SWaN & Legend Venture Partners
Venture capitalLeesburg · Pre-Seed–Late Stage · 18 people tracked
Also known as SWAN & LEGEND ADVISORS, LLC
Find your way into SWaN & Legend Venture Partners
1,723 people in our graph share verified history with the SWaN & Legend Venture Partners team — schools, employers, funds. One of them is your warm intro.
Investment thesis
SWaN focuses on multi-stage opportunities in the consumer sector, backing exceptional management teams positioned to benefit from shifts in consumer behavior. The firm typically takes non-controlling minority stakes and applies a playbook of post-investment value creation through mentorship and hands-on support. Drawing on nearly four decades of shared operating and investing experience across consumer sectors, the team aims to help founders avoid costly mistakes. A collaborative ecosystem of operators, advisors and investors contributes to sourcing, vetting, growing and exiting portfolio companies, sometimes taking operating, advisory or board roles. The firm also emphasizes generating strong returns alongside positive social impact for its communities.
Source: firm website, verified Sep 15, 2026.
Team · 18 people
from the firm's website & public directories
What they invest in
from 32 of 55 portfolio companiesSaaS ×12Consumer ×9AI & Machine Learning ×6Direct to Consumer ×6E-commerce ×5EdTech ×5Enterprise Software ×5Fintech ×4
HQs:United States×29Brazil×1
Who they back
founder profiles across 23 portfolio companiesFounding team size:solo founder×142 founders×63 founders×24+ founders×1
Where their founders studiedfrom 22 founders with education data
Brown University ×3The Wharton School ×3American University ×2Georgetown ×2
What their founders studiedfrom 18 founders with field-of-study data
Business & Management ×5Design & Architecture ×3Economics ×3Finance & Accounting ×2Politics & Policy ×2
Where their founders worked beforefrom 20 founders with career history
Altoida ×2FYRFLY Venture Partners ×2Livingsocial ×2Ordergroove ×2Rosalyn.ai ×2Swiss Blockchain Federation ×2Trace ×2Unique ×2
7 hold an MBA (of 22 with degree data)
Investments · 55 tracked
founders shown can be your intro pathBy year:2021 · 22019 · 12018 · 22017 · 12016 · 22015 · 12014 · 211 dated
CAVA Group operates a chain of fast-casual Mediterranean restaurants that serve customizable bowls and pitas made with fresh ingredients, while also manufacturing and selling dips, spreads, and dressings through grocery retail channels.
Washington, US
Brett Schulman(Executive Officer, Director, Promoter)Lambros Grigoropoulos(Director)Theodore Xenohristos(Director)Theodoros Xenohristos(Chief Concept Officer)Marshall Cannon(Executive Officer, Director)
Board seatTodd Klein· per SEC Form D · $40M raise · filed Dec 2019
Co-investorsT. Rowe Price
Airbnb is an online marketplace that enables people to book and list accommodations for short-term rentals, experiences, and services around the world.
ConsumerMarketplacesTravel & HospitalitySan Francisco, US
Brian Chesky(Airbnb Co-founder and Chief Executive Officer)inNathan Blecharczyk(Airbnb Co-founder and Chief Strategy Officer)inJoe Gebbia(Airbnb Co-founder)inJoe G.(Founder)inBelinda Johnson(Executive Officer)inLaurence Tosi(Chief Financial Officer)in
Co-investors137 VenturesA.Capital VenturesA*ACME CapitalAglae VenturesAllied Venture Partners+57 more
CAVA Group operates a chain of fast-casual Mediterranean restaurants serving customizable bowls and pitas, with 439 locations across 28 states and Washington, D.C., and manufactures and sells Mediterranean dips, spreads, and dressings in retail grocery channels.
Ted Xenohristos(Founder)inIke Grigoropoulos(Founder)inBrett Schulman(Chief Executive Officer and President)Theodoros Xenohristos(Chief Concept Officer)Ron Shaichin
Co-investorsCamino PartnersDeclaration PartnersDopamine VenturesRevolutionRiverbend CapitalT. Rowe Price
Pinterest operates a visual discovery platform where users save and browse images organised into boards, used heavily for shopping, recipes and design.
San Francisco, US
Evan Sharp(Co-founder & CDO)Ben Silbermann(Co-founder & CEO)inPaul Sciarra(Co-founder)Mike Yang(Executive Officer)Natalie Fair(Executive Officer)Bill Readyin
Co-investorsA.Capital VenturesA*Acequia Capital (AceCap)Allied Venture PartnersAmakorAndreessen Horowitz+52 more
Square is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses.
