XRC
Venture capitalActively deployingNew York · Pre-Seed–Series A · 17 people tracked
Also known as XRC Brand Capital · XRC Labs
Find your way into XRC
5,390 people in our graph share verified history with the XRC team — schools, employers, funds. One of them is your warm intro.
Investment thesis
XRC backs early-stage founders reshaping retail and commerce across six focus areas: digital commerce platforms spanning discovery to fulfillment; workforce health and wellness for the consumer workforce; payment infrastructure and fintech including embedded payments and alternative financing; store operations and omnichannel physical retail experiences; supply chain intelligence and forecasting from demand planning to last-mile delivery; and emerging consumer brands in beauty, personal care, home goods, and wellness. The firm emphasizes its extensive consumer and retail ecosystem network, providing founders direct access to retailers to drive commercial sales and partnerships in what it describes as a $2 trillion market.
Source: firm website, verified Aug 3, 2026.
Team · 17 people
from the firm's website
What they invest in
from 34 of 92 portfolio companiesConsumer ×14AI & Machine Learning ×13SaaS ×11Enterprise Software ×7Retail Tech ×7E-commerce ×6Direct to Consumer ×5Healthtech ×5
HQs:United States×23Australia×1United Kingdom×1Israel×1
Who they back
founder profiles across 21 portfolio companiesFounding team size:solo founder×102 founders×83 founders×3
Where their founders studiedfrom 27 founders with education data
Stanford University Graduate School of Business ×3University of Oxford ×3Carnegie Mellon University ×2Pepperdine University ×2University of California, Berkeley ×2University of Michigan ×2
What their founders studiedfrom 25 founders with field-of-study data
Business & Management ×9Engineering ×8Finance & Accounting ×4Computer Science ×3Economics ×3Life Sciences ×3Humanities ×2Politics & Policy ×2
Where their founders worked beforefrom 26 founders with career history
Carnegie Mellon University ×2Invisalign ×2
Accelerator rootsportfolio companies that came through a program
3 founders hold a PhD · 8 hold an MBA (of 27 with degree data)
Investments · 92 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 42023 · 72022 · 52021 · 22020 · 12018 · 12017 · 12015 · 123 dated
Adrich is a consumer insights and smart replenishment platform using AI and IoT to give brands and retailers post-purchase data on how consumers use products and when supplies run low.
AI & Machine LearningIoTMarketing TechRetail TechPittsburgh, US
Adhithi Aji(Executive Officer, Director)inChristopher Langford(Director)Manish Sinha(Director)
Co-investorsIDEA Fund PartnersSony Ventures Corporation
Homefield Apparel designs and sells premium college and university apparel, creating clothing based on each school's history, traditions, and legacies.
ConsumerDirect to ConsumerE-commerceSpeedway, US
Connor Hitchcock(Executive Officer, Director)in
Board seatDiana Melencio· per SEC Form D · $6M raise · filed Jul 2025
Co-investorsIU Ventures
BongdaWap is a Vietnamese-language football data website that provides live match results, scores, and betting odds for hundreds of leagues worldwide.
ConsumerMedia & EntertainmentSports Tech
Co-investorsGeek Ventures
HealthtechNew York, US
Kiel Dowlin(Director)Kyle Waters(Executive Officer, Director)David Stein(Executive Officer, Director)
Co-investorsMerck Global Health Innovation Fund
Cartogram provides indoor wayfinding and navigation software for hospitals, enabling patients to find their way to appointments and departments through turn-by-turn directions delivered via mobile app, SMS, and interactive kiosks.
Enterprise SoftwareHealthtechSaaSKirkland, US
William Stryker Clausen(Executive Officer, Director)
BoardGary Rubens(Director)Steve Kondik(Director)
Co-investorsDakota Venture GroupPortland Seed Fund
Endear is a retail CRM that centralizes customer, order, and product data to help stores personalize outreach and track omnichannel sales.
AI & Machine LearningMarketing TechRetail TechSaaSSales Tech
Jinesh Shah(Co-founder)inLeigh Sevin(Co-founder)in
Co-investors11.2 CapitalHabitat PartnersReformation PartnersZag Capital8VCChannel Equity Partners+2 more
Fillogic operates a unified logistics platform for fulfillment, returns, resale, recycling, and disposition, using local market hubs located in malls and shopping centers to process e-commerce orders and returns closer to consumers.
