SWaN & Legend Venture Partners
Venture capitalLeesburg · Pre-Seed–Late Stage · 16 people tracked
Also known as SWAN & LEGEND ADVISORS, LLC
Investment thesis
SWaN focuses on multi-stage opportunities in the consumer sector, backing exceptional management teams positioned to benefit from shifts in consumer behavior. The firm typically takes non-controlling minority stakes and applies a playbook of post-investment value creation through mentorship and hands-on support. Drawing on nearly four decades of shared operating and investing experience across consumer sectors, the team aims to help founders avoid costly mistakes. A collaborative ecosystem of operators, advisors and investors contributes to sourcing, vetting, growing and exiting portfolio companies, sometimes taking operating, advisory or board roles. The firm also emphasizes generating strong returns alongside positive social impact for its communities.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website
What they invest in
from 11 of 60 portfolio companiesSaaS ×7EdTech ×3Enterprise Software ×3Retail Tech ×3E-commerce ×2Fintech ×2Marketplaces ×2AdTech ×1
HQs:United States×18
Investments · 60 tracked
founders shown can be your intro pathWashington, US
Todd Klein(Director)Marshall Cannon(Executive Officer, Director)Brett Schulman(Executive Officer, Director, Promoter)Lambros Grigoropoulos(Director)Dimitrios Fragoyannis(Director)Theodore Xenohristos(Director)
Board seatTodd Klein· per SEC Form D · $40M raise · filed Dec 2019
Airbnb is an online marketplace that enables people to book and list accommodations for short-term rentals, experiences, and services around the world.
ConsumerMarketplacesTravel & HospitalitySan Francisco, US
Brian Chesky(Founder/CEO)inNathan Blecharczyk(Founder/CTO)inJoe Gebbia(Founder/CPO)inAlfred Lin(Director)Belinda Johnson(Executive Officer)Laurence Tosi(Executive Officer)
San Francisco, US
Evan Sharp(Executive Officer)Mike Yang(Executive Officer)Benjamin Silbermann(Executive Officer, Director, Promoter)Natalie Fair(Executive Officer)
BoardJeremy Levine(Director)Jeff Jordan(Director)
Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses.
FintechRetail TechSaaSSan Francisco, US
Jack Dorsey(Founder & CEO)Mary Meeker(Director)Amy Brooks(Director)Paul Deighton(Director)Randy Garutti(Director)Lawrence Summers(Director)
Rockville, US
David Bosserman(Director)Gary Golding(Director)John Cramp(Executive Officer, Director)Al Noshirvani(Executive Officer, Director)
BoardRyan Katz(Director)
Board seatDavid Bosserman· per SEC Form D · $6M raise · filed Oct 2016
Washington, US
Joseph Del Guercio(Director)Fred Schaufeld(Director)Phil Bronner(Executive Officer, Director)Chris Romer(Executive Officer, Director)John Katzman(Director)Thanasis Delistathis(Director)
Board seatDavid Bosserman· per SEC Form D · $5.2M raise · filed Feb 2018
Leesburg, US
Andrew Pohle(Executive Officer, Director)Jacob Schaufeld(Executive Officer, Director)Frederick Schaufeld(Director)
Board seatFrederick Schaufeld· per SEC Form D · $6.8M raise · filed May 2018
Advanced ManufacturingPlano, US
Rollen Jones(Chief Financial Officer)Tom Kartsotis(Chief Executive Officer)Marissa Firth(Secretary)Steve Bock(President)Heath Carr(COO)
Echo360 provides learning engagement and analytics software to educational institutions and organizations.
EdTechEnterprise SoftwareSaaSReston, US
Frederick G.I. Singer(Executive Officer, Director)Jon Patty(Director)Rohit K. Seth(Director)Janet Hill(Director)Evan Morgan(Director)Anthony Abate(Executive Officer)
Washington, US
William E. Savage(Director)Fred Schaufeld(Director)Dayna Grayson(Director)Kristyn Reed-Salow(Executive Officer)Susan R Tynan(Executive Officer, Director, Promoter)Timothy O'Shaughnessy(Director)
New York, US
David Heller(Director)Alex Brick(Director)Jimmy Suh(Executive Officer, Director)Mark Mason(Director)Amar Lalvani(Executive Officer, Director)
Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Circular EconomyE-commerceLogistics & Supply ChainRetail TechLanham, US
Tony Nader(Director)Theodore Leonsis(Director)Tobin Moore(Executive Officer, Director)Daniel Levine(Director)Adam Vitarello(Executive Officer, Director)James MacIntyre(Director)
Ordergroove provides a subscription commerce platform that enables brands and retailers to offer recurring purchase experiences to their customers.
E-commerceRetail TechSaaSNew York, US
Paul Fredrich(Executive Officer)Ofir Shalom(Executive Officer)Brendan McGovern(Executive Officer)Erin Rucker(Executive Officer)Scott Booth(Director)Greg Alvo(CEO & Founder)
Alexandria, US
David Simnick(Executive Officer, Director, Promoter)Daniel Doll(Executive Officer, Director, Promoter)Michael McNinch(Director)
Tango provides a digital-first rewards and incentives platform that enables businesses to send gift cards, prepaid cards, and charitable donations to customers and employees.
Enterprise SoftwareFintechMarketplacesSaaS
David Leeds(Founder)
Washington, US
Alexander Pessala(Director)Ajay Kori(Executive Officer, Director, Promoter)Jeff Sheely(Executive Officer, Director, Promoter)
Veritonic operates a performance analytics and research platform for measuring the ROI of audio assets and advertising campaigns, covering CTV, podcast, and social ads with brand lift and attribution measurement.
AdTechMarketing TechSaaSKillingworth, US
Scott Simonelli(Executive Officer, Director)Daniel Hanks(Director)Daniel Borok(Director)Mark Wachen(Director)Andrew Eisner(Executive Officer)
WTHN provides acupuncture, herbal medicine, and acupressure products based on Traditional Chinese Medicine to address stress, pain, and other health concerns.
HealthtechWellness & FitnessNew York, US
Dr. Shari Auth(Co-founder & Chief Healing Officer)Michelle Larivee(Founder and CEO)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does SWaN & Legend Venture Partners invest at?
- SWaN & Legend Venture Partners invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What sectors does SWaN & Legend Venture Partners focus on?
- SWaN & Legend Venture Partners focuses on Consumer.
- Where is SWaN & Legend Venture Partners located?
- SWaN & Legend Venture Partners is headquartered in Leesburg, US.
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