Firestartr
Venture capitalLondon · Seed–Series A · 5 people tracked
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Investment thesis
Firestartr provides seed-stage capital to globally ambitious founders building internet and software companies, leveraging lower experimentation costs and internet-based go-to-market strategies. Beyond capital, it draws on operational and entrepreneurial experience plus a deep advisor network to help portfolio companies reach Series A and beyond. It operates as a venture platform that syndicates deals with domain experts, using a flexible pledge structure that gives founders a single line on the cap table and gives investors more deal choice, tax advantages such as EIS, and no lock-in. Its focus is on SaaS/cloud infrastructure, digital media, fintech, and e-commerce/marketplaces.
Source: firm website, verified Sep 27, 2026.
Team · 5 people
from the firm's websiteFounder mafia
The Firestartr mafia →6 people who came through Firestartr went on to found or lead other companies.
What they invest in
from 43 of 68 portfolio companiesSaaS ×15Fintech ×12AI & Machine Learning ×11Enterprise Software ×9Developer Tools ×7Future of Work ×7Consumer ×6Marketing Tech ×6
HQs:United Kingdom×15United States×7Germany×1European Union×1Netherlands×1Sweden×1
Who they back
founder profiles across 25 portfolio companiesFounding team size:solo founder×102 founders×93 founders×34+ founders×3
Where their founders studiedfrom 33 founders with education data
Hurstpierpoint College ×2Indian Institute of Technology Kanpur ×2Massachusetts Institute of Technology ×2Princeton University ×2University of Warwick ×2
What their founders studiedfrom 29 founders with field-of-study data
Computer Science ×11Business & Management ×7Engineering ×6Economics ×4Life Sciences ×2Mathematics & Statistics ×2
Where their founders worked beforefrom 33 founders with career history
Catalyst Zero GmbH ×2Deutsche Bank ×2IBM ×2Jobsite ×2McKinsey & Company ×2RBS ×2
Accelerator rootsportfolio companies that came through a program
1 founders hold a PhD · 3 hold an MBA (of 33 with degree data)
Investments · 68 tracked
founders shown can be your intro pathBy year:2023 · 12022 · 12020 · 12016 · 12015 · 12014 · 27 dated
Wise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
FintechLondon, GB
Kristo Käärmann(Founder)inTaavet Hinrikus(Founder)in
Co-investorsAdventure FundAndreessen HorowitzCDP Venture CapitalFelicis VenturesGlynn Capital ManagementIndex Ventures+27 more
Adbrain links customer data across mobile devices, desktops, and connected TVs to build a unified view of each individual.
Enterprise SoftwareMarketing TechLondon, GB
Elia Videtta(Cofounder)inRashid Mansoor(Cofounder)in
Co-investorsCisco InvestmentsEntrepreneur FirstNotion Capitaloctopus investmentsOctopus Ventures
Ampverse provides gaming marketing services—including influencer talent, esports, events, media and virtual worlds—connecting brands and game publishers with gaming audiences.
GamingMarketing TechMedia & Entertainment
Charlie Baillie(Chief Executive Officer)inTim Roemer(Chief Operating Officer)in
Co-investorsGandel InvestVulpes VenturesAnterra Capital
Baby2Body is a pregnancy and women's wellness app that provides guidance and resources for pregnant women and postpartum recovery.
Digital HealthFemTechHealthtechWellness & Fitness
Co-investorsLondon Co-Investment Fund
Banked provides a set of account-to-account payment products that let businesses accept and send payments, including instant settlement, refunds, payouts, and reconciliation through a single API.
CybersecurityFintechSaaSLondon, GB
Brad Goodall(Co-Founder & CEO)inNeil Ambler(Co-Founder & COO)inEllie Fernandes(Co-Founder)Patrick Cox(Co-Founder)inJoe Pettersson(CTO)inJohn Fernandez(CLCO)in
Co-investorsBackedEdenred VenturesInsight PartnersLove Ventures9Yards CapitalAcrew Capital+3 more
Blackcliff Media is a content marketing agency that produces explainer videos, animation, live-action video, and social media content for companies seeking to communicate their products, services, and brand stories to customers and industry audiences.
Creator EconomyMarketing TechMedia & Entertainment
BridgeU is a platform for international schools that guides students through career exploration, university search, and application management across grades 9-12.
EdTechSaaS
Co-investorsFresco Capital
Citymapper is a mobile app that provides real-time transit information, journey planning, and AI-powered route recommendations across 400+ major cities worldwide, offering both consumer features and B2B solutions for cities and transit agencies.