Circular EconomyLogistics & Supply ChainRetail Tech
William Thayer(Founder)in
Co-investorsCityPark InvestmentsGreen Egg VenturesGroundBreak VenturesClosed Loop PartnersRevelry Venture Partners
New York, US
Michelle Bacharach(Executive Officer, Director)inKonstantin Itskov(Executive Officer, Director)
Co-investorsGolden SeedsPJCRevTech Ventures
Gather AI builds a "Physical AI" platform for logistics warehouses, using forklift-mounted cameras and drones with computer vision to capture inventory data, then reasoning over it to surface priorities and route tasks to teams.
AI & Machine LearningLogistics & Supply ChainRoboticsPittsburgh, US
Geetesh Dubey(Co-founder)inSankalp Arora(Co-founder & CEO)inDaniel Maturana(Co-founder)inLi Wu(Executive Officer)inAndrew Hoffman(Chief Technology Officer)inRobert IV R. Myer(Director, Promoter)
Co-investorsArdent VentureBling CapitalDundee VCDundee Venture CapitalExpaSmith Point Capital+5 more
GorillaLink provides satellite connectivity as a platform service, enabling IoT devices and vehicles to connect globally via multiple satellite networks.
IoTSaaSSpace TechTel Aviv, IL
Co-investorsE2MC VenturesMetroCap PartnersTechstarsWorldQuant Ventures
HILOS builds design software for footwear designers, including a machine learning-based system called INTERPLAY/OS that lets designers create and print footwear concepts in a CAD-free environment.
Advanced ManufacturingAI & Machine LearningSaaSPortland, US
Elias Stahl(Founder)in
Co-investorsBetter Ventures Central LlcLinus VenturesBetter VenturesBuilders VC
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HILOS develops digital design and manufacturing tools for footwear brands and designers, serving major fashion companies and independent creators.
Advanced ManufacturingAI & Machine LearningCleantechDeveloper ToolsHardwarePortland, US
Elias Stahl(Founder)in
Co-investorsFamily Angel Management FundJuniperPortland Seed FundTechstars
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Incora Health develops health and longevity technology focused on women's health, aiming to address the gap in tools designed specifically for women's bodies and cycles.
AI & Machine LearningDigital HealthFemTechWellness & Fitness
Theresa Gevaert(Founder)inLindsey Calcutt, PhD(Founder)in
Co-investorsFortySix Venture CapitalSound Media Ventures
Loomia manufactures flexible, washable electronic interconnects and components for integration into textiles and wearable products.
Advanced ManufacturingDeep TechHardwareIoTNew MaterialsBrooklyn, US
Co-investorsBackstage CapitalREFASHIOND Ventures
Makeena operates a mobile app that helps consumers find and buy healthier food and eco-friendly products by connecting them to better-for-you and sustainable choices.
ConsumerFoodTechImpact & Social GoodWellness & FitnessBoulder, US
Karen Frame(Founder)inRick(Founder)Jonathan McCottry(CTO & Chief Data Scientist)
MedsNow operates a digital platform that equips independent and chain pharmacies with tools for digital payments, regulatory compliance, business analytics, and customer communication.
Enterprise SoftwareHealthtechMedical DevicesSaaS
Islam El Fiky(Co-Founder and Head of Business Development)in
Co-investorsReshape
Naked Sundays makes mineral SPF skincare products, including CabanaMilk, a multi-function sunscreen fluid that serves as moisturizer, primer, and tint for consumers seeking sun protection with skincare benefits.
ConsumerDirect to ConsumerE-commerceWellness & FitnessAustralia, AU
Samantha Brett(Founder)
Nectar provides AI-powered workflows for social commerce, helping businesses respond faster, sell smarter, and scale their social presence by converting community into a growth engine.
AI & Machine LearningMarketing TechSaaSSocialPalo Alto, US
Farah U(Founder)
Co-investorsBAM VenturesDash VCGV (Google Ventures)Menlo VenturesMercury FundThe Family Fund+2 more
Nuudii System designs an alternative to traditional bras — a lightweight first-layer garment intended to give women a natural shape and a braless feel.
ConsumerDirect to ConsumerE-commerce
Annette Azan(Founder)in
OneImaging coordinates medical imaging appointments across the United States, directing patients to appropriate scan sites based on need and price while connecting patients, providers, and payers.
Digital HealthHealthtechMedical DevicesMiami, US
Elan Adler(Founder)in
Co-investorsHeadwater VenturesNecessary VenturesSemperVirens Venture CapitalBalaji SrinivasanRedbud VCSixThirty Ventures+1 more
OrthoFX makes AirFlex, an FDA-cleared clear aligner system that straightens teeth with at least 12 hours of continuous daily wear using a patented elastic polymer for lower force.
