The Craftory
Growth equityLondon · Seed–Late Stage · 22 people tracked
Investment thesis
The Craftory invests patient growth capital (Series A, B, and C) in responsible consumer packaged goods brands that positively impact their category, society, and the planet. It targets radical, progressive, mission-driven consumer brands and aims to establish responsible CPG as the new standard. Beyond capital, the firm supports founders with deep industry expertise including networking, mentoring, data tools, business strategy, brand development, marketing science, product innovation, retail optimization, scale-up support, and sustainability guidance.
Source: firm website, verified Aug 3, 2026.
Team · 22 people
from the firm's website & public directories
What they invest in
from 3 of 17 portfolio companiesAdvanced Manufacturing ×1Circular Economy ×1Cleantech ×1Consumer ×1Direct to Consumer ×1FoodTech ×1New Materials ×1
HQs:United States×4
Investments · 17 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12020 · 12019 · 14 dated
Philadelphia, US
Andrew Brickman(Director)Jonathan Propper(Executive Officer, Director)Jerry Jao(Director)Todd Sandler(Director)David Wilson(Director)
Board seatElio Leoni ScetiErnesto Schmitt· per SEC Form D · $10M raise · filed Feb 2020
Elk Grove Village, US
Jonathan Propper(Director)Alastair Dorward(Executive Officer)
BoardAndrew Brickman(Director)Todd Sandler(Director)Jonathan Miller(Director)
Board seatElio Leoni Sceti· per SEC Form D · $3.5M raise · filed Apr 2025
Scottsdale, US
Sergio Radovcic(Director)Giuseppina Buonfantino(Executive Officer, Director)Ernesto Schmitt(Executive Officer, Director)
BoardJames Prendergast(Director)
Board seatThiago RodriguesJamie Swango· per SEC Form D · $5.7M raise · filed Jan 2025
Seattle, US
FRAN DUNAWAY(Executive Officer, Director)NAOMI GONZALEZ(Executive Officer, Director)
Board seatErnesto SchmittThiago Rodrigues· per SEC Form D · $11M raise · filed May 2019
Natural, nutritious pet food range with well-balanced recipes for dogs and cats.
Hippeas makes plant-based snacks made from chickpeas, including protein crunch, chickpea puffs, tortilla chips, and pops in various flavors.
ConsumerDirect to ConsumerFoodTech
AI and machine learning software recreating animal products from plants
Advanced ManufacturingSantiago
Matias Muchnick(Director, Promoter)Karim Pichara(Director, Promoter)Frederick Blackford(Director)Ramiro Lauzan(Director)
BoardElio Leoni-Sceti(Director)Nicolas Szekasy(Director)
Polymateria develops a proprietary "biotransformation" technology that makes conventional plastic packaging biodegradable, breaking it down into an earth-friendly wax if it escapes into the environment and is not recycled first.
Circular EconomyCleantechNew Materials
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does The Craftory invest at?
- The Craftory invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is The Craftory's typical check size?
- The Craftory typically writes checks of $15M – $150M.
- What sectors does The Craftory focus on?
- The Craftory focuses on Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Impact & Social Good, Wellness & Fitness.
- Where is The Craftory located?
- The Craftory is headquartered in London, GB.
- Does The Craftory lead rounds?
- Yes, The Craftory leads investment rounds.
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