San Francisco Β· Series A
Also known as GUSTO INVESTMENT SERVICES, LLC
Investment thesis
Gusto is a US-focused payroll, benefits, HR and compliance software platform for small businesses, offering an accountant partner program (Gusto Pro) with a multi-client dashboard and revenue share.
Source: firm website, verified Aug 25, 2026.
Founder mafia
The Gusto mafia β18 people who came through Gusto went on to found or lead other companies.
+ 6 more
What they invest in
from 1 of 2 portfolio companiesAI & Machine Learning Γ1Enterprise Software Γ1SaaS Γ1
HQs:United StatesΓ1
Investments Β· 2 tracked
founders shown can be your intro path
Noyo provides APIs and data connectivity infrastructure for benefits technology, enabling seamless integration of benefits platforms into consumer software and modern workplace systems.
AI & Machine LearningEnterprise SoftwareSaaS
Shannon Goggin(CEO and Cofounder)
Co-investorsCore Venture CapitalNorwest Venture PartnersWorkday Ventures
Crypto payments, payroll and treasury platform for DAOs and web3 companies; acquired by Coinbase in November 2024.
San Francisco, US
Pryce Adade Yebesi(Executive Officer, Director, Promoter)Jason Chong(Executive Officer, Director, Promoter)Alexander Wu(Director, Promoter)Kaito Cunningham(Executive Officer, Director, Promoter)
Co-investorsKindred VenturesParadigmCircle & Co.Circle VenturesCoinbase VenturesDistributed Global+1 more
Frequently asked questions
- What stage does Gusto invest at?
- Gusto invests at the Series A stage.
- What sectors does Gusto focus on?
- Gusto focuses on Crypto & Web3.
- Where is Gusto located?
- Gusto is headquartered in San Francisco, US.
Media Β· Podcasts & interviews
featuring the teamCustomer Obsession Made Gusto A $9.6 Billion Company
Founder Firesides Β· Joshua Reeves
Images
Co-investors Β· 117
Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.
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General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Founders Fund is a venture capital firm that backs technology companies building transformative products.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.
Khosla Ventures is a venture capital firm that invests in early-stage companies focused on technology, mobile, and clean energy sectors, including biotechnology applications. The firm provides capital and strategic support to entrepreneurs developing breakthrough technologies across multiple markets.
Greylock Partners is an early-stage venture capital firm that partners with founders building companies from inception. Its partners make only one or two new investments per year to focus deeply on each partnership.
Techstars is a startup accelerator and early-stage investor that funds ambitious founders and provides capital, mentorship, and access to a global network of investors, operators, and corporate partners.
Index Ventures is a multi-stage venture capital firm that backs companies from Seed to IPO and beyond, including through its dedicated seed fund Index Origin.
Redpoint Ventures is a venture capital firm established in 1999 by former partners from leading venture firms, focusing on early-stage technology companies across multiple sectors. The firm leverages its partners' technology investment experience and an extensive network of entrepreneurs and industry contacts to support portfolio company growth.
Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.
βΆ105 more co-investors
Uncork CapitalInsight PartnersFJ LabsSV AngelUnknown VenturesFirst Round CapitalUberKleiner PerkinsBoxGroupCoatue ManagementSpark CapitalKrakenTrue VenturesSound VenturesCRV (Charles River Ventures)AtomicoTiger Global ManagementEniac VenturesQuiet CapitalGoat CapitalFirstMark CapitalOffline VenturesMayfield FundNextView VenturesHCVCAME Cloud VenturesC2 InvestmentsSciFi VCFifth WallFlybridge Capital PartnersAfore CapitalCota CapitalBond Capital ManagementResolute VenturesSouth Park CommonsStride VCElectric CapitalSoma CapitalQED InvestorsMaveronOperator LPSherpalo VenturesSocial LeverageHarrison MetalPear VCHanabi CapitalCreandumBlockchain CapitalVibe CapitalVillage Global75 & SunnyHomebrewChemistryThe Chernin Group (TCG Crypto)Fuel CapitalNext Play VenturesCapitalGLOI VentureRobot VenturesBedrockVine VenturesThird Point VenturesDragonflyMucker CapitalScience VenturesShrug CapitalSummit PartnersAccelerator VenturesCollaborative FundMischiefAdverb VenturesGutter CapitalRavelin CapitalConvective CapitalSweet CapitalParade VenturesVera EquityTLV PartnersConversion CapitalParadox CapitalGlobal Innovation FundGreatPoint VenturesUnstoppable DomainsIncite.orgSquare Peg CapitalAlpaca VCGeek VenturesUnderscore VCRembrandt Venture PartnersWI Harper GroupMagma PartnersAnimal CapitalStellation CapitalGroup 11JLL SparkApax DigitalMakers CampFenway Summer VenturesLeadout CapitalBlockchain Coinvestors AngelList SyndicateStoryHouseO.G. Venture PartnersMindful Venture CapitalINTERSECTION FINTECH VENTURESPhenomenal Ventures
Firms observed investing alongside Gusto, from public investor directories. Shared companies are the overlap with Gusto's recorded portfolio.
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