Habitat Partners
Venture capitalActively deployingNew York · Pre-Seed–Series A · 4 people tracked
Investment thesis
Habitat Partners invests in early-stage founders, from Pre-Seed through Series A, who are focused on what comes next. The firm concentrates on three areas: B2B software powering retail, e-commerce, marketing, content creation, and financial tools; consumer businesses spanning food, beverage, personal care, beauty, physical retail, and wellness; and frontier, sector-agnostic technology companies, often sourced through personal GP relationships or its connection with Red Antler.
Source: firm website, verified Sep 1, 2026.
Team · 4 people
from the firm's website & public directories
What they invest in
from 45 of 54 portfolio companiesConsumer ×20Direct to Consumer ×15AI & Machine Learning ×13FoodTech ×10SaaS ×8Digital Health ×6Fintech ×6Healthtech ×6
HQs:United States×30Canada×1
Who they back
founder profiles across 37 portfolio companiesFounding team size:solo founder×232 founders×113 founders×24+ founders×1
Where their founders studiedfrom 35 founders with education data
Harvard Business School ×4Yale University ×4University of Florida ×3Harvard University ×2New York University ×2The London School of Economics and Political Science (LSE) ×2
Where their founders worked beforefrom 35 founders with career history
Goldman Sachs ×2McKinsey & Company ×2PwC ×2
2 founders hold a PhD · 9 hold an MBA (of 35 with degree data)
Investments · 54 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 22024 · 42023 · 32022 · 22021 · 22019 · 115 dated
Archer Aviation is an aircraft manufacturer developing commercial aviation technology, including certification and defense applications.
Hardware
Adam Goldstein(Founder)in
Co-investorsA-Rod CorpAccess Technology VenturesAlleyCorpEvolution VC PartnersFJ LabsKluz Ventures+3 more
9amHealth provides virtual care for cardiometabolic conditions, offering weight management, diabetes care, and heart health treatment that combines prescription medication (including GLP-1s), lifestyle coaching, and lab testing.
Digital HealthHealthtechWellness & FitnessEncinitas, US
Frank Westermann(Executive Officer, Director)inAnton Kittelberger(Founder)inMichael Hofner(Executive Officer)inAvantika Waring(Executive Officer)Paul Geevarghese(Executive Officer)inBernhard Schandl(Executive Officer)in
Co-investors7wire VenturesCalm/Storm VCCatalio Capital Management, LPHansmann Family OfficePUSH VenturesSemperVirens Venture Capital+1 more
Accrue is a fintech company providing a branded stored-value wallet platform that lets brands manage payments and refunds, reward customer loyalty, and reduce reliance on traditional payment processors.
E-commerceFintechMarketing TechSaaS
Co-investorsBoxGroupFour Acres CapitalGood FriendsMaple VCGround Up VenturesRed Sea Ventures+2 more
Alloy provides an embedded integration platform (iPaaS) with AI agents, MCP servers, and a connectivity API that lets software providers and enterprises build and manage integrations across systems like NetSuite, SAP, Salesforce, and Shopify.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS
Co-investorsAbstract VenturesAmbush CapitalBoxGroupContraryGreen Meadow VenturesHawke Ventures+4 more
Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.
ConsumerDirect to ConsumerFoodTechGolden, US
Molly BazDavid McCormick(Founder)in
BoardGreer Tessler(Director)Logan Langberg(Director)inMolly Willet(Director)
Co-investorsImaginary Venture CapitalLerer HippeauSiddhi Capital
Backbone One is a mobile game controller that enables remote play of PC games installed on Steam from mobile devices via the Steam Link app.
ConsumerGamingHardwareVancouver, US
Maneet Khaira(Executive Officer, Director)inSydney Newton(Executive Officer, Director)
BoardGurdeep Pall(Director)
Co-investors359 CapitalActivant CapitalG SquaredIndex VenturesLeft Lane CapitalElectric Feel Ventures Llc+3 more
Ft. Lauderdale, US
Michael Marsh(Executive Officer, Director, Promoter)Dean DeSantis(Director)
BoardDerek Gibbons(Director)Jeffrey Parker(Director, Promoter)Thomas Brunton(Director)
Co-investorsStripesTiger Global Management
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Executive Officer, Director)inJoel Goldman(Founder)inDamon Tassone(Executive Officer, Director)
BoardShehzad Khan(Director)in
Co-investorsGood FriendsImaginary Venture CapitalInterlock PartnersLeft Lane CapitalPrimary Venture PartnersBloomberg Beta+2 more
Accelerating green energy with tech-powered retail solutions.
