XRC
Venture capitalActively deployingNew York · Pre-Seed–Series A · 20 people tracked
Also known as XRC Brand Capital · XRC Labs
Investment thesis
XRC backs early-stage founders reshaping retail and commerce across six focus areas: digital commerce platforms spanning discovery to fulfillment; workforce health and wellness for the consumer workforce; payment infrastructure and fintech including embedded payments and alternative financing; store operations and omnichannel physical retail experiences; supply chain intelligence and forecasting from demand planning to last-mile delivery; and emerging consumer brands in beauty, personal care, home goods, and wellness. The firm emphasizes its extensive consumer and retail ecosystem network, providing founders direct access to retailers to drive commercial sales and partnerships in what it describes as a $2 trillion market.
Source: firm website, verified Aug 3, 2026.
Team · 20 people
from the firm's website & public directories
What they invest in
from 26 of 100 portfolio companiesAI & Machine Learning ×10Consumer ×9Retail Tech ×7SaaS ×7Direct to Consumer ×4Hardware ×4Healthtech ×4Logistics & Supply Chain ×4
HQs:United States×22
Who they back
founder profiles across 14 portfolio companiesFounding team size:solo founder×62 founders×53 founders×3
Accelerator rootsportfolio companies that came through a program
Investments · 100 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 22023 · 12018 · 12017 · 12015 · 17 dated
Adrich is a consumer insights and smart replenishment platform using AI and IoT to give brands and retailers post-purchase data on how consumers use products and when supplies run low.
AI & Machine LearningIoTMarketing TechRetail TechPittsburgh, US
Adhithi Aji(Executive Officer, Director)inChristopher Langford(Director)Manish Sinha(Director)
Co-investorsIDEA Fund PartnersSony Ventures Corporation
Speedway, US
Connor Hitchcock(Executive Officer, Director)
Board seatDiana Melencio· per SEC Form D · $6M raise · filed Jul 2025
BongdaWap is a Vietnamese-language football data website that provides live match results, scores, and betting odds for hundreds of leagues worldwide.
ConsumerMedia & EntertainmentSports Tech
Co-investorsGeek Ventures
HealthtechNew York, US
Kiel Dowlin(Director)Kyle Waters(Executive Officer, Director)David Stein(Executive Officer, Director)
Co-investorsMerck Global Health Innovation Fund
Cartogram provides indoor and outdoor wayfinding navigation solutions for hospital patients, visitors, and staff.
HealthtechKirkland, US
William Stryker Clausen(Executive Officer, Director)
BoardGary Rubens(Director)Steve Kondik(Director)
Co-investorsDakota Venture GroupPortland Seed Fund
Endear is a retail CRM that centralizes customer, order, and product data to help stores personalize outreach and track omnichannel sales.
AI & Machine LearningMarketing TechRetail TechSaaSSales Tech
Jinesh Shah(Co-founder)inLeigh Sevin(Co-founder)
Co-investors11.2 CapitalHabitat PartnersReformation PartnersZag CapitalChannel Equity PartnersRevTech Ventures
Fillogic operates a unified logistics platform for fulfillment, returns, resale, recycling, and disposition, using local market hubs located in malls and shopping centers to process e-commerce orders and returns closer to consumers.
Circular EconomyLogistics & Supply ChainRetail Tech
Co-investorsCityPark InvestmentsGreen Egg VenturesGroundBreak Ventures
New York, US
Michelle Bacharach(Executive Officer, Director)inKonstantin Itskov(Executive Officer, Director)
Co-investorsGolden SeedsPJCRevTech Ventures
Gather AI builds a "Physical AI" platform for logistics warehouses, using forklift-mounted cameras and drones with computer vision to capture inventory data, then reasoning over it to surface priorities and route tasks to teams.
AI & Machine LearningLogistics & Supply ChainRoboticsPittsburgh, US
Geetesh Dubey(Co-founder)inSankalp Arora(Co-founder & CEO)Daniel Maturana(Co-founder)Li Wu(Executive Officer)Andrew Hoffman(Chief Technology Officer)Robert IV R. Myer(Director, Promoter)
Co-investorsArdent VentureBling CapitalDundee VCDundee Venture CapitalExpaSmith Point Capital+5 more
HILOS develops digital design and manufacturing tools for footwear brands and designers, serving major fashion companies and independent creators.
Advanced ManufacturingAI & Machine LearningCleantechDeveloper ToolsHardwarePortland, US
Elias Stahl(Founder)in
Co-investorsFamily Angel Management FundJuniperPortland Seed FundTechstars
Incora makes a wearable earring with in-ear sensors that tracks health metrics such as heart rate, sleep, and activity, using AI to deliver personalized insights tied to a user's menstrual cycle.
