Miroma Ventures
Corporate VCLondon · Seed–Late Stage · 1 people tracked
Investment thesis
Miroma Ventures invests in venture and growth-stage consumer brands and media platforms, typically joining the first institutional round in Seed, Series A or B financings. It focuses on verticals such as food and beverage, beauty and personal care, specialty retail, ecommerce, social and digital, creative, marketing consultancy, marketing technology, and content production. Backed by The Miroma Group, it offers marketing solutions across media, PR, content, production, digital acquisition and influencer marketing. Investments can be structured as cash for equity, media/marketing services for equity, or product-exchange financing. It seeks differentiated, challenger brands with authentic consumer appeal, strong sales growth and healthy gross margins.
Source: firm website, verified Aug 27, 2026.
Team · 1 people
from public directories
What they invest in
from 24 of 40 portfolio companiesConsumer ×8Direct to Consumer ×7Media & Entertainment ×7E-commerce ×6AdTech ×5Wellness & Fitness ×5Marketing Tech ×4Marketplaces ×4
HQs:United States×9United Kingdom×8
Who they back
founder profiles across 24 portfolio companiesFounding team size:solo founder×152 founders×73 founders×2
Where their founders studiedfrom 22 founders with education data
The University of Sheffield ×3University of Nottingham ×3
Where their founders worked beforefrom 21 founders with career history
McKinsey & Company ×2
1 founders hold a PhD (of 20 with degree data)
Investments · 40 tracked
founders shown can be your intro pathBy year:2023 · 12020 · 12019 · 13 dated
UK-listed marketing and advertising group serving the theatrical, film and live entertainment industries.
London
David Michels(Director)Linzi Allen(Director)Marcus Yeoman(Director)Andrew Charles(Director)Michael Grade(Director)Nicholas Lycett(Director)
Board seatMarc Boyan· per SEC Form D · filed Apr 2021
Appear Here is a marketplace platform that connects brands, designers, and entrepreneurs with short-term retail spaces.
Enterprise SoftwareMarketplacesPropTechRetail TechLondon, GB
Ross
Co-investorsBalderton CapitalBallpark VenturesMolten VenturesFifth WallPlayfair Capital
BelliWelli sells fiber-based gut-health supplements — gummies, drink powders and on-the-go packets — direct to consumers.
West Hollywood, US
Katie Wilson(Chief Executive Officer)inNicholas Wilson(Founder)inTyson Woeste(Chief Operating Officer)
Co-investorsThe 51 VenturesWellness VenturesWinklevoss Capital
Bitposter operates an automated platform for trading out-of-home media; acquired by billups in November 2024.
Co-investorsPerscitus LLPQVenturesVenture Founders
Blis is a UK-founded advertising platform that targets audiences using geographic data rather than personal identifiers.
Co-investorsBallpark VenturesBeringeaEndeit CapitalUnilever Ventures
Brian Bushell(Founder)in
Co-investorsFour Acres CapitalGreat Oaks Venture CapitalRed Sea VenturesSupernode Ventures
Dharma operates seekdharma.com, offering Emily in Paris-themed travel experiences and tours in Paris and Rome.
Co-investorsBY Venture PartnersShorooq Partners
Ethyca builds a "trusted data layer" for enterprises and AI, integrating privacy, data governance, and policy enforcement directly into systems to turn legal obligations into automated technical controls.
AI & Machine LearningCybersecurityData & InfrastructureEnterprise Software
Co-investorsAbstract VenturesAspenwoodFounder CollectiveGood FriendsAtlantic Vantage PointIA Ventures
Fig.1 develops dermatologist-formulated skincare products, particularly retinol-based treatments for consumers seeking evidence-based solutions for fine lines, dark circles, and skin health.
ConsumerFemTechHealthtechWellness & FitnessPasadena, US
Dr. Courtney Rubin, MD, MBE, FAAD(Co-Founder & Board-Certified Dermatologist)Kimmy Scotti(Co-Founder & Executive Chairman)inDr. Panta Rouhani Schaffer, MD, PhD, MPH, FAAD(Chief Product Development Officer)
Co-investors8VCBlack Jays Ventures
FUZE Technology builds IoT hardware and software, offering shared mobile charging stations for consumers on the go and a digital out-of-home and Connected TV advertising product.
