Grin

GRIN offers a creator (influencer) marketing platform that combines a creator CRM with an AI agent called Gia, which the company positions as operating a brand's creator program rather than simply providing software for a team to run manually. The platform spans the full program lifecycle described by the company as find, launch, negotiate, pay, track and report: guided setup in which Gia learns a brand's goals, audience criteria and performance benchmarks; creator discovery based on audience and content fit; relationship management and outreach sequences; payments to creators; performance tracking; and reporting through configurable outputs the company calls Artifacts. Gia also supports recurring automations (for example a scheduled weekly program review or daily creator review) and proactively surfaces flags, opportunities and creator updates, while approvals and final decisions remain with the brand's team.

A second component is the GRIN Marketplace, which connects brands to an opted-in network of more than 700,000 active creators. Creators use a free app to manage partnerships, track performance and find brand opportunities, while brands that join the Marketplace become visible to the network and receive Gia-generated creator recommendations for planned campaigns. The company states its recommendations draw on creator-marketing performance data accumulated over more than ten years, including vertical-specific engagement benchmarks across categories such as beauty, fitness, food, tech and apparel, and market rate benchmarks intended to inform negotiation.

Business model

GRIN sells access to its creator marketing platform on a freemium, self-serve basis. Brands can start free with no credit card or sales call, with paid plans beginning at $200 per month. Simple affiliate programs, including unlimited creators, links and codes, carry no commissions; the company charges instead for higher-value Gia work such as managing top-tier partnerships, running gifting workflows or building custom Artifacts. The creator-facing app is free for creators.

Subscription software with a free tier and paid plans from $200 per month, plus usage-based charges for specified high-value Gia capabilities; no commissions are taken on simple affiliate programs.

Traction

The company reports more than 700,000 creators in its network, over $1 billion in creator-driven partnerships and more than $215 million paid to creators. Customer case studies cite nearly 3x content output (Uber), more than 8,000 pieces of content in under two years (Stio) and more than 1.4 million monthly impressions.

Latest developments

GRIN's current positioning centers on Gia, an AI operator that runs creator programs end to end with human approval, alongside the GRIN Marketplace and free self-serve onboarding with paid plans from $200 per month.