AI & Machine LearningFemTechWellness & Fitness
Theresa Gevaert(Founder)inLindsey Calcutt, PhD(Founder)in
Co-investorsFortySix Venture CapitalSound Media Ventures
Loomia manufactures flexible, washable electronic interconnects and components for integration into textiles and wearable products.
Advanced ManufacturingDeep TechHardwareIoTNew MaterialsBrooklyn, US
Co-investorsBackstage CapitalREFASHIOND Ventures
Co-investorsUpdata Partners
Los Angeles, US
Nicholas Collier(Director)Jack Davies(Executive Officer, Director)Jason Simon(Director)
Naked Sundays is a beauty brand that makes makeup-infused SPF and suncare products, including facial sunscreens and tints.
ConsumerDirect to ConsumerE-commerce
Nectar provides AI-powered workflows for social commerce, helping businesses respond faster, sell smarter, and scale their social presence by converting community into a growth engine.
AI & Machine LearningMarketing TechSaaSSocialPalo Alto, US
Farah U(Founder)
Co-investorsBAM VenturesDash VCGV (Google Ventures)Menlo VenturesMercury FundThe Family Fund+2 more
Nuudii System makes "boobwear," an intimate apparel product positioned as an alternative between wearing a bra and going braless.
ConsumerDirect to ConsumerE-commerce
OneImaging offers an employer-sponsored medical imaging benefit that connects members to a national network of 4,800+ accredited radiology centers with upfront pricing and care navigation support.
Digital HealthHealthtechMedical DevicesMiami, US
Elan Adler(Founder)
Co-investorsHeadwater VenturesNecessary VenturesSemperVirens Venture CapitalBalaji SrinivasanRedbud VCSixThirty Ventures+1 more
OrthoFX makes AirFlex clear dental aligners built with a patented HyperElastic polymer that delivers lower, sustained force for orthodontic treatment.
ConsumerHealthtechMedical DevicesFremont, US
Nichole Garcia(Founder)Ren Menon(Founder)inHenry Chan(Founder)in
Co-investorsShangBay Capital LLCSignalFireUnusual Ventures
Pod (Pod Foods Co.) is an omnichannel retail platform that helps consumer brands get placed with retail buyers, drive sell-through, and scale across regions and national accounts.
B2B MarketplacesFoodTechRetail TechSan Francisco, US
Co-investorsBarrel VenturesFunction VenturesK2 GlobalLotus Venture PartnersM12 (Microsoft's Venture Fund)Moment Ventures, Llc+5 more
Proper Good makes shelf-stable ready-to-eat meals including oats, soups, and pasta marketed as better-for-you convenience food.
ConsumerDirect to ConsumerFoodTechBozeman, US
Christopher Jane(Executive Officer, Director)inJennifer Cummins(Executive Officer, Director)Christopher Cummins(Executive Officer, Director)
BoardDoug Bouton(Director)Patrick Beathard(Director)Maxx Karr(Director)
Co-investorsDorm RoomSocial Starts
Displai (Raydiant) provides digital signage, employee experience tools, and location analytics powered by AI for brick-and-mortar and enterprise businesses.
AI & Machine LearningEnterprise SoftwareRetail TechSaaSSan Francisco, US
Chester Ng(Executive Officer, Director)inBobby Marhamat(Executive Officer, Director)Tuan Ho(Executive Officer)
BoardJack Abraham(Executive Officer, Director)in
Co-investorsFernbrook Capital ManagementNextView VenturesOverton Venture CapitalTransmedia Capital8VCAtomic+4 more
AI & Machine LearningCircular EconomyLogistics & Supply ChainRetail TechWashington, US
Adam Siegel(Executive Officer, Director, Promoter)Wilson Griffin(Executive Officer, Director)
Co-investorsGradient VenturesJump Capital
Reflekt creates an enterprise e-commerce platform that enables shoppers to view products modeled by people who match their own characteristics, focusing on diversity and body representation in fashion and beauty retail.
ConsumerCreator EconomyE-commerceMarketing TechRetail TechSaaSSandy Springs, US
Dr. Gerald Mitchell(Co-founder)Tope(Founder)
Co-investorsBackstage CapitalTechstars
Returnity makes The Last Box, a durable, collapsible, tapeless reusable shipping tote designed for 50+ reuse cycles that works with existing carriers, labels, and packout.
Circular EconomyHardwareLogistics & Supply Chain
Co-investorsBrand Foundry Ventures
A wellness company developing AnemoCheck, an app that estimates hemoglobin levels via fingernail selfie, and an at-home anemia test.
Co-investorsGRA Venture
Sequencing.com provides whole genome sequencing with a DNA collection kit and DNA reports offering health, wellness, and pharmacogenomic insights for consumers.
