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SWAT Equity Partners

Venture capital

New York · Seed–Series A · 8 people tracked

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Investment thesis

InviNext Growth Partners backs early-stage visionaries disrupting consumer categories by building differentiated brands with strong customer loyalty. The firm draws on deep experience in investing, operating, sales, marketing, finance and team-building to identify brands positioned to break norms. It views consumer as a highly under-invested category ripe for innovation and offers flexible equity capital tailored to each company's operating plans. Beyond capital, the firm provides market insights into consumer trends, retailer strategies and marketing tactics, plus operational support through strategic partnerships and industry experts. It targets companies with a passionate founder, proven product-market fit, loyal customer bases, and at least $1M annual revenue with a path to profitability.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Series A
HQ
New York, US
Instruments
Equity
Founded
2015
Tracked investments
26

Team · 8 people

from the firm's website

What they invest in

from 23 of 26 portfolio companies

Consumer ×15Direct to Consumer ×15Wellness & Fitness ×8E-commerce ×4FoodTech ×4FemTech ×3SaaS ×3Circular Economy ×2

HQs:United States×13Italy×1Jamaica×1Mongolia×1

Who they back

founder profiles across 18 portfolio companies
72%
solo founders
13 of 18 mapped founding teams
33%
repeat founders
of 15 founders with career history

Founding team size:solo founder×132 founders×33 founders×2

Where their founders studiedfrom 17 founders with education data

Miami University ×2Ohio Wesleyan University ×2

What their founders studiedfrom 15 founders with field-of-study data

Business & Management ×5Economics ×4Finance & Accounting ×3Humanities ×2

Investments · 26 tracked

founders shown can be your intro path

By year:2021 · 12019 · 12018 · 12017 · 14 dated

305 Fitness305fitness.com

305 Fitness offers dance-based cardio workout classes, available in-studio and through an at-home program, with a franchise option for operators.

ConsumerSports TechWellness & FitnessNew York, US

Sadie Kurzban(Director, Chief Executive Officer and President)Samuel Karshenboym(Director and Chief Operating Officer)Benjamin Kurzban(Director, Chief Financial Officer, Secretary and Treasurer)

BoardIra Kurzban(Director and Vice President)

Co-investorsNew Ground VenturesSand Hill AngelsVan Wickle VenturesRiverPark Ventures

Aerfloaerflo.coin

Aerflo sells a refillable CO2 capsule program for home sparkling water, shipping boxes of 12 capsules that customers mail back once empty for reuse.

Circular EconomyConsumerDirect to ConsumerHardware

John Thorpin

Co-investorsBluestein VenturesGood FriendsGreen Circle Foodtech VenturesTorch CapitalClosed Loop PartnersLerer Hippeau+1 more

Amante 1530 exitamante1530.comin

Amante 1530 is an Italian amaro (bittersweet liqueur) made from Mediterranean ingredients including Italian citrus, ginger, and honeysuckle, produced at the Il Palagio 1530 estate in Tuscany.

ConsumerDirect to Consumer

Ana Rosenstein(Founder)in

Co-investorsBlack Jays VenturesSimple Food Ventures

Banzaeatbanza.com𝕏

Banza makes chickpea-based versions of comfort foods including pasta, mac & cheese, pizza, waffles, and rice, offered as higher-protein, higher-fiber alternatives to refined-grain products.

ConsumerDirect to ConsumerFoodTechDetroit, US

Brian Rudolph(Co-founder)inScott Rudolph(Co-founder)

Co-investorsBeechwood CapitalID VenturesInvest MichiganRosecliff VenturesRSE Ventures

Blackwellrumblackwellrum.com

Blackwell Rum produces a dark Jamaican rum ("Black Gold") made from a family recipe and aged for two years, sold to consumers to drink neat, on the rocks, or in cocktails.

ConsumerDirect to Consumer

Chris Blackwell(Founder)

Dipseastoriesdipseastories.com

Dipsea produces audio stories with professional writers and narrators, offering erotic and romantic audio content for adult listeners.

ConsumerMedia & EntertainmentWellness & Fitness

Co-investorsSpringbank

Ellevestellevest.comin

Ellevest is a women-founded, women-led SEC-registered investment advisor offering wealth management and financial planning services designed for women and their families.

