SWaN & Legend Venture Partners
Venture capitalLeesburg · Pre-Seed–Late Stage · 16 people tracked
Investment thesis
SWaN & Legend invests across multiple stages in consumer-focused companies, partnering with exceptional management teams that can capitalize on evolving consumer behavior trends. The firm emphasizes constructive mentorship, operational support, and leverages a collaborative ecosystem of value-added partners to help portfolio companies scale.
Source: firm website, verified Jul 21, 2026.
Team · 16 people
from the firm's websiteCo-founder and Partner of SWaN & Legend Venture Partners. Joined founder at NEW in 1990 as Chief Operating Officer, became President in 1999 and CEO in 2006, leading the company's growth through acquisition by Asurion in 2008. Currently Vice Chairman at Asurion.
Co-founder and Partner of SWaN & Legend Venture Partners. Founded and led National Electronics Warranty Corporation, acquired by Asurion in 2008. Also a partner in Monumental Sports & Entertainment, aXiomatic, Professional Fighters League, and American Bike Ride.
Partner at SWaN & Legend Venture Partners since 2013. Focuses on sourcing and structuring investment opportunities in consumer verticals, with expertise in data science and portfolio reporting. Actively involved in strategy and board operations for multiple portfolio companies.
Partner at SWaN & Legend Venture Partners since 2014. Focuses on portfolio management, deal sourcing, structuring, due diligence, and fund operations. Serves as primary liaison to portfolio companies and LPs.
IT Manager at SWaN & Legend Venture Partners since Summer 2013. Brings extensive experience in network design, infrastructure management, CRM systems, and volunteer management from roles at Bowman Consulting Group and church technology direction.
Senior Advisor to SWaN & Legend Venture Partners since 2013, serving as Managing Director in its first two funds. Completed over 20 domestic and international M&A transactions totaling over $8 billion. Previously spent 12 years in senior executive roles at NEW Corp.
Senior Advisor to SWaN & Legend Venture Partners. Formerly covered consumer and retail industries as equity research analyst for nearly two decades, built and led consumer team at Andor Capital, a $10B+ AUM hedge fund.
Joined SWaN in January 2018 focused on accounting and payroll activities. Previously served as Assistant Controller at NEW Corp and Melina Health Care, managing daily accounting operations, audits, and internal reporting.
Associate at SWaN & Legend Venture Partners since 2021. Plays an integral role in deal diligence, KPI tracking and reporting, forecasting, FP&A, ad-hoc data analysis, and fund valuation processes.
Executive Assistant at SWaN & Legend Venture Partners since 2020. Brings 30 years of administrative and executive assistance experience, previously supporting team members at NEW and Asurion for 21 years.
Associate at SWaN & Legend Venture Partners since 2019. Focuses on deal vetting, research, due diligence, and capital allocation using a value investment framework. Also manages a debt/equity portfolio for SWaN Investors.
Oversees accounts payable activity at SWaN & Legend Venture Partners since 2015. Brings over 20 years of experience from various positions in claims payables and finance departments at NEW Corp.
Analyst at SWaN & Legend Venture Partners since 2025. Assists in driving value and FP&A of existing portfolio companies, research and due diligence of new investments, and fund operations.
Associate at SWaN & Legend Venture Partners since 2021. Brings quantitative expertise from prior experience as Senior Quant at Constellation Energy, working on energy derivatives pricing.
Senior Fund Controller at SWaN & Legend Venture Partners since October 2023. Responsible for accounting, audit, tax, and cash management of SWaN Funds. Brings 16+ years of experience serving private equity and venture capital firms.
Executive Assistant at SWaN & Legend Venture Partners since July 2023, working directly with Fred Schaufeld. Previously served as senior project manager at Capital One for 5 years.
What they invest in
from 8 of 60 portfolio companiesSaaS ×5EdTech ×3Enterprise Software ×3Fintech ×2Marketplaces ×2Retail Tech ×2AI & Machine Learning ×1Circular Economy ×1
HQs:United States×3
Investments · 60 tracked
founders shown can be your intro pathClass is a virtual classroom platform for instructor-led learning and development that integrates with LMS systems and is built on Zoom and Microsoft Teams. It serves organizations across K-12, higher education, government, and business sectors seeking to deliver remote training with engagement tools and real-time analytics.
EdTechFuture of WorkSaaS
Echo360 provides learning engagement and analytics software to educational institutions and organizations. The platform is designed to make learning more engaging, equitable, and evidence-driven.
EdTechEnterprise SoftwareSaaS
Airbnb is an online marketplace that enables people to book and list accommodations for short-term rentals, experiences, and services around the world.
ConsumerMarketplacesTravel & HospitalitySan Francisco, US
Brian Chesky(Founder/CEO)inNathan Blecharczyk(Founder/CTO)inJoe Gebbia(Founder/CPO)in
Noodle partners with universities to design, build, and manage online and hybrid degree programs. The company provides tech-enabled services including program design, marketing, enrollment, student support, and strategic consulting to help universities expand access to higher education.
AI & Machine LearningEdTechEnterprise SoftwareSaaS
John Katzman(CEO)Nelson C. Baker, Ph.DRanjan DanielsJames DeVaney
Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Circular EconomyE-commerceLogistics & Supply ChainRetail Tech
<UNKNOWN>
Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
FintechRetail TechSaaS
Jack Dorsey(Founder & CEO)
Tango provides a digital-first rewards and incentives platform that enables businesses to send gift cards, prepaid cards, and charitable donations to customers and employees. The platform integrates modern workflows and supports payment distribution across multiple countries and currencies.
Enterprise SoftwareFintechMarketplacesSaaS
David Leeds(Founder)
WTHN provides acupuncture, herbal medicine, and acupressure products based on Traditional Chinese Medicine to address stress, pain, and other health concerns. The company operates physical studios and distributes products through retail partners.
HealthtechWellness & FitnessNew York, US
Dr. Shari Auth(Co-founder & Chief Healing Officer)Michelle Larivee(Founder and CEO)
Frequently asked questions
- What stage does SWaN & Legend Venture Partners invest at?
- SWaN & Legend Venture Partners invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What sectors does SWaN & Legend Venture Partners focus on?
- SWaN & Legend Venture Partners focuses on Consumer.
- Where is SWaN & Legend Venture Partners located?
- SWaN & Legend Venture Partners is headquartered in Leesburg, US.
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