Wilmington, US
Alexander Ince-Cushman(Executive Officer, Director)Todd Burgess(Executive Officer)Daniel MacDonald(Director)
BoardAdam Spivack(Director)
Co-investorsAIR CapitalComcast VenturesGreat Oaks Venture CapitalPrelude VenturesZero Infinity Partners
Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.
Cloud ComputingDeveloper ToolsSan Francisco, US
Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)inLindsay Brunner(Head of Communications)in
BoardMike Duboe(Board Member (Venture Partner, Greylock))
Co-investorsCommerce VenturesGood FriendsGreylock PartnersImaginary Venture CapitalM12 (Microsoft's Venture Fund)Mango Capital+5 more
Cake is a telehealth brand offering flavored erectile dysfunction medications, including sildenafil and tadalafil, marketed directly to consumers for men's sexual health.
ConsumerDigital HealthDirect to ConsumerE-commerceWellness & Fitness
Holden Israelin
Co-investorsSelva VenturesSugar Capital
Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink.
ConsumerDirect to ConsumerFoodTech
Co-investorsArtemis Growth PartnersImaginary Venture CapitalInvestBevOutbound Ventures
Evolutionary Japanese skincare brand blending tradition with modern skin science.
Co-investorsFab Co-Creation Studio VenturesJoyance PartnersFab VenturesSilas Capital Partners
REALLY is a US mobile carrier combining a T-Mobile MVNO with its own decentralized wireless (DeWi) radio network and privacy and AI features.
Co-investorsMoonshots CapitalSpacecadet VenturesAcorn Pacific VenturesDISH WirelessOVN CapitalSlow Ventures
Dutch is a virtual veterinary service that connects pet owners with licensed veterinarians for telemedicine consultations, prescriptions, and ongoing care for acute, chronic, and preventive pet health needs.
ConsumerDigital HealthHealthtech
Joe Spector(Founder, CEO)Kate Elden(Chief Medical Officer)in
Co-investorsAdapt VenturesBling CapitalPredictive VCTrust Ventures
Elm Biosciences is a clinical skincare company that develops dermatologist-formulated anti-aging products built around its patent-pending A3O antioxidant complex, sold directly to consumers.
BiotechDirect to ConsumerWellness & Fitness
Martha Stewart(Co-founder)Dhaval Bhanusali(Co-founder / Dermatologist)
Endear is a retail CRM that centralizes customer, order, and product data to help stores personalize outreach and track omnichannel sales.
AI & Machine LearningMarketing TechRetail TechSaaSSales Tech
Jinesh Shah(Co-founder)inLeigh Sevin(Co-founder)
Co-investors11.2 CapitalReformation PartnersXRCZag CapitalChannel Equity PartnersRevTech Ventures
Farther builds technology for wealth advisors and ultra-high-net-worth clients, offering a platform for wealth management services including investment strategy, tax-efficient solutions, and family office operations.
AI & Machine LearningFintechSaaSSan Francisco, US
Taylor Matthews(Co-Founder & CEO)inBrad Genser(Co-Founder & CTO)inJoseph Taylor Matthews(Executive Officer, Director)Bradley Genser(Director)inDmitry Kilin(Executive Officer)in
BoardBabak Yazdani(Director)
Co-investorsBessemer Venture PartnersCapitalGCommonweal VenturesCota CapitalGeneral AtlanticLightspeed Venture Partners+5 more
Figure develops general-purpose humanoid robots designed for deployment in workforce and home environments.
AI & Machine LearningHardwareRoboticsSunnyvale, US
Brett Adcock(Executive Officer, Director)inLee Randaccio(Executive Officer)Dana Berlin(Executive Officer)Logan Berkowitz(Executive Officer)Colby Adcock(Director)Peter Welinder(Director)
Co-investorsAUDEO VENTURESAurum Venture PartnersBeyond CapitalBold Capital PartnersBVVCCoatue Management+25 more
FOLX is a digital healthcare platform designed for LGBTQIA+ adults, providing inclusive and affirming medical care.
Digital HealthHealthtechBoston, US
A.G. Breitenstein(Founder)inLena Ballantine(Executive Officer)inLiana M Guzman Weis(Executive Officer, Director)
BoardLynne Chou O'Keefe(Director)inMorgan Cheatham(Director)inLee Shapiro(Director)in
Co-investors7wire VenturesBessemer Venture PartnersCorewell Health VenturesDefine VenturesSeae VenturesBreyer Capital+2 more
Happy Wolf appears to be a consumer brand focused on children's food and kitchen involvement, publishing content aimed at parents raising adventurous eaters.
