/Investor DB

L Catterton

Private equity

Greenwich · Pre-Seed–Late Stage · 323 people tracked

Also known as Catterton Management Company, L.L.C. · L CATTERTON ASIA ADVISORS · L Catterton Japan LLC

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Investment thesis

L Catterton emphasizes active, value-added partnership with its portfolio companies. Its operations team of functional and strategic leaders works alongside investment teams during due diligence and with portfolio executives to capture value across strategic and operational levers. These include revenue growth initiatives such as pricing, product development, and e-commerce, as well as cost and capital reduction efforts like lean manufacturing, procurement, and IT spend management. The firm enhances operational excellence through skill transfer in purchasing, supply-chain, manufacturing, analytics, and margin optimization. It also leverages a wide network of industry contacts, lenders, consultants, and recruiters, and supports long-term value creation through brand building, new product development, strategic alliances, and digital marketing.

Source: firm website, verified Oct 4, 2026.

Stage
Pre-Seed–Late Stage
Check
$100M – $200M
HQ
Greenwich, CT, US
Leads rounds
Leads
Instruments
Equity
Founded
1989
Last 12 months
10 investments
AUM
$30.8B
Tracked investments
70
Unicorns
10
IPOs
2
Acquisitions
6

Team · 323 people

from the firm's website & curated & public directories
Katie Giannini· Facilities and Office Manager

9 people who came through L Catterton went on to found or lead other companies.

What they invest in

from 55 of 70 portfolio companies

Consumer ×25Direct to Consumer ×16Wellness & Fitness ×15AI & Machine Learning ×11FoodTech ×11Healthtech ×11E-commerce ×10SaaS ×10

HQs:United States×28United Kingdom×2Singapore×2Belgium×1Brazil×1Germany×1

Investments · 70 tracked

founders shown can be your intro path

By year:2026 · 92025 · 72024 · 62023 · 92022 · 62021 · 112020 · 52019 · 42017 · 42016 · 22015 · 164 dated

Pelotononepeloton.comNASDAQ: PTONNov 2015

Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.

ConsumerHardwareWellness & FitnessNew York, US

Graham Stanton(Founder)John Foley(Founder)inHisao Kushi(Founder)inPeter Stern(Chief Executive Officer and President)inElizabeth Coddington(Chief Financial Officer)Nick Caldwell(Chief Product Officer)in

Co-investorsAnsa CapitalBlue CollectiveBullishCade VenturesCoatue ManagementFELIX CAPITAL+22 more

Vroomvroom.comNASDAQ: VRMSep 2016 · $50M

Vroom operates two primary businesses following the 2024 wind-down of its used vehicle ecommerce platform: UACC, an indirect automotive lender offering financing to consumers through a network of independent and franchised motor vehicle dealers with a focus on non-prime credit markets; and CarStory, an AI-powered analytics and digital services platform for automotive retail.

Fort Worth, US

Allon Bloch(Executive Officer, Director)Marshall Chesrown(Executive Officer, Director)Thomas H. Shortt(Executive Officer, Director)Anna-Lisa Corrales(Chief Legal Officer, Chief Compliance Officer and Secretary)inJon Sandison(Chief Financial Officer)inKevin Westfall(Director)

Co-investorsFJ LabsFraser McCombs CapitalGeneral CatalystStartup BangladeshAllen & CompanyAltimeter Capital+4 more

Flash Parkingflashparking.comin✓ verified

Flash provides cloud-native software, hardware, and demand channels that connect parking asset owners, operators, and drivers, covering the full parking experience from finding and reserving to charging and payment.

Mobility & TransportationPropTechSaaSAustin, US

Dan Sharplin(Chairman)inChris Donus(CEO & President)inShannon Kennedy(Chief Human Resources Officer)inDan Roarty(Chief Digital Officer)inElliott DeLoach(Chief Financial Officer)inJim Zeitunian(Chief Technology Officer)in

Co-investorsVista Equity PartnersAlate PartnersGeekdomRelay Ventures

Foodbusinessnewsfoodbusinessnews.netin✓ verified

Smash Foods manufactures and distributes better-for-you snacks and low-sugar fruit preserves for consumers seeking convenient, nutritious options.

