🦊/Investors

Gusto

Venture capitaloperating company · company profile

San Francisco · Series A · 7 people tracked

Also known as GUSTO INVESTMENT SERVICES, LLC

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3,887 people in our graph share verified history with the Gusto team — schools, employers, funds. One of them is your warm intro.

Alexis Abramsunlockedknows Hemant Taneja · together at General Catalyst (overlapped)
knows the team · via Stripe
knows the team · via Maze
knows the team · via Massachusetts Institute of Technology
knows the team · via Kleiner Perkins
×6knows the team · via General Catalyst
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Investment thesis

Gusto is a US-focused payroll, benefits, HR and compliance software platform for small businesses, offering an accountant partner program (Gusto Pro) with a multi-client dashboard and revenue share.

Source: firm website, verified Sep 15, 2026.

Stage
Series A
HQ
San Francisco, CA, US
AUM
$12.7B
Tracked investments
10
Unicorns
1
Acquisitions
1

Team · 7 people

from curated

Founder mafia

The Gusto mafia →

25 people who came through Gusto went on to found or lead other companies.

+ 13 more

What they invest in

from 8 of 10 portfolio companies

AI & Machine Learning ×5Enterprise Software ×5SaaS ×5HR Tech ×3Digital Health ×1Future of Work ×1Hardware ×1Healthtech ×1

HQs:United States×6India×1

Investments · 10 tracked

founders shown can be your intro path

By year:2022 · 22021 · 12018 · 32016 · 12015 · 29 dated

ASAPPasapp.comin𝕏Jan 2018

ASAPP develops AI software for customer service and contact center operations, including generative AI agents and a customer experience platform.

AI & Machine LearningEnterprise SoftwareSaaSNew York, US

Gustavo Sapoznik(Founder & Advisor)inPriya Vijayarajendran(Chief Executive Officer)inJo-Anne Sinclair(Executive Officer)inKatie Stein(Chief Executive Officer)in

BoardJames Montgomery(Director)inJohn Doerr(Director)in

Co-investorsKleiner PerkinsArmada Investment AGEmergence Capital PartnersJC2 VenturesMarch Capital PartnersReshape+2 more

Betterworksbetterworks.cominSeries B · Mar 2016 · $20M

Betterworks offers enterprise performance management and talent intelligence software that connects employee performance, skills, and potential data into a real-time view of the workforce.

AI & Machine LearningEnterprise SoftwareHR TechSaaSMenlo Park, US

Kris Duggan(Founder)in

Co-investorsBleu CapitalEmergence Capital PartnersInterlace VenturesKleiner PerkinsFf Venture CapitalRedpoint Ventures

Drishtidrishticare.orgSeries A · May 2018 · $10M

iDrishti is a social impact enterprise operating 12 eye care hospitals across districts in Karnataka, India, combining surgical hospitals, tele-ophthalmology vision centers, and mobile clinics to serve rural and lower-income patients.

Digital HealthHealthtechImpact & Social GoodBengaluru, IN

Rajesh Babu(Co-founder)in

Co-investorsInsitor

G2g2.comSeries C · Oct 2018 · $55M

G2 operates an online marketplace and review platform where businesses research and compare B2B software using verified user reviews and market-intelligence tools.

Co-investorsEmergence Capital PartnersHubSpot VenturesAccelEmergence CapitalIVCIVP (Institutional Venture Partners)+3 more

Gustogusto.comin𝕏Series B · Apr 2015 · $60M

Gusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.

Enterprise SoftwareHR TechSan Francisco, US

Josh Reeves(Founder/CEO)inEdward Kim(Founder/Empowering Gusto's Engineering Team)inTomer London(Founder/; Empowering Gusto's Product and Design Teams)in

Co-investors137 VenturesA*Acrew CapitalAkkadian VenturesAspect VenturesAurum+49 more

Noyogonoyo.comin

Noyo provides APIs and data connectivity infrastructure for benefits technology, enabling seamless integration of benefits platforms into consumer software and modern workplace systems.

