Fundraising Fox
San Francisco · Series A · 6 people tracked
Also known as GUSTO INVESTMENT SERVICES, LLC
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Investment thesis
Gusto is a US-focused payroll, benefits, HR and compliance software platform for small businesses, offering an accountant partner program (Gusto Pro) with a multi-client dashboard and revenue share.
Source: firm website, verified Sep 29, 2026.
Team · 6 people
from curated & public directories
Founder mafia
The Gusto mafia →28 people who came through Gusto went on to found or lead other companies.
What they invest in
from 9 of 11 portfolio companiesAI & Machine Learning ×7Enterprise Software ×6SaaS ×6Fintech ×2Healthtech ×2HR Tech ×2Sales Tech ×2Data & Infrastructure ×1
HQs:United States×7India×1
Investments · 11 tracked
founders shown can be your intro pathBy year:2022 · 42021 · 12018 · 32016 · 12015 · 110 dated
ASAPP develops AI software for customer service and contact center operations, including generative AI agents and a customer experience platform.
AI & Machine LearningEnterprise SoftwareSaaSNew York, US
Gustavo Sapoznik(Founder)inPriya Vijayarajendran(Chief Executive Officer)inJo-Anne Sinclair(Executive Officer)inKatie Stein(Chief Executive Officer)in
BoardJames Montgomery(Director)inJohn Doerr(Director)in
Co-investorsKleiner PerkinsArmada Investment AGCollective LiquidityEmergence Capital PartnersJC2 VenturesMarch Capital Partners+4 more
Betterworks offers enterprise performance management and talent intelligence software that connects employee performance, skills, and potential data into a real-time view of the workforce.
AI & Machine LearningEnterprise SoftwareHR TechSaaSMenlo Park, US
Kris Duggan(Founder)inDiwakar Nevatia(Founder)
Co-investorsBleu CapitalCorrelation VenturesEileses CapitalEmergence Capital PartnersInterlace VenturesKleiner Perkins+3 more
Billow is an AI/ML platform designed for regulated industries.
AI & Machine LearningEnterprise SoftwareFintechSan Francisco, US
Joanathan McIntosh(CEO)inPhilip Moniaga(CTO)in
Co-investorsRebel FundRedbud Trail GroupVela PartnersY CombinatorBlast.ClubFounders Factory+2 more
iDrishti is a social impact enterprise operating 12 eye care hospitals across districts in Karnataka, India, combining surgical hospitals, tele-ophthalmology vision centers, and mobile clinics to serve rural and lower-income patients.
Digital HealthHealthtechImpact & Social GoodBengaluru, IN
Rajesh Babu(Co-founder)in
Co-investorsEmergence Capital PartnersInsitorAlpha Intelligence CapitalAndreessen HorowitzBenhamou Global VenturesLok Capital+3 more
G2 operates an online marketplace and review platform where businesses research and compare B2B software using verified user reviews and market-intelligence tools.
Highland Park, US
Tim Handorf(Founder)inGodard Abel(Founder)inMatt Gorniak(Founder)inMark Myers(Founder)Mike Wheeler(Founder)
BoardAdam Koopersmith(Director)in
Co-investorsAccelChicago VenturesEmergence Capital PartnersHigh AlphaHubSpot VenturesHyde Park Venture Partners+7 more
Noyo builds APIs and infrastructure that connect and standardize benefits data, enabling modern benefits experiences to be embedded into software.
AI & Machine LearningData & InfrastructureEnterprise SoftwareHealthtechInsurTechSaaS
Shannon Goggin(Founder)inDennis Lee(Founder)
Co-investorsAmand VenturesCore Venture CapitalFikaGaruda VenturesHomebrewNeythri Futures Fund+9 more
Oyster is an employer of record (EOR) platform that lets companies hire, pay, and manage full-time employees and contractors in over 180 countries without setting up local entities, handling compliant onboarding, contracts, payroll, and benefits.
Future of WorkHR TechSaaSSan Francisco, US
Ally Fekaiki(CEO and Founder)Tony Jamous(Founder)inJack Mardack(Founder)inHadi Moussa(CEO)inTony Jamous Jack Mardack(Founder)
Co-investorsAcadian Ventures Management, LlcAtento CapitalAvid VenturesEmergence Capital PartnersG2 Venture PartnersKima Ventures+4 more
Salesloft provides an AI-powered revenue orchestration platform that consolidates buyer signals across a company's tech stack to coordinate sales engagement from initial contact through renewal.
AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales TechAtlanta, US
Kyle Porter(Founder)inRob Forman(Founder)inDavid Cummings(Founder)inTim Dorr(Founder)
Co-investorsAtlanta Tech VillageAvenir Growth CapitalBright Pixel CapitalCota CapitalElevate VenturesEmergence Capital Partners+7 more
Crypto payments, payroll and treasury platform for DAOs and web3 companies; acquired by Coinbase in November 2024.
San Francisco, US
Pryce Adade Yebesi(Executive Officer, Director, Promoter)inJason Chong(Founder)Alexander Wu(Founder)Kaito Cunningham(Founder)Pryce Adade-Yebesi(Founder)
Co-investorsKindred VenturesParadigmAscend Venture CapitalCircle & Co.Circle VenturesCoinbase Ventures+2 more
Vartana provides an AI-powered platform that streamlines the sales and financing process for technology and equipment vendors, enabling them to close deals faster with integrated proposal, payment, and financing options.
