GMG Ventures
Corporate VCLondon · Pre-Seed–Seed · 10 people tracked
Investment thesis
Mercuri backs UK founders building at the intersection of media, entertainment and AI — spanning generative AI, agentic AI, voice AI, creator economy platforms, gaming, XR, next-generation advertising and AI inference compute. It acts as a first-cheque investor leading pre-seed and seed rounds across the content and data value chain. Beyond capital, the firm takes an engaged approach, frequently taking board seats and working alongside founders from pre-seed through exit, assisting with hiring, follow-on fundraising and strategic introductions across its network of VCs, strategics and media industry leaders. Mercuri is a certified B Corp, co-founder of Reframe Venture and a signatory of the Investing in Women Code.
Source: firm website, verified Aug 27, 2026.
Team · 10 people
from the firm's website & curatedWhat they invest in
from 40 of 53 portfolio companiesAI & Machine Learning ×29SaaS ×10Deep Tech ×9Marketing Tech ×9Media & Entertainment ×9Developer Tools ×7Enterprise Software ×7Creator Economy ×6
HQs:United Kingdom×6United States×3Austria×1
Who they back
founder profiles across 29 portfolio companiesFounding team size:solo founder×132 founders×93 founders×34+ founders×4
Where their founders studiedfrom 24 founders with education data
University of Oxford ×5University of Cambridge ×3King's College London ×2
Where their founders worked beforefrom 24 founders with career history
Founders Factory ×2UK Civil Service ×2
5 founders hold a PhD · 1 hold an MBA (of 25 with degree data)
Investments · 53 tracked
founders shown can be your intro pathKyra runs influencer marketing programs for global brands, activating creators across TikTok, Instagram, and YouTube and analyzing large volumes of creator video to forecast and measure campaign outcomes.
AdTechAI & Machine LearningCreator EconomyMarketing Tech
Dev Karaca(Founder)inDevran Amaratunga Karaca(CEO & Co-Founder)Nicholas Dart(COO/CTO & Co-Founder)Stewart Rawle(Chief Commercial Officer)Steph Fadahunsi(Chief People Officer)Ed Galvin(Chief Financial Officer)
Co-investorsTorch CapitalLionTreeMercuri.vcMetaplanet25Madisonfirstminute capital+3 more
Amble was a language learning app offering daily immersive lessons in French, Spanish, and Italian through personalized articles, real-time conversation practice, and culturally grounded content.
AI & Machine LearningConsumerEdTech
Co-investorsMercuri.vc
A Million Ads builds dynamic, personalized audio and digital advertising, working across creative, engineering, and sales functions to produce and manage ad campaigns.
AdTechMarketing TechSaaS
Steve Dunlop(Founder)inPaul Kelly(CEO)Joanne Grindrod(CFO/COO)
Co-investorsMercuri.vc
Axio is an AI-native learning platform built for universities and higher-education institutions to design, deliver, and improve education through personalized learning.
AI & Machine LearningEdTechSaaS
Mark Naufel(Board Director and Founder)Todd Zipper(Board Director and CEO)
Co-investorsMercuri.vc
UK membership-based digital lifestyle platform publishing content, podcasts and events for, by and about black British women.
Tobi Oredein(Founder)in
Co-investorsMercuri.vcThe Fund
London-based travel platform selling flight-free holiday packages by train, bus and ferry across Europe.
Co-investorsEka VenturesFounders FactoryFounders Factory NYHeartcore CapitalMercuri.vc
Chatterbox provides enterprise language learning that combines app-based, AI-powered self-study with live 1:1 video coaching from native-speaking coaches, offering courses in Dutch, German, French, English, Arabic and Spanish.
AI & Machine LearningEdTechEnterprise SoftwareFuture of WorkImpact & Social Good
Co-investorsBethnal Green VenturesMercuri.vcMSM
Decoded provides training programmes in data and AI, ranging from workshops to full apprenticeships, aimed at leaders and teams across governments, enterprises and fast-growing organisations.
AI & Machine LearningEdTechFuture of WorkLondon, GB
Kathryn Parsons(Founder)in
Co-investorsMercuri.vc
Electric Twin builds synthetic audiences—large-scale simulations of real people generated from a client's customer data and validated against real-world benchmarks—that businesses query directly to get research answers in seconds.
AI & Machine LearningMarketing TechSaaS
Ben Warner(Founder)in
Co-investorsMercuri.vcSamos InvestmentsAtomicoLocalGlobe
Ergodic builds the Enterprise World Model, a model of a business designed to predict outcomes before AI systems act, aimed at enabling AI to carry out high-stakes enterprise work under human direction.
