Quit With Jones
Founded 2022 · 58 employees on LinkedIn · 7 known investors
Quit with Jones is a nicotine replacement therapy brand offering science-backed mints and digital support to help people quit smoking and vaping.
Also known as HC Jones, Inc. · Jones · Jones — Quit Vaping & Smoking
Investors · 7
Funding
SEC filings, press & company announcements- Undisclosed amountSeedJan 2025 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Quit With Jones, operating as Jones and incorporated as HC Jones, Inc., is a direct-to-consumer smoking- and vaping-cessation company. Its core product is a mint-flavored nicotine replacement therapy (NRT) lozenge sold in 2mg and 4mg strengths, described on the company's site as FDA-approved, alongside bundled "Quit Kits" and a cherry-flavored variant. Products are sold as one-time purchases or monthly subscriptions ("Quitter Club"), with free US shipping, a 15% subscriber discount, and monthly gifts such as refillable and limited-edition tins.
Alongside the physical product, Jones operates a free mobile app for iPhone and Android that combines daily check-ins to log nicotine use and mood, cognitive behavioral therapy-based reflection prompts, progress and savings tracking, milestone celebrations, a peer social community with "quit pods," an in-app craving game called Quittle, guided breathing exercises, and an AI assistant called Coach Jones. The app is distributed without paywalls or subscriptions and supports users quitting vapes, cigarettes, and nicotine pouches. Subscribers also receive a 30-day text program and an in-app taper plan that steps users down from 4mg to 2mg to zero.
The company frames its approach as a four-part method combining physiological support (NRT), psychological support (app, text program, community, AI coach), personalization based on a user's dependency and goals, and long-term sustainability. An on-site quiz assesses vaping frequency and time-to-first-puff to recommend a lozenge strength and kit.
Founding story
Founded in 2022 by Caroline and Hilary, who, after repeated unsuccessful cold-turkey attempts to quit nicotine themselves, worked with addiction specialists to build the combination of nicotine replacement and behavioral support they had wanted. Company materials describe the team as former vapers and use the positioning "For Quitters, by Quitters." Public directory listings name Caroline Vasquez Huber as co-founder.
Business model
E-commerce sale of nicotine replacement lozenges on a subscription or one-time basis, with the companion app offered free of charge as an acquisition and retention channel; app users receive discounts and early access to new NRT products.
Product revenue from nicotine mint packs and bundled kits. Listed pricing includes $69.00 for a one-time pack of 81 mints and $58.65 on monthly subscription (about $0.72 per mint), with multi-pack kits priced from $234 to $289. The Google Play listing notes in-app purchases; the app itself is advertised as having no paywalls or subscriptions.
Traction
The website and app listings cite more than 50,000 customers and over 70,000 people using the app community, with 134,000+ milestones celebrated. The iOS app holds a 4.8 average rating across 730 ratings; the Google Play listing shows 10,000+ downloads. One directory estimates roughly 6,000 monthly website visits and annual revenue of about $4.4M.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
A venture-backed, seed-stage direct-to-consumer entrant in smoking and vaping cessation, competing with standalone over-the-counter NRT products and with quit-tracking apps such as QuitNow and KURE. One directory notes reviewer commentary that the mints are comparable to over-the-counter or physician-supplied lozenges, with the community and check-in features cited as the differentiating layer.
Pairs regulated nicotine replacement product with digital behavioral support rather than offering one or the other, positions itself as the only quit-nicotine app with an active social community, uses a non-abstinence-only framing that supports cutting back as well as quitting, and cites clinical evidence that combining NRT with behavioral support raises quit rates by 50-60%. The program was developed with chief medical advisor Dr. David Kan of UCSF, a Distinguished Fellow of the American Society of Addiction Medicine.
Technology
Consumer mobile application on iOS and Android with daily check-in tracking, CBT-derived dynamic prompts, a gamified craving tool, guided breathing, social/community features, and an AI quit coach. The e-commerce storefront runs on Shopify-based infrastructure with tooling including Seal Subscriptions, Heap analytics, Cloudflare, Akamai mPulse and Apple Pay.
Go-to-market
Direct-to-consumer online sales through the company's own store, supported by a free app distributed via the Apple App Store and Google Play, customer testimonial and creator-style video content, an on-site quiz funnel, subscription incentives and gifts, an SMS program, and social media presence.
Adults 18 and over who vape, smoke cigarettes, or use nicotine pouches (brands cited include Zyn, On! and Rogue) and want to quit or cut back, including people who have previously failed cold-turkey attempts.
Geography
United States-focused, with free US shipping. Developer records list an address at 424 Broadway, New York, NY; other directories place the company in Brooklyn and New York, New York.
History
Founded in 2022. The iOS app was in circulation by at least September 2023, with early reviewers describing it as an early-stage product. Seed financing of $3.85M was reported in January 2025, and the product line has since expanded from single lozenge packs to multi-item Quit Kits, a cherry mint variant, a subscription club with tiered gifts, a 30-day text program, and an AI coach.
Risks & controversies
The business sells a nicotine-containing product and gates its site with an 18+ age check; the app carries an 18+ rating on iOS and a Teen rating on Google Play. The Google Play data-safety disclosure states that collected data, including health and fitness information, is not encrypted in transit. Public data on the company is inconsistent — third-party directories report conflicting headcount (2-10 vs. 51-100), locations (Brooklyn vs. Manhattan), phone numbers, and total funding figures ($3.9M vs. $15.1M).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Quit With Jones for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsGoogle Play listing updated with bug fixes and performance improvements.
Jones states its quitting program was built in conjunction with chief medical advisor Dr. David Kan of UCSF, a Distinguished Fellow of the American Society of Addiction Medicine.
Reported completion of a seed funding round of $3,850,000 to expand personalized nicotine replacement offerings, user engagement and community support initiatives.
$3.9M source ↗
The Jones iOS app, offering nicotine tracking, goal setting, the Quittle craving game, Coach Jones and a peer community, was in use by reviewers by September 2023, when it was described as still early stage.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Quit With Jonesquitwithjones.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Quit With Jones do?
- Jones sells FDA-approved nicotine replacement mints paired with a free quit-vaping app offering CBT-based support and community.
- Who are Quit With Jones's investors?
- Quit With Jones's investors include Dorm Room, FELIX CAPITAL, Founder Collective, Foundry, Good Friends, NextView Ventures, Palm Tree Crew Investments.