AI & Machine LearningEnterprise SoftwareFintechSaaSSales Tech
Kush KellaAhmed Sharif
Co-investorsActivant CapitalAudaciousCrew CapitalRecall CapitalVela PartnersGV (Google Ventures)+1 more
Zippedi provides a store digitization platform that creates digital twins of physical retail locations, enabling retailers to manage their stores with the operational precision typically associated with e-commerce channels.
AI & Machine LearningHardwareRetail TechRobotics
Ariel Schilkrut(Founder)in
Co-investorsGen CapitalTranspose Platform ManagementZentynel Frontier Investments
Exits · 2
2 acquisitions · showing 1Drishtiacq. by Apple
Frequently asked questions
- How many investments has Gusto made?
- Gusto has 11 tracked investments, 2 of which have exited.
- What stage does Gusto invest at?
- Gusto invests at the Series A stage.
- What sectors does Gusto focus on?
- Gusto focuses on Crypto & Web3.
- Where is Gusto located?
- Gusto is headquartered in San Francisco, US.
Media · Podcasts & interviews
featuring the teamDesigning Payroll for Small Businesses with Gusto’s Co-Founder, Tomer London | S13E8
The Room Podcast · Tomer London
Why Gusto is ALL-IN on Embedded Payroll right now! (Extended Interview with Tomer London)
Rex Salisbury · Tomer London
How Gusto Used Customer Input to Scale Growth with Tomer London
a16z · Tomer London
How to Get Your First 100 Customers with Gusto Co-Founder Tomer London
Village Global · Tomer London
The Lunch That Launched Gusto | Tomer London
Village Global · Tomer London
How Tomer London Validated Gusto Before Writing a Line of Code
Village Global · Tomer London
Images
Co-investors · 118
Kleiner Perkins is a venture capital firm that backs founders across technology and life sciences, from early stage through growth.
Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.
Techstars is a global startup accelerator and early-stage investor that funds and mentors ambitious founders, providing $220K in capital, a three-month program, and access to a worldwide network of mentors, investors, and corporate partners.
Since 1999, Redpoint Ventures has partnered with visionary founders to create new markets and redefine existing ones. The firm invests early in startups building category-defining companies, from AI and infrastructure to security. Redpoint has backed hundreds of companies, including Netflix, Snowflake, Stripe, Ramp, Twilio, Ramp, and Hims, and today backs the next generation of AI leaders like OpenAI, Legora, Modal, Abridge and Physical Intelligence. Redpoint is based in San Francisco and has offices in New York City and Woodside. For more information visit: http://www.redpoint.com/
Insight Partners is an investment firm focused on accelerating revenue and profit growth in software companies, providing capital and operational support through its Insight Onsite team.
Spark Capital is a venture capital firm that partners with founders, known for early investments including leading Twitter's Series B in 2008.
Norwest is a venture capital and growth equity investment firm that has backed over 700 companies across technology, consumer, and healthcare over its 65-year history.
Mayfield is a venture capital firm that invests in early-stage consumer and marketplace companies, backing founders from inception through IPO.
Cota Capital is a San Francisco-based technology investment firm that invests in private and public US-based modern enterprise technology companies, offering founders operational expertise, market insights, and an industry network.
Homebrew is an early-stage venture firm backing mission-driven founders, investing its own capital primarily at the pre-seed and seed stages.
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General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Founders Fund is a venture capital firm that backs technology companies building transformative products.
▶106 more co-investors
Craft VenturesBessemer Venture PartnersKhosla VenturesGreylock PartnersIndex VenturesFounder CollectiveUncork CapitalFJ LabsSV AngelUnknown VenturesFirst Round CapitalUberBoxGroupCoatue ManagementKrakenSound VenturesTrue VenturesCRV (Charles River Ventures)AtomicoTiger Global ManagementEniac VenturesQuiet CapitalGoat CapitalFirstMark CapitalOffline VenturesNextView VenturesHCVCAME Cloud VenturesC2 InvestmentsSciFi VCFifth WallFlybridge Capital PartnersAfore CapitalBond Capital ManagementResolute VenturesSouth Park CommonsStride VCElectric CapitalSoma CapitalQED InvestorsMaveronOperator LPSherpalo VenturesSocial LeverageHarrison MetalPear VCHanabi CapitalCreandumBlockchain CapitalVibe CapitalVillage Global75 & SunnyChemistryThe Chernin Group (TCG Crypto)Fuel CapitalNext Play VenturesCapitalGLOI VentureRobot VenturesBedrockVine VenturesThird Point VenturesDragonflyMucker CapitalScience VenturesShrug CapitalSummit PartnersAccelerator VenturesCollaborative FundMischiefAdverb VenturesGutter CapitalRavelin CapitalHeretic VenturesConvective CapitalSweet CapitalParade VenturesVera EquityTLV PartnersConversion CapitalParadox CapitalGlobal Innovation FundGreatPoint VenturesUnstoppable DomainsIncite.orgSquare Peg CapitalAlpaca VCGeek VenturesUnderscore VCRembrandt Venture PartnersWI Harper GroupMagma PartnersAnimal CapitalStellation CapitalGroup 11JLL SparkApax DigitalMakers CampFenway Summer VenturesLeadout CapitalBlockchain Coinvestors AngelList SyndicateStoryHouseO.G. Venture PartnersMindful Venture CapitalINTERSECTION FINTECH VENTURESPhenomenal Ventures
Firms observed investing alongside Gusto, from public investor directories. Shared companies are the overlap with Gusto's recorded portfolio.
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