/Investor DB

Firestartr

Venture capital

London · Seed–Series A · 5 people tracked

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Investment thesis

Firestartr provides seed-stage capital to globally ambitious founders building internet and software companies, leveraging lower experimentation costs and internet-based go-to-market strategies. Beyond capital, it draws on operational and entrepreneurial experience plus a deep advisor network to help portfolio companies reach Series A and beyond. It operates as a venture platform that syndicates deals with domain experts, using a flexible pledge structure that gives founders a single line on the cap table and gives investors more deal choice, tax advantages such as EIS, and no lock-in. Its focus is on SaaS/cloud infrastructure, digital media, fintech, and e-commerce/marketplaces.

Source: firm website, verified Sep 27, 2026.

Stage
Seed–Series A
HQ
London, GB
Leads rounds
Follows
Instruments
Equity
Founded
2013
AUM
$110M
Tracked investments
68
Unicorns
3
IPOs
1
Acquisitions
3

Team · 5 people

from the firm's website

6 people who came through Firestartr went on to found or lead other companies.

What they invest in

from 43 of 68 portfolio companies

SaaS ×15Fintech ×12AI & Machine Learning ×11Enterprise Software ×9Developer Tools ×7Future of Work ×7Consumer ×6Marketing Tech ×6

HQs:United Kingdom×15United States×7Germany×1European Union×1Netherlands×1Sweden×1

Who they back

founder profiles across 25 portfolio companies
40%
solo founders
10 of 25 mapped founding teams
64%
repeat founders
of 33 founders with career history

Founding team size:solo founder×102 founders×93 founders×34+ founders×3

Where their founders studiedfrom 33 founders with education data

Hurstpierpoint College ×2Indian Institute of Technology Kanpur ×2Massachusetts Institute of Technology ×2Princeton University ×2University of Warwick ×2

What their founders studiedfrom 29 founders with field-of-study data

Computer Science ×11Business & Management ×7Engineering ×6Economics ×4Life Sciences ×2Mathematics & Statistics ×2

Where their founders worked beforefrom 33 founders with career history

Catalyst Zero GmbH ×2Deutsche Bank ×2IBM ×2Jobsite ×2McKinsey & Company ×2RBS ×2

Accelerator rootsportfolio companies that came through a program

Techstars ×4500 Global ×3Entrepreneur First ×2

1 founders hold a PhD · 3 hold an MBA (of 33 with degree data)

Investments · 68 tracked

founders shown can be your intro path

By year:2023 · 12022 · 12020 · 12016 · 12015 · 12014 · 27 dated

Wisewise.comin𝕏NASDAQ: WSE

Wise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.

FintechLondon, GB

Kristo Käärmann(Founder)inTaavet Hinrikus(Founder)in

Co-investorsAdventure FundAndreessen HorowitzCDP Venture CapitalFelicis VenturesGlynn Capital ManagementIndex Ventures+27 more

Adbrainadbrain.comAcquired

Adbrain links customer data across mobile devices, desktops, and connected TVs to build a unified view of each individual.

Enterprise SoftwareMarketing TechLondon, GB

Elia Videtta(Cofounder)inRashid Mansoor(Cofounder)in

Co-investorsCisco InvestmentsEntrepreneur FirstNotion Capitaloctopus investmentsOctopus Ventures

Airtvairtv.net𝕏

AirTV 2 is a hardware device that connects an HD antenna to home WiFi to distribute local broadcast channels wirelessly to multiple televisions and streaming devices.

ConsumerHardwareMedia & Entertainment

Ampverseampverse.comin

Ampverse provides gaming marketing services—including influencer talent, esports, events, media and virtual worlds—connecting brands and game publishers with gaming audiences.

GamingMarketing TechMedia & Entertainment

Charlie Baillie(Chief Executive Officer)inTim Roemer(Chief Operating Officer)in

Co-investorsGandel InvestVulpes VenturesAnterra Capital

Baby2Bodybaby2body.com

Baby2Body is a pregnancy and women's wellness app that provides guidance and resources for pregnant women and postpartum recovery.

Digital HealthFemTechHealthtechWellness & Fitness

Co-investorsLondon Co-Investment Fund

Bankedbanked.comin𝕏Feb 2022 · $20M

Banked provides a set of account-to-account payment products that let businesses accept and send payments, including instant settlement, refunds, payouts, and reconciliation through a single API.

