Fundraising Fox

Landed

YC W19

New York City, US · Founded 2019 · 50 employees · Hiring · 6 known investors

LANDED is a mobile job matching platform that connects hourly workers in food service, hospitality, and warehouse operations with employers seeking to fill positions quickly. The platform uses AI and automated vetting to streamline hiring for workers and reduce time-to-hire for employers.

Also known as Friendshop · Landed · LANDED

Founders & leadership· Y Combinator alumni (W19)

Landed was founded in 2019 by Vivian Wang.

VWVivian Wang
Vivian WanginFounder

Investors · 6

Company profile

researched Aug 2026

LANDED provides an end-to-end recruiting platform for high-volume, hourly hiring in restaurants, hospitality groups and retail. The product combines job distribution across job boards and social media, generative-AI screening and customizable vetting, intelligent candidate matching, text-message-based application and screening, interview scheduling, and hiring analytics, with the stated aim of reducing time-to-hire, interview no-shows and job-board advertising spend for operators. The platform integrates with major applicant tracking and HRIS systems including Workday, ADP, UKG, Paycom, Paylocity, Greenhouse, JazzHR, Talentreef, PeopleMatter and HigherMe. An AI assistant (referred to in customer case studies as "Elaine") handles candidate communication, and clients are also supported by dedicated LANDED staff.

At launch the company offered a mobile app connecting hourly food and retail workers with local employers, using video profiles to help candidates stand out and AI to match candidates to jobs while automating much of the employer-side hiring workflow. The company has since positioned itself around generative AI for frontline worker hiring, serving multi-unit brands and franchisees. Named customers and case-study subjects include Torchy's Tacos, Tao Group Hospitality, Applebee's, Chick-fil-A, Grocery Outlet, Salt & Straw, DIG, Tony Roma's, TooJay's, tru by Hilton, Topanga, Goodberry's and franchisees of KFC, Burger King and Jimmy John's.

Founding story

Founded in 2019 by Vivian Wang, who participated in Y Combinator's Winter 2019 batch. Wang graduated from Princeton University's School of Public and International Affairs and previously worked at BlackRock advising European central banks on financial markets strategy, launched Asia and EMEA markets at Matterport, and led special projects for the C-suite at Gap, Inc. She has described launching the company days before pandemic-driven restaurant shutdowns.

Business model

B2B software and service sold to employers, which pay LANDED to run recruiting for hourly and management roles; the platform is free to job seekers, who apply through the LANDED job portal and mobile experience.

Employer-side subscriptions/service fees for recruiting technology and dedicated support, positioned as a replacement for job board advertising spend and in-house recruiting labor.

Traction

The company reports serving more than 500 restaurant, hospitality and retail brands, and cites three-year revenue growth of 2,900% in its 2025 Inc. 5000 ranking. Customer case studies report outcomes such as 66% reduction in time to hire, 4x the industry-average hire rate, 36 hours saved per general manager per month, and cost-per-hire reductions.

Latest developments

In August 2025 LANDED announced its first appearance on the Inc. 5000 list at #960 with reported three-year revenue growth of 2,900%. In March 2025 Torchy's Tacos adopted the platform across 130+ locations, and in December 2024 Tao Group Hospitality began working with LANDED; the same month, Charles Jemley joined the advisory board. The company continues hiring for remote client strategy and sales roles.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as an end-to-end hiring solution for restaurants and hospitality groups; recognized in the 2024 Gartner Hype Cycle for Talent Acquisition (high-volume hiring and generative AI), named an Inc. 2024 Power Partner Award winner, and ranked #960 on the 2025 Inc. 5000 list of fastest-growing US private companies.

Combines generative AI screening and text-message-based candidate engagement with a dedicated human client-service team and broad ATS/HRIS integration, marketed as an end-to-end alternative to job-board spend and manual manager-led screening for high-volume hourly hiring.

Technology

Generative AI for candidate screening and communication, customizable vetting workflows, intelligent matching, SMS-based application and screening designed for mobile-first candidates, multi-channel job distribution across 80+ job sites and social media, hiring data reporting, and integrations with major ATS and HRIS platforms.

