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Vroom

NASDAQ: VRMUnicorn · $7.1B

Fort Worth, US · Founded 2012 · Delaware corporation · 12 known investors

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Vroom operates two primary businesses following the 2024 wind-down of its used vehicle ecommerce platform: UACC, an indirect automotive lender offering financing to consumers through a network of independent and franchised motor vehicle dealers with a focus on non-prime credit markets; and CarStory, an AI-powered analytics and digital services platform for automotive retail. The company emerged from Chapter 11 bankruptcy in January 2025 and is executing a long-term strategic plan focused on these two remaining operations.

Founders & leadership

Vroom was founded in 2012 by Allon Bloch and Marshall Chesrown.

ABAllon Bloch
Allon BlochCo-founder
MC
Marshall ChesrownCo-founder
TH
Thomas H. ShorttExecutive
AC
Anna-Lisa CorralesChief Legal Officer, Chief Compliance Officer and Secretary
JSJon Sandison
Jon SandisonChief Financial Officer
KW
Kevin WestfallNamed on SEC filing
SB
Stephen BerrardNamed on SEC filing

Board

MP
Matthew PietroforteBoard director
MF
Michael FarelloBoard director
EWElie Wurtman
Elie WurtmanBoard directorCo-Founder & Managing Partner at PICO Venture Partners
EB
Ethan BenovitzBoard director
TM
Timothy M. CrowBoard director

Investors · 12

Fraser McCombs Capitallisted by Fraser McCombs CapitalBoulder · $5M – $15M

How we know: Fraser McCombs Capital's portfolio page · Not right? Tell us

General Catalystlisted by General CatalystSan Francisco · $30M

How we know: offering press articles · funding news · fortune.com · open dataset · 5k.vc investor directory · Not right? Tell us

Startup Bangladeshlisted by Startup BangladeshDhaka
Allen & Companyreported

How we know: fi-magazine.com · Not right? Tell us

Altimeter CapitalreportedMenlo Park · $1M – $25M

How we know: offering press articles · funding news · fortune.com · Not right? Tell us

Durable Capital PartnersreportedBethesda

How we know: funding news · Not right? Tell us

FoxhavenreportedCharlottesville

How we know: offering press articles · funding news · fortune.com · Not right? Tell us

L CattertonreportedGreenwich · $100M – $200M

How we know: the S-1 prospectus · offering press articles · fortune.com · Not right? Tell us

PICO Venture PartnersreportedJerusalemvia Elie Wurtman · board

How we know: board seat on SEC Form D · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

T. Rowe PricereportedBaltimore

How we know: the S-1 prospectus · offering press articles · fortune.com · Not right? Tell us

Also in the syndicate · 1

Allen & Co.

