Sugar Capital
Venture capitalActively deployingSonoma · Seed–Series A · 6 people tracked
Also known as SUGAR CAPITAL MANAGEMENT, LLC
Find your way into Sugar Capital
469 people in our graph share verified history with the Sugar Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Sugar Capital invests in early-stage companies building the future of commerce, writing first checks of $1M to $2M. The firm emphasizes clear founder thinking and evaluates opportunities across product, market, business model, competition, traction, and risk before a partner provides a decision.
Source: firm website, verified Sep 15, 2026.
Team · 6 people
from the firm's website & public directoriesWhat they invest in
from 47 of 60 portfolio companiesConsumer ×24E-commerce ×21Direct to Consumer ×16SaaS ×13AI & Machine Learning ×9Wellness & Fitness ×9Marketing Tech ×8Retail Tech ×7
HQs:United States×16Canada×1
Investments · 60 tracked
founders shown can be your intro pathBy year:2025 · 12023 · 12022 · 62020 · 19 dated
Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily.
AI & Machine LearningE-commerceMarketing Tech
Daniel Brady(Founder)in
Co-investorsJavelin Venture PartnersBee PartnersPhenomenal VenturesRecursive VenturesStudio VC
Afterpay is a buy-now-pay-later service that lets shoppers pay for purchases over time, either in four interest-free installments or over 3, 6, 12, or 24 months at partner brands.
ConsumerFintechRetail Tech
Nick Molnar(Founder)in
Co-investorsMatrix
Airrobe curates and sells everyday essentials and clothing designed to be worn frequently and reduce wardrobe waste.
Circular EconomyConsumerE-commerce
Hannon Comazzetto(Founder)in
Co-investorsAlberts Impact VenturesInvestible Climate Tech FundSydney AngelsTidal Ventures
Archive builds AI-powered creator marketing software for e-commerce brands, automating influencer program management and scaling community-driven marketing efforts.
AI & Machine LearningCreator EconomyE-commerceMarketing Tech
Geoffrey Woo(Co-founder & Chairman)inPaul Benigeri(Co-Founder & CEO)in
Co-investorsAntiFlorida FundersVocal VenturesEnergize CapitalNVP CapitalY Combinator
Argent Work is a women's professional apparel brand that sells workwear and offers style content aimed at working women.
ConsumerDirect to ConsumerE-commerceNew York City, US
Sali Christeson(Founder)in
Co-investorsPortland Seed FundThe Perkins FundFuel Capital
Brightland is a direct-to-consumer food brand that produces small-batch, cold-pressed extra virgin olive oils, vinegars, and related pantry products sourced from California olives.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Aishwarya Iyer(Executive Officer, Director)inFikret Cem Sinirlioglu(Director)
Co-investorsContrarySuperAngel.Fund
Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.
Cloud ComputingDeveloper ToolsSan Francisco, US
Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)inLindsay Brunner(Head of Communications)in
BoardMike Duboe(Board Member (Venture Partner, Greylock))in
Co-investorsCommerce VenturesGood FriendsGreylock PartnersHabitat PartnersImaginary Venture CapitalM12 (Microsoft's Venture Fund)+5 more
Cake is a telehealth brand offering flavored erectile dysfunction medications, including sildenafil and tadalafil, marketed directly to consumers for men's sexual health.
ConsumerDigital HealthDirect to ConsumerE-commerceWellness & Fitness
Holden Israelin
Co-investorsHabitat PartnersSelva Ventures
Caraway makes non-toxic kitchenware, including ceramic-coated cookware free of PFAS and other harmful materials, sold direct to consumers.
ConsumerDirect to ConsumerE-commerceNew York, US
Jordan Nathan(Executive Officer, Director)in
Co-investorsLiquidity CapitalSuperAngel.FundSpringdale Ventures
Chptr turns the obituary data funeral homes already collect into televised and radio obituary announcements that air on local news stations for at least three consecutive days, along with slideshows, heirloom films, and social remembrance products.