AI & Machine LearningEnterprise SoftwareSaaS

Shannon Goggin(CEO and Cofounder)in

Co-investorsCore Venture CapitalCore Innovation CapitalCostanoa VenturesGaruda VenturesHomebrewNorwest Venture Partners+3 more

Oysteroysterhr.comin𝕏Series A · Feb 2021 · $20M

Oyster is an employer of record (EOR) platform that lets companies hire, pay, and manage full-time employees and contractors in over 180 countries without setting up local entities, handling compliant onboarding, contracts, payroll, and benefits.

Future of WorkHR TechSaaSSan Francisco, US

Ally Fekaiki(CEO and Founder)Tony Jamous(Executive Chairman)inJack Mardack(Founder)inHadi Moussa(CEO)in

Co-investorsAcadian Ventures Management, LlcAtento CapitalAvid VenturesEmergence Capital PartnersG2 Venture PartnersStripes

SalesLoftsalesloft.comin𝕏Series A · Apr 2015 · $10M

Salesloft provides an AI-powered revenue orchestration platform that consolidates buyer signals across a company's tech stack to coordinate sales engagement from initial contact through renewal.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales TechAtlanta, US

Kyle Porter(Executive Officer, Director)inRob Forman(Executive Officer)inDavid Cummings(Director)in

Co-investorsAtlanta Tech VillageAvenir Growth CapitalBright Pixel CapitalCota CapitalElevate VenturesEmergence Capital Partners+6 more

Utopia Labsutopialabs.comMay 2022Acquired

Crypto payments, payroll and treasury platform for DAOs and web3 companies; acquired by Coinbase in November 2024.

San Francisco, US

Pryce Adade Yebesi(Executive Officer, Director, Promoter)inJason Chong(Executive Officer, Director, Promoter)Alexander Wu(Director, Promoter)Kaito Cunningham(Executive Officer, Director, Promoter)

Co-investorsKindred VenturesParadigmCircle & Co.Circle VenturesCoinbase VenturesDistributed Global+1 more

Zippedizippedi.cominSeries A · Mar 2022 · $13M

Zippedi provides a store digitization platform that creates digital twins of physical retail locations, enabling retailers to manage their stores with the operational precision typically associated with e-commerce channels.

AI & Machine LearningHardwareRetail TechRobotics

Ariel Schilkrut(Founder)in

Co-investorsGen Capital

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Gusto made?
Gusto has 10 tracked investments, 1 of which have exited.
What stage does Gusto invest at?
Gusto invests at the Series A stage.
What sectors does Gusto focus on?
Gusto focuses on Crypto & Web3.
Where is Gusto located?
Gusto is headquartered in San Francisco, US.

Media · Podcasts & interviews

featuring the team

How Gusto Used Customer Input to Scale Growth with Tomer London

a16z · Tomer London

Gusto Co-Founder and CTO Edward Kim in Startups on Rails

Evil Martians · Edward Kim

Customer Obsession Made Gusto A $9.6 Billion Company

Founder Firesides · Joshua Reeves

AI demystified: How Gusto is leveraging AI to change the way we work with Edward Kim and Raza Habib

Gusto · Edward Kim

Closing Great Engineering Candidates: 12 Steps to “YES” with Edward Kim co-founder & CTO @ Gusto

The Engineering Leadership Community (ELC) · Edward Kim

The Heartbeat Interview - Edward Kim, Co-Founder and Head of Engineering at Gusto

Know Your Team · Edward Kim

Images

Gusto photoGusto photoGusto photo

Co-investors · 117

Kleiner Perkins

Kleiner Perkins is a venture capital firm that backs founders across technology and life sciences, from early stage through growth.

$500K – $15M
Cota Capital

Cota Capital is an investment firm focused on founders building net-new enterprise technology, combining capital with operational expertise, industry insight, competitive intelligence, and a broad network.