ConsumerDigital HealthHealthtechMedical DevicesNew MaterialsFremont, US
Nichole Garcia(Founder)inRen Menon(Founder)inHenry Chan(Founder)in
Co-investorsShangBay Capital LLCSignalFireUnusual Ventures
Pod Foods operates a technology-enabled grocery supply chain platform designed to connect consumer food brands with retail accounts, replacing traditional wholesale distribution models.
B2B MarketplacesFoodTechLogistics & Supply ChainRetail TechSan Francisco, US
Fiona Lee(Executive Officer, Director)inLarissa Russell(Executive Officer, Director)in
BoardAinhoa Maiz(Director)inClint Chao(Director)in
Co-investorsBarrel VenturesFunction VenturesK2 GlobalLotus Venture PartnersM12 (Microsoft's Venture Fund)Moment Ventures, Llc+5 more
Proper Good makes shelf-stable ready-to-eat meals including oats, soups, and pasta marketed as better-for-you convenience food.
ConsumerDirect to ConsumerFoodTechBozeman, US
Christopher Jane(Executive Officer, Director)inJennifer Cummins(Executive Officer, Director)Christopher Cummins(Executive Officer, Director)
BoardDoug Bouton(Director)Patrick Beathard(Director)Maxx Karr(Director)
Co-investorsDorm RoomSocial Starts
Displai (Raydiant) provides digital signage, employee experience tools, and location analytics powered by AI for brick-and-mortar and enterprise businesses.
AI & Machine LearningEnterprise SoftwareRetail TechSaaSSan Francisco, US
Chester Ng(Executive Officer, Director)inBobby Marhamat(Executive Officer, Director)Tuan Ho(Executive Officer)in
BoardJack Abraham(Executive Officer, Director)in
Co-investorsFernbrook Capital ManagementNextView VenturesOverton Venture CapitalTransmedia Capital8VCAtomic+11 more
AI & Machine LearningCircular EconomyLogistics & Supply ChainRetail TechWashington, US
Adam Siegel(Executive Officer, Director, Promoter)inWilson Griffin(Executive Officer, Director)in
Co-investorsGradient VenturesJump CapitalVictress Capital
Reflekt creates an enterprise e-commerce platform that enables shoppers to view products modeled by people who match their own characteristics, focusing on diversity and body representation in fashion and beauty retail.
ConsumerCreator EconomyE-commerceMarketing TechRetail TechSaaSSandy Springs, US
Dr. Gerald Mitchell(Co-founder)inTope(Founder)
Co-investorsBackstage CapitalTechstars
Returnity provides reusable packaging systems that replace single-use corrugate in supply chains for retailers, third-party logistics providers, and manufacturers.
Circular EconomyE-commerceHardwareLogistics & Supply Chain
Co-investorsBrand Foundry Ventures
Sequencing.com offers free storage of personal DNA data along with tools and reports that turn genetic testing results into health-related insights for consumers.
AI & Machine LearningBiotechConsumerDigital Health
Brandon Colby(Founder, CEO)inJennifer Lee(Head of Bioinformatics)in
Co-investorsExpansion Venture CapitalMucker CapitalRed Sea Ventures
ShopShops is a livestream shopping application for fashion, beauty, and lifestyle goods.
B2B MarketplacesConsumerE-commerceSocial
Liyia Wu(Founder & CEO)in
Co-investorsAnsa CapitalLightShed VenturesSozo VenturesThe Chernin Group (TCG Crypto)Union Square Ventures (USV)Acrew Capital+4 more
Snappy is a gifting platform that integrates with Microsoft Teams, enabling users to send and receive gift notifications directly within Teams workspaces.
B2B MarketplacesConsumerEnterprise SoftwareFuture of WorkHR TechMarketing TechSaaSNew York, US
Dvir Cohen(Co-Founder & Chief Technology Officer)Hani Goldstein(Co-Founder and CEO)in
Co-investors83NorthNotable CapitalSaban VenturesCeltic House Asia PartnersCeltic House Venture PartnersFINTOP Capital+3 more
Suggestic designs and builds custom AI applications for enterprises, operating tailored solutions on a private, secure data foundation that compounds across use cases.
AI & Machine LearningEnterprise SoftwareSaaSWellness & FitnessPalo Alto, US
Shai Rozen(Founder)in
Co-investorsAIFCapria VenturesCartmell VenturesRockies Venture ClubTechstars
Teleperson provides consumers with a unified account management solution that tracks companies, subscriptions, spending, and support history.
AI & Machine LearningConsumerEnterprise SoftwareSaaSFitchburg, US
Eben Hall(Executive Officer, Director)inJesse Hollander(Executive Officer, Director)
BoardRichelle Martin(Director)
Villie provides a shareable web page that lets expecting and new parents coordinate support from their community, including requests for gifts, donations, and help with tasks, plus features like multiple baby registries, group updates, and a gender reveal game.
