Nostra

Nostra AI (Nostra Inc) is a New York-based company that sells website performance and edge infrastructure software for ecommerce brands. Its original product, the proprietary Edge Delivery Engine, accelerates sites by analyzing personalized content such as shopping carts to determine what can be cached, thereby reducing page load times; a companion Crawler Optimization capability improves site experiences for bots. The company positions itself as a performance layer that sits on top of an existing stack and operates as a reverse proxy to cache, compress and accelerate pages in real time, without requiring a site rebuild or replatform.

The current product is organized as five named agents that run at the edge: Dash (Edge Delivery, site speed), Knox (Edge Protect, bot blocking), Sherlock (Edge Detect, identification and verification of AI/crawler traffic feeding AEO tooling), Crumble (Edge ID, cookie lifetime extension and identity recovery, with integrations cited for Meta, Google, Klaviyo and GA4) and Patch (Edge Assurance, automated QA that walks customer journeys on desktop and mobile and files bugs with reproduction steps and video). Onboarding is described as a single DNS-level change on day one, followed by an observation window of roughly days 2 to 14 during which the agents profile the store, and then continuous automated action. The company also publishes a free website speed test tool measuring TTFB, FCP and LCP, plus case studies, blog content and a newsletter. Nostra states it is SOC 2 compliant.

Customers cited include Forever 21, Jones Road Beauty, Jolie, BRUNT Workwear, Glamnetic, Cozy Earth, Nood, U Beauty, Nixon, Credo Beauty and storefronts operated by ecommerce aggregator Open Store.

Founding story

Nostra was founded by Arthur Root, who serves as CEO.

Business model

B2B software sold to ecommerce brands and retailers as an always-on edge/proxy service layered in front of an existing storefront, deployed through a DNS change rather than code integration or replatforming.

Software sold to ecommerce merchants; the site directs prospects to book a demo rather than publishing pricing.

Traction

300+ brands run on the platform, with reported results of up to 47% faster load times, roughly 3% expected revenue lift, more than 10 billion bots blocked annually and cookie lifetimes extended from about one week to two-plus years. Case studies report U Beauty eliminating 95% of malicious bot traffic and improving TTFB 19.3%, Nixon cutting daily bot sessions roughly 90% within 24 hours of enabling Edge Protect on May 8, and Credo Beauty measuring a 3.1% lift in revenue per visitor over 90 days with TTFB 70% faster across its top ten pages. As of September 2024 the company reported over 450 million website visits per month running through its platform and customers seeing north of a 10% revenue lift from reduced page load time.

Latest developments

The platform is marketed as five agents (Dash, Knox, Sherlock, Crumble, Patch) mapped to Edge Delivery, Edge Protect, Edge Detect, Edge ID and Edge Assurance, with an emphasis on identifying and verifying AI shopping agents and crawler traffic at the edge and feeding that data into answer-engine-optimization stacks.