Co-investorsAlpha EdisonAvenir Growth CapitalAvid VenturesBessemer Venture PartnersClocktower VenturesEniac Ventures+26 more
Buffalo, US
Sara Du(Cofounder)inGregg Mojica(Cofounder)
BoardDavid Ulevitch(Director)in
Co-investorsAbstract VenturesAndreessen HorowitzBain Capital VenturesBoxGroupFirstMark CapitalHawke Ventures
Arkive is a decentralized, member-curated physical museum that acquires artifacts chosen by community votes recorded on-chain.
Thomas McLeod(Founder)in
Co-investorsCoinbase VenturesInterlace VenturesParade VenturesAmity VenturesAwesome People VenturesChainforest+10 more
Aston Martin Aramco is a Formula One racing team that competes in the FIA Formula One World Championship with drivers Fernando Alonso and Lance Stroll.
Media & EntertainmentSports TechSilverstone, GB
Co-investorsRogue Insight Capital
Builds automated kitchen systems using robotics to produce consistent, affordable meals at scale.
FoodTechHardwareRobotics
Travis Kalanick(Founder)Sidra Qasim(Founder)inWaqas Ali(Founder)in
Co-investorsAbstract VenturesAlpha Wave GlobalAndreessen HorowitzBain Capital VenturesBond Capital ManagementEmbark Ventures+13 more
Emmanuel Straschnov(Founder)inJosh Haas(Founder)inShai Eisenman(Founder)
Co-investorsBoxGroupDig Ventures Management LimitedFoothill VenturesKima VenturesNewView CapitalSignalFire+3 more
Babba Rivera(Founder)
Co-investorsBackbone AngelsBlack Jays VenturesFemale FoundersNew Theory VenturesTrust FundBeliade+1 more
Clubhouse is a social audio platform where users can join live voice conversations and discussions.
Social
Rohan Seth(Founder)inPaul Davison(Founder)
Co-investorsAndreessen HorowitzDream MachineDreamers VCGraph VenturesJames Beshara FundJustin “3LAU” Blau+15 more
Feastables is a consumer snack brand selling chocolate bars, cups, gummies, chocolate milk, and branded apparel through its direct-to-consumer online store.
ConsumerDirect to ConsumerFoodTech
Jim Murray(Founder)inJimmy Donaldson(Founder)inMrBeast(Founder)
Co-investorsAlpha Wave GlobalMastryReshapeSeven Seven SixShrug CapitalSpringdale Ventures+1 more
Haus operates an AI-powered incrementality measurement platform with data science tools and expert guidance to help companies evaluate and optimize their marketing and ad spend.
AI & Machine LearningMarketing TechSaaSSan Francisco, US
Zach Epstein(Founder)inGraton Gathright(Founder)
Co-investors01 AdvisorsBoxGroupOctaveBaseline VenturesHaystackInsight Partners+2 more
Hero Cosmetics develops gentle skincare products for people with sensitive and issue-prone skin, focused on treating, preventing, and repairing concerns like acne, rosacea, and dark spots.
ConsumerDirect to ConsumerWellness & Fitness
Andy S Lee(Founder)inJu Rhyu(Founder)
Co-investorsFriedomThird Kind Venture Capital
New York, US
Andrew Lee(Executive Officer, Director)Dwight Lee(Executive Officer, Director)inJu Rhyu(Executive Officer, Director)inJackie Dunklau(Director)Trevor Nelson(Director)
Italic designs and sells home goods including towels, bedding, scent products, and hosting items focused on everyday rituals.
ConsumerDirect to ConsumerE-commerceWalnut, US
Jeremy Cai(Founder)Annie Chen(Executive Officer)
BoardDon Stalter(Director)inDaniel Gulati(Director)Byron Ling(Director)
Co-investorsAdapt VenturesChapter OneComcast VenturesKindred VenturesOlima VenturesWorklife Ventures+8 more
Ledger provides hardware and software cryptocurrency wallet solutions that enable users to buy, swap, earn, and manage digital assets with security features and portfolio tracking capabilities across multiple blockchain networks.