CybersecurityFintechSaaSLondon, GB

Brad Goodall(Co-Founder & CEO)inNeil Ambler(Co-Founder & COO)inEllie Fernandes(Co-Founder)Patrick Cox(Co-Founder)inJoe Pettersson(CTO)inJohn Fernandez(CLCO)in

Co-investorsBackedEdenred VenturesInsight PartnersLove Ventures9Yards CapitalAcrew Capital+3 more

Big Data for Humansbigdataforhumans.comin

London, GB

Co-investorsTechstars

Blackcliffmediablackcliffmedia.comin

Blackcliff Media is a content marketing agency that produces explainer videos, animation, live-action video, and social media content for companies seeking to communicate their products, services, and brand stories to customers and industry audiences.

Creator EconomyMarketing TechMedia & Entertainment

Bridge Ubridge-u.comin

BridgeU is a platform for international schools that guides students through career exploration, university search, and application management across grades 9-12.

EdTechSaaS

Lucy Stonehillin

Co-investorsFresco Capital

Citymappercitymapper.comin𝕏Acquired

Citymapper is a mobile app that provides real-time transit information, journey planning, and AI-powered route recommendations across 400+ major cities worldwide, offering both consumer features and B2B solutions for cities and transit agencies.

AdTechAI & Machine LearningMobility & TransportationLondon, GB

Azmat Yusuf(Founder)inDaniel Ramot(Co-Founder & CEO, Via Transportation (Citymapper's parent company))

BoardPeter Fenton(Benchmark partner associated with Series B)in

Co-investorsBalderton CapitalConnect VenturesDST GlobalGreylock PartnersIndex VenturesLocalGlobe+1 more

Clarisightsclarisights.comin𝕏

Clarisights is a reporting platform that helps marketing teams access and explore performance data without SQL or manual spreadsheets.

Data & InfrastructureMarketing TechSaaSPalo Alto, US

Ankur Gupta(Founder)inArun Srinivasan(Founder)Ashu Pachauri(Founder)

Co-investorsAngel InvestBetter CapitalCavalry VenturesNAPOMERS VenturesPeak XV Partners+3 more

Cloud 66cloud66.comin𝕏Jun 2014

Cloud 66 provides infrastructure and deployment automation tools for developers.

Cloud ComputingDeveloper ToolsSaaSLondon, GB

Luvic Van Gool(Executive Officer, Director)inKhashayar Sajadi(Executive Officer, Director)

Co-investorsDell Technologies CapitalKima VenturesTechstarsActive CapitalAngular VenturesUncork Capital+1 more

Collidercollider.ioin

Collider is an accelerator and investment platform that connects angel investors with later-stage B2B startups in marketing, advertising, commerce, and sustainability sectors.

AdTechE-commerceImpact & Social GoodMarketing TechAmsterdam, NL

Colonycolonylab.io

Colony (Colony Lab) is a crypto project on the Avalanche blockchain offering a governance token (CLY), staking contracts, and an index token (CAI) built on Phuture.

Crypto & Web3

Co-investorsBlack DragonBorderless VentureMC Ventures (Muhabbit Capital)OIG Capital (Oracles Investment Group)Stakez CapitalBixin Ventures+2 more

Cronofycronofy.comin𝕏Jan 2016 · $1.6M

Cronofy provides a scheduling and calendar infrastructure layer that unifies availability control, coordinates the scheduling lifecycle, and surfaces meeting intelligence for teams, SaaS products, and AI agents.

Developer ToolsEnterprise SoftwareFuture of WorkHR TechSaaS

Adam Bird(Founder)inGarry Shutler(Founder)in

Co-investorsHENQ InvesthenQ vc

Districtdistrict.net

An AI-powered commerce platform to help anyone build and grow a commerce business.

Edward Koai(Founder)inKhoi Tran(Founder)Patrick M(Founder)Eddie Koai(Founder)Patrick Mandia(Founder)

Co-investors20VCKindred VenturesAndreessen HorowitzLiquid Ventures

Districtdistrict-tech.comin𝕏

District Tech provides a mobile app platform for commercial real estate landlords and building operators to engage tenants, connect amenities and services, and generate analytics on building communities.

Future of WorkPropTechSaaS

Lee Butz(CEO & Founder)

Eligible AIeligible.aiin

Eligible provides a configurable customer engagement platform that uses lender data to deliver real-time, multi-channel journeys (email, SMS, QR, app) around key mortgage moments such as SVR, retention, switching, and maturity.

