Joe
Founded 2014 · 54 employees on LinkedIn · 2 known investors
JOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
Founders & leadership
BM

Brenden MartininCEO
Investors · 2
In the news
Joe Harris raises $8M for Alloy's AI robot-debugging platformruntimewire.com · Aug 2026Frequently asked questions
- What does Joe do?
- JOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
- Who are Joe's investors?
- Joe's investors include Flying Fish Ventures, Good Friends.