Both backed · 2
Homebrew

Homebrew is an early-stage venture firm backing mission-driven founders, investing its own capital primarily at the pre-seed and seed stages.

Both backed · 2
$100K – $500K
General Catalyst

General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.

Both backed · 1
$30M
Accel

Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.

Both backed · 1
$1.6M – $70M
Techstars

Techstars is a startup accelerator and early-stage investor that funds ambitious founders and provides capital, mentorship, and access to a global network of investors, operators, and corporate partners.

Both backed · 1
$220K
Redpoint Ventures

Since 1999, Redpoint Ventures has partnered with visionary founders to create new markets and redefine existing ones. The firm invests early in startups building category-defining companies, from AI and infrastructure to security. Redpoint has backed hundreds of companies, including Netflix, Snowflake, Stripe, Ramp, Twilio, Ramp, and Hims, and today backs the next generation of AI leaders like OpenAI, Legora, Modal, Abridge and Physical Intelligence. Redpoint is based in San Francisco and has offices in New York City and Woodside. For more information visit: http://www.redpoint.com/

Both backed · 1
$100K – $10M
Insight Partners

Insight Partners is an investment firm focused on accelerating revenue and profit growth in software companies, providing capital and operational support through its Insight Onsite team.

Both backed · 1
$120M – $350M
SV Angel

SV Angel is a firm that has backed startup founders since the 1990s, leveraging a large network of founders, industry leaders, and regulators to support portfolio companies.

Both backed · 1
Spark Capital

Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.

Both backed · 1
$500K – $25M
Sound Ventures

Sound Ventures is a venture capital firm that seeks to invest in the technology sector.

Both backed · 1
Norwest Venture Partners

Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.

Both backed · 1
$10M – $30M
105 more co-investors

Sherpalo VenturesPear VCCapitalGFounders FundCraft VenturesBessemer Venture PartnersKhosla VenturesGreylock PartnersIndex VenturesFounder CollectiveUncork CapitalFJ LabsUnknown VenturesFirst Round CapitalUberBoxGroupCoatue ManagementKrakenTrue VenturesCRV (Charles River Ventures)AtomicoTiger Global ManagementEniac VenturesQuiet CapitalGoat CapitalFirstMark CapitalOffline VenturesMayfield FundNextView VenturesHCVCAME Cloud VenturesC2 InvestmentsSciFi VCFifth WallFlybridge Capital PartnersAfore CapitalBond Capital ManagementResolute VenturesSouth Park CommonsStride VCElectric CapitalSoma CapitalQED InvestorsMaveronOperator LPSocial LeverageHarrison MetalHanabi CapitalCreandumBlockchain CapitalVibe CapitalVillage Global75 & SunnyChemistryThe Chernin Group (TCG Crypto)Fuel CapitalNext Play VenturesLOI VentureRobot VenturesBedrockVine VenturesThird Point VenturesDragonflyMucker CapitalScience VenturesShrug CapitalSummit PartnersAccelerator VenturesCollaborative FundMischiefAdverb VenturesGutter CapitalRavelin CapitalConvective CapitalSweet CapitalParade VenturesVera EquityTLV PartnersConversion CapitalParadox CapitalGlobal Innovation FundGreatPoint VenturesUnstoppable DomainsIncite.orgSquare Peg CapitalAlpaca VCGeek VenturesUnderscore VCRembrandt Venture PartnersWI Harper GroupMagma PartnersAnimal CapitalStellation CapitalGroup 11JLL SparkApax DigitalMakers CampFenway Summer VenturesLeadout CapitalBlockchain Coinvestors AngelList SyndicateStoryHouseO.G. Venture PartnersMindful Venture CapitalINTERSECTION FINTECH VENTURESPhenomenal Ventures

Firms observed investing alongside Gusto, from public investor directories. Shared companies are the overlap with Gusto's recorded portfolio.

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