VARIV
Venture capitalMexico City · Seed–Growth · 8 people tracked
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Investment thesis
VARIV operates at the intersection of venture capital and venture building in Latin America, tracking and defining emerging global trends to create value for investors, companies and end-users. Across its VARIV I and VARIV II funds and its own venture-building activity, the firm invests in early-stage technology companies primarily targeting Spanish-speaking markets, with a strong emphasis on fintech, lending, delivery/logistics, marketplaces and consumer businesses. It partners with founders to create companies from scratch, raise capital, and scale, and also holds equity stakes in ventures across Mexico, Spain and broader LatAm.
Source: firm website, verified Aug 3, 2026.
Team · 8 people
from the firm's website & curatedFounder mafia
2 people who came through VARIV went on to found or lead other companies.
What they invest in
from 17 of 42 portfolio companiesFintech ×7Marketplaces ×5AI & Machine Learning ×4Consumer ×4SaaS ×4E-commerce ×3B2B Marketplaces ×2Crypto & Web3 ×2
HQs:Mexico×6United States×5Brazil×1Spain×1
Who they back
founder profiles across 16 portfolio companiesFounding team size:solo founder×32 founders×33 founders×44+ founders×6
Where their founders studiedfrom 31 founders with education data
Tecnológico de Monterrey ×4INSEAD ×3Stanford University Graduate School of Business ×3University of Waterloo ×3Harvard Business School ×2Pontificia Universidad Católica de Chile ×2Stanford University ×2Universidad Autónoma de Madrid ×2
What their founders studiedfrom 27 founders with field-of-study data
Engineering ×10Computer Science ×7Business & Management ×5Economics ×5Finance & Accounting ×2
Where their founders worked beforefrom 32 founders with career history
Bain & Company ×2BOMBACAMP ×2Google ×2ISDI ×2Silicon Valley Technology Partners ×2
12 hold an MBA (of 31 with degree data)
Investments · 42 tracked
founders shown can be your intro pathBy year:2023 · 12019 · 12 dated
Agua Mágica is a mezcal brand that produces two traditionally crafted mezcal expressions from agave grown in San Juan, Oaxaca, and sells them direct to consumers in the United States.
ConsumerDirect to ConsumerE-commerce
Co-investorsGood FriendsGreat Oaks Venture Capital
Ancana operates a fractional co-ownership marketplace for vacation homes in Mexico and the United States, allowing multiple owners to share luxury properties.
B2B MarketplacesConsumerMarketplacesPropTechTravel & HospitalityMérida, MX
Andres Barrios(Founder)inRyan Black(Founder)in
Co-investorsY Combinator0BSCapria VenturesSoma CapitalStartupsAngel Ventures Mexico+9 more
Bewe offers "Linda", an AI assistant that manages customer communication across WhatsApp, Instagram, and websites, handling replies, quoting, scheduling, and sales along with an automated CRM and marketing campaigns.
AI & Machine LearningSaaSSales Tech
Diego Ballesteros(Founder)in
Co-investorsDila CapitalTheVentureCity
Bitso is a fintech platform offering cryptocurrency trading, U.S. stock and ETF investing, yield-earning opportunities on crypto holdings, and cross-border payment services.
Crypto & Web3FintechMexico City, MX
Daniel Vogel(Founder)inBen Peters(Founder)inPablo Gonzalez(Founder)
Co-investors1Sharpe VenturesBlockchain CoinvestorsBond Capital ManagementCoatue ManagementCoinbase VenturesCometa+16 more
Leading consumer digital bank in Spain.
Guillermo Vicandi(Founder)inJuan Antonio Rullan de la Mata(Founder)inJuan Antonio Rullan(Founder)
Co-investorsDigital HorizonDigital Horizon VCDN CapitalKAYARoosh VenturesStratMinds+6 more
Cabify operates a ride-hailing platform connecting passengers with drivers for urban transport, and offers a corporate mobility service that lets businesses manage employee and client trips, track rides in real time, and set limits on schedules, prices, and zones.
MarketplacesMobility & TransportationTravel & HospitalityMadrid, ES
Juan de Antonio(Founder)inFrancisco Montero(Founder)inRicardo WederinSebastian BarriosinJuan de Antonio Rubio(Founder)Samuel Lown(Founder)
Co-investors500 GlobalAlpha Wave GlobalBlue like an Orange Sustainable CapitalCometaEndeavor CatalystHemisphere Ventures LLC+9 more
Conekta offers an online payment platform for businesses in Mexico, letting merchants generate shareable payment links from a dashboard or API to collect one-time or recurring payments via card, cash, transfer, wallets, BNPL, and installments.
AI & Machine LearningE-commerceFintechSaaS
Héctor Cárdenas(CEO & Co-Founder)inLeo Fischer(Co-Founder)inCristina Randal(Co-Founder)Cristina RandallinHéctor unknown
Co-investors500 GlobalPropel Venture PartnersWollef VenturesAccion
Creze is a financial technology company that applies technology to credit risk assessment.
Bernardo Prum(Founder)in
Co-investorsDila CapitalNazca
Gaming platform for professional competitions in online multiplayer video games.
Niccolo Maisto(Founder)in
Co-investorsMakers FundAnthos CapitalIndex VenturesUnited Ventures
HeroGuest provides a technology platform for hospitality industry staff training and customer experience measurement.
HR Tech
Co-investorsID345
Uscreen is a membership platform for video creators, coaches, fitness instructors, and media companies to sell subscriptions and earn recurring revenue.
