SWaN & Legend Venture Partners
Venture capitalLeesburg · Pre-Seed–Late Stage · 17 people tracked
Also known as SWAN & LEGEND ADVISORS, LLC
Investment thesis
SWaN focuses on multi-stage opportunities in the consumer sector, backing exceptional management teams positioned to benefit from shifts in consumer behavior. The firm typically takes non-controlling minority stakes and applies a playbook of post-investment value creation through mentorship and hands-on support. Drawing on nearly four decades of shared operating and investing experience across consumer sectors, the team aims to help founders avoid costly mistakes. A collaborative ecosystem of operators, advisors and investors contributes to sourcing, vetting, growing and exiting portfolio companies, sometimes taking operating, advisory or board roles. The firm also emphasizes generating strong returns alongside positive social impact for its communities.
Source: firm website, verified Aug 25, 2026.
Team · 17 people
from the firm's website & public directories
What they invest in
from 30 of 54 portfolio companiesSaaS ×10Consumer ×9AI & Machine Learning ×6Direct to Consumer ×5E-commerce ×5EdTech ×5Retail Tech ×4Enterprise Software ×3
HQs:United States×28
Who they back
founder profiles across 17 portfolio companiesFounding team size:solo founder×92 founders×64+ founders×2
Investments · 54 tracked
founders shown can be your intro pathBy year:2021 · 22019 · 12018 · 22017 · 12016 · 22015 · 12014 · 110 dated
Washington, US
Lambros Grigoropoulos(Director)Theodore Xenohristos(Director)Marshall Cannon(Executive Officer, Director)Brett Schulman(Executive Officer, Director, Promoter)
BoardDimitrios Fragoyannis(Director)
Board seatTodd Klein· per SEC Form D · $40M raise · filed Dec 2019
Airbnb is an online marketplace that enables people to book and list accommodations for short-term rentals, experiences, and services around the world.
ConsumerMarketplacesTravel & HospitalitySan Francisco, US
Brian Chesky(Co-founder & CEO)inNathan Blecharczyk(Co-founder & CSO)inJoe Gebbia(Co-founder)inJoe G.(Founder)inBelinda Johnson(Executive Officer)Laurence Tosi(Chief Financial Officer)
Co-investors137 VenturesA.Capital VenturesA*Aglae VenturesAllied Venture PartnersAmakor+57 more
Mediterranean-rooted food brand bringing health and heart to dining.
Co-investorsCamino PartnersDeclaration PartnersDopamine VenturesRevolutionRiverbend Capital
Pinterest operates a visual discovery platform where users save and browse images organised into boards, used heavily for shopping, recipes and design.
San Francisco, US
Evan Sharp(Co-founder & CDO)Ben Silbermann(Co-founder & CEO)inPaul Sciarra(Co-founder)Mike Yang(Executive Officer)Natalie Fair(Executive Officer)Bill Readyin
Co-investorsA.Capital VenturesA*Acequia Capital (AceCap)Allied Venture PartnersAmakorAndreessen Horowitz+44 more
Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses.
FintechRetail TechSaaSSan Francisco, US
Jack Dorsey(Co-founder)Brian Grassadonia(Executive Officer)Sivan Whiteley(Executive Officer)
BoardMary Meeker(Director)Jim McKelvey(Director)inRoelof Botha(Director)in
Co-investorsA*Bling CapitalCota CapitalCrunchFundHinge CapitalKleiner Perkins+13 more
Rockville, US
Al Noshirvani(Executive Officer, Director)John Cramp(Executive Officer, Director)Pascal Bouvier(Director)Tim Bender(Executive Officer)Ali Noshirvani(Executive Officer, Director)Richard Caro(Director)
Board seatDavid Bosserman· per SEC Form D · $6M raise · filed Oct 2016
Co-investorsEscalate Capital PartnersRoute 66 VenturesEdison Partners
Washington, US
Chris Romer(Executive Officer, Director)Phil Bronner(Executive Officer, Director)
BoardJoseph Del Guercio(Director)Fred Schaufeld(Director)Thanasis Delistathis(Director)John Katzman(Director)
Board seatDavid Bosserman· per SEC Form D · $5.2M raise · filed Feb 2018
Leesburg, US
Andrew Pohle(Executive Officer, Director)Jacob Schaufeld(Executive Officer, Director)
Board seatFrederick Schaufeld· per SEC Form D · $6.8M raise · filed May 2018
&pizza is a pizza restaurant chain offering handcrafted pies and knots, with online ordering for pickup or delivery and a loyalty rewards program.
ConsumerFoodTechWashington, US
Co-investorsFifth Down CapitalRSE Ventures
Anonymous Content is a production and management company that produces film, television, commercial, and music video content and represents creative talent.
Media & Entertainment
Steve Golin(CEO & Founder)
Advanced ManufacturingPlano, US
Tom Kartsotis(Chief Executive Officer)Rollen Jones(Chief Financial Officer)Steve Bock(President)Heath Carr(COO)
Co-investorsQatar Investment Authority
Capital Sports Ventures organizes the DC Bike Ride, an annual car-free social cycling event on closed streets in Washington, DC, featuring a 20-mile course and a finish festival.