FemTechFintechImpact & Social Good

Sallie Krawcheck(Founder)in

Co-investorsAloft VCAltra VentureAlumni VenturesAmplifica CapitalAstiaCleo Capital+24 more

Feelsunniefeelsunnie.com

Sunnie makes gluten-free snacks produced with avocado oil, no refined sugar, and no artificial ingredients, aimed at families looking for healthier versions of familiar snacks.

ConsumerDirect to ConsumerFoodTech

Hatchcollectionhatchcollection.comin

HATCH is a direct-to-consumer apparel brand offering maternity and pregnancy clothing, including tees, pants, jeans, and cardigans, along with body care products like belly oil.

ConsumerDirect to ConsumerE-commerce

Ariane Goldman(Founder)in

Iftift.orgin𝕏

IFT is a global professional community founded in 1939 that connects food science experts across industry, academia, and government to advance the science and innovation in food systems.

AI & Machine LearningEdTechFoodTechImpact & Social Good

Jupiterhellojupiter.com

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures LlcTrue Beauty VenturesSugar Capital

Knixknix.comin

Knix is an intimates brand that sells leakproof underwear, bras, and period and sleep products for women and teens (via its KnixTeen line).

Direct to ConsumerE-commerceFemTech

Joanna Griffiths(Founder)in

Co-investorsActon CapitalAlumni VenturesLead Edge Capital

Mad Rabbitmadrabbit.com𝕏

Mad Rabbit produces skincare products designed for tattoo aftercare and maintenance, helping customers preserve tattoo vibrancy and healing.

B2B MarketplacesConsumerWellness & FitnessChagrin Falls, US

Pony Lawson(Founder and CEO)Selom Agbitor(Executive Officer, Director)inOliver Zak(Executive Officer, Director)inJoshua Siegel(Director)inJohn Zak(Director)

Co-investorsFourward VenturesH Venture PartnersOssian Capital

NAADAMnaadam.co𝕏May 2018

Naadam sources and produces cashmere products from Mongolia, using hand-combing methods to ensure animal welfare and sustainability.

ConsumerDirect to ConsumerE-commerceNew MaterialsMongolia, MN

Matthew ScanlaninDiederik RijsemusinKyle Fisher(Director)

BoardShad Azimi(Director)

Co-investorsAngel Capital ManagementBlack Jays VenturesExpansion Venture CapitalKima VenturesMagic HourMaywic Select Investments+6 more

Oodles Energyoodlesenergy.com

EnergyNaples, US

Keith Berger(President and Chief Executive Officer)Phillip Auerbach(Executive Officer)Paul Efron(Director)

Petplatepetplate.com𝕏

PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors.

ConsumerDirect to ConsumerFoodTechNew York, US

Renaldo Webb(Executive Officer, Director)Gertrude Allen(Executive Officer, Director)Jason Sussman(Executive Officer)Seth Goldman(Director)John Haugen(Director)Jason Stiles(Director)

Co-investorsAlumni VenturesFeenix Venture Partners LLCFernbrook Capital ManagementR/GA VenturesBrandProject Capital

Repurposerepurpose.com

Repurpose sells plant-based, compostable household products such as trash bags and toilet paper marketed as non-toxic and eco-friendly, sold direct to consumers via subscription and one-time orders.

Circular EconomyConsumerDirect to Consumer

Lauren Gropper(Founder)in

Co-investorsAstiaAvestria VenturesChaifetz GroupPortfolia

RescueMD exitrescuemd.com

RescueMD develops a topical skincare serum, DNA Repair Complex, formulated with Lapachol to support skin recovery after professional treatments and surgery and to improve the appearance of scars, discoloration, and redness.

ConsumerDirect to ConsumerWellness & Fitness

Dr. Suzman(Co-Founder)

Co-investorsBlack Jays Ventures

Simplecastsimplecast.comin𝕏

Simplecast is a podcast hosting platform offering publishing, distribution, analytics, and monetization tools, including embeddable web players, a website builder, multi-show team management, and a developer API.