ConsumerDirect to ConsumerFoodTech
Haven offers residential battery backup systems for a fixed monthly price locked for 10 years, handling design, permitting, installation, ongoing operation, maintenance, monitoring, and warranties for homeowners.
CleantechConsumerEnergyLos Angeles, US
Vinnie Campo(CEO & Co-founder)inJeff Chapin(CPO & Co-founder)inEli Bosworth(Chief Technology Officer)in
Co-investorsCarnrite VenturesComcast VenturesGiant Ventures Global LlpLerer HippeauLifeX Ventures
Hedlum is a New York-based brand of craft-style non-alcoholic beers, led by IPA-style varieties under 0.5% ABV.
Sonam Saggar(Founder)in
Hetal uses computer vision and AI applied to in-store aisle recordings to diagnose planogram compliance and shelf conditions for consumer brands.
AI & Machine LearningRetail TechSaaSBronx, US
David Roger(Executive Officer, Director)in
Co-investorsBarrel VenturesNomad Venture Partners, LlcNVP CapitalNewark Venture PartnersRed Bike Capital
INNBEAUTY Project is a direct-to-consumer skincare brand that formulates clinically tested products using multiple active ingredients per formula and sells them by eliminating middlemen to lower prices.
ConsumerDirect to ConsumerWellness & Fitness
Alisa Metzger(Founder)inJen Shane(Founder)in
Co-investorsBeechwood CapitalNew Theory Ventures
Juno is a family-focused healthcare provider offering primary care, urgent care, women's health, pediatrics, mental health, rheumatology, and weight management services in a modern, welcoming environment with transparent pricing and extended hours.
Digital HealthHealthtech
Akili Hinson MD MBA(Founder)in
Co-investorsInnovestor VenturesNext VenturesRareBreed VenturesSerena VenturesAda VenturesArtesian+2 more
Keeta provides a financial infrastructure platform with APIs, SDKs, and payment tools for institutions, fintechs, and developers, supporting global payouts, multi-currency accounts, card issuing, and digital wallets.
Crypto & Web3Data & InfrastructureFintech
Co-investorsEric Schmidt
Keychain operates an AI-powered platform connecting CPG brands and retailers with contract manufacturers.
Oisin Hanrahan(Founder)inJordan Weitz(Founder)inUmang Dua(Founder)in
Co-investorsBright Pixel CapitalCommerce VenturesDnx VenturesGood CapitalInvestopadLifeX Ventures+2 more
KinderFarms makes children's OTC medicine and hydration products, such as electrolyte solutions, formulated with cleaner ingredients like zinc, dextrose, and electrolytes and without artificial dyes.
Advanced ManufacturingConsumerDirect to ConsumerHealthtechWellness & FitnessRedondo Beach, US
Kristin Recchiutti(Executive Officer)Logan Schwartz(Director)Jeremiah Adams(Executive Officer, Director)Gregory Thomas Willsey(Director)Julianne Kur(Director)
BoardMark Rampolla(Director)
Co-investorsBreak Trail VenturesGroundForce CapitalThe Family FundPowerplant Ventures
Markos.ai provides AI-powered content review tools that check marketing creative for performance, legal compliance, and brand consistency.
AI & Machine LearningMarketing TechSaaSSeattle, US
Wesley Yun(Founder)MARIUS CIOCIRLAN(Executive Officer, Director)
Co-investorsAscend Venture CapitalFour Acres Capital
Granted is an AI-powered consumer app, available on iOS and web, that reviews users' medical bills for errors, finds financial assistance programs, and negotiates lower balances.
AI & Machine LearningConsumerDigital HealthNew York City, US
Julien Nakache(Founder)in
Co-investorsRed Sea VenturesRRE VenturesVisible Ventures
Mezcla makes plant-based snack bars with a light, crispy texture, offering flavors such as Matcha Vanilla and Peanut Butter Chocolate with plant protein and fiber.
ConsumerDirect to ConsumerFoodTech
Griffin Spolansky(Founder)in
Co-investorsLever VCBluestein VenturesTONIC VENTURES
Los Angeles, US
Joseph Burfitt(Founder)in
Co-investorsNew Enterprise Associates (NEA)Innovation Endeavors
Motion provides a creative analytics platform that pairs advertising creative assets with their performance metrics in visual reports.
