Joe
Founded 2014 · 54 employees on LinkedIn · 2 known investors
Find your way into Joe
289 people in our graph share verified history with the Joe team — schools, employers, funds. One of them is your warm intro.
Peter Franconiunlockedknows Brenden Martin · together at General Assembly (overlapped)
×11knows the team · via General Assembly
JOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
Founders & leadership
BM

Brenden MartinCEOBrenden Martin has 17 years of experience developing products across iOS, Android, and web platforms for both startups and Fortune 500 companies, with a background spanning marketing, project management, software development, and user experience design. He is CEO of Joe, which provides an operating platform for independent coffee shops.
Investors · 2
Frequently asked questions
- What does Joe do?
- JOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
- Who are Joe's investors?
- Joe's investors include Flying Fish Ventures, Good Friends.