FintechMarketing TechSaaS

Rameez Zafar(Founder)in

Entrepreneur Firstjoinef.comin𝕏

Entrepreneurs First is an accelerator and founder community that identifies and supports talented individuals from academic institutions and tech communities globally to become founders.

CleantechClimate TechDeep TechFuture of WorkLondon, GB

Matt Clifford(Founder)inAlice Bentinck(Founder)in

BoardReid Hoffman(Board Member)inGreg Lawton(Board Member)in

Co-investorsAcequia Capital (AceCap)Charlie SonghurstElad GilEnterprise Capital FundsGreylock PartnersInfocomm Investments+15 more

Eyey.comin

EY is a multinational professional services firm that provides assurance, consulting, strategy, transactions, and tax services to help clients manage risk and pursue sustainable growth.

AI & Machine LearningData & InfrastructureEnterprise SoftwareNew York, GB

Janet Truncalein

Co-investorsAnthemis VentureMohamed Ali Beyhum (Valpre Capital)

Fabric Commercefabric.incin𝕏

fabric is a commerce platform for retailers, and this page presents its technology and solution partner ecosystem.

AI & Machine LearningE-commerceRetail TechSaaS

Aniq Rahman(Founder)inArun Vijayvergiya(Founder)inAvi Jacoby(Founder)Curt Avallone(Founder)Eeshita Pande(Founder)Elram Goren(Founder)

Co-investorsAscend Venture CapitalB CapitalB Capital GroupB4 CapitalExpaForerunner Ventures+19 more

Fabric Venturesfabric.vcin𝕏

Fabric is a venture capital firm backing Web3 and AI-focused companies from pre-seed to growth stage, with a thesis grounded in building human-centric applications for the machine economy.

AI & Machine LearningCrypto & Web3Deep TechFintechLondon, GB

Richard(Co-founder)Anil(Co-founder)Alain(Co-founder)Max

Co-investorsPeakAccelerator VenturesCambridge AssociatesDN CapitalEIFEuropean Investment Fund+4 more

Giantgiantswarm.ioin

Giant Swarm provides a platform for deploying, managing, and governing AI agents at scale across any infrastructure environment, whether cloud, on-premises, edge, or air-gapped networks.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaS

Timo Derstappen(Co-Founder and CTO)inHenning Lange(Co-Founder and CEO)inOliver Thylmann(Co-Founder and CCO)in

Co-investorsArrington CapitalDecasonicFlex Capital PartnersGriffin Gaming PartnersKrakenLightShed Ventures+6 more

Gojimogojimo.com

George Burgess(Founder and CEO)

Gr4Vygr4vy.comin𝕏

Gr4vy provides a cloud-based payment orchestration platform that enables merchants and payment platforms to manage their payment strategies without coding.

Enterprise SoftwareFintechSaaS

John Lunn(CEO & Founder)inAli Minaei(Co-founder & CTO)inCristiano BettainOlga Tish(CFO)inZubin Vandrevalain

Co-investorsActivant CapitalFourth RealmMarch Capital PartnersNycaNyca Partners

Harriharri.comin𝕏

Harri provides a frontline employee experience platform designed for restaurants, hotels, and service businesses to improve operational efficiency and employee engagement.

AI & Machine LearningHR Tech

Luke Fryer(Founder)inJack Gordon(Executive Officer)in

Co-investorsADP VenturesDopamine VenturesGolub GrowthGurtin VenturesKarlani CapitalMetropolis VC+1 more

Hubblehubblehq.comin

Hubble is a workspace marketplace for renting private offices, meeting rooms, coworking desks, and on-demand day space, helping companies configure and manage HQ, home, and flexible workspace arrangements.

Construction TechFuture of WorkMarketplacesPropTechLondon, GB

Tushar Agarwal(CEO)inTom Watson(CTO)inRohan Silva

Co-investors500 GlobalConcrete Venture CapitalEntrepreneur FirstJLL Spark Global VenturesMaxfield CapitalJLL Spark+4 more

Idea London.Coidea-london.co.uk

This page is an informational resource listing and explaining London-based angel investor networks and funds, not a company's own website.

Data & InfrastructureFintechSaaSLondon, GB

International Law Firmtwobirds.comin
Lafosselafosse.comin𝕏

LaFosse is a technology recruitment and staffing company that places IT and engineering professionals for clients.