Go-to-market

Direct enterprise and multi-unit sales (demo requests, sales development and client strategy teams), supported by customer case studies, industry press and trade media commentary in restaurant publications, plus advisory board members drawn from the restaurant industry.

Restaurants, quick-service and full-service chains and their franchisees, hospitality groups, hotels, grocery and retail operators hiring hourly frontline staff and unit-level management; candidates are hourly food service, hospitality and retail workers.

Geography

Headquartered in New York City with a fully remote, globally distributed team; customers are US-based multi-unit operators, including brands expanding across new US markets.

History

Landed was founded in 2019 and went through Y Combinator's Winter 2019 batch. In February 2021 it announced the official launch of its platform alongside a $1.4M seed round. Restaurant industry veterans joined as advisers, including Michael Beacham (2022), Andrew Feghali (2023) and former Dutch Bros/Starbucks/Yum! Brands CFO Charles Jemley, who joined the advisory board in December 2024. By March 2023 the company reported having raised more than $8 million in funding. In 2024 it was recognized in Gartner's Hype Cycle for Talent Acquisition and won an Inc. Power Partner Award; in 2025 it entered the Inc. 5000 at #960.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer brands servedJan 2025500 brands
Inc. 5000 rankJan 2025960 rank
Reduction in time to hire (customer-reported)Jan 202566%
Team sizeJan 202550 employees
Three-year revenue growthAug 20252,900%
Total funding raisedMar 2023$8M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Companies competing with Landed for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 9

launches, deals, and filings
Aug 2025
LANDED ranks #960 on the 2025 Inc. 5000 list

LANDED debuted on the Inc. 5000 list of America's fastest-growing private companies at #960, citing three-year revenue growth of 2,900%.

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Mar 2025
Torchy's Tacos adopts LANDED's AI hiring platform

Austin-based Torchy's Tacos adopted LANDED's AI hiring platform across 130+ locations and new markets.

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Dec 2024
Tao Group Hospitality partners with LANDED

Tao Group Hospitality began working with LANDED to apply generative AI to its high-volume hiring.

source ↗

Dec 2024
Charles Jemley joins LANDED advisory board

Charles Jemley, CFO of Dutch Bros Coffee and previously with Starbucks and Yum! Brands China, joined LANDED's advisory board.

source ↗

Oct 2024
Named a 2024 Inc. Power Partner Award winner

Inc. Magazine named LANDED a 2024 Power Partner Award winner, a list recognizing leading B2B companies supporting entrepreneurs and business growth.

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Aug 2024
Recognized in 2024 Gartner Hype Cycle for Talent Acquisition

LANDED was recognized in the 2024 Gartner Hype Cycle for Talent Acquisition as an emerging technology for optimizing high-volume, hourly hiring.

source ↗

Mar 2023
Andrew Feghali joins LANDED as formal advisor

Andrew Feghali, PhD, joined LANDED as a formal advisor to work with the executive team on growth across the restaurant industry.

source ↗

Oct 2022
Michael Beacham joins LANDED as formal adviser

Restaurant industry leader Michael Beacham joined LANDED as a formal adviser to help refine company strategy as it expands in the restaurant industry.

source ↗

Feb 2021
Landed officially launches mobile hiring app for hourly food and retail workers

Landed announced the official launch of its platform, a mobile app connecting hourly food and retail workers with local employers using video profiles, AI-based candidate-to-job matching and automation of employer hiring workflows.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Landed do?
LANDED is an AI-based end-to-end hiring platform for restaurants, hospitality groups and retailers filling hourly frontline roles.
Who founded Landed?
Landed was founded by Vivian Wang in 2019.
Who are Landed's investors?
Landed's investors include Good Friends, Javelin Venture Partners, Y Combinator, Initialized Capital, Interplay Ventures Early Stage Management Llc, OMERS Ventures.
Where is Landed headquartered?
Landed is headquartered in New York City, US.