Advanced ManufacturingConsumerFoodTechMedia & EntertainmentLembeke, BE

Anna Peck(Co-founder)Steve Ford(Co-founder)Jan Boone(Chief Executive Officer)

Squared Circlessquaredcircles.cominMay 2024 · $40M✓ verified

Squared Circles is a consumer health venture studio that partners with scientists and operators to conceive, launch, and scale consumer brands in health and longevity.

ConsumerHealthtechLongevityNew York, US

Osman Khan(Executive Officer, Director, Promoter)inLukas Derksen(Executive Officer, Director, Promoter)inAlexander Gilkes(Executive Officer, Director, Promoter)in

BoardDan Fishman(Director)inRick Hess(Director)

Co-investorsAngel Capital ManagementJoyance PartnersRegeneration.VC

Zenyumzenyum.sgJun 2021 · $40M✓ verified

Zenyum is a consumer dental brand offering oral care and "Smile Cosmetics" products, including invisible braces/aligners, sonic toothbrushes, whitening strips, toothpaste, and flossing products.

ConsumerDirect to ConsumerHardwareHealthtechWellness & FitnessSingapore, SG

Co-investorsRTP GlobalPeak XV PartnersFEBE VenturesSEEDS CapitalSequoia Capital

98point698point6.comin𝕏Oct 2020

98point6 Technologies builds and licenses text-based virtual care software to healthcare organizations, with integrations for electronic health records, clinical documentation, and provider decision-support tools.

Digital HealthHealthtechSaaSSeattle, US

Jeff Greenstein(Founder)inJohn Burrell(Executive Officer, Director)Jim Sinegal(Director)David Viniar(Director)Harry Angelo Gray, Jr.(Executive Officer)Melanie Curtice(Executive Officer)

Co-investorsActivant CapitalWestway Capital

Afterafter.comSeed · Jun 2022 · $4M

After provides affordable and transparent end-of-life planning and funeral services for families, shifting control from funeral homes to consumers with customizable options.

ConsumerHealthtech

Wesley Eames(Founder)in

Co-investorsBreak Trail VenturesFJ LabsMatchstick VenturesRaineRevolutionTen13

Aleph Farmsaleph-farms.comin𝕏Mar 2025 · $29M

Aleph Farms develops cultivated meat, growing beef steaks from cow cells using tissue engineering technology, and produced the world's first cultivated thin-cut and ribeye steaks.

BiotechClimate TechFoodTech

Neta Lavon(Co-founder & CTO)inShulamit Levenberg(Founder)inDidier Toubia(Founder)in

Co-investorsAlumni VenturesBasecamp FundBloom8Castor VenturesChampel CapitalCockpit Innovation+6 more

Alliance Animal Healthallianceanimal.cominJan 2022

Alliance Animal Health operates a network of 250+ partner veterinary practices across 30 U.S. states, providing animal care services through a decentralized network of independent clinics.

B2B MarketplacesEdTechHealthtech

Matthew Sussman(Founder)in

Co-investorsBalance Point Capital PartnersLightBay Capital

Artsyartsy.netin𝕏Jul 2017 · $50MAcquired

Artsy is a global online art marketplace that connects collectors with artists, galleries, and auction houses.

MarketplacesMedia & EntertainmentNew York, US

Carter Cleveland(Founder)inSebastian Cwilich(Founder)in

Co-investorsA-Rod CorpArcherman CapitalAvenir Growth CapitalBoxGroupBreyer CapitalCoatue Management+8 more

Bellabella.fi𝕏Oct 2022

Bella offers a suite of AI products for crypto trading and DeFi, including trading signal bots, portfolio and risk analysis tools, cross-chain yield optimization, and gas-free on-chain games.

AI & Machine LearningCrypto & Web3FintechOakland, US

Toure Owen(President, Chief Executive Officer, Secretary)

Co-investorsArrington CapitalNext Play VenturesWestbound Equity PartnersArrington XRP CapitalTemasek

Ben & Frankbenandfrank.com𝕏Oct 2021

Ben & Frank sells eyeglasses and sunglasses, including optical frames, blue-light computer glasses, and clip-ons, directly to consumers online with shipping across Mexico.