Developer ToolsFuture of Work
David Berglas
Co-investors500 GlobalAbstract VenturesInovia CapitalSuperAngel.FundThreshold VenturesMana Ventures+2 more
Muddy Bites makes snack-sized chocolate-filled cones inspired by the chocolate tip of a sundae cone, sold in seven year-round flavors plus seasonal varieties.
ConsumerDirect to ConsumerFoodTechNorth Sioux City, US
Jarod Steffes(Executive Officer, Director)Tyler DeVos(Executive Officer, Director)
BoardAndrew Oved(Director)in
Co-investorsEvolution VC PartnersReformation Partners
Original Sunshine makes non-GMO, gluten-free baked goods such as bread and bagels, produced in a dedicated allergen-free facility and sold to shops, restaurants, and markets.
ConsumerDirect to ConsumerFoodTechLos Angeles, US
David Cohen(Founder)in
Co-investorsRiverPark Ventures
Ourself is a skincare brand that develops topical products such as eye serums, lip fillers, and moisturizers using patented Tiered-Release Vesicles, ingredient capsules designed to carry targeted actives into deeper layers of the skin.
ConsumerDirect to ConsumerWellness & Fitness
Adriana Torosian(Founder)inJames Hartmanin
Co-investorsCleo Capital
PopUp Bagels bakes fresh, whole bagels served hot and sold by the box through drop-style releases, along with specialty cream cheese "schmears" developed with brands and chefs.
ConsumerDirect to ConsumerFoodTechWestport, US
Adam Goldberg(Founder)
Co-investorsStripes
An insurance provider that focuses on proactive risk prevention and personalized coverage for growing businesses.
InsurTech
Bobby Touran(Founder)in
Co-investors8VCAltai VenturesZigg Capital
Rainbow delivers hyperlocal weather forecasts using real-time satellite and radar data, with a focus on minute-by-minute precipitation nowcasting up to 4 hours in advance.
AgTechAI & Machine LearningEnergy
Co-investorsMelnichek Investments8VCAltai VenturesCaffeinated CapitalZigg Capital
Ramp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements.
AI & Machine LearningFintechSaaSNew York, US
Karim Atiyeh(Co-Founder & Co-CEO (formerly CTO))inEric Glyman(CEO)inGene Lee(Co-Founder)inRahul Sengottuvelu(Chief Technology Officer)inWilliam (Will) Petrie(Chief Financial Officer)inGeoff Charles(Chief Product Officer)in
Co-investors1/1 Capital137 Ventures8VCA*Alpha Wave GlobalAnti+46 more
Rooted is a fast-casual restaurant chain that serves meals made with seven household ingredients or fewer, listing every ingredient openly on its menu to provide transparency.
ConsumerFoodTechNew York, US
Lily Rivkin Friend(Founder)in
Roxberry makes soda-style drinks for kids using fruits and vegetables, with 5g of sugar, no artificial ingredients, and no single-use plastic.
ConsumerDirect to ConsumerFoodTech
Saie is a New York-based clean makeup brand selling cosmetics direct-to-consumer and through Sephora and other retailers.
Helane Crowell(Founder)in
Scout develops Fury, a multimodal foundation model for defense robotics that lets operators command fleets of heterogeneous ground, air, sea, and space robots via natural language and coordinate them autonomously.
AI & Machine LearningDefense TechRoboticsSilicon Valley, US
Colby Adcock(Founder)inCollin Otis(Founder)in
Co-investorsBooz Allen VenturesDecisive PointDraper AssociatesEvolution VC PartnersAlign VenturesBVVC+6 more
ShareWillow is a software platform for designing, launching, and managing employee incentive and profit-sharing plans, aimed primarily at small businesses.
Future of WorkHR TechSaaSNew York, US
Ryan Shank(Founder)inTaylor Greene(Director)
Co-investorsExpaTwelve Below
Sincerely Yours sells dermatologist-approved skincare products formulated for sensitive skin, described as non-irritating and barrier-friendly.
ConsumerDirect to ConsumerE-commerce
Co-investorsCoefficient CapitalThe Family Fund
Spot is an Austin-based insurance agency providing embedded travel, injury and refund-protection products for experience-based businesses.
