Firestartr
Venture capitalLondon · Seed–Series A · 3 people tracked
Investment thesis
Firestartr invests at the seed stage in globally ambitious founders leveraging today's lower cost to experiment and internet-based go-to-market strategies to build internet and software companies. Beyond capital, the firm draws on its entrepreneurial track record and senior operating experience at leading technology companies to help portfolio companies scale sustainably and reach Series A and beyond. Operating as a venture platform, Firestartr syndicates deals with a curated network of domain-expert advisors and uses a flexible pledge structure that gives entrepreneurs a single line on the cap table and offers investors greater deal choice, EIS tax advantages, and no lock-in.
Source: firm website, verified Aug 7, 2026.
Team · 3 people
from the firm's website
Founder mafia
3 people who came through Firestartr went on to found or lead other companies.
What they invest in
from 37 of 51 portfolio companiesSaaS ×14Fintech ×11AI & Machine Learning ×7Enterprise Software ×7Future of Work ×7Consumer ×6Developer Tools ×6Media & Entertainment ×5
HQs:United Kingdom×11United States×5Germany×1European Union×1Mexico×1Sweden×1
Who they back
founder profiles across 20 portfolio companiesFounding team size:solo founder×82 founders×73 founders×24+ founders×3
Where their founders studiedfrom 16 founders with education data
Massachusetts Institute of Technology ×2Princeton University ×2
Where their founders worked beforefrom 17 founders with career history
McKinsey & Company ×2
Accelerator rootsportfolio companies that came through a program
Investments · 51 tracked
founders shown can be your intro pathAmpverse provides gaming marketing services—including influencer talent, esports, events, media and virtual worlds—connecting brands and game publishers with gaming audiences.
GamingMarketing TechMedia & Entertainment
Charlie Baillie(Chief Executive Officer)Tim Roemer(Chief Operating Officer)
Co-investorsGandel InvestVulpes Ventures
Baby2Body is a pregnancy and women's wellness app that provides guidance and resources for pregnant women and postpartum recovery.
Digital HealthFemTechHealthtechWellness & Fitness
Banked provides a set of account-to-account payment products that let businesses accept and send payments, including instant settlement, refunds, payouts, and reconciliation through a single API.
CybersecurityFintechSaaSLondon, GB
Brad Goodall(Co-Founder & CEO)inNeil Ambler(Co-Founder & COO)inEllie Fernandes(Co-Founder)Patrick Cox(Co-Founder)Joe Pettersson(CTO)John Fernandez(CLCO)
Co-investorsBackedEdenred VenturesInsight PartnersLove VenturesAcrew Capital
Blackcliff Media is a visual content agency offering graphic design, branding, website creation, video production, and motion graphics services.
Creator EconomyMedia & Entertainment
BridgeU is a platform for international schools that guides students through career exploration, university search, and application management across grades 9-12.
EdTechSaaS
Lucy Stonehill
Co-investorsFresco Capital
Citymapper is a mobile app that provides real-time transit information, journey planning, and AI-powered route recommendations across 400+ major cities worldwide, offering both consumer features and B2B solutions for cities and transit agencies.
AdTechAI & Machine LearningMobility & TransportationLondon, GB
Azmat Yusuf(Founder (former CEO))inDaniel Ramot(Co-Founder & CEO, Via Transportation (Citymapper's parent company))
BoardPeter Fenton(Benchmark partner associated with Series B)
Co-investorsBalderton CapitalConnect VenturesDST GlobalGreylock PartnersIndex VenturesBenchmark
Clarisights is a reporting platform that helps marketing teams access and explore performance data without SQL or manual spreadsheets.
Data & InfrastructureMarketing TechSaaSPalo Alto, US
Ankur Gupta(Founder)in
Co-investorsBetter CapitalCavalry VenturesNAPOMERS VenturesPeak XV PartnersTechstars+2 more
Cloud 66 provides infrastructure and deployment automation tools for developers.
Cloud ComputingDeveloper ToolsSaaSLondon, GB
Luvic Van Gool(Executive Officer, Director)Khashayar Sajadi(Executive Officer, Director)
Co-investorsKima VenturesTechstarsActive CapitalAngular VenturesDell Technologies CapitalUncork Capital+1 more
Cronofy provides a scheduling and calendar infrastructure layer that unifies availability control, coordinates the scheduling lifecycle, and surfaces meeting intelligence for teams, SaaS products, and AI agents.
