Firestartr
Venture capitalLondon · Seed–Series A · 5 people tracked
Investment thesis
Firestartr provides seed-stage capital to globally ambitious entrepreneurs who leverage low experimentation costs and Internet-based go-to-market strategies to build software and Internet businesses. It operates as a venture platform that syndicates deals with a curated network of domain experts, drawing on operational experience at leading technology companies to help portfolio companies grow toward Series A and beyond. Its flexible pledge structure gives entrepreneurs a single line on the cap table and offers investors greater deal choice, tax advantages such as EIS, and no lock-in.
Source: firm website, verified Aug 7, 2026.
Team · 5 people
from the firm's website
What they invest in
from 31 of 51 portfolio companiesSaaS ×11Fintech ×8Consumer ×6Enterprise Software ×6AI & Machine Learning ×5Developer Tools ×5Future of Work ×5Media & Entertainment ×5
HQs:United Kingdom×7United States×2Germany×1European Union×1Mexico×1Sweden×1
Investments · 51 tracked
founders shown can be your intro pathAirTV is a device that connects to an HD antenna to stream over-the-air local channels (such as ABC, CBS, FOX, NBC, and PBS) with no monthly fee, integrated with the Sling app across TVs and mobile devices.
ConsumerHardwareMedia & Entertainment
Ampverse provides gaming marketing services—including influencer talent, esports, events, media and virtual worlds—connecting brands and game publishers with gaming audiences.
GamingMarketing TechMedia & Entertainment
Charlie Baillie(Chief Executive Officer)Tim Roemer(Chief Operating Officer)
Baby2Body offers a mobile and web app providing personalized fitness, nutrition, and wellness plans, plus an AI coach named Bella, for women navigating fertility, pregnancy, and postpartum stages.
Digital HealthFemTechWellness & Fitness
Blackcliff Media is a visual content agency offering graphic design, branding, website creation, video production, and motion graphics services.
Creator EconomyMedia & Entertainment
Citymapper is a mobile app that provides real-time transit information, journey planning, and AI-powered route recommendations across 400+ major cities worldwide, offering both consumer features and B2B solutions for cities and transit agencies.
AI & Machine LearningMobility & Transportation
Clarisights is a reporting platform that helps marketing teams access and explore performance data without SQL or manual spreadsheets.
Data & InfrastructureMarketing TechSaaSPalo Alto, US
Collider is an investment firm that backs early-stage startups with traction in the media, marketing, and commerce sectors, helping them professionalize, scale internationally, and prepare for their first major VC round.
AdTechE-commerceMarketing Tech
Giant Swarm provides a curated, self-hosted Kubernetes platform stack including observability, security, networking, and AI tooling, delivered as a complete managed platform or as individual capabilities.
Cloud ComputingDeveloper ToolsEnterprise Software
The Workshop is a brand and product design studio that provides branding, product design, technology development, and consultancy services to early-stage ventures.
Enterprise SoftwareSaaS
Jason Briscoe
Cronofy provides a scheduling and calendar infrastructure layer that unifies availability control, coordinates the scheduling lifecycle, and surfaces meeting intelligence for teams, SaaS products, and AI agents.
Developer ToolsEnterprise SoftwareFuture of WorkHR TechSaaS
Adam Bird(CEO & Co-founder)Garry Shutler(CTO & Co-founder)
District Tech provides a mobile app platform for commercial real estate landlords and building operators to engage tenants, connect amenities and services, and generate analytics on building communities.
Future of WorkPropTechSaaS
Lee Butz(CEO & Founder)
Entrepreneurs First is an accelerator and founder community that identifies and supports talented individuals from academic institutions and tech communities globally to become founders.
CleantechClimate TechFuture of WorkLondon, GB
Idea London operates a startup intelligence platform providing profiles of UK startups, funding data, market analytics, and investor network information for investors, corporates, and entrepreneurs.
Data & InfrastructureFintechSaaSLondon, GB
La Fosse is a talent and recruitment firm that connects organizations with professionals in technology, digital, and change roles.
Future of WorkHR Tech
Level39 provides event venues in Canary Wharf, London, for conferences, workshops, and boardroom sessions ranging up to 250 people.
ConsumerLondon, GB
Movellas is a storytelling platform for user-created stories, currently being rebuilt to include generative AI features.
AI & Machine LearningConsumerMedia & Entertainment
OWNR operates a rent-to-own (lease-to-own) housing model in which it buys residential properties, renovates them, and leases them to occupants who can later purchase at a fixed price, with no broker fees and 10% of lease payments credited toward the purchase.
FintechPropTech
Pusher provides hosted, bi-directional APIs and messaging infrastructure that developers use to add realtime features such as live data updates, chat, notifications, and push notifications to their applications.
Data & InfrastructureDeveloper ToolsSaaS
Equals is a spend management and payments platform that lets businesses issue virtual and physical USD expense cards, set spending limits, manage USD business accounts, and make domestic ACH and wire payments from one dashboard.
Enterprise SoftwareFintechSaaS
Second Home operates shared workspaces and cultural venues aimed at entrepreneurs and creative communities.
Future of WorkPropTechLondon, GB
Wise provides online money transfer services, allowing users to send money from Mexico to 140+ countries with transparent exchange rates and low fees.
FintechMexico, MX
Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS
Rich WaldronAlistair RussellDominic Lewis
Urban is an on-demand booking platform and app that connects customers with vetted, insured mobile therapists for at-home massage and beauty treatments.
ConsumerMarketplacesWellness & Fitness
Portfolio news
latest coverage across their companiesHarri · trysignalbase.com · Jul 3, 2026
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2013
Alain Falys — significant influence or control limited liability partnership
Richard Mortimer Muirhead — significant influence or control limited liability partnership
Anil Hansjee — significant influence or control limited liability partnership
Frequently asked questions
- What stage does Firestartr invest at?
- Firestartr invests at the Seed, Series A stages.
- What sectors does Firestartr focus on?
- Firestartr focuses on Cloud Computing, Consumer, Enterprise Software, SaaS, Sector Agnostic.
- Where is Firestartr located?
- Firestartr is headquartered in London, GB.
- Does Firestartr lead rounds?
- Firestartr typically participates in rounds rather than leading them.
Similar investors
August Capital is a venture capital firm that invests in a small number of companies, providing hands-on support to entrepreneurs building their businesses.
Battery Ventures is a global investment firm that has backed more than 450 companies over its 40-year history, with a team operating as a single global unit and offering focused support services in talent, business development, marketing/communications, and growth/leadership.
Bessemer Venture Partners is a venture capital firm that partners with entrepreneurs from early stages through every stage of growth, publishing investment roadmaps across multiple technology sectors.
Khosla Ventures is a venture capital firm known for backing bold, contrarian bets in world-class teams that can reshape entire industries.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.