ConsumerDirect to ConsumerE-commerce

Mariana Castillo(Founder)inEduardo Paulsen(Founder)inMaría Jose Madero(Founder)inBenigno Perez(Founder)Benigno Pérez Herrera(Founder)Marina Castillo(Founder)

Co-investorsBridge LatamDila CapitalFEMSA VenturesNazcaWollef VenturesEndeavor Catalyst+1 more

Bitesdeliverycollective.cominJul 2026 · $18M

Bites operates a food ordering and delivery network that charges restaurants a flat $1 fee per order instead of commissions, lets customers order at in-store prices, and gives restaurants access to guest and loyalty data.

FoodTechLogistics & Supply ChainMarketplaces

Co-investors640 OxfordPathbreaker Ventures

Bitesmybites.ioin𝕏Jul 2026 · $18M

Bites is a learning management system built for deskless and frontline workers, letting companies create short, social media-style video training content with AI-assisted translation and question generation.

AI & Machine LearningEdTechEnterprise SoftwareFuture of WorkHR TechSaaS

TalHagaiEran

Co-investorsHorizon CapitalJ-VenturesLeverageVCOryzn CapitalRittenhouse VenturesRUNI Ventures

Boostboost.xyzin𝕏Jul 2026 · $18M

Boost provides on-chain incentive campaign tools that let teams distribute token rewards to drive user transactions across Farcaster, World, and the open web.

Crypto & Web3Developer ToolsFintechMarketing TechNew York, US

Brian Flynn(Co-Founder & CEO)in

Co-investors6th Man VenturesCollab+CurrencyElectric CapitalFramework VenturesGreylock PartnersLarry Sukernik+3 more

brandvergegobrandverge.comin𝕏

BrandVerge is an advertising agency that provides media planning, buying, and organic social/influencer campaign management for brands, including DTC companies.

AdTechCircular EconomyCleantechClimate TechMarketing TechNew MaterialsNew York, US

Co-investorsBay Bridge Ventures ClimateBoston Harbor AngelsGeekdomRogue Insight CapitalTech Square VenturesWestchester Angels+3 more

Cazoocazoo.co.ukOct 2020Acquired

Cazoo is a UK online used-car marketplace and classified advertising business, now owned by MOTORS after its 2024 administration.

London, GB

Alex Chesterman(Founder)

Co-investorsAssurant VenturesAutotech VenturesCherry VenturesDIP CapitalEight Roads VenturesEntrée Capital+15 more

Certificcertific.coSeed · Jul 2022

Tallinn, EE

Taavet Hinrikus(Co-founder)in

Co-investorsChange VenturesFirstpickHeartfelt CapitalSpecialist VC

Cioniccionic.cominOct 2023 · $12M

Cionic develops the Neural Sleeve, an FDA-cleared wearable device that uses electrical muscle stimulation to improve walking and mobility for people with neurological conditions including Multiple Sclerosis, stroke, cerebral palsy, and spinal cord injury.

HardwareHealthtechMedical DevicesSan Francisco, US

Jeremiah Robison(Executive Officer, Director)in

Co-investorsEnable VenturesEPIC VENTURESJobsOhio VenturesLDV CapitalBlueRun Ventures

Classpassclasspass.cominJan 2020Acquired

ClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms.

Wellness & FitnessNew York City, US

Payal Kadakia(Founder)inMary Biggins(Founder)inPayal Kadakia Pujji(Founder)inRichard Lanman(Executive Officer, Director)Zach Apter(Executive Officer)inTom Aveston(Executive Officer)in

Co-investorsAcequia Capital (AceCap)Alpaca VCApax DigitalBAM VenturesBoxGroupCorigin Ventures+23 more

Enjoy Technologyenjoy.comAug 2019 · $150M

Menlo Park, US

Ron Johnson(Executive Officer, Director)in

BoardBrook Byers(Director)inFred Harman(Director)Peter Bell(Director)Jesse Rogers(Director)Peter Stamos(Director)

Co-investorsG SquaredOak Investment PartnersHighland Capital PartnersKleiner PerkinsRiverwood CapitalSCP Venture

Equinoxequinox.comin𝕏Jan 2017

Equinox operates luxury fitness clubs offering unlimited signature group classes, 1:1 personal training, Pilates, and spa and recovery amenities.