AdTechAI & Machine LearningMobility & TransportationLondon, GB
Azmat Yusuf(Founder)inDaniel Ramot(Co-Founder & CEO, Via Transportation (Citymapper's parent company))
BoardPeter Fenton(Benchmark partner associated with Series B)in
Co-investorsBalderton CapitalConnect VenturesDST GlobalGreylock PartnersIndex VenturesLocalGlobe+1 more
Clarisights is a reporting platform that helps marketing teams access and explore performance data without SQL or manual spreadsheets.
Data & InfrastructureMarketing TechSaaSPalo Alto, US
Ankur Gupta(Founder)inArun Srinivasan(Founder)Ashu Pachauri(Founder)
Co-investorsAngel InvestBetter CapitalCavalry VenturesNAPOMERS VenturesPeak XV Partners+3 more
Cloud 66 provides infrastructure and deployment automation tools for developers.
Cloud ComputingDeveloper ToolsSaaSLondon, GB
Luvic Van Gool(Executive Officer, Director)inKhashayar Sajadi(Executive Officer, Director)
Co-investorsDell Technologies CapitalKima VenturesTechstarsActive CapitalAngular VenturesUncork Capital+1 more
Colony (Colony Lab) is a crypto project on the Avalanche blockchain offering a governance token (CLY), staking contracts, and an index token (CAI) built on Phuture.
Crypto & Web3
Co-investorsBlack DragonBorderless VentureMC Ventures (Muhabbit Capital)OIG Capital (Oracles Investment Group)Stakez CapitalBixin Ventures+2 more
Cronofy provides a scheduling and calendar infrastructure layer that unifies availability control, coordinates the scheduling lifecycle, and surfaces meeting intelligence for teams, SaaS products, and AI agents.
Developer ToolsEnterprise SoftwareFuture of WorkHR TechSaaS
Adam Bird(Founder)inGarry Shutler(Founder)in
Co-investorsHENQ InvesthenQ vc
An AI-powered commerce platform to help anyone build and grow a commerce business.
Edward Koai(Founder)inKhoi Tran(Founder)Patrick M(Founder)Eddie Koai(Founder)Patrick Mandia(Founder)
Co-investors20VCKindred VenturesAndreessen HorowitzLiquid Ventures
Eligible provides a configurable customer engagement platform that uses lender data to deliver real-time, multi-channel journeys (email, SMS, QR, app) around key mortgage moments such as SVR, retention, switching, and maturity.
FintechMarketing TechSaaS
Rameez Zafar(Founder)in
Entrepreneurs First is an accelerator and founder community that identifies and supports talented individuals from academic institutions and tech communities globally to become founders.
CleantechClimate TechDeep TechFuture of WorkLondon, GB
Matt Clifford(Founder)inAlice Bentinck(Founder)in
BoardReid Hoffman(Board Member)inGreg Lawton(Board Member)in
Co-investorsAcequia Capital (AceCap)Charlie SonghurstElad GilEnterprise Capital FundsGreylock PartnersInfocomm Investments+15 more
EY is a multinational professional services firm that provides assurance, consulting, strategy, transactions, and tax services to help clients manage risk and pursue sustainable growth.
AI & Machine LearningData & InfrastructureEnterprise SoftwareNew York, GB
Co-investorsAnthemis VentureMohamed Ali Beyhum (Valpre Capital)
fabric is a commerce platform for retailers, and this page presents its technology and solution partner ecosystem.
AI & Machine LearningE-commerceRetail TechSaaS
Aniq Rahman(Founder)inArun Vijayvergiya(Founder)inAvi Jacoby(Founder)Curt Avallone(Founder)Eeshita Pande(Founder)Elram Goren(Founder)
Co-investorsAscend Venture CapitalB CapitalB Capital GroupB4 CapitalExpaForerunner Ventures+19 more
Fabric is a venture capital firm backing Web3 and AI-focused companies from pre-seed to growth stage, with a thesis grounded in building human-centric applications for the machine economy.
AI & Machine LearningCrypto & Web3Deep TechFintechLondon, GB
Richard(Co-founder)Anil(Co-founder)Alain(Co-founder)Max
Co-investorsPeakAccelerator VenturesCambridge AssociatesDN CapitalEIFEuropean Investment Fund+4 more
Giant Swarm provides a platform for deploying, managing, and governing AI agents at scale across any infrastructure environment, whether cloud, on-premises, edge, or air-gapped networks.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaS
Timo Derstappen(Co-Founder and CTO)inHenning Lange(Co-Founder and CEO)inOliver Thylmann(Co-Founder and CCO)in
Co-investorsArrington CapitalDecasonicFlex Capital PartnersGriffin Gaming PartnersKrakenLightShed Ventures+6 more
Gr4vy provides a cloud-based payment orchestration platform that enables merchants and payment platforms to manage their payment strategies without coding.