ConsumerMedia & EntertainmentSports TechWashington, US
Class is a virtual classroom platform built on Microsoft Teams that adds interactive teaching and learning tools to enhance live synchronous instruction.
EdTechFuture of WorkSaaS
Co-investorsGSV Ventures
Custom Ink is an e-commerce company that lets customers design and order customized apparel and gear online, offering group ordering with address collection and distribution to one or multiple locations.
ConsumerDirect to ConsumerE-commerce
Co-investorsAurumBAM VenturesGen CapitalTensility Venture Partners
Echo360 provides learning engagement and analytics software to educational institutions and organizations.
EdTechEnterprise SoftwareSaaSReston, US
Frederick G.I. Singer(Executive Officer, Director)Anthony Abate(Executive Officer)
BoardJon Patty(Director)Rohit K. Seth(Director)Evan Morgan(Director)Donn Davis(Director)
Co-investorsMultiplier Capitalo15 Capital PartnersRunway Growth CapitalRevolutionSCP Vitalife Partners
Evergreen Transport, LLC is a truckload carrier offering trucking and logistics services across the Southeast, Midwest, and East Coast, operating dry bulk, dump, and flatbed fleet divisions.
Logistics & Supply Chain
David Wildberger(President)
Framebridge offers custom framing where customers upload digital photos or mail in physical art, choose frame styles and mats, and receive a handcrafted, ready-to-hang framed piece.
ConsumerDirect to ConsumerE-commerceWashington, US
Susan R Tynan(Executive Officer, Director, Promoter)Susan Tynan(Founder & CEO)Kristyn Reed-Salow(Executive Officer)Jason Parkin
BoardFred Schaufeld(Director)Dayna Grayson(Director)in
Co-investorsConstruct CapitalNew Enterprise Associates (NEA)Revolution
FYRFLY Venture Partners is a venture capital firm that invests in startups whose competitive advantage comes from proprietary data and intelligence.
AI & Machine LearningData & InfrastructureSan Francisco, US
Julie Maples(Founder & General Partner)Philipp Stauffer(Founder & General Partner)
GLIDR is an AI-powered platform for product and startup teams to test and validate business ideas, offering an integrated canvas, AI agents for strategy and go-to-market planning, experiment plans, market ecosystem maps, and customer interview templates.
AI & Machine LearningFuture of WorkSaaSSan Antonio, US
Michael W. Taylor(Executive Officer, Director)Adam S. Tom(Executive Officer, Director)Michael J. Pohl(Director)
KIND makes snack products, including healthy grains energy bars in a range of flavors.
ConsumerDirect to ConsumerFoodTech
Co-investorsRiverwood Capital
HealthtechCleveland, US
John Repogle(Director)Jay Tapper(Executive Officer, Director)Michael Chuisano(Director)Neal Matheson(Director)Todd Klein(Director)Tony Nader(Director)
Co-investorsThreshold Ventures
MyOwnMed is an AI data science and translational research company that reverse-engineers clinical insights from real-world EMR data, including unstructured clinical notes, to reconstruct patient journeys and generate evidence for research.
AI & Machine LearningBiotechDigital HealthChevy Chase, US
Vicki Seyfert-Margolis(Executive Officer, Director)
Glade is an AI-powered case management platform for law firms that builds and maintains case files as work progresses, handling client intake, document collection, billing, scheduling, and court filing through CM/ECF.
AI & Machine LearningLegalTechSaaS
Co-investorsFinancial Venture StudioRestive VenturesAlumni VenturesBlackRockElectric Feel Ventures LlcGingerbread Capital+2 more
Noodle partners with universities to design, build, and manage online and hybrid degree programs.
AI & Machine LearningDeveloper ToolsEdTechEnterprise SoftwareSaaSNew York, US
John Katzman(CEO)Ranjan DanielsKeri Hoyt
BoardNelson C. Baker, Ph.DJames DeVaneyEddie Maloney
Co-investors500 GlobalNew Markets Venture PartnersOwl VenturesAlumni VenturesElectric Feel Ventures LlcGingerbread Capital+3 more
Operator of The Standard and related boutique hotels offering nightly stays, packages, and loyalty perks across cities including New York, Bangkok, Miami Beach, Ibiza, Maldives, London, Singapore, Brussels, and Pattaya.
ConsumerTravel & HospitalityNew York, US
David Heller(Director)Alex Brick(Director)Jimmy Suh(Executive Officer, Director)Mark Mason(Director)Amar Lalvani(Executive Officer, Director)
Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Circular EconomyE-commerceLogistics & Supply ChainRetail TechLanham, US
Tobin Moore(Executive Officer, Director)Adam Vitarello(Executive Officer, Director)Robert Latchford(Executive Officer)
BoardTony Nader(Director)Theodore Leonsis(Director)Daniel Levine(Director)
Co-investorsPresidio VenturesSJF VenturesGrotech Ventures
Ordergroove provides subscription infrastructure for enterprise commerce, letting brands integrate once and manage subscriptions across storefronts, retail, voice, and AI agent channels.
