PetLove

Petlove (also referred to as Petlove&Co) is a São Paulo-based digital platform for pet products and services in Brazil. It operates an online store spanning categories such as dry, wet, natural and medicated food, treats and chews, medications and flea/tick products, hygiene items, shampoos and cosmetics, toys, beds, clothing, collars, leashes and harnesses, carriers, training aids and mobility products; the dog category alone lists roughly 9,478 products, and the mobile app advertises access to around 15,000 products.

Beyond retail, Petlove offers a pet health plan (Petlove Saúde) with an accredited network for consultations, exams and procedures, plus boarding, daycare, pet sitting and veterinary services. A recurring-purchase subscription (Repet) lets customers schedule automatic deliveries with a 10% discount, no signup or cancellation fees, adjustable frequency and free chat access to veterinarians; a paid benefits program (Clube Petlove) provides discounts of up to about 20% across categories, free shipping and 15% off boarding, pet sitter, daycare and veterinary services. Delivery options include standard shipping, same-day/express delivery (Petlove Já / Petlove Now, with products delivered within four hours of ordering) and pickup at Petlove stores. The corporate entity behind the app is PETSUPERMARKET COMERCIO DE PRODUTOS PARA ANIMAIS LTDA, based in Brooklin Paulista, São Paulo.

Founding story

The company was founded in Brazil in 1999 as PetSuperMarket by Marcio Waldman, in the early days of the internet, and was later rebranded to Petlove.

Business model

Petlove combines online retail of pet products with recurring subscription purchases, a paid discount/benefits club, a pet health plan and bookable pet services (boarding, daycare, pet sitting, veterinary care), supported by its own logistics and delivery network and physical store pickup points.

Revenue comes from online product sales, recurring subscription orders, membership benefits programs and pet health plan and service offerings.

Traction

Sales grew 65% in 2020 versus 2019. The subscription service saw substantial growth during the pandemic and reached 75% of Petlove's volume, according to CEO Talita Lacerda. The Android app has more than 5 million downloads and about 115,000 reviews with a 5.0 average rating. PitchBook data cited in press coverage put headcount at more than 400 employees in 2021.

Latest developments

In August 2021 Petlove announced roughly $150 million (R$750 million) led by Riverwood Capital, earmarked for expanding its logistics network and express delivery footprint and for growing its subscription program. The company declined to disclose the round's valuation. Its consumer app remained in active development, with an update listed in August 2026.