SWAT Equity Partners
Venture capitalNew York · Seed–Series A · 9 people tracked
Investment thesis
The firm invests in early-stage, category-defining consumer brands and enabling technologies that have differentiated brand positioning and loyal customer bases. It seeks passionate founders with proven product-market fit, strong consumer engagement, and financial momentum (minimum ~$1M annual revenue with a path to profitability). Drawing on decades of investing, operating, sales, marketing, and company-building experience, the team offers flexible equity capital tailored to each company's operating plan, along with market insights into consumer trends and retailer strategies. After investing, the firm stays actively involved, providing strategic and operational support through partnerships and industry experts.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's websiteSeasoned CPG leader with 25+ years driving growth for global businesses as CEO, board leader and strategic investor, with a track record in scaling operations, digital innovation and market expansion across public and private companies.
Global middle-market private equity professional with over 35 years investing in private, family-owned businesses in the US and abroad, having served as an officer and board director of numerous public and private companies.
Senior finance and investment professional with over 25 years in venture capital, private equity and financial advisory. Previously served as CFO of a New York City food company and has sat on multiple private company boards.
Founder and CEO of Eden Collective, a consultancy bridging media buying agencies and measurement vendors for high-growth consumer brands through data-driven strategy and analytics.
Founder and CEO of Luminary, a professional education and networking platform for women and allies. Previously spent two decades in financial services (Bank of America, JPMorgan, HSBC) and serves as an investor, board director and advisor.
Founder and CEO of Repurpose, a maker of plant-based compostable tableware. An eco-entrepreneur and green architecture pioneer educated at McGill and Pratt, with prior sustainable design consulting for major clients.
Consumer products executive with 40+ years of experience, former COO at Sweet Loren's and former CEO/President of Tee Pee Olives (Italica Imports), which she scaled to an exit. Active angel investor and advisor to early-stage consumer brands.
Entrepreneur and Managing Director of DFE Capital, a family office focused on venture investing. Active board member of several private companies and foundations, with experience operating third-party logistics firm Performance Team.
Advertising industry veteran with 30+ years of experience, co-founder of Kirshenbaum Bond + Partners and a pioneer of pop-up stores and guerrilla marketing. Currently CEO of creative brand studio SWAT by Kirshenbaum.
Frequently asked questions
- What stage does SWAT Equity Partners invest at?
- SWAT Equity Partners invests at the Seed, Series A stages.
- What sectors does SWAT Equity Partners focus on?
- SWAT Equity Partners focuses on Consumer, Direct to Consumer.
- Where is SWAT Equity Partners located?
- SWAT Equity Partners is headquartered in New York, US.
Media · Podcasts & interviews
featuring the teamSarah Foley (SWAT Equity Partners) – Investing in Consumer vs. Tech - YouTube
The Consumer VC · Sarah Foley
SWAT Equity Partners Sarah Foley on VC Outlook
Sarah Foley
Images
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