ConsumerMedia & EntertainmentSaaSNy, US
Rehan Choudhry(CEO)inJeff Tennery(Chief Commercial Officer)inJamie Henriod(COO)in
BoardMichael Flannery(Director)Oliver Libby(Director)Andrew Bebbington(Director)
Co-investorsCosmic Venture PartnersGrit Capital PartnersMu VenturesCityRock Venture PartnersGrit Capital Seed
Disco, formerly Co-op Commerce, runs a shared network that lets direct-to-consumer brands cut customer acquisition costs together.
Conner Sherline(Founder)in
Co-investorsFelicis VenturesGround Up VenturesSuperAngel.FundBessemer Venture PartnersIndicator VenturesLiveOak Venture Partners+2 more
Disco is a platform for building branded learning academies that combine AI tools, course creation, and community features into one experience.
AI & Machine LearningEdTechSaaS
Candice Faktor(Co-founder)inChris Sukornyk(Co-founder)in
Co-investorsGarage CapitalGolden VenturesGSV VenturesInovia CapitalMantella Venture PartnersBessemer Venture Partners+7 more
Disco is a US company that makes a real-time employee recognition tool.
HR Tech
Justin Vandehey
Co-investors500 GlobalInventus Capital PartnersBessemer Venture PartnersFelicis VenturesIndicator VenturesLiveOak Venture Partners+4 more
EcoCart provides ecommerce brands with a post-purchase checkout suite combining shipping protection, bundled returns, and transparent climate contributions, along with live impact counters and educational touchpoints to communicate a brand's sustainability story.
Climate TechE-commerceRetail Tech
Dane-AustinPeter TwomeyinDane Baker(Founder)in
Co-investors500 GlobalAmbush Capital
Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.
ConsumerDirect to ConsumerE-commerce
Michael Preysman(Founder)inAlfred Changin
Co-investorsBling CapitalCrunchFundMaveronTuesday CapitalBetaworksImaginary Venture Capital+1 more
Exponent is an anti-aging skincare brand that sells "activated" clinical skincare designed to keep potent active ingredients fresh and prevent degradation.
ConsumerDirect to ConsumerWellness & Fitness
Liz Whitman(Founder & CEO)in
Co-investorsFlybridge Capital PartnersJoyance Partners
Feastables is a consumer snack brand selling chocolate bars, cups, gummies, chocolate milk, and branded apparel through its direct-to-consumer online store.
ConsumerDirect to ConsumerFoodTech
Jim Murray(Founder)inJimmy Donaldson(Founder)in
Co-investorsAlpha Wave GlobalMastryReshapeSpringdale Ventures
Grüns makes nutrient-dense gummy supplements formulated with 60+ whole-food ingredients designed to provide comprehensive daily nutrition.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Chad Janis(Founder)in
Co-investorsAble PartnersPLUS CapitalSelva VenturesHeadline
Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsMelitas Ventures LlcSWAT Equity PartnersTrue Beauty Ventures
Andy Moss(Founder)in
Co-investorsKima VenturesTrucks VCCounterview CapitalSlow Ventures
Kinship develops skincare products formulated and tested for sensitive and eczema-prone skin, including sunscreens, cleansers, moisturizers, eye creams, and body lotions.
ConsumerDirect to ConsumerE-commerce
Alison Haljun(Founder)in
Co-investorsTrue Beauty VenturesSelva Ventures
Leap operates a platform that launches and manages retail stores for consumer brands, providing location selection, store design, operations management, and data analytics to reduce expansion risk and cost.
B2B MarketplacesRetail Tech
Co-investorsDnx VenturesEqual VenturesHyde Park Venture PartnersMGV.VC
Locket Connect offers an "Insurance Wallet" product that lets companies embed insurance policy management into their own app, allowing customers to store policy details and renewal dates.
FintechInsurTechSaaS
Co-investorsCofounderZoneKogito VenturesCostanoa Ventures
Rewards app allowing users to earn bitcoin when shopping online.
Alex Adelman(Founder & CEO)Matt Senter(Founder)
Co-investors2 Punks CapitalFermionSerena VenturesAcrew CapitalBain Capital VenturesBITKRAFT Ventures+10 more
Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.
Consumer
Richard Laver(CEO)in
Co-investors359 CapitalDMG VenturesImaginary Venture CapitalInvestBevMaveronBrand Foundry Ventures+4 more
LUUM provides AI-powered lash extension services using robotic technology to apply lashes consistently and safely, staffed by lash artists.