Developer ToolsEnterprise SoftwareFuture of WorkHR TechSaaS
Adam Bird(CEO & Co-founder)Garry Shutler(CTO & Co-founder)
Co-investorshenQ vc
District Tech provides a mobile app platform for commercial real estate landlords and building operators to engage tenants, connect amenities and services, and generate analytics on building communities.
Future of WorkPropTechSaaS
Lee Butz(CEO & Founder)
Entrepreneurs First is an accelerator and founder community that identifies and supports talented individuals from academic institutions and tech communities globally to become founders.
CleantechClimate TechDeep TechFuture of WorkLondon, GB
Matt Clifford(Cofounder and Chair)inAlice Bentinck(Cofounder and CEO)in
BoardReid Hoffman(Board Member)Greg Lawton(Board Member)
Co-investorsAcequia Capital (AceCap)Charlie SonghurstElad GilEnterprise Capital FundsEntrepreneur FirstGreylock Partners+9 more
Co-investorsPallasite Ventures
Fabric is a venture capital firm backing Web3 and AI-focused companies from pre-seed to growth stage, with a thesis grounded in building human-centric applications for the machine economy.
AI & Machine LearningCrypto & Web3Deep TechFintechLondon, GB
Richard(Co-founder)Anil(Co-founder)Alain(Co-founder)Max
Co-investorsPeakAccelerator VenturesCambridge AssociatesDN CapitalEIFEuropean Investment Fund+4 more
Giant Swarm provides a cloud-native platform for managing and operating Kubernetes at scale, enabling development teams to focus on building applications rather than infrastructure management.
Cloud ComputingDeveloper ToolsEnterprise SoftwareSaaS
Timo Derstappen(Co-Founder and CTO)Henning Lange(Co-Founder and CEO)Oliver Thylmann(Co-Founder and CCO)
Gr4vy provides a cloud-based payment orchestration platform that enables merchants and payment platforms to manage their payment strategies without coding.
Enterprise SoftwareFintechSaaS
John Lunn(CEO & Founder)Ali Minaei(Co-founder & CTO)Cristiano BettaOlga Tish(CFO)Zubin Vandrevala
Co-investorsActivant CapitalFourth RealmMarch Capital PartnersNycaNyca Partners
Harri provides a frontline employee experience platform designed for restaurants, hotels, and service businesses to improve operational efficiency and employee engagement.
AI & Machine LearningHR Tech
Luke Fryer(Founder)inJack Gordon(Executive Officer)
Co-investorsDopamine VenturesGolub GrowthKarlani CapitalAtalaya Capital
Hubble is a workspace marketplace for renting private offices, meeting rooms, coworking desks, and on-demand day space, helping companies configure and manage HQ, home, and flexible workspace arrangements.
Construction TechFuture of WorkMarketplacesPropTechLondon, GB
Tushar Agarwal(CEO)inTom Watson(CTO)inRohan Silva
Co-investors500 GlobalEntrepreneur FirstJLL Spark Global VenturesMaxfield CapitalJLL SparkRPM Ventures+3 more
Idea London operates a startup intelligence platform providing profiles of UK startups, funding data, market analytics, and investor network information for investors, corporates, and entrepreneurs.
Data & InfrastructureFintechSaaSLondon, GB
Lyre's produces non-alcoholic spirits designed to mimic the taste of classic alcoholic drinks, with a focus on low-calorie, low-sugar options made with natural flavors.
ConsumerDirect to Consumer
Co-investorsDLF VentureMaropost Ventures
Movellas is a storytelling platform for user-created stories, currently being rebuilt to include generative AI features.
AI & Machine LearningConsumerMedia & Entertainment
A platform that combines device financing through installment plans with a circular economy model where customers can trade in used devices.
Circular EconomyDeveloper ToolsE-commerceFintechLondon, US
Alasdair Chesney
Co-investors500 GlobalLyall Ventures
Chicago, US
Daniel Nussbaum(Chief Executive Officer)
Co-investorsSquareOne CapitalHeartcore Capital
OWNR operates a rent-to-own (lease-to-own) housing model in which it buys residential properties, renovates them, and leases them to occupants who can later purchase at a fixed price, with no broker fees and 10% of lease payments credited toward the purchase.
FintechPropTech
Sandeep Agarwal(Founder)
Pacemaker is a DJ app for iPhone and iPad that lets users mix and mash tracks from a library of millions of songs, with an AI DJ feature that suggests matching tracks and transitions.
AI & Machine LearningConsumerMedia & EntertainmentSocialStockholm, SE
Daniel WallnerOlof BerglöfOmar Nasser
Co-investors500 GlobalExto PartnersTechstars
Pantera Capital is a US-based institutional asset manager focused exclusively on blockchain and digital asset investing, offering venture, token, and liquid/hedge fund strategies.
