SWAT Equity Partners
Venture capitalNew York · Seed–Series A · 8 people tracked
Investment thesis
InviNext Growth Partners backs early-stage visionaries disrupting consumer categories by building differentiated brands with strong customer loyalty. The firm draws on deep experience in investing, operating, sales, marketing, finance and team-building to identify brands positioned to break norms. It views consumer as a highly under-invested category ripe for innovation and offers flexible equity capital tailored to each company's operating plans. Beyond capital, the firm provides market insights into consumer trends, retailer strategies and marketing tactics, plus operational support through strategic partnerships and industry experts. It targets companies with a passionate founder, proven product-market fit, loyal customer bases, and at least $1M annual revenue with a path to profitability.
Source: firm website, verified Aug 7, 2026.
Team · 8 people
from the firm's website
What they invest in
from 26 of 29 portfolio companiesConsumer ×14Direct to Consumer ×13Wellness & Fitness ×7Media & Entertainment ×5E-commerce ×4FoodTech ×4FemTech ×3SaaS ×3
HQs:United States×10Italy×1Jamaica×1Mongolia×1
Investments · 29 tracked
founders shown can be your intro pathBy year:2019 · 12018 · 12017 · 12014 · 14 dated
305 Fitness offers dance-based cardio workout classes, available in-studio and through an at-home program, with a franchise option for operators.
ConsumerSports TechWellness & FitnessNew York, US
Sadie Kurzban(Director, Chief Executive Officer and President)Samuel Karshenboym(Director and Chief Operating Officer)Benjamin Kurzban(Director, Chief Financial Officer, Secretary and Treasurer)
BoardIra Kurzban(Director and Vice President)
Co-investorsNew Ground VenturesVan Wickle Ventures
ADWEEK is a media brand covering advertising, marketing, and brand strategy news, providing articles, video content, research, and events for marketing and advertising professionals.
AdTechMarketing TechMedia & Entertainment
Co-investorsBeechwood CapitalFootPrint CoalitionMore Better industriesSmartGateVCTransmedia CapitalUnlock Venture Partners
Aerflo sells a refillable CO2 capsule program for home sparkling water, shipping boxes of 12 capsules that customers mail back once empty for reuse.
Circular EconomyConsumerDirect to ConsumerHardware
John Thorpin
Co-investorsBluestein VenturesGood FriendsGreen Circle Foodtech VenturesTorch CapitalLerer Hippeau
Amante 1530 is an Italian amaro (bittersweet liqueur) made from Mediterranean ingredients including Italian citrus, ginger, and honeysuckle, produced at the Il Palagio 1530 estate in Tuscany.
ConsumerDirect to Consumer
Co-investorsBlack Jays Ventures
HealthtechSan Francisco, US
Jeremy Alberga(Resigned as an executive officer in April 2015.)Robert Mann(Executive Officer, Director)Nathan D Wolfe(Executive Officer, Director)
BoardRiaz Valani(Director)John DeLoche(Director)
Co-investors645 VenturesAdvance Venture PartnersAllegion VenturesAnsa CapitalBison VenturesBooz Allen Ventures+17 more
Banza makes chickpea-based food products, including pasta, brown rice pasta, and mac and cheese, marketed as higher in protein and fiber.
ConsumerDirect to ConsumerFoodTech
Co-investorsBeechwood CapitalID VenturesInvest MichiganRosecliff VenturesRSE Ventures
Blackwell Rum produces a dark Jamaican rum ("Black Gold") made from a family recipe and aged for two years, sold to consumers to drink neat, on the rocks, or in cocktails.
ConsumerDirect to Consumer
Chris Blackwell(Founder)
Dipsea produces audio stories with professional writers and narrators, offering erotic and romantic audio content for adult listeners.
ConsumerMedia & EntertainmentWellness & Fitness
Co-investorsSpringbank
Ellevest is a women-founded, women-led SEC-registered investment advisor offering wealth management and financial planning services designed for women and their families.
FemTechFintechImpact & Social Good
Sallie Krawcheck(Founder)in
Co-investorsAloft VCAltra VentureAmplifica CapitalAstiaCleo CapitalContour Venture Partners+15 more
Sunnie makes gluten-free snacks produced with avocado oil, no refined sugar, and no artificial ingredients, aimed at families looking for healthier versions of familiar snacks.
ConsumerDirect to ConsumerFoodTech
HATCH is a direct-to-consumer apparel brand offering maternity and pregnancy clothing, including tees, pants, jeans, and cardigans, along with body care products like belly oil.
ConsumerDirect to ConsumerE-commerce
Jupiter develops scalp and dandruff care products, blending FDA-approved medicated actives with skincare-grade ingredients in formulas that are vegan and free from sulfates, parabens, and other additives.
ConsumerWellness & Fitness
Co-investorsMelitas Ventures LlcTrue Beauty VenturesSugar Capital
Knix is an intimates brand that sells leakproof underwear, bras, and period and sleep products for women and teens (via its KnixTeen line).
Direct to ConsumerE-commerceFemTech
Co-investorsActon Capital
Mad Rabbit produces skincare products designed for tattoo aftercare and maintenance, helping customers preserve tattoo vibrancy and healing.
B2B MarketplacesConsumerWellness & FitnessChagrin Falls, US
Pony Lawson(Founder and CEO)Selom Agbitor(Executive Officer, Director)Oliver Zak(Executive Officer, Director)Joshua Siegel(Director)John Zak(Director)
Co-investorsFourward VenturesH Venture PartnersOssian Capital
Cheddar is a business and financial news media outlet that produces video interviews and coverage on markets, technology, the economy, and corporate earnings.
