Khloud
Los Angeles, US · Founded 2024 · Delaware corporation · 5 known investors
A brand of protein snacks made with real ingredients.
Founders & leadership
Khloud was founded in 2024 by Khloe Kardashian.
KK
Khloe KardashianFounder
Board
BB
MK
KJ
Kristen JennerBoard director
Investors · 5
Reported raises · per SEC filings
Form D private placements$27.5M disclosed across 2 rounds · 2024–2026
▶$15MraisedMay 2026 · 20 investors · OtherRule 506(b)
▶$15MraisedMay 2026 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jeffrey RubensteinExecutive Officer
- Bryan BaumExecutive Officer, Director, Promoter
- Michael KivesDirector, Promoter
- Khloe KardashianDirector, Promoter
- Kristen JennerDirector, Promoter
- Adam HauserExecutive Officer
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
▶$12.5MraisedJun 2025 · 27 investors · OtherRule 506(b)
▶$12.5MraisedJun 2025 · 27 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Bryan BaumExecutive Officer, Director, Promoter
- Kristen JennerDirector, Promoter
- Michael KivesDirector, Promoter
- Khloe KardashianDirector, Promoter
- Offering amount
- $12.5M
- Amount sold
- $12.5M
- First sale
- Nov 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
Instacart76 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Thecut72 shared keywordsThe Cut is an online publication covering fashion, beauty, style, culture, self, and women's interest topics through articles, reviews, and shopping guides. It publishes editorial content across sections including style, power, self, and culture.
Today68 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.
Thrive Market63 shared keywordsThrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model. The company targets health-conscious consumers seeking healthier alternatives to conventional groceries.
DoorDash46 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Elite Daily34 shared keywordsElite Daily is a digital media outlet publishing entertainment, celebrity, fashion, beauty, lifestyle, and wellness content aimed at a young, primarily female audience. It covers pop culture news, celebrity couples, music, horoscopes, dating advice, and product reviews.
Companies competing with Khloud for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Khloud, founded by Chloe Kardashian, raises $15 million to expand its reach | Jawlahjawlah.co · May 2026
Khloud Lands $15M to Fund Kardashian-Backed Protein Popcorn - Athletech Newsathletechnews.com · May 2026
Khloé Kardashian’s Khloud Secures $15M For Protein-Packed Snacksinsider.fitt.co · May 2026
Khloud Foods Lands $15M Raise | Nosh.comnosh.com · May 2026Frequently asked questions
- What does Khloud do?
- A brand of protein snacks made with real ingredients.
- Who founded Khloud?
- Khloud was founded by Khloe Kardashian in 2024.
- Who are Khloud's investors?
- Khloud's investors include Anti, K5 Global, Serena Ventures, Shrug, WME.
- How much funding has Khloud raised?
- Khloud has disclosed $27.5M raised across 2 rounds.
- Where is Khloud headquartered?
- Khloud is headquartered in Los Angeles, US.