Enterprise SoftwareFintechSaaS
John Lunn(CEO & Founder)inAli Minaei(Co-founder & CTO)inCristiano BettainOlga Tish(CFO)inZubin Vandrevalain
Co-investorsActivant CapitalFourth RealmMarch Capital PartnersNycaNyca Partners
Harri provides a frontline employee experience platform designed for restaurants, hotels, and service businesses to improve operational efficiency and employee engagement.
AI & Machine LearningHR Tech
Luke Fryer(Founder)inJack Gordon(Executive Officer)in
Co-investorsADP VenturesDopamine VenturesGolub GrowthGurtin VenturesKarlani CapitalMetropolis VC+1 more
Hubble is a workspace marketplace for renting private offices, meeting rooms, coworking desks, and on-demand day space, helping companies configure and manage HQ, home, and flexible workspace arrangements.
Construction TechFuture of WorkMarketplacesPropTechLondon, GB
Tushar Agarwal(CEO)inTom Watson(CTO)inRohan Silva
Co-investors500 GlobalConcrete Venture CapitalEntrepreneur FirstJLL Spark Global VenturesMaxfield CapitalJLL Spark+4 more
This page is an informational resource listing and explaining London-based angel investor networks and funds, not a company's own website.
Data & InfrastructureFintechSaaSLondon, GB
LaFosse is a technology recruitment and staffing company that places IT and engineering professionals for clients.
Developer ToolsEnterprise SoftwareFuture of WorkHR TechUnited Kingdom, GB
Co-investorsThayer Ventures
Lyre's produces a range of non-alcoholic spirits crafted to replicate the taste and character of traditional alcoholic spirits, allowing consumers to enjoy classic cocktails without alcohol.
ConsumerDirect to Consumer
Co-investorsDLF VentureMaropost VenturesDoehler VenturesMorgan Creek Capital
Movellas is a storytelling platform for user-created stories, currently being rebuilt to include generative AI features.
AI & Machine LearningConsumerMedia & Entertainment
A platform that combines device financing through installment plans with a circular economy model where customers can trade in used devices.
Circular EconomyDeveloper ToolsE-commerceFintechLondon, US
Alasdair Chesney
Co-investors500 GlobalLyall Ventures
Chicago, US
Daniel Nussbaum(Chief Executive Officer)
Co-investorsSquareOne CapitalHeartcore Capital
Outlyer was a San Francisco-based self-service infrastructure monitoring platform, acquired by DevOps company Bitrise in 2019.
Co-investorsOpenOceanFabric VenturesMolten Ventures
OWNR operates a rent-to-own (lease-to-own) housing model in which it buys residential properties, renovates them, and leases them to occupants who can later purchase at a fixed price, with no broker fees and 10% of lease payments credited toward the purchase.
FintechPropTech
Sandeep Agarwal(Founder)in
Pacemaker is a DJ app for iPhone and iPad that lets users mix and mash tracks from a library of millions of songs, with an AI DJ feature that suggests matching tracks and transitions.
AI & Machine LearningConsumerMedia & EntertainmentSocialStockholm, SE
Daniel WallnerinOlof BerglöfinOmar Nasser
Co-investors500 GlobalExto PartnersSpintop VenturesTechstarsVictor & Victor
Pantera Capital is a US-based institutional asset manager focused exclusively on blockchain and digital asset investing, offering venture, token, and liquid/hedge fund strategies.
Crypto & Web3Fintech
Dan Morehead(Founder)inPaul Veradittakit(Managing Partner)inCosmo Jiang(General Partner)inFranklin Bi(General Partner)inScott(President)Marc(Chief Financial Officer)
Co-investorsBeacon VCCraft VenturesMaven VenturesMirana VenturesSerafundTruist Ventures+4 more
Peak develops neuroscience-based digital cognitive training tools to help users improve mental performance and cognition.
AI & Machine LearningDigital HealthGamingHealthtechWellness & Fitness
BoardBarbara Sahakian(Professor of Clinical Neuropsychology)
Co-investorsLifeline VenturesPeak XV Partners
Pusher provides hosted, bi-directional APIs and messaging infrastructure that developers use to add realtime features such as live data updates, chat, notifications, and push notifications to their applications.
Data & InfrastructureDeveloper ToolsSaaS
Damien C. Tanner(Founder)Max Williams(Founder)
Co-investorsBalderton CapitalHeavybitMI VenturesPassion CapitalSaaS Capital
Equals is a spend management and payments platform that lets businesses issue virtual and physical USD expense cards, set spending limits, manage USD business accounts, and make domestic ACH and wire payments from one dashboard.
