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SWaN & Legend Venture Partners

Venture capital

Leesburg · Seed–Growth · 18 people tracked

Also known as SWaN & Legend · SWAN & LEGEND ADVISORS, LLC

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Investment thesis

SWaN focuses on multi-stage opportunities in the consumer sector, backing exceptional management teams positioned to benefit from shifts in consumer behavior. The firm typically takes non-controlling minority stakes and applies a playbook of post-investment value creation through mentorship and hands-on support. Drawing on nearly four decades of shared operating and investing experience across consumer sectors, the team aims to help founders avoid costly mistakes. A collaborative ecosystem of operators, advisors and investors contributes to sourcing, vetting, growing and exiting portfolio companies, sometimes taking operating, advisory or board roles. The firm also emphasizes generating strong returns alongside positive social impact for its communities.

Source: firm website, verified Sep 29, 2026.

Stage
Seed–Growth
HQ
Leesburg, Virginia, US
Instruments
Equity
Founded
2012
Last 12 months
1 investment
Private fund assets
$93.5M
VC funds
6
Tracked investments
55
Unicorns
4
IPOs
5
Acquisitions
1

Team · 18 people

from the firm's website & public directories

What they invest in

from 32 of 55 portfolio companies

SaaS ×11Consumer ×9AI & Machine Learning ×6Direct to Consumer ×6E-commerce ×5EdTech ×5Enterprise Software ×4Retail Tech ×4

HQs:United States×32Brazil×1

Who they back

founder profiles across 24 portfolio companies
58%
solo founders
14 of 24 mapped founding teams
55%
repeat founders
of 20 founders with career history

Founding team size:solo founder×142 founders×63 founders×34+ founders×1

Where their founders studiedfrom 24 founders with education data

American University ×3Brown University ×3Georgetown ×2Harvard Business School ×2The Wharton School ×2

What their founders studiedfrom 20 founders with field-of-study data

Business & Management ×5Economics ×5Design & Architecture ×3Computer Science ×2Politics & Policy ×2

Where their founders worked beforefrom 20 founders with career history

FYRFLY Venture Partners ×2Livingsocial ×2Microsoft ×2

7 hold an MBA (of 24 with degree data)

Investments · 55 tracked

founders shown can be your intro path

By year:2026 · 12024 · 12021 · 22019 · 12018 · 32017 · 12016 · 22015 · 12014 · 416 dated

Cava GroupNYSE: CAVANov 2019SEC filingmedium confidence

CAVA Group operates a chain of fast-casual Mediterranean restaurants that serve customizable bowls and pitas made with fresh ingredients, while also manufacturing and selling dips, spreads, and dressings through grocery retail channels.

Washington, US

Brett Schulman(Executive Officer, Director, Promoter)Lambros Grigoropoulos(Director)Theodore Xenohristos(Director)Theodoros Xenohristos(Chief Concept Officer)Marshall Cannon(Executive Officer, Director)

Board seatTodd Klein· per SEC Form D · $40M raise · filed Dec 2019

Co-investorsT. Rowe Price

Airbnbairbnb.comin𝕏NASDAQ: ABNB

Airbnb is an online marketplace that enables people to book and list accommodations for short-term rentals, experiences, and services around the world.

ConsumerMarketplacesTravel & HospitalitySan Francisco, US

Brian Chesky(Airbnb Co-founder and Chief Executive Officer)inNathan Blecharczyk(Airbnb Co-founder and Chief Strategy Officer)inJoe Gebbia(Airbnb Co-founder)inBelinda Johnson(Executive Officer)inLaurence Tosi(Chief Financial Officer)inAndrew Swain(Executive Officer)in

Co-investors137 VenturesA.Capital VenturesA*ACME CapitalAglae VenturesAlign Ventures+74 more

Blockblock.xyzin𝕏NYSE: XYZApr 2021

Block, formerly Square, runs the Square seller platform, Cash App, Afterpay and TIDAL, plus the TBD and Bitkey bitcoin businesses.