ConsumerSports TechWellness & Fitness

Lavinia Errico(Founder)in

Co-investorsLeonard GreenNorth Castle Partners

Fabrikatörfabrikator.ioinPre-Seed · Apr 2023 · $650K

Fabrikator provides supply chain management software for e-commerce businesses, helping DTC founders optimize inventory and operations by integrating with Shopify stores.

E-commerceLogistics & Supply ChainRetail TechSaaS

Co-investorsBackbone VenturesHeartfelt CapitalPrequel VenturesEndeit Capital

Farmleyfarmley.cominMay 2025 · $40M

Farmley creates healthful snacks using wholesome ingredients, targeting consumers seeking mindful eating without compromise.

ConsumerDirect to ConsumerE-commerceFoodTechIndore, IN

Abhishek Agarwal(Founder)inAkarsh Singhin

Co-investorsAlkemi Growth CapitalInsitorNewRadioVentureTrifecta Capital AdvisorsDSG Consumer Partners

Feverfeverup.comin𝕏Jun 2025 · $100M

Fever operates an online platform for discovering and booking live entertainment and cultural experiences, including concerts, festivals, immersive shows, and tourism attractions.

ConsumerMarketplacesMedia & EntertainmentNew York, US

Josep Gomez Torres(Executive Officer, Director)Ignacio Bachiller Ströhlein(Founder)inAlexandre Perez(Founder)Alexandre Pérez Casares(Founder)Francisco Hein(Founder)Ignacio Bachiller(Founder)

Co-investorsAccelConvivialité VenturesG SquaredGaldana VenturesNimble PartnersPoint72 Ventures+10 more

Flexjetflexjet.comin𝕏Jul 2025 · $800M

Flexjet provides private aviation and fractional jet ownership services, operating aircraft such as the Gulfstream G500 for luxury travelers.

Mobility & TransportationTravel & Hospitality

Co-investorsKSL

Floodlightfloodlightglobal.comin𝕏Seed · Apr 2023 · $6M

Floodlight provides satellite-based climate intelligence and emissions analytics to financial institutions and enterprises using AI and geospatial analysis of satellite data.

AI & Machine LearningClimate TechData & InfrastructureFintechLos Angeles, US

Dr. Suchi Gopal(Founder)inNate Wyne(Chief Executive Officer & Co-Founder)Suchi Gopal(Chief Science Officer & Co-Founder)inJosh Pitts(Chief Technology Officer & Co-Founder)in

Co-investorsAlephKickstart InnovationTechstars83North

Freaks of NatureinMay 2024 · $40M

Skincare brand co-founded by surfer Kelly Slater, making barrier- and microbiome-focused products for outdoor athletes.

New York, US

JULIA NIMOCKS(Executive Officer)in

Co-investorsAOKI LABS

Freetradefreetrade.ioin𝕏Series B · Mar 2021 · $69M

Freetrade is an investment platform enabling users to invest commission-free in stocks, funds, ETFs, investment trusts, and UK Treasury bills across multiple exchanges.

Fintech

Adam Dodds(Founder)inDavide Fioranelli(Founder)Viktor Nebehaj(Founder)

Co-investorsLeft Lane CapitalDraper Esprit

Fullscriptfullscript.cominSep 2026

Fullscript is a clinical platform for healthcare providers to manage supplements, lab ordering, personalized care plans, and patient adherence within their existing EHR workflows.

Digital HealthHealthtechWellness & Fitness

Kyle Braatz(Founder)in

Co-investorsAscension VenturesDefy PartnersHGGCLeonard GreenTwine VenturesAltas Partners

Function of Beautyfunctionofbeauty.comin𝕏Dec 2020 · $150M

Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.

ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US

Zahir Dossa(Founder)inHien Kaplan(Founder)inJoshua Maciejewski(Founder)inHien Nguyen(Founder)

Co-investorsATEL VenturesBullishEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLC+7 more

Genki Forestyuanqisenlin.comApr 2021

Beijing-based beverage maker, formerly Genki Forest, selling sugar-free sparkling water and flavored teas in China and abroad.