Media & Entertainment
Co-investorsCanvas VenturesComcast VenturesDay One VenturesDentsu VenturesMuse CapitalPrime Partners
Naadam sources and produces cashmere products from Mongolia, using hand-combing methods to ensure animal welfare and sustainability.
ConsumerDirect to ConsumerE-commerceNew MaterialsMongolia, MN
Matthew ScanlanDiederik RijsemusKyle Fisher(Director)
BoardShad Azimi(Director)
Co-investorsBlack Jays VenturesExpansion Venture CapitalMagic HourMaywic Select InvestmentsReshapeSocial Starts+2 more
EnergyNaples, US
Keith Berger(President and Chief Executive Officer)Phillip Auerbach(Executive Officer)Paul Efron(Director)
PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors.
ConsumerDirect to ConsumerFoodTechNew York, US
Renaldo Webb(Executive Officer, Director)Gertrude Allen(Executive Officer, Director)Jason Sussman(Executive Officer)Seth Goldman(Director)John Haugen(Director)Jason Stiles(Director)
Co-investorsFeenix Venture Partners LLCFernbrook Capital ManagementR/GA VenturesBrandProject Capital
Repurpose sells plant-based, compostable household products such as trash bags and toilet paper marketed as non-toxic and eco-friendly, sold direct to consumers via subscription and one-time orders.
Circular EconomyConsumerDirect to Consumer
Co-investorsAstiaAvestria VenturesPortfolia
Co-investorsBlack Jays Ventures
Simplecast is a podcasting platform offering publishing, distribution, analytics, and monetization tools for creators and networks of all sizes.
Creator EconomyMedia & EntertainmentSaaS
Josh Long(Founder)in
Co-investorsScout VenturesScout Ventures
Supergoop! is a beauty and skincare brand that develops SPF sunscreen products, including moisturizers, body lotions, primers, and skin tints designed for everyday wear across all skin types.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsElizabeth Street VenturesGrace Beauty CapitalGreen Park & Golf VenturesTq Ventures Llc
Thirstie is an e-commerce technology platform operated by ShakeStir that provides commercial infrastructure for beverage alcohol brands to sell online, serving spirits brands and their customers across the U.S.
Direct to ConsumerE-commerceRetail TechSaaSNew York, US
Devaraj Southworth(Executive Officer, Director, Promoter)Maxim Razmakhin(Executive Officer, Director, Promoter)Scott Goldman(Co-Founder & CEO, ShakeStir)Bart Mosley(Chief Technology & Product Officer)Grant Pothast(Executive Officer, Director, Promoter)
Co-investorsActivant CapitalPixel Perfect VenturesRaptor Group
Thrive Global provides a Microsoft Teams integration that embeds wellbeing tools, stress-reduction features, and science-backed habit-building microsteps directly into employee workflows.
Digital HealthEnterprise SoftwareHealthtechHR TechSaaSWellness & FitnessNew York, US
Arianna Huffington(Founder & CEO)inDan Katz(Executive Officer)
BoardFred Harman(Director)Taylor Greene(Director)Mark Bertolini(Director)Abigail Levy(Director)
Co-investorsAdvancit CapitalAurumBlack Jays VenturesBuiltUp VenturesFemale FoundersGreycroft+6 more
Venture Capital Journal is a news and analysis publication covering the venture capital industry, including fundraising rankings, secondaries, climate investing, and diversity in private funds.
Media & Entertainment
Co-investorsForeground CapitalIPR.VCSIP Global PartnersSummit Peak Investments
Co-investorsAmbush CapitalEntrepreneurs Roundtable Accelerator (ERA)HypothesisOvereasy VenturesRackhouse Venture Management LpResolute Ventures+2 more
Womaness offers a line of clean, doctor-approved and clinically tested products for women going through menopause, including daily supplements and sexual/feminine health items addressing symptoms like low libido and vaginal dryness.
Direct to ConsumerFemTechWellness & Fitness
Co-investorsBlack Jays VenturesEmmeline VenturesHDS CapitalPrimetime PartnersUnilever Ventures
On-demand massage service connecting customers with licensed massage therapists.
New York, US
BoardSamer Hamadeh(Executive Officer, Director)inIlya Nykin(Director)Ryan Freedman(Director)
Co-investorsAlpaca VCCorigin VenturesECP GrowthGrit Capital PartnersHemisphere Ventures LLCLightbank+4 more
Exits · 1
IPOs and acquisitions across the tracked portfolioManaging Your Finances with Truebillacq. by Altice
Portfolio news
latest coverage across their companiesEllevest · investmentnews.com · Jul 24, 2026
Banza · trysignalbase.com · May 19, 2026
Amogy · globenewswire.com · Nov 17, 2025
Frequently asked questions
- How many investments has SWAT Equity Partners made?
- SWAT Equity Partners has 29 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does SWAT Equity Partners invest at?
- SWAT Equity Partners invests at the Seed, Series A stages.
- What sectors does SWAT Equity Partners focus on?
- SWAT Equity Partners focuses on Consumer, Direct to Consumer.
- Where is SWAT Equity Partners located?
- SWAT Equity Partners is headquartered in New York, US.
- Who does SWAT Equity Partners co-invest with?
- SWAT Equity Partners most often shares deals with Black Jays Ventures, Muse Capital, Torch Capital, among 118 tracked co-investors.
Media · Podcasts & interviews
featuring the teamSarah Foley (SWAT Equity Partners) – Investing in Consumer vs. Tech
The Consumer VC · Sarah Foley
SWAT Equity Partners Sarah Foley on VC Outlook
Sarah Foley · finance.yahoo.com
Images
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