AdTechHardwareIoT
Brandon Afari(Co-Founder & CEO)inRyan Levy(Co-Founder & President)inSierra Bloodgood(Chief Operating Officer)Chan Nguyen(Chief Technology Officer)
Hedera is a permissioned distributed ledger platform designed for enterprise applications, offering fast transaction finality, regulatory compliance, and institutional governance.
Crypto & Web3Enterprise SoftwareFintechRichardson, US
Mance Harmon(Chief Executive Officer, Manager)inLeemon Baird(Manager)
Co-investorsBloccelerate VCBlockchain AssetsBlockwallDigital Currency GroupEterna CapitalFenbushi Capital+8 more
Hyperice develops technology-driven products for warm up, recovery, and performance, aimed at athletes and general wellness consumers.
Direct to ConsumerHardwareSports TechWellness & Fitness
Co-investorsLDR VenturesRosecliff VenturesV1 VC
JUST Water sells spring water and flavored sparkling water ("Bubbles") in plant-based and aluminum packaging, sold direct-to-consumer in multi-pack cases.
Circular EconomyConsumerDirect to ConsumerE-commerceImpact & Social Good
Jaden Smith(Founder)
Co-investorsDreamers VCHDS CapitalRaptor Group
Komi is a creator platform combining mini-sites, commerce and brand-deal tools for creators with influencer marketing software for brands.
Los Angeles, US
Lewis Crosbie(Founder)
Co-investorsBrighteye VenturesRTP Global
MikMak provides an AI-driven commerce intelligence platform that helps consumer brands measure, plan, and optimize sales and media across the full funnel, drawing on shopper and retailer data.
AI & Machine LearningE-commerceMarketing TechRetail Tech
Rachel Tipograph(Founder)in
Co-investorsWaverley CapitalLuminari CapitalLunch PartnersMadrona Venture GroupWavecrest Growth Partners
Minute Media offers a supply-side platform (SSP) that publishers can integrate into their advertising stack to access Minute Media's direct-sold demand and increase ad revenue.
AdTechMedia & EntertainmentSaaSSports Tech
Co-investors10DBattery VenturesDawn CapitalMaor InvestmentsNorth Base MediaQumra Capital+5 more
Miroma Group operates a network of specialist marketing businesses spanning media, digital, and production, using data, creativity, and technology to serve brand clients.
AdTechMarketing TechMedia & Entertainment
Misfits makes plant-based, high-protein, low-sugar snack bars designed to taste like chocolate candy bars.
Henry Sether(Founder)in
Co-investorsGATHER VENTURESThe FSE Group
UK food-tech firm licensing nutrient-density ingredient technology to manufacturers to make staple ultra-processed foods healthier.
Birmingham, US
Angus Drummond(Founder)
Nested is an estate agency service that sells residential homes, using commission-only local agents who handle viewings and offer negotiations along with a customer app for tracking the sale.
MarketplacesPropTechLondon, GB
James Turford(Co-Founder & former COO)inMatt Robinson(Co-Founder & former CEO)inPhil Cowans(Co-Founder & former CTO)inAlice Bullardin
Co-investorsBalderton CapitalNorthzonePICUS CAPITALGlobal Founders CapitalPassion Capital
Noise Media Group is a social-first marketing agency that provides strategy, creative content production, and media buying, working as an embedded extension of client teams.
AdTechMarketing TechMedia & EntertainmentUK, GB
Joseph Levi(Founder)in
Omni is a UK-based pet food company that makes novel protein, allergy-friendly food for pets, aimed at improving pet health while reducing environmental impact.
ConsumerDigital HealthDirect to ConsumerE-commerceFoodTechHealthtech
Guy Sandelowsky(Co-Founder)Shiv Sivakumar(Founder)Dr Guy Sandelowsky(Founder)
Co-investorsArtesianBrincCompanion FundIW CapitalLever VCCraft Ventures+1 more
Picnic offers advertising solutions for brands, focusing on high-impact branding, performance campaigns, and curated inventory packages aimed at driving measurable outcomes rather than vanity metrics.
AdTechData & InfrastructureMarketing Tech
Jack Rogers(Founder)in
PlayShake (dba Shake) ran a free-to-play social prediction gaming platform tied to live sports and entertainment.