Binsen Tang(Founder)Tang Binsen(Founder)

Co-investorsK3 VenturesK3V VenturesWarburg PincusCoatue ManagementGaorong VenturesGenesis Capital+5 more

Ghosttryghost.aiin𝕏Oct 2024 · $40M

Ghost builds dedicated consumer hardware and software for running personal AI agents on infrastructure the user owns, rather than on cloud providers.

AI & Machine LearningConsumerHardware

Co-investorsAudaciousBackwards CapitalCathay InnovationEqual VenturesUnion Square Ventures (USV)Coatue Management+3 more

GlossGeniusglossgenius.comin𝕏Jul 2023 · $28M

GlossGenius provides employee management software designed for beauty, wellness, and health businesses.

ConsumerEnterprise SoftwareHR TechMarketing TechSaaSWellness & FitnessNew York City, US

Danielle Cohen-Shohet(Founder)inLeah Cohen-ShohetinKarim Butt(Founder)

BoardIan Friedman(Director)Kent Bennett(Director)in

Co-investors2048 VenturesBessemer Venture PartnersImaginary Venture CapitalLeft Lane CapitalTechstarsVibe Capital+3 more

Good Culturegoodculture.comin

Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste.

ConsumerDirect to ConsumerFoodTechIrvine, US

Anders Eisner(Director)Jesse culture Merrill(Co-Founder)inTony Jacobs(Director)Pete Speranza(Director)

BoardClayton Christopher(Director)

Co-investorsAlmanac InsightsArborview CapitalCAVU Consumer PartnersGeneral MillsAlmanacCAVU Venture Partners

Goodlesgoodles.com𝕏Sep 2023 · $13M

Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.

ConsumerDirect to ConsumerFoodTechImpact & Social GoodSocial

Jen Zeszut(Founder)inPaul Earle(Founder)

Co-investors1st Course CapitalAlumni VenturesAngel groupAurumBasecamp FundCosmic Venture Partners+7 more

Graswaldgraswald.aiSeed · Mar 2024 · $3M

Graswald AI is an AI production studio that generates studio-quality fashion imagery, including flatlays, on-model PDP shots, product video, and campaign content, with brand-customizable avatars, lighting, and poses.

AI & Machine LearningE-commerceMarketing Tech

Julius Harling(Founder)in

Co-investorsAngel InvestRobin CapitalSupernode GlobalFOV VenturesHTGFICONIQ Capital+1 more

Handshands.com.my

A percussion performance collective based in Malaysia that creates original productions and performs at local and international art festivals, blending traditional drumming styles with contemporary music from multiple cultures.

Media & EntertainmentKuala Lumpur, MY

Co-investorsMyCreative Ventures Sdn. Bhd.

Home Chefhomechef.comin𝕏Sep 2016 · $40MAcquired

Home Chef is a meal kit delivery service that sends customers pre-portioned ingredients and recipes to cook home-cooked dinners, with meal kits starting at $7.99 per serving.

ConsumerDirect to ConsumerE-commerceFoodTech

Co-investors1/1 CapitalConnexa CapitalJam FundMotivate Venture CapitalReal Tech CapitalGuild Capital

Hydrowhydrow.comSep 2021

At-home live outdoor reality rowing experience with live classes and connected technology.

Co-investorsActivant CapitalAlumni VenturesCastor VenturesRaptor GroupRx3 Growth PartnersSandbridge Capital+1 more

Koparikoparibeauty.comJul 2019 · $20M

Kopari Beauty produces clean skincare and body care products formulated with natural ingredients and proven actives, targeted at consumers seeking effective products without harmful chemicals.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Gigi(Cofounder)Kiana(Cofounder)

Co-investorsEnvoyUnilever VenturesWestlake International GroupUniversity Growth Fund

Mizzen+Mainmizzenandmain.cominApr 2017

Dallas, US

Kevin Lavelle(Manager)in

Co-investorsMultiplier CapitalVTF CapitalPlatinum

Noodlenoodle.shop𝕏Sep 2023 · $13M

Glade is an AI-powered case management platform for law firms that builds and maintains case files as work progresses, handling client intake, document collection, billing, scheduling, and court filing through CM/ECF.

