Color Capital
Venture capitalSeed–Late Stage · 2 people tracked
Investment thesis
Color Capital invests in the modern consumer, aiming to advance new-age consumer brands, commerce, and applications. Its focus spans products and marketplaces that grow categories and increase omnichannel access, modern commerce and retail-tech experiences that activate discovery, automation, and payments, and emerging consumer applications and infrastructure enabled by AI and blockchain.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's website
What they invest in
from 4 of 33 portfolio companiesConsumer ×1Creator Economy ×1E-commerce ×1Media & Entertainment ×1Retail Tech ×1Social ×1Sports Tech ×1Wellness & Fitness ×1
HQs:United States×4United Kingdom×1
Investments · 33 tracked
founders shown can be your intro pathAston Martin Aramco is a Formula One racing team that competes in the FIA Formula One World Championship with drivers Fernando Alonso and Lance Stroll.
Media & EntertainmentSports Tech
$1B+ Network for decentralized app development
New York, US
Jackie Dunklau(Director)Andrew Lee(Executive Officer, Director)Dwight Lee(Executive Officer, Director)Ju Rhyu(Executive Officer, Director)Trevor Nelson(Director)
Live Tinted makes clean skincare and sun protection products with intentional shade ranges formulated for all skin tones.
ConsumerWellness & FitnessBeverly Hills, US
Deepica Mutyala(Executive Officer, Director)Neilesh Mutyala(Executive Officer, Director)
Austin, US
Matt Davis(Director)Brian Levine(Executive Officer)Zane Navratil(Director)Zubin Mehta(Director)Al Tylis(Director)Doug Ulman(Director)
Popshoplive is a commerce platform that enables creators and entrepreneurs to launch online stores and sell directly through social media.
Creator EconomyE-commerceRetail Tech
Portfolio news
latest coverage across their companiesClubhouse · fingerlakesdailynews.com · Jul 14, 2026
Frequently asked questions
- What stage does Color Capital invest at?
- Color Capital invests at the Seed, Late Stage stages.
- What sectors does Color Capital focus on?
- Color Capital focuses on AI & Machine Learning, Consumer, Crypto & Web3, Direct to Consumer, E-commerce, Marketplaces, Retail Tech.
Media · Podcasts & interviews
featuring the teamHow and Why to Bootstrap your Startup with Jaime Schmidt (Schmidt's Naturals/Color Capital)
Startup Grind · Jaime Schmidt
Images
Co-investors · 42
Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.
Craft Ventures is a venture capital firm founded and run by former founders, operators, and investors who provide startups with hands-on support, senior talent access, and proven scaling playbooks.
Bessemer Venture Partners is a venture capital firm that partners with entrepreneurs from early stages through every stage of growth, publishing investment roadmaps across multiple technology sectors.
Alumni Ventures (AV) is a venture firm that gives accredited individual investors access to professionally managed, diversified venture portfolios by co-investing alongside leading lead VC firms. It offers annual funds, syndicate deal-by-deal investing, and various investor clubs.
Long Journey Ventures is an early-stage venture firm that backs unconventional, 'magically weird' founders and ideas, positioning itself as a hands-on, community-oriented partner to its companies.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
ACME Capital is a venture firm that backs deep-tech founders combining technical ambition with decisive execution, supporting companies through every phase of growth.
Freestyle Capital is an early-stage venture capital firm based in San Francisco that invests in consumer and web-based enterprise technology companies. The firm provides capital and operational support to portfolio companies.
Todd and Rahul's Angel Fund is an early-stage investment vehicle run by founders Todd Goldberg and Rahul Vohra, who write $300k-$500k checks into early-stage startups and help with product/market fit, go-to-market, and future fundraising.
Paradigm is a frontier technology investment firm that builds and invests in early-stage companies across crypto, AI, robotics, and other emerging technology areas.
Weekend Fund is an early-stage venture fund started by Ryan Hoover (founder of Product Hunt) and Vedika Jain, writing checks into consumer and B2B startups globally.
M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.
▶30 more co-investors
Pantera CapitalBanana CapitalVibe CapitalAwesome People VenturesLOI VentureScribble VenturesBedrockShaan All AccessHeartcore CapitalLobby CapitalClimate CapitalShrug Capitalxfactor venturesK2 GlobalBasementActive CapitalBackstage CapitalBECO CapitalParadox CapitalAmity VenturesDarling VenturesFocalThe ClubSaaSholicAsymmetricInterlock CapitalInterlace VenturesTreble CapitalDouble DownSoGal Ventures
Firms observed investing alongside Color Capital, from public investor directories. Shared companies are the overlap with Color Capital's recorded portfolio.
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