AI & Machine LearningDeep TechEnterprise SoftwareLogistics & Supply Chain
Co-investorsMercuri.vcOxford
Faculty is an artificial intelligence company that helps organizations apply AI to operational problems, with a focus on AI safety and red teaming for large-scale AI models.
AI & Machine LearningDeep TechEnterprise Software
Angie Ma(Founder)inMarc Warner(Founder)in
Co-investorsMercuri.vcMetaplanet
Feedr provides workplace catering and meal solutions, operating across the UK, Ireland, and Europe, with associated operations under the EatFirst brand in Australia.
FoodTechLogistics & Supply ChainLondon, GB
Co-investorsEpisode1Founders FactoryFounders Factory NYMercuri.vc
Flourish is a no-code platform for creating interactive charts, maps, and data visualizations, with a focus on narrative "scrollytelling" and data storytelling for presentations and digital publications.
Data & InfrastructureMedia & EntertainmentSaaS
Duncan Clark(Co-founder)Robin Houston(Co-founder)
Co-investorsFounders FactoryFounders Factory NYMercuri.vcCherryrock Capital
Fluidstack develops infrastructure for AI by rapidly deploying compute capacity, enabling delivery of gigawatts of computing power in six months compared to industry standards of 18-24 months, with focus on data center acquisition, design, operation, and supporting major AI infrastructure projects.
AI & Machine LearningCloud ComputingLondon
Gary Wu(Founder & CEO)inCésar Maklary(Founder)Cesar Maklary(Director & President)Peixian Wu(Director and CEO)Jason Kichen(Chief Infomation Security Officer)inMalachi Price(Chief Business Officer)
Co-investors7GC & Co91 VenturesAlso CapitalDuke Capital PartnersEpisode1Founders Factory+9 more
Venture studio and accelerator that co-founds, funds and supports early-stage startups alongside corporate partners.
George Northcott(Founder)in
Co-investorsfirstminute capitalMercuri.vc
Geometric automatically discovers and verifies optimized CUDA kernels to improve GPU utilization, delivering performance improvements as GitHub pull requests.
AI & Machine LearningDeep TechDeveloper Tools
Co-investorsBetaworksMercuri.vcGV (Google Ventures)Sequoia CapitalTiger Global Management
Gibran is developing a general-purpose discovery engine that uses AI modeled on evolutionary biology and collective, population-based intelligence to generate its own data and solve problems where information is sparse or causally opaque.
AI & Machine LearningDeep TechLondon, GB
EdgarGovindSrikantSuzanneEdgar Duéñez-Guzmán(Founder)
Co-investorsMercuri.vcOctopus VenturesTogether Fund
Granola Studios builds rhythm-based games that blend music and gameplay, including virtual concerts featuring animated artists as real-time 3D characters on platforms like Fortnite and its own virtual venue.
Creator EconomyGamingMedia & Entertainment
Co-investorsMercuri.vc
GVTLabs builds a multimodal video intelligence platform that preprocesses large video libraries into searchable, structured timelines and deploys agents to find patterns, events, and evidence across thousands of clips with timestamped citations.
AI & Machine LearningEnterprise SoftwareMedia & Entertainment
Nick Halstead(Founder)in
Co-investorsMercuri.vc
Hugging Face is a collaboration platform that hosts and provides access to machine learning models, datasets, and applications.
AI & Machine LearningCloud ComputingDeveloper ToolsBrooklyn, US
Julien Chaumond(Executive Officer, Director)inClement Delange(Executive Officer, Director)Clément Delangue(Co-founder & CEO)inThomas Wolf(Co-founder & CSO)in
Co-investorsA.Capital VenturesAIX VenturesBetaworksCoatue ManagementConnetic VenturesFelicis Ventures+16 more
Human Native builds a platform to license creators' and publishers' data for use in training generative AI, aiming to give creators control, compensation, and credit for their work.
AI & Machine LearningCreator EconomyData & Infrastructure
JamesJack
Co-investorsAdvance Venture PartnersMercuri.vc
Ittybit builds a private, searchable media library that lets teams index their video content and extract structured data from it.
AI & Machine LearningDeveloper ToolsMedia & Entertainment
Co-investorsMercuri.vcOxfordSure Valley Ventures
Co-investorsMercuri.vc
Kult is a companion app for gamers that aggregates the games, creators, and topics a player follows and lets them save guides, clips, builds, and notes into a personal "Stash." It surfaces that saved knowledge plus community and web content alongside live game sessions via voice and second-screen answers.
AI & Machine LearningConsumerGaming
Co-investorsMercuri.vc
One of the largest community commerce platforms for creative projects worldwide.