Developer ToolsEnterprise SoftwareFuture of WorkHR TechUnited Kingdom, GB

Co-investorsThayer Ventures

Level39level39.coin𝕏

Level39 provides event venues in Canary Wharf, London, for conferences, workshops, and boardroom sessions ranging up to 250 people.

ConsumerLondon, GB

Lyre'slyres.com𝕏

Lyre's produces a range of non-alcoholic spirits crafted to replicate the taste and character of traditional alcoholic spirits, allowing consumers to enjoy classic cocktails without alcohol.

ConsumerDirect to Consumer

Co-investorsDLF VentureMaropost VenturesDoehler VenturesMorgan Creek Capital

Movellasmovellas.com

Movellas is a storytelling platform for user-created stories, currently being rebuilt to include generative AI features.

AI & Machine LearningConsumerMedia & Entertainment

Movivonewpath.comin

A platform that combines device financing through installment plans with a circular economy model where customers can trade in used devices.

Circular EconomyDeveloper ToolsE-commerceFintechLondon, US

Alasdair Chesney

Co-investors500 GlobalLyall Ventures

Ninetynineninetynine.cominNov 2023

Chicago, US

Daniel Nussbaum(Chief Executive Officer)

Co-investorsSquareOne CapitalHeartcore Capital

Outlyeroutlyer.comAcquired

Outlyer was a San Francisco-based self-service infrastructure monitoring platform, acquired by DevOps company Bitrise in 2019.

Co-investorsOpenOceanFabric VenturesMolten Ventures

Ownrownr.euin

OWNR operates a rent-to-own (lease-to-own) housing model in which it buys residential properties, renovates them, and leases them to occupants who can later purchase at a fixed price, with no broker fees and 10% of lease payments credited toward the purchase.

FintechPropTech

Sandeep Agarwal(Founder)in

Pacemakerpacemaker.netin𝕏

Pacemaker is a DJ app for iPhone and iPad that lets users mix and mash tracks from a library of millions of songs, with an AI DJ feature that suggests matching tracks and transitions.

AI & Machine LearningConsumerMedia & EntertainmentSocialStockholm, SE

Daniel WallnerinOlof BerglöfinOmar Nasser

Co-investors500 GlobalExto PartnersSpintop VenturesTechstarsVictor & Victor

Panterapanteracapital.com

Pantera Capital is a US-based institutional asset manager focused exclusively on blockchain and digital asset investing, offering venture, token, and liquid/hedge fund strategies.

Crypto & Web3Fintech

Dan Morehead(Founder)inPaul Veradittakit(Managing Partner)inCosmo Jiang(General Partner)inFranklin Bi(General Partner)inScott(President)Marc(Chief Financial Officer)

Co-investorsBeacon VCCraft VenturesMaven VenturesMirana VenturesSerafundTruist Ventures+4 more

Peakpeak.net𝕏

Peak develops neuroscience-based digital cognitive training tools to help users improve mental performance and cognition.

AI & Machine LearningDigital HealthGamingHealthtechWellness & Fitness

BoardBarbara Sahakian(Professor of Clinical Neuropsychology)

Co-investorsLifeline VenturesPeak XV Partners

Pusher Ltdpusher.comin𝕏

Pusher provides hosted, bi-directional APIs and messaging infrastructure that developers use to add realtime features such as live data updates, chat, notifications, and push notifications to their applications.

Data & InfrastructureDeveloper ToolsSaaS

Damien C. Tanner(Founder)Max Williams(Founder)

Co-investorsBalderton CapitalHeavybitMI VenturesPassion CapitalSaaS Capital

Railsbankrailsbank.comNov 2020 · $37M

Equals is a spend management and payments platform that lets businesses issue virtual and physical USD expense cards, set spending limits, manage USD business accounts, and make domestic ACH and wire payments from one dashboard.

Enterprise SoftwareFintechSaaS

Co-investorsGlobal BrainAnthos CapitalMiddlegame VenturesMoneta VCOutrun VenturesVentura Capital

Second Homesecondhome.ioin

Second Home operates workspace and cultural venues for entrepreneurs, creative teams, and mission-driven businesses in London and Lisbon.

Future of WorkPropTechLondon, GB

Co-investorsFJ LabsIndex VenturesSamos Investments

Seedcampseedcamp.com

Seedcamp is a London-based seed fund founded in 2007 that backs European founders at the pre-seed and seed stage.

