Shrug Capital — 2021 Investments
6 investments dated 2021 · listed companies and verified rows first · show all
Collectible operates WatchCheck, a platform for luxury watch owners to service and care for their timepieces remotely, and partners with Sotheby's on watch servicing.
ConsumerE-commerceMarketplaces
Linden Lazarus(Co-Founder & CEO)inWill Haering(Co-Founder)in
Co-investorsColle Capital PartnersAPOLLO PROJECTSBreyer CapitalHyperguapSeven Seven SixSpearhead+1 more
Eight Sleep manufactures a smart bed system called the Pod that provides personalized temperature control, elevation adjustment, and integrated sound for sleep optimization.
ConsumerHardwareIoTWellness & FitnessNew York City, US
Matteo Franceschetti(CEO)inMassimo Andreasi Bassi(CTO)inAlexandra Zatarain(CMO)inAndrea Ballarini(COO)Brian Chen(Advisor)Keith Myers(Recruiting Manager)
Co-investorsAltra VentureAntiAzure Capital PartnersBlue Scorpion InvestmentsCapital B Private HoldingsComcast Ventures+74 more
Mem is an AI note-taking and personal-agent app that captures notes, meetings and research and resurfaces them as context.
Los Altos, US
Kevin Moody(Founder)inDennis Xu(Founder)
PartnerNiv Dror· solo GP
Co-investorsAndreessen HorowitzDreamers VCFloodgateMotive ForceUnusual VenturesOpenAI Startup Fund
RTFKT was a digital fashion brand making NFT-based virtual sneakers and collectibles; acquired by Nike in 2021 and wound down in 2024.
Salt Lake City, US
Benoit Pagotto(Founder)inSteven Vasilev(Founder)inChris Le(Founder)in
BoardSam Englebardt(Director)in
Co-investorsAndreessen HorowitzGFR FundC VenturesDG IncubationGalaxy Interactive
Supergreat operated an online community platform focused on beauty and product reviews; the service has since wound down and directs its community to Whatnot.
ConsumerE-commerceSocial
PartnerNiv Dror· solo GP
Co-investorsTq Ventures LlcArriveBenchmarkGreenoaksK5 GlobalShopify+2 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.



