Co-investorsBetaworksFlori VenturesMercuri.vc
Lichen AI is an agentic AI platform that turns employee interviews into insight and specifications for multi-agent systems.
Catherine Breslin(Founder)in
Co-investorsMercuri.vc
Literal Labs develops logic-driven AI technology, positioning its work as an alternative approach to machine learning.
AI & Machine LearningDeep TechIoT
Noel HurleyLeon FeddenProfessor Alex YakovlevProfessor Rishad Shafik
Co-investorsMercuri.vcNorthern GritstoneSure Valley Ventures
Made With Intent offers AI agents that automatically determine the optimal moment and personalized experience (such as popups, overlays, or email capture) to deliver to each website visitor based on their intent and context.
AI & Machine LearningE-commerceMarketing Tech
Co-investorsMercuri.vc
Manawa is an online marketplace for booking outdoor adventure activities such as paragliding, connecting travelers with local activity operators.
MarketplacesSports TechTravel & Hospitality
Co-investorsMercuri.vc
METAVRSE is a boutique advisory firm on exponential technologies such as AI, compute infrastructure, and immersive/spatial computing, offering private briefings and strategic guidance to royal families, family offices, UHNWIs, venture capital, governments, and institutions.
AI & Machine LearningDeep TechEnterprise Software
Alan Smithson 🚀(Founder)inAlan Smithson(Co-Founder)Julie Smithson(Co-Founder)
Co-investorsMercuri.vc
Minitap builds "mini" (minitest), an autonomous AI agent for mobile app QA that connects to a team's product specs, tickets, and codebase to map app flows and run end-to-end regression and PR tests across iOS, Android, and web.
AI & Machine LearningDeveloper ToolsSaaS
Co-investorsEWORMercuri.vcMoxxie Ventures
London-based startup building a 'generative audio workstation' that adds AI assistance to music production workflows.
AI-powered music making platform centered on artist collaboration
Sundar Arvind(Founder)in
Co-investorsBalderton CapitalBridford Investments (Bridford Group)Mercuri.vc
Oorbit offers a cloud streaming solution that lets users upload Unreal Engine files and instantly stream high-quality interactive content, with low latency and reduced streaming costs.
Cloud ComputingGamingSaaSLondon
Ashkan Kooshanejad(Executive Officer, Director)Corby Pryor(Director)Pooya Kooshanezhad(Executive Officer, Director)
Co-investorsMercuri.vc
London-based AI dubbing company whose synthetic-speech technology translated video into other languages; IP acquired by RWS in 2025.
Jesse Shemen(Founder)in
Co-investorsMercuri.vcOctopus VenturesBDMIEntrepreneur FirstSands Capital Ventures
Pinnacle offers a performance coaching program (Pinnacle Black) that pairs human coaches with AI and wearable data to improve executives' cognitive performance, decision-making, and resilience.
AI & Machine LearningFuture of WorkWellness & Fitness
Co-investorsBetaworksMercuri.vc
Co-investorsBetaworksMercuri.vc
Resemble develops generative voice models and synthetic speech technology, alongside deepfake detection capabilities.
AI & Machine LearningCybersecurityDeep TechEnterprise SoftwareMedia & Entertainment
Zohaib Ahmed(Co-founder)inSaqib Muhammad(Co-founder)
Co-investorsBerkeley FrontierBetaworksBright Pixel CapitalCALIFORNIA INNOVATIONComcast VenturesGlobal Brain+11 more
Scroll AI is a browser-based AI notebook that ingests documents, media and web pages and answers questions about them.
Co-investorsMercuri.vc1confirmationArrington CapitalCoinbase VenturesFlyer One VenturesMaelstrom+4 more
Seated is a customer acquisition platform for restaurants that fills empty seats and drives foot traffic without requiring new technology or staff training, generating revenue through introducing diners to restaurants for dining, takeout, and private events.
MarketplacesRetail Tech
Co-investorsFlucas VenturesInsight PartnersLong Venture PartnersMercuri.vcRho VenturesShrug Capital+2 more
Sensity AI develops deepfake detection technology that identifies synthetically generated or manipulated images, videos, and audio by using deep learning to detect pixel-level and acoustic artifacts left by generative AI.
AI & Machine LearningCybersecurityDeep TechGovTech
Giorgio Patrini(Co-founder)inFrancesco Cavalliin
Co-investorsBetaworksMercuri.vcBetaworks Ventures Management, Llc
Signal AI develops AI-powered reputation and risk intelligence solutions for corporations.
AI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechMedia & Entertainment
David Benigson(Founder)in
Co-investorsBattery VenturesFrontline VenturesHighland EuropeManta Ray VenturesMercuri.vcMMC Ventures+2 more
Simulon builds an iPhone-based visual effects app that composites photorealistic 3D assets into live-action footage.
