Fundraising Fox

XRC

Venture capitalActively deploying

Aiken · Pre-Seed–Series A · 18 people tracked

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Investment thesis

XRC Ventures invests in startups transforming retail and commerce across six key investment areas: digital commerce platforms enabling discovery and fulfillment; workforce health and wellness solutions for retail workers; payment infrastructure innovations; store operations and experience technology; supply chain intelligence and automation; and emerging consumer brands in beauty, personal care, and wellness. The firm leverages its extensive retail and consumer ecosystem network to provide founders with direct partnerships and commercial introductions that drive business growth.

Source: firm website, verified Jul 21, 2026.

Stage
Pre-Seed–Series A
HQ
Aiken, US
Instruments
Equity
Founded
2015
Tracked investments
84

Team · 18 people

from the firm's website
Pano Anthos· Founder & Managing Partner
Diana Melencio· General Partner, Brand Capital Fund
Al Sambar· Senior Advisor and Venture Partner
Andrew Ross· Senior Advisor and Venture Partner
Rob Hull· Senior Advisor and Venture Partner
Amanda Bell· VP of Public Relations
Courtney Kucharczyk· Chief of Staff
Dan Bulteel· Marketing executive for companies such as WPP, adidas, TikTok/ByteDance, & Build A Rocket Boy

Marketing executive with experience at major global brands including WPP, adidas, TikTok/ByteDance, and Build A Rocket Boy.

Daphne Carmeli· Founder, Entrepreneur, CEO, Angel Investor, Philanthropist, Advisor and Board Member

Founder and entrepreneur with experience as a CEO, angel investor, philanthropist, and board member.

Ed Baklor· Executive leader in guest experience & hospitality

Executive leader with expertise in guest experience and hospitality operations.

James Eisenstein· Co-Founder, Chairman and Chief Executive Officer of Grupo TorreSur

Co-founder, chairman, and CEO of Grupo TorreSur.

Jodi Goldstein· Innovation leader, board member, founder & investor, Co-Founder of Harvard Innovation Labs

Innovation leader and co-founder of Harvard Innovation Labs with experience as a board member, founder, and investor.

Kelly Chen· Investor, Brand Capital Fund
Meka Millstone-Shroff· C-suite executive with 25+ years of experience growing consumer-facing businesses

C-suite executive with over 25 years of experience building and scaling consumer-facing businesses.

Pax Anthos· Chief Technology Officer
Roy Erez· Founder, entrepreneur, CEO, venture capitalist, angel investor, advisor and board member

Experienced founder and entrepreneur who has served as a CEO, venture capitalist, angel investor, and board member.

Shama Amalean Skinner· Former COO of Thinx Inc., Obama USA Leader for the Obama Foundation

Former COO of Thinx Inc. and served as an Obama USA Leader for the Obama Foundation.

Steve Sadove· Former Chairman and CEO at Saks, former chair of NRF, advisor to Mastercard

Former chairman and CEO of Saks with prior leadership roles including chair of the National Retail Federation and advisor to Mastercard.

Investments · showing 60 of 84

founders shown can be your intro path
123 Baby Box
Adrich
Ash Wellness
AXIUS
Banter
Barb
Billie
by Reveal
Caraa
Cartogram
Cherry Pick
Clear Health
Croissant
Curie
Dogface
Endear
Evolinq
Feather & Bone
Fillogic
Fincore
FINDMINE
Fitted
Frenzy
Furnishr
Gather AI
GigitAI
Globe Thrivers
Gorilla Link
Hilos
HOLI
Homefield
Incora Health
Joymode
Juniver
Kashew
Lexset
LOOMIA
Mademebuyit
Makeena
Mayawell
MD Integrations
MINU
Mxt
Naked Sundays
Nectar Social
Nuudii
OneImaging
OrthoFX
Outlines
Pathr
Pockyt
Pod Foods
Proper Good
Qatch
radd
Recurate
Reflekt Me
Relvino
Respin
Returnity

Board seats · per SEC filings

what is this? ⓘ
Homefield Apparel, Inc.SEC filing

$6M raise · filed Jul 2025 · via Diana Melencio

Inferred from directors named on each company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Frequently asked questions

What stage does XRC invest at?
XRC invests at the Pre-Seed, Seed, Series A stages.
What sectors does XRC focus on?
XRC focuses on B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, Fintech, Logistics & Supply Chain, Retail Tech, SaaS, Wellness & Fitness.
Where is XRC located?
XRC is headquartered in Aiken, US.

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