PositivEnergy is an owner-operator of EV charging infrastructure that develops, designs, deploys, owns, operates and maintains charging assets under a single Charging-as-a-Service agreement.
CleantechEnergyMobility & Transportation
E.J. Wise
Co-investorsHypothesis
PureWow is a multimedia lifestyle brand producing original content and experiences across beauty, fashion, wellness, family, and food, distributed via website, social, video, email, and events.
ConsumerMedia & EntertainmentWellness & Fitness
Joni Evans(Founder)in
Co-investorsNew York Venture PartnersUpslope Ventures
Roam Media operates Outside Learn, an online learning platform offering more than 4,000 videos across 1,000 lessons in climbing, skiing, fitness, yoga, backpacking, and nutrition.
EdTechMedia & EntertainmentSports Tech
Co-investorsAdvancit CapitalBlack Jays Ventures
British online music and youth media platform publishing freestyles, music videos, interviews and original series.
Series is a digital financial platform combining banking, crypto custody and back-office software for institutions and corporations.
Co-investorsLeadout CapitalScribble Ventures
Sidepocket is a registered investment advisor that provides automated retirement investing and contribution planning tools for self-employed Americans, freelancers, and business owners with variable income.
AI & Machine LearningFintechFuture of Work
Morgan McQuown(Founder)in
Simba sells sleep products such as its adjustable Hybrid pillow, which uses removable foam Nanocubes, thermoregulating Stratos fabric technology, and recycled Simba Renew fibres to control height, firmness, and temperature.
ConsumerDirect to ConsumerE-commerce
Steve Reid(Founder)inKym Brammin
Co-investorsAMK Investment OfficeMonte Carlo Capital
Sustainable electric toothbrush and dental care
London, GB
Mark Rushmore(Founder)inGyve Safavi(Founder)in
Co-investorsDMG VenturesSalica InvestmentsV3 Ventures
Uni makes refillable personal care products, including the Rain Body Serum, a lightweight body moisturizer formulated with marine and plant-derived active ingredients.
Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness
Alexandra Keating(Founder)in
Co-investorsBreak Trail Ventures
WILDE makes high-protein snack crackers made with antibiotic-free chicken, chicken bone broth, and real cheddar cheese, offering 12g of protein per serving.
ConsumerDirect to ConsumerFoodTech
Jason Wright(Founder)in
Co-investorsKarpReillyThe Family Fund
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companies
Suri · indianretailer.com · Aug 20, 2026
Omni · news18.com · Aug 17, 2026
Minute Media · awesomeagents.ai · Aug 12, 2026
Hyperice · foxbusiness.com · Jul 28, 2026
Hedera Hashgraph · cryptotimes.io · Jul 16, 2026
Series · oxide.computer · Feb 10, 2026
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2013
Director · English · since 2014
Marc Jason Boyan — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors
Frequently asked questions
- How many investments has Miroma Ventures made?
- Miroma Ventures has 39 tracked investments.
- What stage does Miroma Ventures invest at?
- Miroma Ventures invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is Miroma Ventures's typical check size?
- Miroma Ventures typically writes checks of $250K – $5M.
- What sectors does Miroma Ventures focus on?
- Miroma Ventures focuses on Consumer, Creator Economy, Direct to Consumer, E-commerce, FoodTech, Marketing Tech, Media & Entertainment, Retail Tech, Social.
- Where is Miroma Ventures located?
- Miroma Ventures is headquartered in London, GB.
- Who does Miroma Ventures co-invest with?
- Miroma Ventures most often shares deals with Balderton Capital, Ballpark Ventures, Beringea, among 77 tracked co-investors.
Similar investors
Evolution VC Partners is a venture capital firm that invests in and supports companies across all stages, focusing on 'culture-tech' businesses that shape and define contemporary culture.
Everywhere Ventures is an early-stage venture firm, backed by a community of founders and operators as LPs, that writes early checks (including pre-seed) into startups across many sectors and geographies.
Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.
DGNL Ventures is an early-stage venture fund investing exclusively in consumer companies across consumer technology, consumer goods, and consumer media. It makes minority investments in disruptive, founder-led brands.
Unilever Ventures is the venture and growth capital arm of Unilever, backing founders building brands for the modern consumer while offering Unilever's global reach alongside the agility of a venture capital team.