ConsumerCrypto & Web3FintechHardware
Charles Guillemet(CEO)inDavid Balland(Founder)Joel Pobeda(Founder)Nicolas Bacca(Founder)Thomas France(Founder)
Co-investorsActivant CapitalAglae VenturesCathay InnovationClub Italia Investimenti 2Digital Currency GroupDigital Finance Group+19 more
Live Tinted is a beauty brand that makes clean cosmetics and skincare with inclusive shade ranges, sun protection, and skincare-focused formulas designed to work across all skin tones.
ConsumerDirect to ConsumerWellness & FitnessBeverly Hills, US
Deepica Mutyala(Founder)inNeilesh Mutyala(Executive Officer, Director)
Co-investorsCleo CapitalCurate CapitalHalogen Ventures Management Company LlcMothership VCSiddhi CapitalUnilever Ventures+6 more
Major League Pickleball operates a professional coed pickleball sports league featuring teams across North America.
Media & EntertainmentSports TechAustin, US
Brian Levine(Executive Officer)
BoardAl Tylis(Director)Matt Davis(Director)Zane Navratil(Director)Zubin Mehta(Director)Doug Ulman(Director)
Co-investorsForma CapitalApollo
Helium operates a decentralized wireless network where individuals and businesses host small devices called Hotspots to provide cellular connectivity and earn HNT cryptocurrency.
Crypto & Web3
Amir Haleem(Founder)Sean Carey(Founder)Shawn Fanning(Founder)Shishir Jakati(Founder)inZach Witzel(Founder)in
Co-investors10T Funda16z cryptoAlpha Square GroupAlumni VenturesAndreessen HorowitzBlueYard Capital+29 more
Parker provides banking services through a digital platform.
FintechNew York City, US
Milan Ray(Founder)inYacine Sibous(Founder)in
Co-investorsEthos VCY CombinatorA*Day One VenturesInflection VenturesJefferies+6 more
Pinata provides developers with IPFS file storage and AI agent hosting, offering decentralized and private storage infrastructure plus tools to deploy and manage agents.
Crypto & Web3Data & InfrastructureDeveloper ToolsFintechOmaha, US
Kyle Tut(Founder)inMatt Ober(Founder)inElise Jones(Head of People & Operations)inDrew Trombley(Business Development & Partnerships)in
Co-investorsCoinbase VenturesGreylock PartnersOpenSeaPantera CapitalVOLT CAPITALM13+1 more
Popshoplive is a creator commerce platform that lets individuals launch an online store at no upfront cost, choosing from a large product catalog and selling through live streams, shoppable social videos, and automated Instagram comment/DM responses.
Creator EconomyE-commerceMarketplaces
Danielle Li(Founder)
Co-investorsAbstract VenturesHalogen Ventures Management Company LlcProgressionTq Ventures LlcBenchmarkFloodgate
Prometheus Fuels develops systems that convert intermittent renewable energy into liquid fuels for remote electrification.
Advanced ManufacturingCleantechClimate TechDeep TechEnergySanta Cruz, US
Rob McGinnis(Founder)inDr. Rob McGinnis(Founder)
Co-investorsBMW i VenturesEmles Venture PartnersExpaMaersk GrowthMetaplanetY Combinator+12 more
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Benjamin Somers(Founder)Benjamin Witte(Founder)Kaelin Hooper(Founder)Michael Pauleen(Founder)
Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalMidnightSiddhi CapitalTorch CapitalAtland Ventures+6 more
Seed develops clinically studied probiotic and prebiotic formulations designed to support digestive health and overall wellness through proprietary delivery technology that protects beneficial bacteria through the digestive tract.
HealthtechWellness & FitnessVenice, US
Ara Katz(Executive Officer, Director)inRajat Dhir(Executive Officer, Director)Andy Bradley(Executive Officer)
Co-investorsAlumni VenturesArtis VenturesBold Capital PartnersBoxGroupCollaborative FundCota Capital+15 more
The Sill sells houseplants and gardening products directly to consumers, offering plants suited to a customer's taste and space along with workshops, events, and customer support.
ConsumerDirect to ConsumerE-commerce
Eliza Blank(Founder)in
Co-investorsAurumBlue CollectiveHawke VenturesMaywic Select InvestmentsThe Chernin Group (TCG Crypto)Brand Foundry Ventures
TYB is a consumer platform where fans join brand communities to post about products, participate in challenges, and earn coins, collectibles, and rewards.