ConsumerHealthtech
Co-investorsCleo CapitalLong Journey VenturesDenver Ventures
Motion provides AI-powered creative analytics for performance marketing and growth teams, generating visual-first reports across Meta, TikTok, YouTube, and LinkedIn ad accounts.
AdTechAI & Machine LearningDeveloper ToolsFuture of WorkMarketing Tech
David Berglas
Co-investors500 GlobalAbstract VenturesHabitat PartnersInovia CapitalSuperAngel.FundThreshold Ventures+2 more
Nostra delivers site speed optimization, SEO performance, personalization, and marketing data solutions to enterprise and high-growth brands.
AdTechAI & Machine LearningE-commerceMarketing TechSaaS
Arthur Root(Founder)in
Co-investorsHigh AlphaCrosscut VenturesGood FriendsGreen Meadow VenturesNOMO VenturesSignal Peak Ventures
Nostra is a crypto "super app" that lets users lend, borrow, swap, and bridge their cryptocurrency in a single platform.
Crypto & Web3Fintech
Co-investorsWintermuteCrossCutGood FriendsHigh AlphaSignal Peak Ventures
A financial solutions provider that enables property management software platforms to embed payment and financial capabilities for their end users.
ConsumerFintechPropTechSaaS
Co-investorsKaedan Capital
Olive & June sells at-home manicure and nail care products, including polish, salon-grade DIY tools, and a "mani system" for consumers doing their own nails.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Sarah Gibson Tuttle(Founder and CEO)in
Co-investorsAlpha Edison
Producer of packaged Asian food products celebrating authentic Asian flavors.
Vanessa Pham(Cofounder)Kim P.(Founder)in
Co-investorsBlack Jays VenturesPortfolia
Optimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareMarketing TechSaaSNew York, US
Pete Koomen(Founder)inDan Siroker(Co-founder and former Chief Executive Officer)inAlexander Atzberger(Chief Executive Officer of combined Optimizely)inShafqat Islamin
BoardIlya Fushman(Director)inScott Weiss(Director)
Co-investorsAdvancit CapitalAndreessen HorowitzAshton KutcherBattery VenturesBridge BankCorrelation Ventures+20 more
Postscript helps ecommerce brands design and operate SMS marketing programs that engage customers and drive revenue.
AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechSaaSPhoenix, US
Adam Turner(Founder/CEO)inAlex Beller(Founder)inColin Turner(Founder)in
BoardMike Duboe(Board Member / Investor representative (General Partner, Greylock))inSarah Guo(Board Member (joined at Series B, 2021, as a Greylock partner))in
Co-investors01 Advisors1984 Ventures Management, LlcAccompliceAli CapitalBeyond CapitalExpanding Capital+11 more
Reflex is an on-demand staffing platform that connects retailers with vetted, background-checked retail associates for shifts such as sales, cashier, inventory, and event roles.
Future of WorkMarketplacesRetail Tech
Mike Meyers(Founder)in
Co-investorsATX Venture PartnersCanaan PartnersRed Swan VenturesService Provider CapitalAlpine Space VenturesBayern Kapital+2 more
Remark provides AI-powered customer support and shopping assistance for e-commerce businesses, using AI personas to answer shopper questions and resolve support tickets while routing complex cases to human agents.
AI & Machine LearningE-commerceRetail TechSaaS
Theo Satloff(Co-founder & CEO)inCarl-Philip Majgaard(Co-founder & Tech Lead)Ian Patterson(Co-founder & Sales)in
Co-investorsInspired CapitalShine CapitalSpero VenturesStripeTwelve BelowVisible Ventures
Direct-to-consumer lingerie and apparel brand founded by Rihanna, known for extended sizing and a VIP membership model.
Co-investorsACME CapitalBlack Jays VenturesCrosscut VenturesKensington Capital Partners LimitedRho Ventures
ShoppingGives provides a social impact platform that enables businesses to integrate charitable giving into their commerce operations, allowing customers to donate at point of purchase or through customizable giving campaigns.
E-commerceImpact & Social GoodSaaS
Ronny Sage(Founder and CEO)in
Co-investorsRed Dog CapitalSerena VenturesService Provider CapitalSummit Peak Ventures20VCBACKGROUND CAPITAL+7 more
Small Door provides veterinary care for pets through modern clinics that combine technology with personalized service.