Enterprise SoftwareFintechSaaS
Co-investorsGlobal BrainAnthos CapitalMiddlegame VenturesMoneta VCOutrun VenturesVentura Capital
Second Home operates workspace and cultural venues for entrepreneurs, creative teams, and mission-driven businesses in London and Lisbon.
Future of WorkPropTechLondon, GB
Co-investorsFJ LabsIndex VenturesSamos Investments
Seedcamp is a London-based seed fund founded in 2007 that backs European founders at the pre-seed and seed stage.
AI & Machine LearningDigital HealthHealthtech
Jonathan Swerdlin(Co-founder and CEO)inMark Hyman(Chief Medical Officer and Co-Founder)inPranitha Patil(Chief Business Officer)inSeth Weisfeld(Chief Design Officer)in
Co-investorsAndreessen HorowitzRedpoint VenturesAnthemis Venturebacktrace capitalEstag CapitalIndex Ventures+6 more
Wagestream provides a financial wellness platform for employees that combines real-time earnings visibility, earned wage access, and financial education tools to help workers manage their finances and build long-term security.
FintechHR TechWellness & FitnessDallas, US
Peter Briffett(Founder)Portman Wills(Founder)
Co-investorsAscensionQED InvestorsAscension VenturesBlackRockBritish Business BankLocalGlobe+5 more
Mariano Kostelec(Founder)Marta Palmeiro(Founder)Miguel Santo Amaro(Founder)Sergio Pereira(Founder)
Co-investorsArmilar Venture PartnersMSMSabadell Venture CapitalShilling VCGiant Ventures Global LlpMustard Seed+2 more
Techstars is a pre-seed and early-stage venture capital firm and accelerator operator that invests in founders and provides capital, mentorship, and network connections.
FintechSector AgnosticBoulder, US
David Cohen(Co-founder)inDavid Brown(Co-founder)inBrad Feld(Co-founder)inJared Polis(Co-founder)inJason Seats(Executive Officer)inScott Ford(Executive Officer)in
Co-investorsEIT Urban Mobility AcceleratorFoundryInnovation DepotM1720Metavallon VCRenaissance Venture Capital+4 more
The Workshop is a brand and product design studio that provides branding, product design, technology development, and consultancy services to early-stage ventures.
Enterprise SoftwareSaaS
Tray.ai is an integration and automation platform that solution providers and consultancies use to build custom workflows and automations for their enterprise customers.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSLondon
Rich Waldron(Founder)inAlistair Russell(Founder)inDominic Lewis(Founder)in
BoardMichael Chalfen(Director)Puneet Agarwal(Director)
Co-investorsAcequia Capital (AceCap)AngelPadArtisanal VenturesBallpark VenturesMosaic VenturesNotable Capital+6 more
Urban Massage is a mobile wellness service that brings therapists and practitioners to clients' homes across UK cities and Paris.
B2B MarketplacesConsumerFuture of WorkMarketplacesWellness & FitnessLondon, GB
Co-investorsSamos InvestmentsAccelerated Digital VenturesADVFELIX CAPITALPassion CapitalSeedrs
Mobile payment and loyalty platform, powering apps such as the Caffe Nero app in the UK and Ireland.
Co-investorsLeadX Capital PartnersMetro GroupWoodford Investment Management
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AlphagreenAutomicChangeCoinClusterCo-investment partners since December 2014CompassCopy of MovivoEsportspoolsIncrediblueJagshawMitchconsultingRailsrSkinninjaVerseWagestreamWayraYello
Exits · 4
1 IPOs · 3 acquisitions · showing 1WiseNASDAQ: WSE
Portfolio news
latest coverage across their companies
Techstars Ventures · techstars.com · Jul 31, 2026

Harri · trysignalbase.com · Jul 3, 2026
Seedcamp · eu-startups.com · Jun 22, 2026
Cronofy · finsmes.com · May 14, 2025
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2013
Alain Falys — significant influence or control limited liability partnership
Richard Mortimer Muirhead — significant influence or control limited liability partnership
Anil Hansjee — significant influence or control limited liability partnership
Frequently asked questions
- How many investments has Firestartr made?
- Firestartr has 68 tracked investments, 4 of which have exited.
- What stage does Firestartr invest at?
- Firestartr invests at the Seed, Series A stages.
- What sectors does Firestartr focus on?
- Firestartr focuses on Cloud Computing, Consumer, E-commerce, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Sector Agnostic.
- Where is Firestartr located?
- Firestartr is headquartered in London, GB.
- Does Firestartr lead rounds?
- Firestartr typically participates in rounds rather than leading them.
- Who does Firestartr co-invest with?
- Firestartr most often shares deals with Seedcamp, Techstars, Index Ventures, among 127 tracked co-investors.
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