Atoms
10 known investors
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Atoms designs and sells lightweight footwear featuring antimicrobial copper linings, foam midsoles, and stretch laces. The company markets its shoes directly to consumers, including a limited-edition "Model 000" in Meteorite Gray produced in collaboration with a privacy-first browser.
Also known as Atoms Inc. · ATOMS INC.
Founders & leadership
Investors · 10
Company profile
researched Aug 2026Atoms (atoms.com) is a direct-to-consumer footwear company operating as ATOMS INC. Its catalog centers on everyday sneakers — Model 000, Model 001, a Kids Model 123, an MKBHD collaboration and a Model 251 Low — alongside adjacent products including socks, laces, masks and gift cards. Recent site merchandising highlights a Model 000 colorway in Koi Orange, an Atoms x DuckDuckGo edition of Model 00 in "Meteorite," and a grey Classic Crew Sock sold as a three-pack and described as soft cotton, antimicrobial and machine-washable [0][1].
The company positions its shoes as versatile, durable and supportive footwear intended to serve for work, travel and casual walking in a single pair. Product technology claims on the site cover an antimicrobial copper lining intended to kill bacteria and prevent odor, a lightweight foam midsole for cushioning, and stretch laces that remove the need to re-tie. The site also groups broader product attributes under a "comfort formula" covering odor control, easy on/off, premium materials, eco-friendliness and cleanability, and offers a shoe-analysis tool and a fit finder [0][1].
Atoms' own About page frames the company as having been started with the aim of building the best shoe, resulting in Model 000 and a customer community, and states the company uses materials and fabrics other companies consider too expensive. The page references co-founders and links to a story about the company featured in Humans of New York; the homepage separately promotes a story from co-founder Sidra about struggle and shoemaking [0][1][2]. Note that several sources fetched under the "Atoms" name (atoms.co, and press coverage of a $1.7B a16z-led round) refer to Travis Kalanick's industrial robotics holding company of the same name and are a different entity; they are excluded from this profile.
Founding story
The About page states the founders started Atoms with the aim of building the best shoe, producing Model 000 and a customer community along the way, and links to coverage of the founders' story in Humans of New York. The homepage promotes a story by co-founder Sidra about struggle, chasing dreams and making shoes [0][1][2].
Business model
Atoms sells physical footwear and accessories directly to consumers through its own e-commerce site, with support functions for order status, returns and exchanges handled in-house. The site also indicates a subscription option, gift cards, a referral program, a discount program and wholesale orders, suggesting revenue beyond one-off retail purchases [0][1].
Product sales of shoes, socks, laces, masks and gift cards via the company's website, plus a subscription offering, a wholesale ordering channel and a discount program referenced in site navigation [0][1].
Traction
The homepage states that more than 250,000 customers have bought Atoms shoes, and features testimonials and social posts from named public figures [0][1].
Latest developments
Current site promotions cover the Model 000 Koi Orange colorway, an Atoms x DuckDuckGo Model 00 "Meteorite" release, and a grey Classic Crew Sock three-pack [0][1].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
A niche direct-to-consumer everyday-sneaker brand; the site claims more than 250,000 customers and cites endorsements from technology and design figures [0][1].
Atoms differentiates on comfort and materials — copper antimicrobial lining, foam cushioning and stretch laces — plus a stated willingness to use materials other footwear companies regard as too costly, and a narrow, numbered model lineup rather than a broad catalog [0][1][2].
Technology
Product-level materials technology rather than software: an antimicrobial copper lining described as killing bacteria and preventing odor, a lightweight foam midsole for cushioning, and stretch laces designed so shoes only need to be tied once. Socks are described as using anti-odor technology, a stay-up cuff and a seamed toe [0][1].
Go-to-market
Direct-to-consumer online sales supported by social proof and word of mouth: the homepage features endorsements from public figures including Marques Brownlee (MKBHD), Shopify CEO Tobi Lütke, Pixar's Pete Docter, former Apple design chief Jony Ive and TED curator Chris Anderson, alongside customer posts from social media. The company also runs an ambassador program, a referral program, community events and a founder-update mailing list, and has produced branded collaborations such as an MKBHD model and an Atoms x DuckDuckGo colorway [0][1].
Consumers seeking a single everyday shoe for work, travel and casual wear; the catalog also includes a kids model [0][1].
Geography
Not specified in the available sources beyond an online storefront [0][1][2].
History
Available sources document the current product line — Model 000, Model 001, Kids Model 123, Model 251 Low, an MKBHD model, socks, laces and masks — and recent launches including Model 000 in Koi Orange, Atoms x DuckDuckGo Model 00 in Meteorite, and Classic Crew Socks in grey. No dated corporate milestones are disclosed in the sources [0][1][2].
Risks & controversies
No risks or controversies are documented in the available sources. Name ambiguity is a research risk: an unrelated industrial robotics holding company also operates under the name Atoms.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAtoms announced a collaboration edition with DuckDuckGo, offering Model 00 in a 'Meteorite' colorway.
Atoms introduced a grey version of its Classic Crew Socks, sold as a three-pack and described as soft cotton, antimicrobial and machine-washable.
Atoms promoted a new Koi Orange colorway of its Model 000 shoe on its homepage.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Atomsatoms.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Atoms do?
- Direct-to-consumer footwear brand selling everyday sneakers with antimicrobial copper linings, foam midsoles and stretch laces.
- Who founded Atoms?
- Atoms was founded by Sidra Qasim.
- Who are Atoms's investors?
- Atoms's investors include Bain Capital Ventures, Evolution VC Partners, Flucas Ventures, Hyperguap, Shrug Capital, Abstract Ventures, Chemistry, K5 Global and 2 more.