Crypto & Web3Fintech
Dan Morehead(Founder)inPaul Veradittakit(Managing Partner)inCosmo Jiang(General Partner)inFranklin Bi(General Partner)inScott(President)Marc(Chief Financial Officer)
Co-investorsBeacon VCCraft VenturesMaven VenturesMirana VenturesSerafundAnimoca Brands+3 more
Pusher provides hosted, bi-directional APIs and messaging infrastructure that developers use to add realtime features such as live data updates, chat, notifications, and push notifications to their applications.
Data & InfrastructureDeveloper ToolsSaaS
Co-investorsBalderton CapitalHeavybitMI VenturesSaaS Capital
Second Home operates workspace and cultural venues for entrepreneurs, creative teams, and mission-driven businesses in London and Lisbon.
Future of WorkPropTechLondon, GB
Co-investorsIndex VenturesSamos Investments
Function Health is a personalized healthcare platform providing comprehensive lab testing, MRI and CT scans, and longitudinal health data analysis for consumers seeking preventive care.
AI & Machine LearningDigital HealthHealthtech
Jonathan Swerdlin(Co-founder and CEO)inMark Hyman(Chief Medical Officer and Co-Founder)inPranitha Patil(Chief Business Officer)inSeth Weisfeld(Chief Design Officer)in
Co-investorsAndreessen HorowitzBattery VenturesRedpoint VenturesAnthemis Venturebacktrace capitalEstag Capital+6 more
Co-investorsArmilar Venture PartnersMSMShilling VCGiant Ventures Global Llp
Techstars is a pre-seed and early-stage venture capital firm and accelerator operator that invests in founders and provides capital, mentorship, and network connections.
FintechSector AgnosticBoulder, US
David Cohen(Co-founder)inDavid Brown(Co-founder)inBrad Feld(Co-founder)inJared Polis(Co-founder)in
Co-investorsEIT Urban Mobility AcceleratorFoundryM1720Metavallon VCRenaissance Venture CapitalUnion Grove Venture Partners+1 more
The Workshop is a brand and product design studio that provides branding, product design, technology development, and consultancy services to early-stage ventures.
Enterprise SoftwareSaaS
Wise provides online money transfer services, allowing users to send money from Mexico to 140+ countries with transparent exchange rates and low fees.
FintechMexico, MX
Kristo Käärmann(Co-founder)inTaavet Hinrikus(Co-founder)in
Co-investorsFelicis VenturesSapphire VenturesBaillie Gifford
Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS
Rich Waldron(Founder)inAlistair Russell(Founder)inDominic Lewis(Founder)in
Co-investorsAcequia Capital (AceCap)Ballpark VenturesMosaic VenturesAngelPadGGV CapitalPlayfair Capital+2 more
Urban Massage is a mobile wellness service that brings therapists and practitioners to clients' homes across UK cities and Paris.
B2B MarketplacesConsumerFuture of WorkMarketplacesWellness & FitnessLondon, GB
Jack TangGiles Williams
Co-investorsSamos Investments
Co-investorsJazzya Investments
Co-investorsLeadX Capital Partners
Portfolio news
latest coverage across their companies
Hubble · quoteddata.com · Aug 18, 2026
Techstars · tipranks.com · Aug 10, 2026
Pantera · clublaura.com · Jul 27, 2026
Harri · trysignalbase.com · Jul 3, 2026
Entrepreneurs First · techfundingnews.com · Mar 13, 2026
Fabric Ventures · trysignalbase.com · Feb 26, 2026
Citymapper · Yahoo Finance / Reuters · Sep 11, 2025
Cronofy · finsmes.com · May 14, 2025
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2013
LLP designated member · since 2013
Alain Falys — significant influence or control limited liability partnership
Richard Mortimer Muirhead — significant influence or control limited liability partnership
Anil Hansjee — significant influence or control limited liability partnership
Frequently asked questions
- How many investments has Firestartr made?
- Firestartr has 51 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Firestartr invest at?
- Firestartr invests at the Seed, Series A stages.
- What sectors does Firestartr focus on?
- Firestartr focuses on Cloud Computing, Consumer, Enterprise Software, SaaS, Sector Agnostic.
- Where is Firestartr located?
- Firestartr is headquartered in London, GB.
- Does Firestartr lead rounds?
- Firestartr typically participates in rounds rather than leading them.
- Who does Firestartr co-invest with?
- Firestartr most often shares deals with Samos Investments, Seedcamp, 500 Global, among 83 tracked co-investors.
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