Color Capital
Venture capitalPortland · Seed–Late Stage · 2 people tracked
Find your way into Color Capital
154 people in our graph share verified history with the Color Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Color Capital invests in the modern consumer, aiming to advance new-age consumer brands, commerce, and applications. Its focus spans products and marketplaces that grow categories and increase omnichannel access, modern commerce and retail-tech experiences that activate discovery, automation, and payments, and emerging consumer applications and infrastructure enabled by AI and blockchain.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's website
What they invest in
from 8 of 37 portfolio companiesConsumer ×3Media & Entertainment ×3Direct to Consumer ×2E-commerce ×2Sports Tech ×2Creator Economy ×1Crypto & Web3 ×1Marketplaces ×1
HQs:United States×5United Kingdom×1
Investments · 37 tracked
founders shown can be your intro pathBy year:2022 · 22021 · 22020 · 37 dated
A Kids Co. produces children's books, kids' podcasts, and an app covering challenging and important topics for young audiences, along with a parenting podcast ("Raising Us") for grownups.
ConsumerMedia & Entertainment
Jelani Memory(Founder & CEO)
Co-investorsBackstage CapitalPortland Seed FundSuperAngel.FundThe BFM Fund
Buffalo, US
Sara Du(Cofounder)inGregg Mojica(Cofounder)
BoardDavid Ulevitch(Director)in
Co-investorsAbstract VenturesAndreessen HorowitzBain Capital VenturesBoxGroupFirstMark CapitalHawke Ventures
Arkive is a decentralized, member-curated physical museum that acquires artifacts chosen by community votes recorded on-chain.
Thomas McLeod(Founder)in
Co-investorsCoinbase VenturesInterlace VenturesParade VenturesAmity VenturesAwesome People VenturesFocal Ventures+2 more
Aston Martin Aramco is a Formula One racing team that competes in the FIA Formula One World Championship with drivers Fernando Alonso and Lance Stroll.
Media & EntertainmentSports TechSilverstone, GB
Co-investorsRogue Insight Capital
Clubhouse is a social audio platform where users can join live voice conversations and discussions.
Social
Rohan Seth(Founder)in
Co-investorsAndreessen HorowitzDreamers VCGraph VenturesJames Beshara FundJustin “3LAU” BlauKindred Ventures+11 more
New York, US
Andrew Lee(Executive Officer, Director)Dwight Lee(Executive Officer, Director)inJu Rhyu(Executive Officer, Director)inJackie Dunklau(Director)Trevor Nelson(Director)
Live Tinted is a beauty brand that makes clean cosmetics and skincare with inclusive shade ranges, sun protection, and skincare-focused formulas designed to work across all skin tones.
ConsumerDirect to ConsumerWellness & FitnessBeverly Hills, US
Deepica Mutyala(Founder)inNeilesh Mutyala(Executive Officer, Director)
Co-investorsCleo CapitalCurate CapitalHalogen Ventures Management Company LlcSiddhi CapitalUnilever VenturesFearless Fund+2 more
Major League Pickleball operates a professional coed pickleball sports league featuring teams across North America.
Media & EntertainmentSports TechAustin, US
Brian Levine(Executive Officer)
BoardAl Tylis(Director)Matt Davis(Director)Zane Navratil(Director)Zubin Mehta(Director)Doug Ulman(Director)
Co-investorsForma CapitalApollo
Helium operates a decentralized wireless network where individuals and businesses host small devices called Hotspots to provide cellular connectivity and earn HNT cryptocurrency.
Crypto & Web3
Amir Haleem(Founder & CEO)
Co-investorsa16z cryptoAlpha Square GroupAndreessen HorowitzBlueYard CapitalBorderless VentureCanaan Partners+21 more
Popshoplive is a creator commerce platform that lets individuals launch an online store at no upfront cost, choosing from a large product catalog and selling through live streams, shoppable social videos, and automated Instagram comment/DM responses.
Creator EconomyE-commerceMarketplaces
Co-investorsHalogen Ventures Management Company LlcProgressionTq Ventures LlcFloodgate
The Sill sells houseplants and gardening products directly to consumers, offering plants suited to a customer's taste and space along with workshops, events, and customer support.