AI & Machine LearningLegalTechSaaS

Co-investorsFinancial Venture StudioQED InvestorsRestive VenturesAlumni VenturesBlackRockElectric Feel Ventures Llc+3 more

Noodlenoodle.cxinSep 2023 · $13M

Noodle is a financial technology company offering foreign exchange operations in Brazil through partnerships with licensed banking institutions.

FintechSão Paulo, BR

Igor Bonatto(Founder)Rafael Pelosini(Founder)

Co-investorsHoney Island CapitalQED InvestorsAlumni VenturesBlackRockElectric Feel Ventures LlcGingerbread Capital+2 more

Noodle Partnersnoodle.comin𝕏Sep 2023 · $13M

Noodle partners with universities to design, build, and manage online and hybrid degree programs.

AI & Machine LearningDeveloper ToolsEdTechEnterprise SoftwareSaaSNew York, US

John Katzman(CEO)inRanjan DanielsKeri Hoytin

BoardNelson C. Baker, Ph.DJames DeVaneyEddie Maloney

Co-investors500 GlobalGreat Oaks Venture CapitalNew Markets Venture PartnersOwl VenturesSWaN & Legend Venture PartnersAlumni Ventures+7 more

Noshletsnosh.ioin𝕏Jul 2026 · $18M

Nosh by Euphotic Labs develops an automated cooking appliance with patented technologies including a spice dispensing mechanism, stirrer, and ingredient dispensing system to prepare meals with minimal effort.

AI & Machine LearningConsumerFoodTechHardware

Yatin Varachhia(Co-Founder and Head of Product)inSudeep Gupta(Co-Founder and Head of Tech & AI)inAmit Kumar Gupta(Co-Founder and Head of Marketing)in

Co-investorsSupermorpheusGreat Circle VenturesSuperAngel.Fund

NotConotco.aiJul 2021

NotCo offers a vertical AI platform and model stack that helps large consumer packaged goods companies generate, validate, and formulate new products, running digital experiments across R&D, procurement, marketing, and operations.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareFoodTechSantiago

Matias Muchnick(Co-Founder & CEO)inKarim Pichara(Co-Founder & CTO)in

BoardElio Leoni-Sceti(Director)inFrederick Blackford(Director)inRamiro Lauzan(Director)Nicolas Szekasy(Director)in

Co-investorsB CapitalCleveland AvenueKaszek VenturesPrinceville CapitalSOSVThe Craftory+5 more

Nutrafolnutrafol.comin𝕏Apr 2019

Nutrafol makes physician-formulated hair growth supplements (nutraceuticals) sold direct-to-consumer, with formulas tailored to men and women at different life stages such as postpartum and menopause.

ConsumerDirect to ConsumerWellness & Fitness

Giorgos Tsetis(Founder)inSophia Kogan, MD(Founder)in

Co-investorsCota CapitalUnilever Ventures

PetLovepetlove.com.brAug 2021

Petlove is a Brazilian online retailer of pet supplies that also offers related services for pet owners.

Talita Lacerdain

Co-investorsAnjostGrupo Globo - Mídia e ConteúdoMONASHEESRiverwood CapitalSoftbank Latin America Fund

Remedyuseremedy.coinJun 2026 · $20MAcquired

Remedy provides AI agents that automate pharmacy workflows including prescription refills, inbound patient calls, and data entry within existing pharmacy management systems.

AI & Machine LearningHealthtechSaaSNew York, US

Vishnu Sreenivasan(Founder)inNikhil Devaraj(Founder)inSai Mandhan(Founder)inJONATHAN H. GROSS(Manager of Issuer)in

Co-investorsY CombinatorNorwest Venture PartnersSonoma Brands Capital

Remedy Scienceremedyskin.cominJun 2026

Remedy is a skincare brand whose Copper Peptide Complex Advanced Firming Serum uses pure GHK-Cu (copper tripeptide) alongside a peptide complex, hyaluronic and polyglutamic acids, ectoin, and allantoin to support firmness, hydration, and skin barrier repair.

ConsumerDirect to ConsumerWellness & Fitness

Muneeb Shah(Dr.)in

Co-investorsNorwest Venture PartnersSonoma Brands Capital

Restaurant 365restaurant365.comin𝕏Jun 2026 · $175M

Restaurant365 provides cloud-based enterprise management software for restaurants, integrating accounting, store operations, and workforce management into a single platform.