Reported raises · per SEC filings

Form D private placements

$575.1M disclosed across 11 rounds · 2014–2025

▶$5MraisedNov 2025 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert R. KrakowiakDirector
  • Timothy M. CrowDirector
  • Laura G. O'ShaughnessyDirector
  • Jonathan SandisonExecutive Officer
  • Anna-Lisa CorralesExecutive Officer
  • Thomas H. ShorttExecutive Officer, Director
  • Matthew PietroforteDirector
  • Michael J. FarelloDirector
  • Nikul PatelDirector
  • Robert J. Mylod, Jr.Director
Offering amount
$10.5M
Amount sold
$5M
First sale
Nov 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10MraisedSep 2025 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Thomas H. ShorttExecutive Officer, Director
  • Timothy M. CrowDirector
  • Nikul PatelDirector
  • Robert R. KrakowiakDirector
  • Anna-Lisa CorralesExecutive Officer
  • Jonathan SandisonExecutive Officer
  • Matthew PietroforteDirector
  • Laura G. O'ShaughnessyDirector
  • Robert J. Mylod, Jr.Director
  • Michael J. FarelloDirector
Offering amount
$10M
Amount sold
$10M
First sale
Aug 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$227.7MraisedDec 2019 · 39 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Ethan BenovitzDirector
  • Adam ValkinDirector
  • Robert J. MylodDirector
  • David JonesExecutive Officer
  • Scott DahnkeDirector
  • Michael FarelloDirector
  • Paul HennessyExecutive Officer, Director
  • Elie WurtmanDirector
  • Anand RaoDirector
  • Patricia MoranExecutive Officer
Offering amount
$254.4M
Amount sold
$227.7M
First sale
Nov 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$91.9MraisedOct 2018 · 18 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Kurt BeckemanExecutive Officer
  • Adam ValkinDirector
  • Paul HennessyExecutive Officer, Director
  • Ethan BenovitzDirector
  • Michael FarelloDirector
  • Elie WurtmanDirector
  • Scott DahnkeDirector
  • Sarah FeingoldExecutive Officer
  • Robert J. MylodDirector
Offering amount
$175M
Amount sold
$91.9M
First sale
Aug 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17.3MraisedDec 2017 · 16 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert J. MylodDirector
  • Scott DahnkeDirector
  • Richard WilliamsDirector
  • Michael FarelloDirector
  • Sarah FeingoldExecutive Officer
  • Adam ValkinDirector
  • Paul HennessyExecutive Officer, Director
  • Elie WurtmanDirector
  • Ethan BenovitzDirector
  • Kurt BeckemanExecutive Officer
Offering amount
$22.5M
Amount sold
$17.3M
First sale
Nov 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.8MraisedAug 2017 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Sarah FeingoldExecutive Officer
  • Ethan BenovitzDirector
  • Robert J. MylodDirector
  • Adam ValkinDirector
  • Michael AkropExecutive Officer
  • Paul HennessyExecutive Officer, Director
  • Michael FarelloDirector
  • Elie WurtmanDirector
  • Scott DahnkeDirector
  • Richard WilliamsDirector
Offering amount
$5.8M
Amount sold
$5.8M
First sale
Aug 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$76.4MraisedJul 2017 · 41 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael AkropExecutive Officer
  • Michael FarelloDirector
  • Scott DahnkeDirector
  • Elie WurtmanDirector
  • Paul HennessyExecutive Officer, Director
  • Richard WilliamsDirector
  • Robert J. MylodDirector
  • Adam ValkinDirector
  • Ethan BenovitzDirector
  • Sarah FeingoldExecutive Officer
Offering amount
$85M
Amount sold
$76.4M
First sale
Jun 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$50MraisedOct 2016 · 28 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert J. MylodDirector
  • Paul HennessyExecutive Officer, Director
  • Sarah FeingoldExecutive Officer
  • Michael FarelloDirector
  • Adam ValkinDirector
  • Richard WilliamsDirector
  • Scott DahnkeDirector
  • Michael AkropExecutive Officer
  • Ethan BenovitzDirector
  • Elie WurtmanDirector
Offering amount
$50M
Amount sold
$50M
First sale
Sep 2016
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$7.1Bvaluation at IPOSep 2020 · $54.50/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Related companies · 4

CarGurusCarGurus operates a car-shopping mobile app that lets consumers compare vehicles, view price estimates, and find deals on dealership lots. It offers features such as real-time price-drop alerts and an in-store "Dealership Mode" for buyers browsing used and new cars.
TruecarTrueCar operates an online marketplace that connects consumers with certified dealers for buying, selling, and leasing new, used, and certified pre-owned vehicles. The platform provides research and shopping tools to facilitate transparent automotive transactions.
CarmaxCarMax is a national used-vehicle retailer that sells pre-inspected vehicles through fixed-price no-haggle sales, operates wholesale auctions for licensed dealers, and provides auto financing to retail customers. The company serves consumers and dealers through both physical stores and digital channels across the United States.
Capital OneCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.

Companies working in the same space as Vroom.

In the news

Vroom Raises $588.6M Investment | Signalbasetrysignalbase.com · May 2026Vroom Raises $95Mtechcrunch.com · Dec 2015

Frequently asked questions

What does Vroom do?
Vroom operates two primary businesses following the 2024 wind-down of its used vehicle ecommerce platform: UACC, an indirect automotive lender offering financing to consumers through a network of independent and franchised motor vehicle dealers with a focus on non-prime credit markets; and CarStory, an AI-powered analytics and digital services platform for automotive retail. The company emerged from Chapter 11 bankruptcy in January 2025 and is executing a long-term strategic plan focused on these two remaining operations.
Who founded Vroom?
Vroom was founded by Allon Bloch, Marshall Chesrown in 2012.
Who are Vroom's investors?
Vroom's investors include FJ Labs, Fraser McCombs Capital, General Catalyst, Startup Bangladesh, Allen & Company, Altimeter Capital, Durable Capital Partners, Foxhaven and 3 more.
How much funding has Vroom raised?
Vroom has disclosed $575.1M raised across 11 rounds.
Where is Vroom headquartered?
Vroom is headquartered in Fort Worth, US.