ConsumerDirect to ConsumerE-commerce
Eliza Blank(Founder)in
Co-investorsAurumBlue CollectiveHawke VenturesMaywic Select InvestmentsThe Chernin Group (TCG Crypto)
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AlloyAthletic GreensBubbleBubble GoodsCeremoniaChingariFeastablesHausItalicJudyLedgerLos Angeles Mad DropsMagnolia TableMicroAcquireParkerPinataPPA TourRecessSalt & StrawSchmidt's NaturalsSeed HealthStack AthleticsTrameTYBUgly DrinksVulcan Pickleball
Portfolio news
latest coverage across their companies
Clubhouse · fingerlakesdailynews.com · Jul 14, 2026
Nova Labs · forgeglobal.com · May 14, 2026
Frequently asked questions
- How many investments has Color Capital made?
- Color Capital has 37 tracked investments.
- What stage does Color Capital invest at?
- Color Capital invests at the Seed, Late Stage stages.
- What sectors does Color Capital focus on?
- Color Capital focuses on AI & Machine Learning, Consumer, Crypto & Web3, Direct to Consumer, E-commerce, Marketplaces, Retail Tech.
- Where is Color Capital located?
- Color Capital is headquartered in Portland, US.
- Who does Color Capital co-invest with?
- Color Capital most often shares deals with Andreessen Horowitz, Halogen Ventures Management Company Llc, Tq Ventures Llc, among 37 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow and Why to Bootstrap your Startup with Jaime Schmidt (Schmidt's Naturals/Color Capital)
Startup Grind · Jaime Schmidt
Images
Co-investors · 42
Freestyle Capital is an early-stage venture capital firm based in San Francisco that invests in consumer and web-based enterprise technology companies. The firm provides capital and operational support to portfolio companies.
Awesome People Ventures operates as a decentralized VC fund using a network of deal partners and contributors to source and vet investments, while giving carry to core contributors beyond just the GP to mirror web3's community ownership ethos. The fund focuses on investing in awesome people building awesome things in web3 with a world-positive mandate, and is backed by iconic crypto investors including Chris Dixon, Marc Andreessen/a16z, and Multicoin.
Backstage Capital is an investment firm focused on supporting underrepresented founders. It publishes a weekly newsletter, The Mixtape, sharing news, opportunities, and stories for these founders.
Amity Ventures is an early-stage venture firm that leads rounds, works closely with founders, and maintains a deliberately concentrated portfolio of only 3-5 investments per year.
Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.
Interlace Ventures is an investment fund focused on commerce infrastructure, with a network of partners and founders in that industry.
$30M Web3 Focused fund by Magdalena Kala. Investing in mainstream adoption of web3 through art, sports, education, music, media, personal finance, gaming, and overall consumer culture.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.
Long Journey Ventures is an early-stage venture firm that backs unconventional, 'magically weird' founders and ideas, positioning itself as a hands-on, community-oriented partner to its companies.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
▶30 more co-investors
ACME CapitalTodd and Rahul’s Angel FundParadigmWEEKENDM13Pantera CapitalBanana CapitalVibe CapitalLOI VentureScribble VenturesBedrockShaan All AccessHeartcore CapitalLobby CapitalClimate CapitalShrug Capitalxfactor venturesK2 GlobalBasementActive CapitalBECO CapitalParadox CapitalDarling VenturesFocalThe ClubSaaSholicAsymmetricInterlock CapitalTreble CapitalSoGal Ventures
Firms observed investing alongside Color Capital, from public investor directories. Shared companies are the overlap with Color Capital's recorded portfolio.
Similar investors
Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.
Everywhere Ventures is an early-stage venture firm, backed by a community of founders and operators as LPs, that writes early checks (including pre-seed) into startups across many sectors and geographies.
Spring is a European venture fund backing founders building companies across the commerce value chain, from SaaS and marketplaces to payments, logistics, and consumer brands.
AppWorks is a Taiwan-based venture capital firm and accelerator founded by former founders, backing tech startups across Greater Southeast Asia since 2009.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.