Enterprise SoftwareFoodTechSaaSIrvine, US

Tony Smith(Founder)inMorgan Harris(Founder)inJohn Moody(Founder)in

Co-investorsBessemer Venture PartnersGolub GrowthICONIQICONIQ Growth

SavageXFentysavagex.comFeb 2021

Direct-to-consumer lingerie and apparel brand founded by Rihanna, known for extended sizing and a VIP membership model.

Co-investorsACME CapitalBlack Jays VenturesCrosscut VenturesKensington Capital Partners LimitedRho VenturesXB Ventures+6 more

Sellerxsellerx.cominSeed · Aug 2021 · $120M

SellerX is a brand builder that acquires and scales consumer products sold on marketplaces like Amazon into omnichannel brands across multiple geographies.

ConsumerDirect to ConsumerE-commerceRetail TechBerlin, DE

Malte Horeyseck(Founder)Philipp Triebel(Founder)

Co-investorsCherry Ventures83NorthFELIX CAPITALPartech Ventures

Sendcloudsendcloud.comin𝕏Sep 2021 · $177M

Sendcloud provides a shipping and parcel tracking platform for e-commerce businesses, offering branded tracking pages and automated delivery notifications via SMS, WhatsApp, and email across multiple carriers.

E-commerceLogistics & Supply ChainSaaSEindhoven, NL

Rob van den Heuvel(Founder)inBas Smeulders(Founder)inSabi Tolou(Founder)in

Co-investorsAlexander Geza Marcus PejacsevichBOMBonsai Partners SGEIC, SACuriosity VCHENQ InvesthenQ vc+8 more

Sociollasociolla.comOct 2022 · $60M

Omnichannel beauty and personal care retail and distribution platform in Indonesia.

Chrisanti Indiana(Founder)inChristopher Madiam(Founder)John Marco Rasjid(Founder)John Rasjid(Founder)

Co-investorsEast VenturesGeneral AtlanticJungle VenturesVenturraTemasek

Storyteller Overlandstorytelleroverland.comMar 2024

Storyteller Overland designs and manufactures adventure and overlanding vehicles built on chassis such as Mercedes-Benz Sprinter, RAM, and Kenworth platforms, sold through a nationwide dealership and service network in the United States.

Advanced ManufacturingConsumerMobility & TransportationBirmingham, US

Lee A. Conn(Executive Officer, Director)inJeffrey Hunter(Founder & CEO)Andrew Cooley(Executive Officer)Jim Cooley(Director)Andy Dickerson(Executive Officer)

Co-investorsRx3 Growth PartnersWheelhouse

Tally Healthtallyhealth.com𝕏Apr 2023 · $10MAcquired

Tally Health offers longevity products including epigenetic aging tests (the TallyAge cheek swab), science-formulated supplements, and personalized DNA-based insights for consumers seeking to slow aging.

Direct to ConsumerLongevityWellness & Fitness

Co-investorsForerunner VenturesMantis CapitalG9 VenturesSecond Sight Ventures

TechStyle Fashion Grouptechstylefashiongroup.comin

Online subscription fashion retailer carrying shoes, handbags, jewelry, and denim through brands including Fabletics, Justfab, ShoeDazzle, and Savage x Fenty.

Laura Jones Joukovskiin

Co-investorsCrosscut VenturesManhattan WestOCV PartnersNeuberger BermanSugar Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Ascendx CloudRhone ApparelUnlikely AI

Exits · 8

2 IPOs · 6 acquisitions · showing 2

PelotonNASDAQ: PTONVroomNASDAQ: VRM

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 7

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
L Catterton Growth Partners III, L.P.LPs: Pennsylvania Public School Employees' Retirement System, North Carolina Retirement Systems2016—25.8%3.08x1.84x
L Catterton VIII, L.P.LPs: Pennsylvania Public School Employees' Retirement System2016—12.2%1.49x0.75x
Catterton Growth Partners II, L.P.LPs: North Carolina Retirement Systems, Pennsylvania Public School Employees' Retirement System, John D. and Catherine T. MacArthur Foundation2013—-2.9%0.81x0.41x
Catterton Partners VII, L.P.LPs: North Carolina Retirement Systems, Pennsylvania Public School Employees' Retirement System2013—10.8%1.58x1.26x
Catterton Growth Partners, L.P.LPs: North Carolina Retirement Systems2008—7.9%1.65x1.65x
Catterton Partners VILPs: New York City Police Pension Fund2006—11.2%1.90x1.90x
Catterton Partners VI, L.P.LPs: New York City Employees' Retirement System, New York City Police Pension Fund, New York City Fire Department Pension Fund +1 more2006—11.2%1.90x1.90x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

