XRC
Venture capitalActively deployingNew York · Pre-Seed–Series A · 20 people tracked
Also known as XRC Brand Capital
Investment thesis
XRC Ventures backs founders reshaping how people discover, buy, and experience products across the retail and commerce landscape. It invests across six focus areas: digital commerce platforms and tools; workforce health and wellness for the consumer workforce; payment infrastructure and fintech; store operations and omnichannel experiences; supply chain intelligence and forecasting; and emerging consumer brands in beauty, personal care, home goods, and wellness. The firm emphasizes an extensive consumer and retail network that helps portfolio companies secure commercial partnerships and sales, targeting a large multi-trillion-dollar market opportunity.
Source: firm website, verified Aug 3, 2026.
Team · 20 people
from the firm's website & public directoriesWhat they invest in
from 9 of 85 portfolio companiesAI & Machine Learning ×5SaaS ×4Marketing Tech ×3Advanced Manufacturing ×2Enterprise Software ×2Hardware ×2IoT ×2Cleantech ×1
HQs:United States×15
Investments · 85 tracked
founders shown can be your intro pathSpeedway, US
Connor Hitchcock(Executive Officer, Director)
Board seatDiana Melencio· per SEC Form D · $6M raise · filed Jul 2025
Adrich uses IoT sensors and machine learning to make everyday consumer products "smart," giving CPG brands real-time, consumption-based data on how customers actually use their products.
AI & Machine LearningIoTMarketing TechPittsburgh, US
Christopher Langford(Director)Manish Sinha(Director)Adhithi Aji(Executive Officer, Director)
HealthtechNew York, US
Kiel Dowlin(Director)Kyle Waters(Executive Officer, Director)David Stein(Executive Officer, Director)
Kirkland, US
Gary Rubens(Director)Steve Kondik(Director)William Stryker Clausen(Executive Officer, Director)
New York, US
Michelle Bacharach(Executive Officer, Director)Konstantin Itskov(Executive Officer, Director)
Gather AI provides a drone- and vision-based data platform that captures structured warehouse insights such as 3D case counts, damage identification, and location verification, cross-referenced against a WMS in real time.
AI & Machine LearningLogistics & Supply ChainRoboticsPittsburgh, US
Hooman Radfar(Director)Ajay Agarwal(Director)Geetesh Dubey(Co-founder)Li Wu(Executive Officer)Chris Lytle(Director)Sankalp Arora(Co-founder & CEO)
Boulder, US
KAREN FRAME(Executive Officer, Director)
Los Angeles, US
Nicholas Collier(Director)Jack Davies(Executive Officer, Director)Jason Simon(Director)
Nectar provides AI-powered workflows for social commerce, helping businesses respond faster, sell smarter, and scale their social presence by converting community into a growth engine.
AI & Machine LearningMarketing TechSaaSSocial
Bozeman, US
Christopher Jane(Executive Officer, Director)Jennifer Cummins(Executive Officer, Director)Christopher Cummins(Executive Officer, Director)
BoardDoug Bouton(Director)Patrick Beathard(Director)Maxx Karr(Director)
Reflekt creates an enterprise e-commerce platform that enables shoppers to view products modeled by people who match their own characteristics, focusing on diversity and body representation in fashion and beauty retail.
Creator EconomyE-commerceMarketing TechRetail TechSaaSSandy Springs, US
Dr. Gerald Mitchell(Co-founder)Tope(Founder)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does XRC invest at?
- XRC invests at the Pre-Seed, Seed, Series A stages.
- What sectors does XRC focus on?
- XRC focuses on AI & Machine Learning, B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, Fintech, Logistics & Supply Chain, Retail Tech, SaaS, Wellness & Fitness.
- Where is XRC located?
- XRC is headquartered in New York, US.
Media · Podcasts & interviews
featuring the teamFrom Seed to Scale: XRC Ventures' Pano Anthos on Revolutionizing Retail & Consumer Tech
Remarkable Retail Podcast · Pano Anthos
HLTH US 2024: Pano Anthos, XRC Ventures
Talking HealthTech · Pano Anthos
Investor Insights Pano Anthos of XRC Ventures
Josef Katz · Pano Anthos
Pano Anthos, Founder & Managing Director at XRC Ventures - The VentureFizz Podcast
VentureFizz · Pano Anthos
Meet Diana Melencio, Partner at XRC Labs
XRC Ventures · Diana Melencio
Investor Connect - 583 - Pano Anthos of XRC Labs
Hall Martin · Pano Anthos
Images
Co-investors · 7
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Firms observed investing alongside XRC, from public investor directories. Shared companies are the overlap with XRC's recorded portfolio.
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