Cameo
Unicorn · $1B24 known investors
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Marketplace enabling users to request personalized video messages or live chats with celebrities and influencers.
Also known as Cameo
Founders & leadership
Investors · 24
Also in the syndicate · 3
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Cameo is a marketplace where users purchase personalized video shout-outs from celebrities, athletes, comedians, musicians, actors and other personalities. Roughly 80% of standard video requests are booked as gifts for occasions such as birthdays, congratulations and roasts. By March 2021 the platform had produced more than two million talent videos.
Beyond the core video product, Cameo has extended into live formats — including booking celebrities as guests on Zoom video chats, introduced in 2020 — and planned additional offerings such as Fan Clubs and Cameo Calls. Its Cameo for Business (C4B) unit connects companies with talent for events, conferences, advertising and sales purposes.
Business model
Cameo operates a two-sided marketplace connecting fans and businesses with celebrities and personalities who record paid personalized video messages or appear in live video chats. Revenue is transaction-based on bookings, with an average order value of roughly $70 in 2020, and a separate Cameo for Business division serving brands, events, conferences, advertising and sales use cases.
Paid bookings of personalized celebrity videos and live video chats by consumers, and paid talent engagements for brands and businesses through Cameo for Business.
Traction
More than 2 million talent videos produced as of March 2021; 1.3 million messages delivered in 2020, exceeding the prior three years combined; about $100 million in 2020 gross revenue; average order value of roughly $70, up about 25%; more than 150 personalities earned at least $100,000 on the platform in 2020.
Latest developments
In March 2021, Cameo announced a $100 million Series C led by e.ventures at a valuation of just over $1 billion, with proceeds directed toward improving the core experience, launching new products, reaching new customers and expanding internationally.
▸Full profile — market position, go-to-market, geography, history
Market position
Cameo reached unicorn status in March 2021 with a valuation just over $1 billion and reported approximately $100 million in 2020 gross revenue, a 4.5x increase over the prior year.
Cameo positions itself as creating a new category in direct-to-fan engagement, described by its CEO as the "connection economy," pairing a large roster of talent with a transactional model that lets fans obtain personalized access at a relatively low average price point.
Go-to-market
Consumer bookings through the Cameo platform, supplemented by a business-facing division (Cameo for Business) offering dedicated products and white-glove service to brands and companies, plus talent recruitment that added more than 10,000 personalities in 2020.
Consumers buying personalized videos as gifts for occasions such as birthdays, and brands and businesses seeking celebrity content for events, conferences, advertising and sales.
Geography
Primarily United States-based demand, with nearly 20% of Cameos purchased from outside the U.S. as of March 2021; the company stated plans to develop its fan and talent business in non-English-speaking countries.
History
Founded in 2017, Cameo raised a $50 million round prior to its Series C and reached more than $165 million in total funding by March 2021. Its business accelerated during the COVID-19 pandemic as direct-to-fan engagement models gained adoption; in 2020 it delivered 1.3 million messages, more than the previous three years combined, and added over 10,000 new talent to the platform. In March 2021 it announced a $100 million Series C at a valuation just above $1 billion, with e.ventures partner Jonathan Turner joining the board.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsCameo announced a $100 million Series C led by e.ventures, bringing total funding to more than $165 million and giving the company a stated valuation of just over $1 billion. e.ventures partner Jonathan Turner joined the board of directors.
$100M source ↗
Following the Series C, Cameo said it planned to introduce products such as Fan Clubs and Cameo Calls, build out its Cameo for Business (C4B) division with dedicated offerings and white-glove service for brands, and develop its talent and fan business in non-English-speaking countries.
Cameo added the ability for customers to book celebrities as guests for Zoom video calls.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Cameocameo.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cameo do?
- Marketplace for buying personalized video shout-outs and live video chats from celebrities and personalities.
- Who founded Cameo?
- Cameo was founded by Steven Galanis, Martin Blencowe, Devon Spinnler Townsend.
- Who are Cameo's investors?
- Cameo's investors include Chaifetz Group, Chicago Ventures, Cleo Capital, Connect Ventures, Digi Ventures, Duke Capital Partners, EQUIAM, LightShed Ventures and 13 more.