ConsumerDigital HealthHealthtechWellness & FitnessNew York, US
Co-investorsPrimary Venture PartnersToba CapitalValspring Capital
Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.
ConsumerDirect to Consumer
Phil Riportella(Founder)in
Co-investorsAdapt VenturesMaveronUNCOMMON DENOMINATOR
Star Strips + Salicylic Acid is a pore-clearing nose strip product that removes blackheads and unclogs pores using salicylic acid and aloe vera, designed for weekly use on the nose.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Julie Schott(Founder)inBrian Bordainick(Founder)in
Co-investorsAble PartnersBBG VenturesFourward VenturesAlign VenturesGingerbread Capital
Online subscription fashion retailer carrying shoes, handbags, jewelry, and denim through brands including Fabletics, Justfab, ShoeDazzle, and Savage x Fenty.
Co-investorsCrosscut VenturesManhattan WestOCV PartnersL CattertonNeuberger Berman
Tracksmith is an independent running brand that designs and sells apparel and products for competitive amateur runners.
ConsumerDirect to ConsumerHardwareSports TechBoston, US
Matt Taylor(Founder)in
Co-investorsCauseway PartnersReshapeRed Sea Ventures
Tribe Dynamics was a creator marketing measurement and analytics provider; it was acquired by CreatorIQ in 2021 and its offerings are now part of the CreatorIQ platform for managing and measuring creator marketing programs.
Creator EconomyMarketing TechSaaS
Co-investorsCostella KirschPlanven Entrepreneur VenturesLighter Capital
True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & FitnessMill Valley, US
Hillary Peterson(Founder)inChristina Mace-Turner(Executive Officer, Director, Promoter)inMeghan Higney(Executive Officer)in
BoardMats Lederhausen(Director)inJon Sebastiani(Director)Anna Ohlsson-Baskerville(Director)in
Co-investorsMagic HourSonoma Brands CapitalUnilever VenturesCue BallGreycroft
Tydo is an audit platform integrated into Claude that monitors e-commerce stores by running regular audits on retention, shipping, email/SMS, and other metrics, comparing stores against similar-sized brands and providing actionable recommendations.
AI & Machine LearningData & InfrastructureE-commerceEnterprise SoftwareFintechSaaSSan Francisco, US
Scott Sonneborn(Founder)inManav Kohli(Founder)inSitki Timucin(Advisor)inLacey Powers Grubb(Head of Events)in
Co-investorsClocktower VenturesSouth QuadY CombinatorGreylock Partners
Violet provides a unified API for commerce infrastructure that simplifies checkout, catalog management, and order processing for platforms and marketplaces serving multiple merchants.
B2B MarketplacesE-commerceSaaS
Brandon Schulz(Founder)in
Co-investorsSeaChangeDementia Discovery FundHopelabNorthwell HoldingsOno Venture Investment, Inc.Red Sea Ventures+2 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BonsaiBountyHyperShopstyleSplitTradyWebeyez
Portfolio news
latest coverage across their companies
Disco · boston.com · Aug 27, 2026

Reflex · kalkinemedia.com · Aug 11, 2026
Kinship · dailyreporter.com · Aug 10, 2026

Violet · blockonomi.com · Aug 7, 2026
Motion · entrepreneur.economictimes.indiatimes.com · Aug 7, 2026


Optimizely · world.optimizely.com · Jul 9, 2026
Frequently asked questions
- How many investments has Sugar Capital made?
- Sugar Capital has 60 tracked investments, 3 of which have exited, including 1 dated in the last 24 months.
- What stage does Sugar Capital invest at?
- Sugar Capital invests at the Seed, Series A stages.
- What is Sugar Capital's typical check size?
- Sugar Capital typically writes checks of $1M – $2M.
- What sectors does Sugar Capital focus on?
- Sugar Capital focuses on Consumer, Direct to Consumer, E-commerce, Retail Tech.
- Where is Sugar Capital located?
- Sugar Capital is headquartered in Sonoma, US.
- Does Sugar Capital lead rounds?
- Yes, Sugar Capital leads investment rounds.
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