E-commerceRetail TechSaaSNew York, US
Greg Alvo(CEO & Founder)Paul Fredrich(Executive Officer)Ofir Shalom(Executive Officer)Brendan McGovern(Executive Officer)Erin Rucker(Executive Officer)
BoardDavid Strasser(Director)
Co-investorsAllegro Venture PartnersUpstage Ventures
Co-investorsAirTree VenturesAmboy Street VenturesBIOSPRING PARTNERSBonfire VenturesCollide CapitalCongruent Ventures+13 more
Soapbox sells clean, vitamin-rich hair and skin care products with clinically tested formulas targeted to specific hair needs.
ConsumerDirect to ConsumerImpact & Social GoodAlexandria, US
David Simnick(Executive Officer, Director, Promoter)Daniel Doll(Executive Officer, Director, Promoter)
BoardMichael McNinch(Director)
Co-investorsBlue Collective
Co-investorsNew Enterprise Associates (NEA)
Spectrio provides customer engagement solutions for physical spaces, including digital signage, interactive kiosks, on-hold phone messaging, in-store music and scent marketing, guest WiFi, and content creation services.
AdTechMarketing TechRetail Tech
Co-investorsAllos VenturesEast Valley Ventures
SV Angel is an investment firm that provides long-term backing and support to startup founders.
Co-investorsNight Capital
Tango provides a digital-first rewards and incentives platform that enables businesses to send gift cards, prepaid cards, and charitable donations to customers and employees.
Enterprise SoftwareFintechMarketplacesSaaSSeattle, US
David Leeds(Founder)Carrie Casanas(Executive Officer)G. Scott Greenburg(Executive Officer)Shauna Barker(Executive Officer)
BoardJulie Allegro Constantin(Director)Terry Kramer(Director)
Co-investorsAllegro Venture PartnersFloodgateFTV CapitalGroup 11
Washington, US
Kimberly Grant(Executive Officer, Director)Robert D Wilder(Executive Officer, Director, Promoter)Jose Andres(Executive Officer, Director, Promoter)Gary J Evans(Executive Officer)
UrbanStems is an online flower and gift delivery company offering same-day delivery in eight U.S. cities and next-day nationwide.
Washington, US
Ajay Kori(Executive Officer, Director, Promoter)Jeff Sheely(Executive Officer, Director, Promoter)
BoardAlexander Pessala(Director)
Co-investorsDopamine VenturesInnvotec Ltd.Motley Fool VenturesNextGen Venture PartnersThe Players' ImpactValence Ventures
Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels.
AdTechAI & Machine LearningMarketing TechSaaSKillingworth, US
Scott Simonelli(Executive Officer, Director)Andrew Eisner(Executive Officer)
BoardDaniel Hanks(Director)inDaniel Borok(Director)Mark Wachen(Director)
Co-investorsForefront VentureProgress VenturesUpstage VenturesGreycroftLavrock VenturesLerer Hippeau+1 more
Wellspring International Education is an international student recruiting firm that partners with universities to build their global brand and recruit international students.
EdTech
WTHN provides acupuncture, herbal medicine, and acupressure products based on Traditional Chinese Medicine to address stress, pain, and other health concerns.
HealthtechWellness & FitnessNew York, US
Dr. Shari Auth(Co-founder & Chief Healing Officer)Michelle Larivee(Founder and CEO)Dr. Shari Auth, DACM(Founder)in
Co-investorsBAM VenturesHalogen Ventures Management Company LlcNext VenturesThe Chernin Group (TCG Crypto)Top Corner CapitalHelm+3 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 5
IPOs and acquisitions across the tracked portfolioCava GroupNYSE: CAVAAirbnbNASDAQ: ABNBCavaNYSE: CAVAPinterestNYSE: PINSSquareNYSE: XYZ
Portfolio news
latest coverage across their companiesOne Night · fortworth.culturemap.com · Aug 7, 2026
GLIDR · tradersunion.com · Aug 4, 2026
Pinterest · opportunitiesforyouth.org · Jul 30, 2026
Ordergroove · alium.io · Jul 29, 2026
/Airbnb%20Inc%20porch%20with%20sunset%20by-%20Dreamer%20Company%20via%20iStock.jpg)
Airbnb · barchart.com · Jul 17, 2026
Square · investing.com · Jun 29, 2026
wthn · magazine.wharton.upenn.edu · Apr 17, 2026
&pizza · andpizza.com · Mar 17, 2026
Frequently asked questions
- How many investments has SWaN & Legend Venture Partners made?
- SWaN & Legend Venture Partners has 49 tracked investments, 3 of which have exited via acquisition or IPO.
- What stage does SWaN & Legend Venture Partners invest at?
- SWaN & Legend Venture Partners invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What sectors does SWaN & Legend Venture Partners focus on?
- SWaN & Legend Venture Partners focuses on Consumer.
- Where is SWaN & Legend Venture Partners located?
- SWaN & Legend Venture Partners is headquartered in Leesburg, US.
- Who does SWaN & Legend Venture Partners co-invest with?
- SWaN & Legend Venture Partners most often shares deals with Allegro Venture Partners, BAM Ventures, New Enterprise Associates (NEA), among 74 tracked co-investors.
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