Creator EconomyMedia & EntertainmentSaaS
Co-investorsTheVentureCity
Tax and accounting software and services company specializing in software development.
Dallas, US
Josue Alballero(Executive Officer, Director)Valerie Osipenko(Executive Officer, Director)Kristy Campbell(Executive Officer, Director)
Co-investorsFJ LabsGreat Oaks Venture CapitalUlu VenturesWestern Technology Investment
Last mile delivery company in Mexico City.
Alvaro de Juan(Founder)inJosé Guzmán(Founder)in
Co-investorsDila CapitalSun Mountain Capital
JOKR operates an on-demand online grocery service that delivers fresh products and local brands within minutes or on a scheduled basis, offering an assortment of over 10,000 products with AI-driven personalization and inventory prediction.
AI & Machine LearningE-commerceFoodTechLogistics & Supply ChainSão Paulo, BR
Tyler Trerotola(Founder)inRalf Wenzel(Founder)inKonstantin Sorger(Founder)
Co-investorsActivant CapitalBalderton CapitalFJ LabsG SquaredGreycroftKaszek Ventures+13 more
Kueski provides digital lending and payment services in Mexico, offering personal loans and a buy-now-pay-later product (Kueski Pay) for online and in-store purchases without a credit card.
FintechMexico City, MX
Adalberto Flores Ochoa(Executive Officer, Director)inAdalberto Flores(Founder)Leonardo de la Cerda(Founder)in
BoardPeter Kellner(Director)inPatrick Gallagher(Director)in
Co-investorsCapria VenturesCathay InnovationCore Ventures GroupFJ LabsFluent VenturesG Squared+14 more
MPOWER Financing provides loans and financial support to international students pursuing education in the United States and Canada, using a credit model based on future potential rather than credit history.
EdTechFintechImpact & Social GoodWashington, US
Co-investorsBuilders + BackersDreamit VenturesETS Strategic CapitalFresco CapitalK Street Capital1776 Ventures+6 more
OCHO offers affordable auto insurance with flexible financing options including low or zero down payments and payment plans, targeting underserved drivers in the United States.
FintechInsurTech
James Gutierrez(Founder)inJaime Gutierrez(Co-Founder and CEO)Akshay Buradkar(Co-Founder and CTO)inLulu Luchaire(Co-Founder)
Co-investorsFJ LabsGreat Oaks Venture CapitalMTECH CAPITALOverton Venture CapitalPropel Venture PartnersUlu Ventures+3 more
PayJoy provides financial services and credit access to unbanked and underbanked populations in emerging markets across Africa, Asia, and Latin America.
B2B MarketplacesFintechImpact & Social GoodRetail TechSan Francisco, US
Mark Heynen(Founder)inDoug Ricket(Founder)inGib Lopez(Founder)inTom Ricket(Co-Founder)inNick Zakrasek(President, Product Development)inAmy Pardee(General Counsel)in
Co-investorsAidenlair CapitalAssurant VenturesCeniarthCiti VenturesCompoundCore Venture Capital+21 more
Rankmi offers HR software for managing and paying global teams, including employees, freelancers, and international talent across different currencies, from a single platform.
AI & Machine LearningFuture of WorkHR TechSaaSProvidencia
Felipe Alejandro Cuadra Cortes(Director)Alexis Galdames(Director)inFelipe Mundaca(Founder)inFelipe Cuadra Cortés(Founder)inEnrique Besa(Founder)inFelipe Cuadra(Founder)
Co-investorsKayyak VenturesSoftbank Latin America FundSoftBank Group
SPAKIO is an on-demand storage service that picks up items from homes and businesses, creates a photo-based digital inventory, stores them in secure warehouses, and delivers them back on request, with customers paying only for the space they actually use.
ConsumerLogistics & Supply ChainMarketplacesMexico City, MX
Co-investorsTantauco
Wallapop is a mobile marketplace app that enables users to buy and sell items with other nearby users in their local community.
ConsumerMarketplaces
Agustín Gómez(Founder)inAgustin Gomez(Founder)Gerard Olivé(Founder)Miguel Vicente(Founder)Rob Cassedy (CEO)(Founder)
Co-investorsAccelBonsai Partners SGEIC, SACriteria Venture TechFJ LabsGarapaInsight Partners+8 more
Yotepresto operates a peer-to-peer lending marketplace that connects individuals seeking loans directly with people who want to invest their money, aiming to lower borrowing costs and provide returns to investors.
Crypto & Web3FintechMarketplaces
Co-investorsConny & Co.Startups
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
500 StartupsAgua MágicaAplikBankayaCare/ofCometa VCConsubancoCraniaDaystoreGAIAGlovoGPF CapitalJuxtaposeNomipayOmniprinterSkydropSttegaVolanaWelcomeTechZylus
Portfolio news
latest coverage across their companiesPayJoy · PR Newswire · Jul 23, 2026
Frequently asked questions
- How many investments has VARIV made?
- VARIV has 42 tracked investments, 1 of which have exited.
- What stage does VARIV invest at?
- VARIV invests at the Seed, Series A, Growth stages.
- What sectors does VARIV focus on?
- VARIV focuses on Consumer, Crypto & Web3, E-commerce, Fintech, HR Tech, InsurTech, Logistics & Supply Chain, Marketplaces, Mobility & Transportation, SaaS.
- Where is VARIV located?
- VARIV is headquartered in Mexico City, MX.
- Who does VARIV co-invest with?
- VARIV most often shares deals with FJ Labs, Dila Capital, Great Oaks Venture Capital, among 122 tracked co-investors.
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