FintechRetail TechSaaSSan Francisco, US

Jack Dorsey(Co-founder, Chairman and CEO)inJim McKelvey(Co-founder and Director)inBrian Grassadonia(Executive Officer)Sivan Whiteley(Executive Officer)Amrita Ahuja(Chief Operating Officer and Chief Financial Officer)in

BoardMary Meeker(Director)

Co-investorsA*Acequia Capital (AceCap)Bling CapitalCota CapitalFirst Round Capitalfirstminute capital+25 more

Cavacava.comNYSE: CAVA

CAVA Group operates a chain of fast-casual Mediterranean restaurants serving customizable bowls and pitas, with 439 locations across 28 states and Washington, D.C., and manufactures and sells Mediterranean dips, spreads, and dressings in retail grocery channels.

Ted Xenohristos(Founder)inIke Grigoropoulos(Founder)inBrett Schulman(Chief Executive Officer and President)Theodoros Xenohristos(Chief Concept Officer)Ron Shaichin

Co-investorsCamino PartnersDeclaration PartnersDopamine VenturesRevolutionRiverbend CapitalT. Rowe Price

Pinterestpinterest.cominNYSE: PINS

Pinterest operates a visual discovery platform where users save and browse images organised into boards, used heavily for shopping, recipes and design.

San Francisco, US

Evan Sharp(Co-founder & CDO)Ben Silbermann(Co-founder and Executive Chairman)inPaul Sciarra(Co-founder)Mike Yang(Executive Officer)Natalie Fair(Executive Officer)inBill Ready(Chief Executive Officer)in

Co-investors3Spoke CapitalA.Capital VenturesA*Acequia Capital (AceCap)Allied Venture PartnersAmakor+61 more

Georgiamunegeorgiamune.cominJul 2026SEC filingmedium confidence

Georgiamune is a biopharmaceutical company developing targeted immunomodulator drugs that activate or down-modulate immune signaling pathways to treat cancer and autoimmune diseases.

BiotechDeep TechHealthtechGaithersburg, US

Samir N. Khleif(Founder & CEO)inRamy Ibrahim(Chief Medical and Strategy Officer)inMikayel Mkrichyan(Senior Vice President of Science and Discovery)Sarah Sharman(Vice President of IP Legal Affairs)

BoardSean Parker(Director)Elena Viboch(Director)in

Board seatFredrick D. Schaufeld· per SEC Form D · $131.9M raise · filed Aug 2026

Co-investorsCatalio Capital Management, LPGeneral CatalystHAWKTAILLauder PartnersPrevail Venture CapitalAlexandria+3 more

Motionsoftmotionsoft.netinOct 2016SEC filingmedium confidence

Rockville, US

Al Noshirvani(Executive Officer, Director)inAli Noshirvani(Executive Officer, Director)John Cramp(Executive Officer, Director)inTim Bender(Executive Officer)in

BoardGary Golding(Director)

Board seatDavid Bosserman· per SEC Form D · $6M raise · filed Oct 2016

Co-investorsEdison PartnersEscalate Capital PartnersRoute 66 Ventures

&pizzaandpizza.com𝕏

&pizza is a pizza restaurant chain that handcrafts oblong pizzas with signature dough, farm-to-table sauces, and customizable toppings.

ConsumerDirect to ConsumerFoodTechWashington, US

Co-investorsFifth Down CapitalRSE Ventures

Anonymouscontentanonymouscontent.comin𝕏

Anonymous Content is a production and management company that produces film, television, commercial, and music video content and represents creative talent.

Media & Entertainment

Steve Golin(CEO)

Big Teamsbigteams.comin𝕏

BigTeams provides integration software that synchronizes athletic rosters, schedules, eligibility reports, and other sports management data across facility management, district systems, ticketing, and transportation platforms.

EdTechEnterprise SoftwareSaaSSports Tech

Jeff Gilbert(VP Partnerships & Founder)in

Capital Sports Venturescapitalsportsventures.comin

Capital Sports Ventures organizes the DC Bike Ride, an annual car-free social cycling event on closed streets in Washington, DC, featuring a 20-mile course and a finish festival.