IPO stake values · per SEC filings

Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.

CompanyOwnedIPO priceAt IPOStake value
Vroom15.2%$54.50Sep 2020$1.1B

Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).

Frequently asked questions

How many investments has L Catterton made?
L Catterton has 70 tracked investments, 8 of which have exited, including 17 dated in the last 24 months.
What stage does L Catterton invest at?
L Catterton invests at the Pre-Seed, Seed, Growth, Late Stage stages.
What is L Catterton's typical check size?
L Catterton typically writes checks of $100M – $200M.
What sectors does L Catterton focus on?
L Catterton focuses on Consumer, Sector Agnostic.
Where is L Catterton located?
L Catterton is headquartered in Greenwich, US.
Does L Catterton lead rounds?
Yes, L Catterton leads investment rounds.

Co-investors · 45

General Catalyst

General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.

$30M
Bessemer Venture Partners

Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.

$50K – $100M
Andreessen Horowitz

Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.

Both backed · 2
$500K – $50M
FJ Labs

FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.

Both backed · 2
$100K – $3M
Left Lane Capital

Left Lane Capital is an investment firm focused on hyper-growth consumer and technology businesses that have enduring customer relationships, applying a data-driven, specialized approach to help companies scale.

Both backed · 2
$5M – $75M
Cherry Ventures

Cherry Ventures is an early-stage venture capital firm that backs European founders across a wide range of industries, from AI and energy to gaming and space tech.

Both backed · 2
$2.2M – $7.7M
83North

83North is a global venture capital firm that invests in and helps entrepreneurs build large, category-defining companies, backing startups across multiple stages and sectors.

Both backed · 2
$100K – $10M
FELIX CAPITAL

Felix Capital is a London-based venture capital firm investing at the intersection of technology and creativity, focused on the evolution of the human experience at home, at work and in-between.

Both backed · 2
$1M – $20M
Balderton Capital

Balderton Capital is a European venture capital firm that backs technology startups.

Both backed · 1
Ascendx Cloud
$5M – $50M
Dreamers VC

Dreamers VC is an early-stage venture firm co-founded by Will Smith and Japanese soccer star Keisuke Honda that partners with founders building companies across consumer, enterprise, entertainment, fintech and health/biotech, positioning itself around community, access and speed.

Both backed · 1
$500K – $5M
Lakestar

Lakestar is an investment firm founded by Dr. Klaus Hommels in 2012, managing venture capital funds and personal investments across stages and geographies, with a focus on technology companies supporting Europe's sovereignty and prosperity.

Both backed · 1
$540K
Octopus Ventures

Octopus Ventures is a founder-focused European venture capital firm that backs mission-driven startups across seven core sectors, investing from idea stage through growth with a focus on pre-seed to Series A.

Both backed · 1
$130K – $1.3M
▶33 more co-investors

HTGFChange VenturesSpecialist VCEndeit CapitalCraft VenturesBenchmarkAtomicoHeadlineScale Venture PartnersPICUS CAPITALCiti VenturesMarch Capital PartnersAlleyCorpSerena VenturesPeakThird Point Venturesfoobar.vcMosaic VenturesAmadeus Capital PartnersNewView CapitalTeam8Dig Ventures Management LimitedSarona Venturesfirstminute capitalAmazon Alexa FundMangrove Capital PartnersSpace Tech VenturesCambridge Innovation CapitalCapnamicTwo Small Fish VenturesTapas CapitalJoin CapitalMountain Group Capital

Firms observed investing alongside L Catterton, from public investor directories. Shared companies are the overlap with L Catterton's recorded portfolio.

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