Co-investorsFirst Spark Ventures, LlcMercuri.vc
New York-based company that produces, distributes and monetizes short-form spoken-word audio for major publishers.
New York City, US
Will Mayo(Founder)
Co-investorsBlue CollectiveMercuri.vc
Storyblok develops a headless content management system (CMS) that helps developer and marketing teams build and manage digital content and experiences.
Developer ToolsMarketing TechSaaS
Dominik Angerer(Founder)inAlexander Feiglstorfer
Co-investors3VCBrighton Park CapitalDragon Capitalfirstminute capitalFounders FactoryFounders Factory NY+3 more
Streetbees offers SBX, an AI-powered consumer research platform that combines quantitative data with qualitative human stories, letting brands explore, test, track, and segment consumer behavior.
AI & Machine LearningMarketing TechSaaS
Co-investorsMercuri.vcAtomicoLocalGlobeoctopus investments
The Know Media publishes a free daily 5-minute email newsletter that summarizes major news stories without bias or clickbait and includes positive news and recommendations.
ConsumerMedia & Entertainment
Co-investorsMercuri.vc
Unakin builds Sawyer, an AI agent for game development studios that handles coding and non-coding tasks such as bug fixing, performance optimization, QA, design, and player feedback analysis.
AI & Machine LearningDeveloper ToolsGamingLondon, GB
Ollie Markham(CEO)inGian Luigi D'Alessandro(CTO)in
Co-investorsBetaworksEntrepreneur FirstMercuri.vcMozilla Ventures
Unbox provides tools and support to help global enterprise brands scale social commerce as a growth channel.
AI & Machine LearningE-commerceMarketing TechRetail TechSaaS
Hugo Soul(Founder & CEO)Michael Coombs(Founder & COO)
Co-investorsMercuri.vc
Unit1 Studio produces virtual concerts and avatar-based live performances, creating digital doubles of artists and combining LED display, lighting, sound, and post-production technologies for stage and screen.
Creator EconomyDeep TechMedia & Entertainment
Co-investorsMercuri.vc
Unlock is an open-source, community-governed protocol that lets developers, creators, brands, and platforms create time-based memberships represented as non-fungible tokens (NFTs).
Creator EconomyCrypto & Web3Developer ToolsSaaS
Co-investorsKindred VenturesMercuri.vc
Vidsy is a creative company that produces video and creative content by combining human creativity with AI.
AdTechAI & Machine LearningMarketing Tech
Gerard Keeley(Co-founder & CEO)inArchie Campbell(Founder)inAlex M.(Founder)in
Co-investorsCoral Reef IOMercuri.vcAscension Ventures
Wonder is an entertainment company that supports filmmakers, artists, and technologists in creating and distributing film and video content, backing creators as they build their own IP.
AI & Machine LearningCreator EconomyMedia & EntertainmentLondon, GB
Xavier Collins(Co-founder)Justin Hackney(Co-founder)
Co-investorsAtomicoLocalGlobeBlackbird VenturesMercuri.vc
Portfolio news
latest coverage across their companiesHugging Face · venturedailydigest.com · Aug 27, 2026
Faculty · dailycamera.com · Aug 26, 2026
Pinnacle · fwdstart.me · Aug 21, 2026
Papercup · techmarketview.com · Aug 18, 2026
Axio · axios.com · Aug 13, 2026
Decoded · news18.com · Aug 10, 2026
Vidsy · techmarketview.com · Aug 7, 2026
Frequently asked questions
- How many investments has GMG Ventures made?
- GMG Ventures has 42 tracked investments.
- What stage does GMG Ventures invest at?
- GMG Ventures invests at the Pre-Seed, Seed stages.
- What is GMG Ventures's typical check size?
- GMG Ventures typically writes checks of $630K – $1.3M.
- What sectors does GMG Ventures focus on?
- GMG Ventures focuses on AdTech, AI & Machine Learning, Creator Economy, Crypto & Web3, Gaming, Media & Entertainment, SaaS.
- Where is GMG Ventures located?
- GMG Ventures is headquartered in London, GB.
- Does GMG Ventures lead rounds?
- Yes, GMG Ventures leads investment rounds.
- Who does GMG Ventures co-invest with?
- GMG Ventures most often shares deals with Mercuri.vc, Betaworks, Metaplanet, among 79 tracked co-investors.
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Mercuri.vc is a UK-based venture capital fund investing at pre-seed and seed stage in media technology startups, backed by the British Business Bank.





































