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Liquid Death

10 known investors

Find your way into Liquid Death

Liquid Death manufactures and sells sparkling energy drinks, iced teas, and flavored sparkling waters branded with horror-themed names and marketing. The company serves consumers seeking alternative beverage options.

Founders & leadership

MCMike Cessario
Mike CessarioinCEO / FounderBefore launching the canned water brand in 2018, he spent roughly a decade as an advertising creative across a range of agencies. That background in creative work informs the company's marketing-driven approach.
J(Jon-Ryan (J.R.) Riggins
Jon-Ryan (J.R.) RigginsinCo-FounderHe helped start the company in 2018, serving as chief operating officer through 2022 and sitting on its board until 2024. Since 2023 he has also been an investor at Submersive.

Investors · 10

Founder mafia

4 people who came through Liquid Death went on to found or lead other companies.

Competitors · 4

by search overlap

Companies competing with Liquid Death for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Liquid Death do?
Liquid Death manufactures and sells sparkling energy drinks, iced teas, and flavored sparkling waters branded with horror-themed names and marketing. The company serves consumers seeking alternative beverage options.
Who founded Liquid Death?
Liquid Death was founded by Mike Cessario, Jon-Ryan (J.R.) Riggins.
Who are Liquid Death's investors?
Liquid Death's investors include Batshit Crazy Ventures, Convivialité Ventures, GroundForce Capital, Hinge Capital, James Beshara Fund, Lauder Partners, Shrug Capital, Trust Fund and 2 more.