Creator EconomyMedia & EntertainmentSaaS

Josh Long(Founder)in

Co-investorsGreat Oaks Venture CapitalScout VenturesScout Ventures

Stixgetstix.coApr 2021 · $3.5M

Female-founded health brand offering products, education and community for body-related decisions.

Cynthia Plotch(Founder)in

Co-investorsChaos VenturesProta VenturesResolute VenturesVerance Capital

Supergoopsupergoop.com

Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities.

ConsumerDirect to ConsumerWellness & Fitness

Holly Thaggard(Founder)in

Co-investorsElizabeth Street VenturesGrace Beauty CapitalGreen Park & Golf VenturesTq Ventures Llc

Thirstiethirstie.comin𝕏Feb 2019

Thirstie is an e-commerce technology platform operated by ShakeStir that provides commercial infrastructure for beverage alcohol brands to sell online, serving spirits brands and their customers across the U.S.

Direct to ConsumerE-commerceRetail TechSaaSNew York, US

Devaraj Southworth(Executive Officer, Director, Promoter)inMaxim Razmakhin(Executive Officer, Director, Promoter)inScott Goldman(Co-Founder & CEO, ShakeStir)Bart Mosley(Chief Technology & Product Officer)inGrant Pothast(Executive Officer, Director, Promoter)in

Co-investorsActivant CapitalPixel Perfect VenturesRaptor Group

Thrive Globalthriveglobal.comin𝕏Nov 2017

Thrive Global provides a Microsoft Teams integration that embeds wellbeing tools, stress-reduction features, and science-backed habit-building microsteps directly into employee workflows.

Digital HealthEnterprise SoftwareHealthtechHR TechSaaSWellness & FitnessNew York, US

Arianna Huffington(Founder & CEO)inDan Katz(Executive Officer)in

BoardFred Harman(Director)Taylor Greene(Director)Mark Bertolini(Director)Abigail Levy(Director)

Co-investorsAdvancit CapitalAurumBlack Jays VenturesBuiltUp VenturesCanvas VenturesFemale Founders+8 more

Winx Healthhellowinx.com

Female-founded women's health startup offering pregnancy and ovulation tests and support (formerly Stix).

Jamie Norwood(Founder)in

Co-investorsAmbush CapitalEntrepreneurs Roundtable Accelerator (ERA)Fab Co-Creation Studio VenturesHypothesisMilkbox PartnersOvereasy Ventures+5 more

Womanesswomaness.com

Womaness makes Melt For You, hormone-free vaginal inserts that melt at body temperature to release medical-grade hyaluronic acid, marketed to women experiencing vaginal dryness, irritation, or discomfort during intimacy.

Direct to ConsumerFemTechWellness & Fitness

Sally Mueller(Founder)inMichelle Jacobs(Founder)in

Co-investorsAlumni VenturesBlack Jays VenturesEmmeline VenturesHDS CapitalObvious VenturesPrimetime Partners+1 more

Zeelzeel.com

On-demand massage service connecting customers with licensed massage therapists.

New York, US

BoardSamer Hamadeh(Executive Officer, Director)inIlya Nykin(Director)inRyan Freedman(Director)

Co-investorsAlpaca VCCorigin VenturesECP GrowthFJ LabsGrit Capital PartnersHemisphere Ventures LLC+6 more

Frequently asked questions

How many investments has SWAT Equity Partners made?
SWAT Equity Partners has 26 tracked investments.
What stage does SWAT Equity Partners invest at?
SWAT Equity Partners invests at the Seed, Series A stages.
What sectors does SWAT Equity Partners focus on?
SWAT Equity Partners focuses on Consumer, Direct to Consumer.
Where is SWAT Equity Partners located?
SWAT Equity Partners is headquartered in New York, US.
Who does SWAT Equity Partners co-invest with?
SWAT Equity Partners most often shares deals with Black Jays Ventures, Alumni Ventures, Astia, among 108 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Sarah Foley (SWAT Equity Partners) – Investing in Consumer vs. Tech

The Consumer VC · Sarah Foley

SWAT Equity Partners Sarah Foley on VC Outlook

Sarah Foley · finance.yahoo.com

Images

SWAT Equity Partners photo

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