ConsumerFemTechSocial
Melissa Antal Iftimie(Founder)in
Co-investorsStone Mountain VenturesFearless FundInnovation Works
VizCo provides a policy enforcement layer that controls AI access to enterprise systems and data.
AI & Machine LearningCybersecurityEnterprise SoftwareLondon, GB
Chris Kelly(Co-Founder & CEO)inDaniel Kharitonov(Co-Founder & CTO)inChris Kelly, Ph.D.(Co-Founder & CEO)Daniel Kharitonov, Ph.D.(Co-Founder & CTO)
Co-investorsEntrepreneur FirstNextGen Venture Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
123 Baby BoxAXIUSBanterBarbBarb by RevealBillieby RevealCaraaCherry PickClear HealthClueyCroissantCurieDogfaceEvolinqFeather & BoneFincoreFittedFrenzyFurnishrGigitAIGlobe ThriversHOLIHomefieldJoymodeJuniverKashewLexsetMayawellMD IntegrationsMINUMxtOutlinesPathrPockytQatchraddRelvinoRespinReviveSanguinaShareClubSimplistaSocalytixSoWell HealthSpawStoreDNASTOREESwaptSweet ChameleonTAGSTerra KaffeThe LobbyThesisTrade MondayWearAwayYouMeCare
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 1
1 acquisitionsRecurateacq. by Trove
Portfolio news
latest coverage across their companiesSequencing · citybiz.co · Aug 3, 2026
Snappy · trysignalbase.com · Jul 17, 2026
Nectar Social · demandgenreport.com · Jun 2, 2026
Raydiant · brixsignage.com · Apr 23, 2026
Gather AI · businesswire.com · Mar 24, 2026
Reflekt Me · urbangeekz.com · Feb 9, 2026
OneImaging · pulse2.com · Oct 15, 2025
Endear · endearhq.com · Sep 4, 2025
Frequently asked questions
- How many investments has XRC made?
- XRC has 92 tracked investments, 1 of which have exited, including 2 dated in the last 24 months.
- What stage does XRC invest at?
- XRC invests at the Pre-Seed, Seed, Series A stages.
- What is XRC's typical check size?
- XRC typically writes checks of $200K – $300K.
- What sectors does XRC focus on?
- XRC focuses on AI & Machine Learning, B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Logistics & Supply Chain, Retail Tech, SaaS, Wellness & Fitness.
- Where is XRC located?
- XRC is headquartered in New York, US.
- Does XRC lead rounds?
- Yes, XRC leads investment rounds.
- Who does XRC co-invest with?
- XRC most often shares deals with Techstars, Backstage Capital, Portland Seed Fund, among 57 tracked co-investors.
Media · Podcasts & interviews
featuring the teamFrom Seed to Scale: XRC Ventures' Pano Anthos on Revolutionizing Retail & Consumer Tech
Remarkable Retail Podcast · Pano Anthos
An Insider's View of Retail Venture Capital with XRC Labs' Al Sambar
Remarkable Retail Podcast · Al Sambar
HLTH US 2024: Pano Anthos, XRC Ventures
Talking HealthTech · Pano Anthos
Investor Insights Pano Anthos of XRC Ventures
Josef Katz · Pano Anthos
Pano Anthos, Founder & Managing Director at XRC Ventures - The VentureFizz Podcast
VentureFizz · Pano Anthos
Meet Diana Melencio, Partner at XRC Labs
XRC Ventures · Diana Melencio
Images
Co-investors · 8
Gradient is a seed-stage venture fund focused on backing founders building artificial intelligence companies, providing hands-on support as builders and mentors.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Jump Capital is a venture capital firm that leads and participates in startup financing rounds, providing capital, strategic guidance, hiring support, and operational assistance to its portfolio companies.
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Industrious Ventures invests in early-stage companies transforming industry value chains and operations. The firm focuses on founder-led teams across transformation-oriented sectors.
Headwater Ventures is an early-stage investor backing preseed and seed founders building software for the modernization of healthcare and care delivery.
Speedinvest operates a Portfolio Success program that connects its 400+ portfolio startups with customers, follow-on investors, industry experts, talent, discounted tools, and fellow founders across Europe, the Middle East, Africa, and beyond.
Third Kind Venture Capital is a venture capital firm whose homepage uses a Close Encounters of the Third Kind motif to describe its search for exceptional founders ('aliens').
Firms observed investing alongside XRC, from public investor directories. Shared companies are the overlap with XRC's recorded portfolio.
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