Co-investorsGreatPoint VenturesMS&AD VenturesSozo VenturesBridge LatamDAEDALUSFEMSA Ventures+3 more
Topicals develops skincare products formulated with particular attention to efficacy on deeper skin tones, using clinically-backed ingredients in concentrated formulas.
ConsumerDirect to ConsumerHealthtechSanta Monica, US
Olamide Olowe(Executive Officer, Director)in
BoardJenna Jackson(Director)Caitlin Strandberg(Director)in
Co-investorsDorm RoomDream VCGood FriendsLerer HippeauNew VoicesCAVU Consumer Partners
Truehold Financial provides financing for real estate investors, including long-term loans for rental properties qualified on property cash flow and short-term loans covering purchase and renovation costs.
FintechPropTechSt. Louis, US
Azat Tulegenov(Founder)inConnie Adams(CEO)in
Co-investors25MadisonBAM VenturesClocktower VenturesGreat Wave VenturesLaunchpad CapitalSamsung Next+3 more
Veeper offers AI-powered tools that detect and block leaked coupon codes for ecommerce brands, helping reduce unauthorized discounts, affiliate over-payments, and sales misattribution.
AI & Machine LearningE-commerceMarketing Tech
Jordan Williams(Founder)inWasim Irshad, Ph.D.(Founder)in
Co-investorsCapital InnovatorsDorm Room
Yendo offers a vehicle-secured credit card that provides consumers with credit limits up to $10,000, quick pre-approval, and 1.5% cashback via autopay.
ConsumerFintechDallas, US
JORDAN MILLER(Executive Officer, Director)inGeorge Utkov(Founder)in
BoardWESLEY CHAN(Director)in
Co-investorsFPVHuman CapitalSpacecadet VenturesUncommon
Zenlytic offers an AI analyst (named Zoë) that answers business questions and generates written analyses, visualizations, and presentation decks by connecting to data warehouses like Snowflake, BigQuery, and Databricks.
AI & Machine LearningData & InfrastructureEnterprise Software
Paul Blankley(Founder)in
Co-investorsBain Capital VenturesCorrelation VenturesPrimary Venture Partners
Zero Acre Farms produces cooking oils optimized for chefs and restaurants, using organic fera fruit oil as an alternative to seed oils with superior heat stability, cleaner taste, and healthier fat profiles.
AgTechFoodTechImpact & Social GoodSan Francisco, US
Jeff Nobbs(Founder & CEO)in
Co-investorsCollaborative FundCornucopian Capital ManagementDesigner FundFifty YearsHyperguapJuniper+8 more
Exits · 1
IPOs and acquisitions across the tracked portfolioArcher AviationNYSE: ACHR
Portfolio news
latest coverage across their companiesBackbone · eu-startups.com · Sep 3, 2026
Rainbow · komu.com · Aug 28, 2026
Alloy · infotechlead.com · Aug 20, 2026
Zero Acre Farms · zeroacre.com · Aug 14, 2026
Motion · entrepreneur.economictimes.indiatimes.com · Aug 7, 2026
Veeper · businessinsider.com · Jul 31, 2026
Farther · investmentnews.com · Jul 18, 2026
Frequently asked questions
- How many investments has Habitat Partners made?
- Habitat Partners has 52 tracked investments, including 3 dated in the last 24 months.
- What stage does Habitat Partners invest at?
- Habitat Partners invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Habitat Partners focus on?
- Habitat Partners focuses on B2B Marketplaces, Consumer, Creator Economy, Deep Tech, E-commerce, Enterprise Software, Fintech, FoodTech, Marketing Tech, Retail Tech, SaaS, Sector Agnostic, Wellness & Fitness.
- Where is Habitat Partners located?
- Habitat Partners is headquartered in New York, US.
- Who does Habitat Partners co-invest with?
- Habitat Partners most often shares deals with Evolution VC Partners, Good Friends, Imaginary Venture Capital, among 199 tracked co-investors.
Media · Podcasts & interviews
featuring the teamUnderstanding the Differences ft. Habitat Partners Partner Daniel Faierman
Grace Gong · Daniel Faierman
Why Invest in Both CPG and Technology with Daniel Faierman from Habitat Partners
The Consumer VC · Daniel Faierman
From Brands to SaaS: Daniel Faierman's Habitat Partners Strategy
Grace Gong · Daniel Faierman
#128 Emily Heyward | Founding Partner @ Habitat Partners + Chief Brand Officer @ Red Antler - WIN/WIN: Women in Innovation | Acast
Emily Heyward · shows.acast.com
Images
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