The Craftory
Growth equityLondon · Seed–Late Stage · 16 people tracked
Find your way into The Craftory
2,841 people in our graph share verified history with the The Craftory team — schools, employers, funds. One of them is your warm intro.
Investment thesis
The Craftory invests patient growth capital (Series A, B, and C) in responsible consumer packaged goods brands that positively impact their category, society, and the planet. It targets radical, progressive, mission-driven consumer brands and aims to establish responsible CPG as the new standard. Beyond capital, the firm supports founders with deep industry expertise including networking, mentoring, data tools, business strategy, brand development, marketing science, product innovation, retail optimization, scale-up support, and sustainability guidance.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website
Founder mafia
2 people who came through The Craftory went on to found or lead other companies.
What they invest in
from 12 of 24 portfolio companiesConsumer ×7Direct to Consumer ×7Circular Economy ×3E-commerce ×3FoodTech ×3Impact & Social Good ×2Advanced Manufacturing ×1AI & Machine Learning ×1
HQs:United States×8United Kingdom×2
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×52 founders×3
Investments · 24 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12021 · 32020 · 22019 · 18 dated
Dropps makes enzyme-powered laundry and dish cleaning products, including detergent pods and odor-eliminating additives, using biobased formulas free of harsh chemicals and plastic-free paperboard packaging.
Circular EconomyConsumerDirect to ConsumerElk Grove Village, US
Jonathan Propper(Director)inAlastair Dorward(Executive Officer)in
BoardAndrew Brickman(Director)Todd Sandler(Director)Jonathan Miller(Director)in
Board seatElio Leoni Sceti· per SEC Form D
Co-investorsDarco Capital
DYPER makes plant-based, plastic-free diapers and training pants along with wipes for babies, marketed on health and environmental grounds.
Circular EconomyConsumerDirect to ConsumerScottsdale, US
Sergio Radovcic(Director)Giuseppina Buonfantino(Executive Officer, Director)Ernesto Schmitt(Executive Officer, Director)in
BoardJames Prendergast(Director)
Board seatThiago RodriguesJamie Swango· per SEC Form D · $5.7M raise · filed Jan 2025
Co-investorsHCAP Partners
The University of Maryland, Baltimore (UMB) is a public university comprising seven professional schools focused on education, research, clinical care, and public service in fields such as medicine, dentistry, pharmacy, and law.
EdTechBaltimore, US
Edgard & Cooper makes grain-free dry food and other products for dogs and cats, using fresh meat and fish with prebiotics for pet nutrition.
ConsumerDirect to ConsumerE-commerce
Jürgen Degrande(Founder)in
Co-investorsDLF Venture
Freddie's Flowers offers seasonal fresh-flower deliveries in the UK, sold as single boxes, gifts, or recurring subscriptions accompanied by hand-illustrated arranging guides.
ConsumerDirect to ConsumerE-commerce
Freddie Garland(Founder)in
Hippeas produces plant-based snacks made from chickpeas, including tortilla chips, puffs, and popcorn-style crisps that are vegan and marketed as nutritious alternatives to conventional cheese-flavored snacks.
ConsumerDirect to ConsumerFoodTech
Co-investorsCAVU Consumer PartnersCAVU Venture Partners
Mikael Cho(Founder)in
Co-investorsAstellaAvant Global LLCBDC Venture CapitalFounderFuelNomad Venture Partners, LlcTinySeed+3 more
No Kid Hungry is a nonprofit organization that works to end child hunger in the United States by advocating for and supporting federal nutrition programs including school breakfast, summer meals, afterschool meals, SNAP, and WIC.
FoodTechImpact & Social GoodSocial
Billy Shore(Chairman of the Board)in
Co-investorsShare our Strength
NotCo offers a vertical AI platform and model stack that helps large consumer packaged goods companies generate, validate, and formulate new products, running digital experiments across R&D, procurement, marketing, and operations.
Advanced ManufacturingAI & Machine LearningEnterprise SoftwareFoodTechSantiago
Matias Muchnick(Director, Promoter)inKarim Pichara(Director, Promoter)in
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BoardElio Leoni-Sceti(Director)inFrederick Blackford(Director)inRamiro Lauzan(Director)Nicolas Szekasy(Director)in
Co-investorsB CapitalCleveland AvenueKaszek VenturesSOSVTrousdale VenturesBezos Expeditions+4 more
Polymateria develops a proprietary plastic additive formulation that enables conventional plastics to biodegrade fully in natural environments without harming recycling streams.
BiotechCircular EconomyCleantechClimate TechNew Materials
Richard Hornein
Co-investorsBridford Investments (Bridford Group)Giant LeapPeak Sustainability VenturesMilltrust International GroupTemasek
Seed develops clinically studied probiotic and prebiotic formulations designed to support digestive health and overall wellness through proprietary delivery technology that protects beneficial bacteria through the digestive tract.
HealthtechWellness & FitnessVenice, US
Ara Katz(Executive Officer, Director)inRajat Dhir(Executive Officer, Director)Andy Bradley(Executive Officer)
Co-investorsArtis VenturesCollaborative FundGreen Meadow VenturesGreycroftMaC Venture Capitalmark vc+5 more
Microbiome science company selling clinically studied probiotic and supplement formulations under the Seed brand.
Co-investorsThe Chernin Group (TCG Crypto)8VCArtis VenturesFounders Fund
Chilean food technology company that uses machine learning to reformulate animal-based foods such as mayonnaise, milk and burgers from plants.
Karim Pichara(Founder)in
Co-investorsSustainable Food VenturesCleveland AvenueHumboldtMAYA Capital VenturesTrousdale Ventures
TomboyX designs and sells gender-inclusive underwear and apparel in an extended size range (XS–6X) directly to consumers.
ConsumerDirect to ConsumerE-commerce
Co-investorsSand Hill AngelsRedbadge Pacific
Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide.
ConsumerDirect to ConsumerImpact & Social Good
Danny Alexander(Founder)inSimon Griffiths(Founder)in
Co-investorsAirTree VenturesAthletic VenturesGiant LeapVerlinvest
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
COT N WashTomboy ExchangeKadenwoodLUCA BiologicsNeededOceanaSyllableThe Worldwatch InstituteWGAC
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companies
Edgard & Cooper · implicator.ai · Sep 2, 2026
No Kid Hungry · brooklynpaper.com · Sep 1, 2026
Seed Health · uschamber.com · Aug 2, 2025
Seed Health · uschamber.com · Aug 2, 2025
Frequently asked questions
- How many investments has The Craftory made?
- The Craftory has 24 tracked investments, including 2 dated in the last 24 months.
- What stage does The Craftory invest at?
- The Craftory invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is The Craftory's typical check size?
- The Craftory typically writes checks of $15M – $150M.
- What sectors does The Craftory focus on?
- The Craftory focuses on Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Impact & Social Good, Wellness & Fitness.
- Where is The Craftory located?
- The Craftory is headquartered in London, GB.
- Does The Craftory lead rounds?
- Yes, The Craftory leads investment rounds.
- Who does The Craftory co-invest with?
- The Craftory most often shares deals with Giant Leap, AirTree Ventures, Collaborative Fund, among 33 tracked co-investors.
Media · Podcasts & interviews
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