The Craftory
Growth equityLondon · Seed–Late Stage · 16 people tracked
Investment thesis
The Craftory invests patient growth capital (Series A, B, and C) in responsible consumer packaged goods brands that positively impact their category, society, and the planet. It targets radical, progressive, mission-driven consumer brands and aims to establish responsible CPG as the new standard. Beyond capital, the firm supports founders with deep industry expertise including networking, mentoring, data tools, business strategy, brand development, marketing science, product innovation, retail optimization, scale-up support, and sustainability guidance.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website
What they invest in
from 7 of 14 portfolio companiesConsumer ×5Direct to Consumer ×5Circular Economy ×3E-commerce ×2FoodTech ×2Advanced Manufacturing ×1AI & Machine Learning ×1Biotech ×1
HQs:United States×4United Kingdom×2
Investments · 14 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12020 · 12019 · 14 dated
Philadelphia, US
Andrew Brickman(Director)Jonathan Propper(Executive Officer, Director)Jerry Jao(Director)Todd Sandler(Director)David Wilson(Director)
Board seatElio Leoni ScetiErnesto Schmitt· per SEC Form D · $10M raise · filed Feb 2020
Dropps makes enzyme-powered laundry and dish cleaning products, including detergent pods and odor-eliminating additives, using biobased formulas free of harsh chemicals and plastic-free paperboard packaging.
Circular EconomyConsumerDirect to ConsumerElk Grove Village, US
Jonathan Propper(Director)Alastair Dorward(Executive Officer)
BoardAndrew Brickman(Director)Todd Sandler(Director)Jonathan Miller(Director)in
Board seatElio Leoni Sceti· per SEC Form D
Co-investorsDarco Capital
DYPER makes plant-based, plastic-free diapers and training pants along with wipes for babies, marketed on health and environmental grounds.
Circular EconomyConsumerDirect to ConsumerScottsdale, US
Sergio Radovcic(Director)Giuseppina Buonfantino(Executive Officer, Director)Ernesto Schmitt(Executive Officer, Director)in
BoardJames Prendergast(Director)
Board seatThiago RodriguesJamie Swango· per SEC Form D · $5.7M raise · filed Jan 2025
Co-investorsHCAP Partners
Seattle, US
FRAN DUNAWAY(Executive Officer, Director)NAOMI GONZALEZ(Executive Officer, Director)Fran Dunaway(Executive Officer, Director)Naomi Gonzalez(Executive Officer, Director)
Board seatErnesto SchmittThiago Rodrigues· per SEC Form D · $11M raise · filed May 2019
Co-investorsWillow Growth Partners
Natural, nutritious pet food range with well-balanced recipes for dogs and cats.
Co-investorsDLF Venture
Freddie's Flowers offers seasonal fresh-flower deliveries in the UK, sold as single boxes, gifts, or recurring subscriptions accompanied by hand-illustrated arranging guides.
ConsumerDirect to ConsumerE-commerce
Freddie Garland(Founder)
Hippeas produces plant-based snacks made from chickpeas, including tortilla chips, puffs, and popcorn-style crisps that are vegan and marketed as nutritious alternatives to conventional cheese-flavored snacks.
ConsumerDirect to ConsumerFoodTech
Co-investorsCAVU Consumer PartnersCAVU Venture Partners
Mikael Cho(Founder)in
Co-investorsAvant Global LLCFounderFuelNomad Venture Partners, LlcTinySeedWavemaker ImpactZenStone Venture Capital+1 more
NotCo offers a vertical AI platform and model stack that helps large consumer packaged goods companies generate, validate, and formulate new products, running digital experiments across R&D, procurement, marketing, and operations.
Advanced ManufacturingAI & Machine LearningEnterprise SoftwareFoodTechSantiago
Matias Muchnick(Director, Promoter)inKarim Pichara(Director, Promoter)in
BoardElio Leoni-Sceti(Director)inFrederick Blackford(Director)Ramiro Lauzan(Director)Nicolas Szekasy(Director)in
Co-investorsB CapitalCleveland AvenueKaszek VenturesSOSVTrousdale VenturesBezos Expeditions+4 more
Polymateria develops a proprietary plastic additive formulation that enables conventional plastics to biodegrade fully in natural environments without harming recycling streams.
BiotechCircular EconomyCleantechClimate TechNew Materials
Co-investorsBridford Investments (Bridford Group)Giant LeapPeak Sustainability VenturesMilltrust International Group
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- How many investments has The Craftory made?
- The Craftory has 11 tracked investments, including 1 dated in the last 24 months.
- What stage does The Craftory invest at?
- The Craftory invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is The Craftory's typical check size?
- The Craftory typically writes checks of $15M – $150M.
- What sectors does The Craftory focus on?
- The Craftory focuses on Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Impact & Social Good, Wellness & Fitness.
- Where is The Craftory located?
- The Craftory is headquartered in London, GB.
- Does The Craftory lead rounds?
- Yes, The Craftory leads investment rounds.
- Who does The Craftory co-invest with?
- The Craftory most often shares deals with CAVU Consumer Partners, Kaszek Ventures, Nomad Venture Partners, Llc, among 17 tracked co-investors.
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