Shrug
Venture capitalActively deployingSurfside
Fund manager profile
Shrug is a venture fund manager based in Surfside. SEC filings show 6 venture funds on record, most recently SP, a series of Shrug Opportunities, LP ($3.1M offering) filed October 2025.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
What they invest in
from 4 of 4 portfolio companiesFoodTech ×2Advanced Manufacturing ×1AgTech ×1AI & Machine Learning ×1Consumer ×1Digital Health ×1Direct to Consumer ×1E-commerce ×1
HQs:United States×3
Investments · 4 tracked
founders shown can be your intro pathAidaly operates a software-powered home care agency that trains and pays family members to provide long-term care for their relatives, helping families navigate eligibility programs and reduce system barriers.
Digital HealthFuture of WorkHealthtechMiami, US
Maggie Norris(Founder)in
Co-investorsHDS CapitalPrecursor VenturesTheVentureCityLightspeed Venture PartnersOperator PartnersPrimetime Partners+1 more
A brand of protein snacks made with real ingredients.
Direct to ConsumerFoodTechLos Angeles, US
Khloe Kardashian(Director, Promoter)
BoardBryan Baum(Executive Officer, Director, Promoter)inMichael Kives(Director, Promoter)inKristen Jenner(Director, Promoter)
Co-investorsAntiK5 GlobalSerena VenturesWME
Shinkei deploys robotics and computer vision hardware on commercial fishing vessels to process seafood at sea, improving quality and traceability while reducing America's seafood import reliance.
Advanced ManufacturingAgTechAI & Machine LearningFoodTechHardwareRoboticsLos Angeles, US
Saif Khawaja(Founder)in
Co-investorsCantos VenturesDorm RoomGlobal BrainHumba VenturesImpatient VenturesMantis Capital+10 more
Supergreat operated an online community platform focused on beauty and product reviews; the service has since wound down and directs its community to Whatnot.
ConsumerE-commerceSocial
Co-investorsShrug CapitalTq Ventures LlcBenchmarkGreenoaksK5 GlobalShopify+1 more
Portfolio news
latest coverage across their companiesShinkei Systems · venture5.com · Jun 27, 2026
Khloud · jawlah.co · May 31, 2026
Frequently asked questions
- Where is Shrug located?
- Shrug is headquartered in Surfside, US.