AI & Machine LearningDigital HealthHealthtech

Jonathan Swerdlin(Co-founder and CEO)inMark Hyman(Chief Medical Officer and Co-Founder)inPranitha Patil(Chief Business Officer)inSeth Weisfeld(Chief Design Officer)in

Co-investorsAndreessen HorowitzRedpoint VenturesAnthemis Venturebacktrace capitalEstag CapitalIndex Ventures+6 more

Streamwagestream.comin𝕏

Wagestream provides a financial wellness platform for employees that combines real-time earnings visibility, earned wage access, and financial education tools to help workers manage their finances and build long-term security.

FintechHR TechWellness & FitnessDallas, US

Peter Briffett(Founder)Portman Wills(Founder)

Co-investorsAscensionQED InvestorsAscension VenturesBlackRockBritish Business BankLocalGlobe+5 more

Student Financestudentfinance.com

Mariano Kostelec(Founder)Marta Palmeiro(Founder)Miguel Santo Amaro(Founder)Sergio Pereira(Founder)

Co-investorsArmilar Venture PartnersMSMSabadell Venture CapitalShilling VCGiant Ventures Global LlpMustard Seed+2 more

Techstars Venturestechstars.comin𝕏

Techstars is a pre-seed and early-stage venture capital firm and accelerator operator that invests in founders and provides capital, mentorship, and network connections.

FintechSector AgnosticBoulder, US

David Cohen(Co-founder)inDavid Brown(Co-founder)inBrad Feld(Co-founder)inJared Polis(Co-founder)inJason Seats(Executive Officer)inScott Ford(Executive Officer)in

Co-investorsEIT Urban Mobility AcceleratorFoundryInnovation DepotM1720Metavallon VCRenaissance Venture Capital+4 more

The Workshoptheworkshop.co

The Workshop is a brand and product design studio that provides branding, product design, technology development, and consultancy services to early-stage ventures.

Enterprise SoftwareSaaS

Tray.aitray.aiin𝕏

Tray.ai is an integration and automation platform that solution providers and consultancies use to build custom workflows and automations for their enterprise customers.

AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSLondon

Rich Waldron(Founder)inAlistair Russell(Founder)inDominic Lewis(Founder)in

BoardMichael Chalfen(Director)Puneet Agarwal(Director)

Co-investorsAcequia Capital (AceCap)AngelPadArtisanal VenturesBallpark VenturesMosaic VenturesNotable Capital+6 more

Urban Massageurbanmassage.cominJun 2015

Urban Massage is a mobile wellness service that brings therapists and practitioners to clients' homes across UK cities and Paris.

B2B MarketplacesConsumerFuture of WorkMarketplacesWellness & FitnessLondon, GB

Jack TanginGiles Williamsin

Co-investorsSamos InvestmentsAccelerated Digital VenturesADVFELIX CAPITALPassion CapitalSeedrs

Yoyo Walletyoyowallet.com

Mobile payment and loyalty platform, powering apps such as the Caffe Nero app in the UK and Ireland.

Co-investorsLeadX Capital PartnersMetro GroupWoodford Investment Management

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AlphagreenAutomicChangeCoinClusterCo-investment partners since December 2014CompassCopy of MovivoEsportspoolsIncrediblueJagshawMitchconsultingRailsrSkinninjaVerseWagestreamWayraYello

Exits · 4

1 IPOs · 3 acquisitions · showing 1

WiseNASDAQ: WSE

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Richard Mortimer Muirhead

LLP designated member · since 2013

Ownership & control

Alain Falys — significant influence or control limited liability partnership

Richard Mortimer Muirhead — significant influence or control limited liability partnership

Anil Hansjee — significant influence or control limited liability partnership

Frequently asked questions

How many investments has Firestartr made?
Firestartr has 68 tracked investments, 4 of which have exited.
What stage does Firestartr invest at?
Firestartr invests at the Seed, Series A stages.
What sectors does Firestartr focus on?
Firestartr focuses on Cloud Computing, Consumer, E-commerce, Enterprise Software, Fintech, Marketplaces, Media & Entertainment, SaaS, Sector Agnostic.
Where is Firestartr located?
Firestartr is headquartered in London, GB.
Does Firestartr lead rounds?
Firestartr typically participates in rounds rather than leading them.
Who does Firestartr co-invest with?
Firestartr most often shares deals with Seedcamp, Techstars, Index Ventures, among 127 tracked co-investors.

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