BiotechConsumerDigital Health
Co-investorsMucker CapitalRed Sea Ventures
Snappy is a gifting platform that integrates with Microsoft Teams, enabling users to send and receive gift notifications directly within Teams workspaces.
ConsumerEnterprise SoftwareFuture of WorkHR TechSaaSNew York, US
Dvir Cohen(Co-founder)Hani Goldstein(Co-founder)in
Co-investorsNotable CapitalSaban Ventures83NorthCeltic House Asia PartnersCeltic House Venture PartnersHearst Ventures+1 more
Suggestic designs and builds custom AI applications for enterprises, operating tailored solutions on a private, secure data foundation that compounds across use cases.
AI & Machine LearningEnterprise SoftwareSaaSWellness & FitnessPalo Alto, US
Shai Rozen(Founder)in
Co-investorsAIFCapria VenturesCartmell VenturesRockies Venture ClubTechstars
Post-purchase platform using QR-powered automations to drive growth for retail brands on marketplaces.
Co-investorsTwo Lanterns Venture Partners
Teleperson is a customer support platform that represents consumers in their interactions with companies, offering a browser side panel and web app with a grounded AI agent, verified phone-tree navigation, chat co-pilot, spend tracking, and a directory of companies a user does business with.
AI & Machine LearningConsumerSaaSFitchburg, US
Eben Hall(Executive Officer, Director)Jesse Hollander(Executive Officer, Director)
BoardRichelle Martin(Director)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 1
IPOs and acquisitions across the tracked portfolioRecurateacq. by Trove
Portfolio news
latest coverage across their companiesSequencing · citybiz.co · Aug 3, 2026
Snappy · trysignalbase.com · Jul 17, 2026
Nectar Social · demandgenreport.com · Jun 2, 2026
Raydiant · brixsignage.com · Apr 23, 2026
Gather AI · businesswire.com · Mar 24, 2026
Reflekt Me · urbangeekz.com · Feb 9, 2026
OneImaging · pulse2.com · Oct 15, 2025
Endear · endearhq.com · Sep 4, 2025
Frequently asked questions
- How many investments has XRC made?
- XRC has 98 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
- What stage does XRC invest at?
- XRC invests at the Pre-Seed, Seed, Series A stages.
- What is XRC's typical check size?
- XRC typically writes checks of $200K – $300K.
- What sectors does XRC focus on?
- XRC focuses on AI & Machine Learning, B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech, Logistics & Supply Chain, Retail Tech, SaaS, Wellness & Fitness.
- Where is XRC located?
- XRC is headquartered in New York, US.
- Does XRC lead rounds?
- Yes, XRC leads investment rounds.
- Who does XRC co-invest with?
- XRC most often shares deals with Techstars, Backstage Capital, Portland Seed Fund, among 55 tracked co-investors.
Media · Podcasts & interviews
featuring the teamFrom Seed to Scale: XRC Ventures' Pano Anthos on Revolutionizing Retail & Consumer Tech
Remarkable Retail Podcast · Pano Anthos
An Insider's View of Retail Venture Capital with XRC Labs' Al Sambar
Remarkable Retail Podcast · Al Sambar
HLTH US 2024: Pano Anthos, XRC Ventures
Talking HealthTech · Pano Anthos
Investor Insights Pano Anthos of XRC Ventures
Josef Katz · Pano Anthos
Pano Anthos, Founder & Managing Director at XRC Ventures - The VentureFizz Podcast
VentureFizz · Pano Anthos
Meet Diana Melencio, Partner at XRC Labs
XRC Ventures · Diana Melencio
Images
Co-investors · 8
Gradient is a seed-stage venture fund focused on backing founders building artificial intelligence companies, providing hands-on support as builders and mentors.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Jump Capital is a venture capital firm that leads and participates in startup financing rounds, providing capital, strategic guidance, hiring support, and operational assistance to its portfolio companies.
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Industrious Ventures invests in early-stage companies transforming industry value chains and operations. The firm focuses on founder-led teams across transformation-oriented sectors.
Headwater Ventures is an early-stage investor backing preseed and seed founders building software for the modernization of healthcare and care delivery.
SV Angel is a firm that has backed startup founders since the 1990s, leveraging a large network of founders, industry leaders, and regulators to support portfolio companies.
Speedinvest operates a Portfolio Success program that connects its 400+ portfolio startups with customers, follow-on investors, industry experts, talent, discounted tools, and fellow founders across Europe, the Middle East, Africa, and beyond.
Third Kind Venture Capital is a venture capital firm whose homepage uses a Close Encounters of the Third Kind motif to describe its search for exceptional founders ('aliens').
Firms observed investing alongside XRC, from public investor directories. Shared companies are the overlap with XRC's recorded portfolio.
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