Workflow
19 employees Β· 18 known investors
Workflow builds software for creative and design teams to manage projects from initial brief through to final client approval, handling project admin, feedback, and team organisation. It targets designers and creative professionals seeking to reduce administrative overhead around their work.
Also known as Workflow (workflow.design)
Investors Β· 18
Also in the syndicate Β· 7
Funding
SEC filings, press & company announcements- Undisclosed amountPre-SeedNov 2024Source β
- Undisclosed amountSeries BJun 2023
OpenView (lead), Abstract Ventures, Flexport, Good Friends, Matrix, Merus Capital, Otherwise Fund, Thrive, Webflow
Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Workflow operates a review and feedback platform for creative work. Designers upload assets β live websites, Figma files, images, videos and presentations β and share a link on which reviewers click anywhere to leave positional comments. Each review page keeps all past comments and versions together, so feedback is not dispersed across email, Slack or WhatsApp, and versions can be marked as approved. Creators can record a built-in video walkthrough to introduce work, and guided tours onboard new reviewers.
The company is developing AI-based "pre-flight" checks, announced as coming soon with a waiting list, that review work before it is sent to clients: a responsiveness checker across desktop, tablet and mobile, an accessibility audit flagging text colour contrast and font size issues, and a copy review that catches typos, grammar errors and off-brand writing. Press coverage describes the platform as using AI to give feedback on brand consistency, accessibility and design standards, and as integrating with design tools including Figma and Adobe Creative Cloud.
Founding story
Founded by Will Taylor, Allis Yao and Paul Sangle.
Business model
Workflow sells a software platform to designers and creative teams, positioning itself as a consolidation of several tools in a creative toolkit; customer testimonials reference paying for the product as part of a working tech stack.
Traction
The website states users come from over 150 countries; testimonials cite designers and design/UX leads using the product across multiple concurrent client projects.
Latest developments
In November 2024 the company announced $3 million in pre-seed funding led by Venrex to support further development of its AI-driven review system. AI pre-flight checks covering responsiveness, accessibility and copy review are advertised as coming soon with a waiting list.
βΈFull profile β market position, technology, go-to-market, geography
Market position
Positions itself as a single place for creative feedback and revisions, replacing feedback spread across email and chat tools and consolidating several point tools used by creative teams.
Emphasis on a zero-signup reviewer experience, click-anywhere commenting on many asset types including live websites and video, per-page consolidation of versions and comments, and guided in-product tours intended to remove reviewer onboarding.
Technology
Web-based review pages that host live websites, Figma files, images, video and presentations with version history, click-anywhere commenting, approval states and recorded video walkthroughs. Reviewers do not need a Workflow account to comment, and link sharing allows anyone with the URL to leave comments. Planned AI checks cover website responsiveness across device sizes, accessibility (colour contrast and font legibility) and copy/grammar review. The platform integrates with design tools such as Figma and Adobe Creative Cloud.
Go-to-market
Self-serve sign-up through the company website, supported by customer testimonials from designers and design leaders and a waiting list for forthcoming AI review features.
Freelance designers, web and Squarespace designers, retouchers, video editors and in-house design and UX teams, together with the clients and stakeholders who review their work.
Geography
Headquartered in London, United Kingdom, with users described as spanning more than 150 countries.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 1
launches, deals, and filingsWorkflow, a London-based AI software company, raised $3 million in pre-seed funding led by Venrex with participation from 8VC, Sequoia scouts, Octopus, Index Ventures and founders Will Taylor and Allis Yao. Funds are earmarked for further development of its AI-driven review system.
$3M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Workflowworkflow.design Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Workflow do?
- Workflow is a London-based platform for collecting, organising and approving feedback on designs, videos and other creative assets.
- Who are Workflow's investors?
- Workflow's investors include Circle & Co., Form Ventures, Octopus Ventures, 8VC, Abstract Ventures, Flexport, Good Friends, Matrix and 3 more.