ConsumerMedia & EntertainmentSports TechWashington, US

Class Technologiesclass.comin𝕏Dec 2018

Class is a virtual classroom platform built on Microsoft Teams that adds interactive teaching and learning tools to enhance live synchronous instruction.

EdTechFuture of WorkSaaSNew York, US

Michael Chasen(Founder)inTaryn Toomey(Executive Officer, Director)

Co-investorsETS Strategic CapitalGSV VenturesMaven VenturesOwl VenturesSoftBank Vision FundStructural Capital+4 more

Custom Inkcustomink.comOct 2014acquired by Great Hill Partners

Custom Ink is an online provider of customizable apparel and merchandise for organizations, groups, and businesses, offering design tools and customer service to help teams build culture and brand awareness.

B2B MarketplacesConsumerDirect to ConsumerE-commerceFairfax, US

Marc Katz(Executive Officer, Director)Nick Braden(Executive Officer, Director)inKevin Cheetham(Executive Officer)

BoardFredrick Schaufeld(Director)Ted Leonsis(Director)inFrederick Perkins(Director)

Co-investorsAurumBAM VenturesGen CapitalRevolutionTensility Venture PartnersTYLT Ventures

Echo 360echo360.comin𝕏Nov 2014 · $18M

Echo360 provides learning engagement and analytics software to educational institutions and organizations.

EdTechEnterprise SoftwareSaaSReston, US

Frederick G.I. Singer(Executive Officer, Director)inAnthony Abate(Executive Officer)

BoardJon Patty(Director)Rohit K. Seth(Director)Evan Morgan(Director)Donn Davis(Director)

Co-investorsMultiplier Capitalo15 Capital PartnersRunway Growth CapitalRevolutionSCP Vitalife Partners

Evergreentransevergreentrans.com

Evergreen Transport operates a trucking and transportation company with specialized fleet divisions including bulk, flatbed, van, solid waste, and liquid services.

Logistics & Supply ChainEvergreen, US

David Wildberger(President)Walter Poole

Framebridgeframebridge.comin𝕏Apr 2017 · $16.7M

Framebridge offers custom framing where customers upload digital photos or mail in physical art, choose frame styles and mats, and receive a handcrafted, ready-to-hang framed piece.

ConsumerDirect to ConsumerE-commerceWashington, US

Susan R Tynan(Executive Officer, Director, Promoter)inKristyn Reed-Salow(Executive Officer)Jason Parkin

BoardFred Schaufeld(Director)inDayna Grayson(Director)inTimothy O'Shaughnessy(Director)

Co-investorsConstruct CapitalNew Enterprise Associates (NEA)Revolution

FYRFLYfyrfly.vc

FYRFLY Venture Partners is a venture capital firm that invests in startups whose competitive advantage comes from proprietary data and intelligence.

AI & Machine LearningData & InfrastructureSan Francisco, US

Julie Maples(Founder & General Partner)inPhilipp Stauffer(Founder & General Partner)in

GLIDRglidr.ioin𝕏Apr 2021

GLIDR is an AI-powered platform for product and startup teams to test and validate business ideas, offering an integrated canvas, AI agents for strategy and go-to-market planning, experiment plans, market ecosystem maps, and customer interview templates.

AI & Machine LearningFuture of WorkSaaSSan Antonio, US

Michael W. Taylor(Executive Officer, Director)Adam S. Tom(Executive Officer, Director)Michael J. Pohl(Director)

Kind Snackskindsnacks.com

KIND makes snack products such as nut bars, granola, and clusters, including a Minis line of smaller bars with 100 calories or less each.

ConsumerDirect to ConsumerFoodTech

Daniel Lubetzky(Founder)in

Co-investorsCamino PartnersRiverwood Capital

My Own Medmyownmed.comin

MyOwnMed is an AI data science and translational research company that reverse-engineers clinical insights from real-world EMR data, including unstructured clinical notes, to reconstruct patient journeys and generate evidence for research.

AI & Machine LearningBiotechDigital HealthChevy Chase, US

Vicki Seyfert-Margolis(Executive Officer, Director)

Noodlenoodle.shop𝕏

Glade is an AI-powered case management platform for law firms that builds and maintains case files as work progresses, handling client intake, document collection, billing, scheduling, and court filing through CM/ECF.

