Color Capital
Venture capitalPortland · Seed–Late Stage · 2 people tracked
Investment thesis
Color Capital invests in the modern consumer, aiming to advance new-age consumer brands, commerce, and applications. Its focus spans products and marketplaces that grow categories and increase omnichannel access, modern commerce and retail-tech experiences that activate discovery, automation, and payments, and emerging consumer applications and infrastructure enabled by AI and blockchain.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's website
What they invest in
from 6 of 33 portfolio companiesMedia & Entertainment ×2Sports Tech ×2Consumer ×1Creator Economy ×1Crypto & Web3 ×1Direct to Consumer ×1E-commerce ×1Marketplaces ×1
HQs:United States×4United Kingdom×1
Investments · 33 tracked
founders shown can be your intro path
Aston Martin Aramco is a Formula One racing team that competes in the FIA Formula One World Championship with drivers Fernando Alonso and Lance Stroll.
Media & EntertainmentSports Tech
Co-investorsRogue Insight Capital
Clubhouse is a social audio platform where users can join live voice conversations and discussions.
Social
Rohan Seth(Founder)in
Co-investorsAndreessen HorowitzDreamers VCGraph VenturesJames Beshara FundJustin “3LAU” BlauKindred Ventures+10 more
New York, US
Andrew Lee(Executive Officer, Director)Dwight Lee(Executive Officer, Director)Ju Rhyu(Executive Officer, Director)Jackie Dunklau(Director)Trevor Nelson(Director)
Live Tinted is a beauty brand that makes clean cosmetics and skincare with inclusive shade ranges, sun protection, and skincare-focused formulas designed to work across all skin tones.
ConsumerDirect to ConsumerWellness & FitnessBeverly Hills, US
Deepica Mutyala(Founder)Neilesh Mutyala(Executive Officer, Director)
Co-investorsCleo CapitalCurate CapitalHalogen Ventures Management Company LlcSiddhi CapitalUnilever VenturesFearless Fund+2 more
Major League Pickleball is a professional pickleball league featuring top-ranked players competing on hometown teams across regular-season events and playoffs.
Media & EntertainmentSports TechAustin, US
Brian Levine(Executive Officer)
BoardAl Tylis(Director)Matt Davis(Director)Zane Navratil(Director)Zubin Mehta(Director)Doug Ulman(Director)
Co-investorsForma Capital
Helium operates a decentralized wireless network where individuals and businesses host small devices called Hotspots to provide cellular connectivity and earn HNT cryptocurrency.
Crypto & Web3
Amir Haleem(Founder & CEO)
Co-investorsAlpha Square GroupBlueYard CapitalBorderless VentureCanaan PartnersDraft Ventures LlcHack VC+9 more
Popshoplive is a creator commerce platform that lets individuals launch an online store at no upfront cost, choosing from a large product catalog and selling through live streams, shoppable social videos, and automated Instagram comment/DM responses.
Creator EconomyE-commerceMarketplaces
Co-investorsHalogen Ventures Management Company LlcProgressionTq Ventures Llc
Portfolio news
latest coverage across their companiesClubhouse · fingerlakesdailynews.com · Jul 14, 2026
Frequently asked questions
- How many investments has Color Capital made?
- Color Capital has 33 tracked investments.
- What stage does Color Capital invest at?
- Color Capital invests at the Seed, Late Stage stages.
- What sectors does Color Capital focus on?
- Color Capital focuses on AI & Machine Learning, Consumer, Crypto & Web3, Direct to Consumer, E-commerce, Marketplaces, Retail Tech.
- Where is Color Capital located?
- Color Capital is headquartered in Portland, US.
- Who does Color Capital co-invest with?
- Color Capital most often shares deals with Halogen Ventures Management Company Llc, Tq Ventures Llc, U First Capital, among 31 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow and Why to Bootstrap your Startup with Jaime Schmidt (Schmidt's Naturals/Color Capital)
Startup Grind · Jaime Schmidt
Images
Co-investors · 42
Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
Long Journey Ventures is an early-stage venture firm that backs unconventional, 'magically weird' founders and ideas, positioning itself as a hands-on, community-oriented partner to its companies.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
ACME Capital is a venture firm that backs deep-tech founders combining technical ambition with decisive execution, supporting companies through every phase of growth.
Freestyle Capital is an early-stage venture capital firm based in San Francisco that invests in consumer and web-based enterprise technology companies. The firm provides capital and operational support to portfolio companies.
Todd and Rahul's Angel Fund is an early-stage investment vehicle run by founders Todd Goldberg and Rahul Vohra, who write $300k-$500k checks into early-stage startups and help with product/market fit, go-to-market, and future fundraising.
Paradigm is a frontier technology investment firm that builds and invests in early-stage companies across crypto, AI, robotics, and other emerging technology areas.
Weekend Fund is an early-stage venture fund started by Ryan Hoover (founder of Product Hunt) and Vedika Jain, writing checks into consumer and B2B startups globally.
M13 is a venture capital firm that invests in seed and Series A stage software companies.
▶30 more co-investors
Pantera CapitalBanana CapitalVibe CapitalAwesome People VenturesLOI VentureScribble VenturesBedrockShaan All AccessHeartcore CapitalLobby CapitalClimate CapitalShrug Capitalxfactor venturesK2 GlobalBasementActive CapitalBackstage CapitalBECO CapitalParadox CapitalAmity VenturesDarling VenturesFocalThe ClubSaaSholicAsymmetricInterlock CapitalInterlace VenturesTreble CapitalDouble DownSoGal Ventures
Firms observed investing alongside Color Capital, from public investor directories. Shared companies are the overlap with Color Capital's recorded portfolio.
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