ConsumerCreator EconomySocialTucson, US
Tyler Haney(Executive Officer, Director)Ty Haney(Founder)inZachary Davies(Executive Officer, Director)
BoardRachel Star(Director)Alexander Montgomery(Director)Sean Judge(Director)
Co-investorsFermionUnusual VenturesSoGal Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Athletic GreensBubble GoodsChingariJudyLos Angeles Mad DropsMagnolia TableMicroAcquirePPA TourSalt & StrawSchmidt's NaturalsStack AthleticsTrameUgly DrinksVulcan Pickleball
Portfolio news
latest coverage across their companiesAtoms · finsmes.com · Jul 23, 2026
Parker · techcrunch.com · May 9, 2026
Prometheus · prometheusfuels.com · Aug 29, 2025
Frequently asked questions
- How many investments has Color Capital made?
- Color Capital has 51 tracked investments.
- What stage does Color Capital invest at?
- Color Capital invests at the Seed, Late Stage stages.
- What sectors does Color Capital focus on?
- Color Capital focuses on AI & Machine Learning, Consumer, Crypto & Web3, Direct to Consumer, E-commerce, Marketplaces, Retail Tech.
- Where is Color Capital located?
- Color Capital is headquartered in Portland, US.
- Who does Color Capital co-invest with?
- Color Capital most often shares deals with Alumni Ventures, Andreessen Horowitz, Halogen Ventures Management Company Llc, among 69 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow and Why to Bootstrap your Startup with Jaime Schmidt (Schmidt's Naturals/Color Capital)
Startup Grind · Jaime Schmidt
Images
Co-investors · 42
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
M13 is a venture capital firm that invests early in founders building through structural shifts that create new markets. It also runs an incubation arm (Launchpad) and a founder-support model called Propulsion.
Pantera Capital is a blockchain and cryptocurrency-focused investment firm that pioneered early crypto funds in the U.S., offering exposure through venture equity, early-stage tokens, and liquid tokens.
Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.
SoGal Ventures is a women-led venture capital firm investing in and co-creating businesses shaping the future of living, working, and health.
Freestyle Capital is a venture firm that leads seed rounds in early-stage technology companies, backing founders with operating experience, connections, and conviction.
Awesome People Ventures operates as a decentralized VC fund using a network of deal partners and contributors to source and vet investments, while giving carry to core contributors beyond just the GP to mirror web3's community ownership ethos. The fund focuses on investing in awesome people building awesome things in web3 with a world-positive mandate, and is backed by iconic crypto investors including Chris Dixon, Marc Andreessen/a16z, and Multicoin.
Heartcore Capital is an early-stage venture capital firm backing European founders from inception. It invests in startups from inception through Series A, and also invests in web3 protocols from idea to liquid tokens.
Lobby Capital is a venture capital firm that funds entrepreneurs building transformational technology companies across sectors including enterprise AI, cybersecurity, robotics, and consumer applications.
Shrug Capital started as a viral joke tweet that became a $3M venture fund, blending elite Silicon Valley investors with celebrities like Tony Hawk and The Chainsmokers to create an unusually strong bridge between tech and entertainment culture. The fund backs companies with "effortless sharing" potential that are culturally resonant enough to explain enthusiastically to non-tech friends, while the partners act as obsessive fans who tattoo portfolio logos and turn their personal lives into marketing campaigns for their companies.
Backstage Capital is an investment firm focused on supporting underrepresented founders. It publishes a weekly newsletter, The Mixtape, sharing news, opportunities, and stories for these founders.
▶30 more co-investors
Amity VenturesInterlock CapitalInterlace VenturesDouble DownCraft VenturesLong Journey VenturesNotable CapitalACME CapitalTodd and Rahul’s Angel FundParadigmWEEKENDBanana CapitalVibe CapitalLOI VentureScribble VenturesBedrockShaan All AccessClimate Capitalxfactor venturesK2 GlobalBasementActive CapitalBECO CapitalParadox CapitalDarling VenturesFocalThe ClubSaaSholicAsymmetricTreble Capital
Firms observed investing alongside Color Capital, from public investor directories. Shared companies are the overlap with Color Capital's recorded portfolio.
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