AI & Machine LearningLegalTechSaaS

Co-investorsFinancial Venture StudioQED InvestorsRestive VenturesAlumni VenturesBlackRockElectric Feel Ventures Llc+3 more

Noodlenoodle.cxin

Noodle is a financial technology company offering foreign exchange operations in Brazil through partnerships with licensed banking institutions.

FintechSão Paulo, BR

Co-investorsHoney Island CapitalQED InvestorsAlumni VenturesBlackRockElectric Feel Ventures LlcGingerbread Capital+2 more

Noodle Partnersnoodle.comin𝕏

Noodle partners with universities to design, build, and manage online and hybrid degree programs.

AI & Machine LearningDeveloper ToolsEdTechEnterprise SoftwareSaaSNew York, US

John Katzman(CEO)inRanjan DanielsKeri Hoytin

BoardNelson C. Baker, Ph.DJames DeVaneyEddie Maloney

Co-investors500 GlobalGreat Oaks Venture CapitalNew Markets Venture PartnersOwl VenturesAlumni VenturesBlackRock+7 more

One Nightonenight.comin

Operator of The Standard and related boutique hotels offering nightly stays, packages, and loyalty perks across cities including New York, Bangkok, Miami Beach, Ibiza, Maldives, London, Singapore, Brussels, and Pattaya.

ConsumerTravel & HospitalityNew York, US

David Heller(Director)Alex Brick(Director)Jimmy Suh(Executive Officer, Director)inMark Mason(Director)Amar Lalvani(Executive Officer, Director)

Optorooptoro.comin𝕏

Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.

Circular EconomyE-commerceLogistics & Supply ChainRetail TechLanham, US

Tobin Moore(Executive Officer, Director)inAdam Vitarello(Executive Officer, Director)inRobert Latchford(Executive Officer)in

BoardTony Nader(Director)Theodore Leonsis(Director)Daniel Levine(Director)

Co-investorsPresidio VenturesSJF VenturesFranklin TempletonGeneration Investment ManagementGrotech VenturesRevolution+1 more

Order Grooveordergroove.comin𝕏May 2016

Ordergroove provides subscription infrastructure for enterprise commerce, letting brands integrate once and manage subscriptions across storefronts, retail, voice, and AI agent channels.

E-commerceRetail TechSaaSNew York, US

Greg Alvo(CEO & Founder)inPaul Fredrich(Executive Officer)inOfir Shalom(Executive Officer)Brendan McGovern(Executive Officer)inErin Rucker(Executive Officer)in

BoardDavid Strasser(Director)

Co-investorsAllegro Venture PartnersBee PartnersLerer HippeauLevel EquityLFX Venture PartnersUpstage Ventures

Shinolashinola.comin𝕏

Shinola produces watches, including the Runabout model, which serves as both a refined accessory and casual timepiece.

Advanced ManufacturingConsumerDirect to ConsumerE-commerceHardwareDetroit, US

SOAPBOXsoapboxsoaps.com

Soapbox sells clean, vitamin-rich hair and skin care products with clinically tested formulas targeted to specific hair needs.

ConsumerDirect to ConsumerImpact & Social GoodAlexandria, US

David Simnick(Executive Officer, Director, Promoter)inDaniel Doll(Executive Officer, Director, Promoter)in

BoardMichael McNinch(Director)

Co-investorsBlue Collective

Spectriospectrio.comin𝕏

Spectrio provides digital signage and interactive kiosk solutions with a content management system for retail, banking, and equipment dealership locations.

AdTechMarketing TechRetail TechSaaS

Tamara Bebb(Chief Executive Officer)inElizabeth Purkiss(Chief Revenue Officer)Jonathan Ehrhart(Chief Financial Officer)inBrandon Mullins(Chief Operating Officer)in

Co-investorsAllos VenturesEast Valley Ventures

Sugar 23sugar23.comin𝕏

Sugar23 is a media company that produces long-form film and television content, including projects developed with brands, streaming platforms, and partner organizations.

Media & Entertainment

Michael Sugar(Co-founder)in

Svangelsvangel.com

SV Angel is a venture capital network that provides early-stage funding and strategic support to founders, leveraging connections across industry leaders and experts to accelerate company growth.

Sector AgnosticSan Francisco, US

Ron Conway(Founder and Managing Partner)

Co-investorsNight CapitalXG Ventures

Tango Cardtangocard.comin𝕏

Tango provides a digital-first rewards and incentives platform that enables businesses to send gift cards, prepaid cards, and charitable donations to customers and employees.

Enterprise SoftwareFintechMarketplacesSaaSSeattle, US

David Leeds(Founder)inCarrie Casanas(Executive Officer)inG. Scott Greenburg(Executive Officer)Shauna Barker(Executive Officer)

BoardJulie Allegro Constantin(Director)Terry Kramer(Director)

Co-investorsAllegro Venture PartnersFloodgateFTV CapitalGroup 11Western Technology Investment

Think Food Groupthinkfoodgroup.comAug 2014

Washington, US

Robert D Wilder(Executive Officer, Director, Promoter)Jose Andres(Executive Officer, Director, Promoter)Kimberly Grant(Executive Officer, Director)inGary J Evans(Executive Officer)in

UrbanStemsurbanstems.comJan 2024

UrbanStems is an online flower and gift delivery company offering same-day delivery in eight U.S. cities and next-day nationwide.

Washington, US

Ajay Kori(Executive Officer, Director, Promoter)inJeff Sheely(Executive Officer, Director, Promoter)

BoardAlexander Pessala(Director)

Co-investorsDopamine VenturesGreat Oaks Venture CapitalInnvotec Ltd.Motley Fool VenturesNextGen Venture PartnersThe Players' Impact+3 more

Veritonicveritonic.comin𝕏

Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels.

AdTechAI & Machine LearningMarketing TechSaaSKillingworth, US

Scott Simonelli(Executive Officer, Director)inAndrew Eisner(Executive Officer)

BoardDaniel Hanks(Director)inDaniel Borok(Director)Mark Wachen(Director)

Co-investorsAlumni VenturesForefront VentureLerer HippeauProgress VenturesUpstage VenturesGreycroft+6 more

Wellspringhighereducationwellspringhighereducation.comin𝕏

Wellspring International Education is an international student recruiting firm that partners with universities to build their global brand and recruit international students.

EdTech

wthnwthn.com

WTHN provides acupuncture, herbal medicine, and acupressure products based on Traditional Chinese Medicine to address stress, pain, and other health concerns.

HealthtechWellness & FitnessNew York, US

Dr. Shari Auth(Co-founder & Chief Healing Officer)inMichelle Larivee(Founder and CEO)in

Co-investorsBAM VenturesHalogen Ventures Management Company LlcHelmNext VenturesRainfall VenturesSpring Futures+4 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Quad LearningReal Time CasesBedrock ManufacturingCaastleChina Senior CareClassCodigoDuratapIdeeliLa LumiereMindShowMusicapitalQuadlearningShowfieldsSocialRadarSV AngelTreaterWellspring

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 6

5 IPOs · 1 acquisitions

Cava GroupNYSE: CAVAAirbnbNASDAQ: ABNBBlockNYSE: XYZCavaNYSE: CAVAPinterestNYSE: PINSCustom Inkacq. by Great Hill Partners

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has SWaN & Legend Venture Partners made?
SWaN & Legend Venture Partners has 55 tracked investments, 6 of which have exited, including 1 dated in the last 24 months.
What stage does SWaN & Legend Venture Partners invest at?
SWaN & Legend Venture Partners invests at the Seed, Series A, Series B, Growth stages.
What sectors does SWaN & Legend Venture Partners focus on?
SWaN & Legend Venture Partners focuses on Consumer.
Where is SWaN & Legend Venture Partners located?
SWaN & Legend Venture Partners is headquartered in Leesburg, US.
Who does SWaN & Legend Venture Partners co-invest with?
SWaN & Legend Venture Partners most often shares deals with Lerer Hippeau, Revolution, Great Oaks Venture Capital, among 79 tracked co-investors.

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