FintechRetail TechSaaSSan Francisco, US
Jack Dorsey(Co-founder)inBrian Grassadonia(Executive Officer)Sivan Whiteley(Executive Officer)
BoardMary Meeker(Director)Jim McKelvey(Director)inRoelof Botha(Director)in
Co-investorsA*Bling CapitalCota CapitalCrunchFundFirst Round CapitalHinge Capital+16 more
Rockville, US
Al Noshirvani(Executive Officer, Director)inAli Noshirvani(Executive Officer, Director)John Cramp(Executive Officer, Director)inTim Bender(Executive Officer)in
BoardGary Golding(Director)
Board seatDavid Bosserman· per SEC Form D · $6M raise · filed Oct 2016
Co-investorsEscalate Capital PartnersRoute 66 VenturesEdison Partners
&pizza is a pizza restaurant chain that handcrafts oblong pizzas with signature dough, farm-to-table sauces, and customizable toppings.
ConsumerDirect to ConsumerFoodTechWashington, US
Co-investorsFifth Down CapitalRSE Ventures
Anonymous Content is a production and management company that produces film, television, commercial, and music video content and represents creative talent.
Media & Entertainment
Steve Golin(CEO)
BigTeams provides integration software that synchronizes athletic rosters, schedules, eligibility reports, and other sports management data across facility management, district systems, ticketing, and transportation platforms.
EdTechEnterprise SoftwareSaaSSports Tech
Jeff Gilbert(VP Partnerships & Founder)in
Capital Sports Ventures organizes the DC Bike Ride, an annual car-free social cycling event on closed streets in Washington, DC, featuring a 20-mile course and a finish festival.
ConsumerMedia & EntertainmentSports TechWashington, US
Class is a virtual classroom platform built on Microsoft Teams that adds interactive teaching and learning tools to enhance live synchronous instruction.
EdTechFuture of WorkSaaS
Michael Chasen(Founder)in
Co-investorsGSV Ventures
Custom Ink is an online provider of customizable apparel and merchandise for organizations, groups, and businesses, offering design tools and customer service to help teams build culture and brand awareness.
B2B MarketplacesConsumerDirect to ConsumerE-commerce
Co-investorsAurumBAM VenturesGen CapitalRevolutionTensility Venture PartnersTYLT Ventures
Echo360 provides learning engagement and analytics software to educational institutions and organizations.
EdTechEnterprise SoftwareSaaSReston, US
Frederick G.I. Singer(Executive Officer, Director)inAnthony Abate(Executive Officer)
BoardJon Patty(Director)Rohit K. Seth(Director)Evan Morgan(Director)Donn Davis(Director)
Co-investorsMultiplier Capitalo15 Capital PartnersRunway Growth CapitalRevolutionSCP Vitalife Partners
Evergreen Transport operates a trucking and transportation company with specialized fleet divisions including bulk, flatbed, van, solid waste, and liquid services.
Logistics & Supply ChainEvergreen, US
David Wildberger(President)Walter Poole
Framebridge offers custom framing where customers upload digital photos or mail in physical art, choose frame styles and mats, and receive a handcrafted, ready-to-hang framed piece.
ConsumerDirect to ConsumerE-commerceWashington, US
Susan R Tynan(Executive Officer, Director, Promoter)inKristyn Reed-Salow(Executive Officer)Jason Parkin
BoardFred Schaufeld(Director)inDayna Grayson(Director)inTimothy O'Shaughnessy(Director)
Co-investorsConstruct CapitalNew Enterprise Associates (NEA)Revolution
FYRFLY Venture Partners is a venture capital firm that invests in startups whose competitive advantage comes from proprietary data and intelligence.
AI & Machine LearningData & InfrastructureSan Francisco, US
Julie Maples(Founder & General Partner)inPhilipp Stauffer(Founder & General Partner)in
GLIDR is an AI-powered platform for product and startup teams to test and validate business ideas, offering an integrated canvas, AI agents for strategy and go-to-market planning, experiment plans, market ecosystem maps, and customer interview templates.
AI & Machine LearningFuture of WorkSaaSSan Antonio, US
Michael W. Taylor(Executive Officer, Director)Adam S. Tom(Executive Officer, Director)Michael J. Pohl(Director)
KIND makes snack products such as nut bars, granola, and clusters, including a Minis line of smaller bars with 100 calories or less each.
ConsumerDirect to ConsumerFoodTech
Daniel Lubetzky(Founder)in
Co-investorsRiverwood Capital
MyOwnMed is an AI data science and translational research company that reverse-engineers clinical insights from real-world EMR data, including unstructured clinical notes, to reconstruct patient journeys and generate evidence for research.
AI & Machine LearningBiotechDigital HealthChevy Chase, US
Vicki Seyfert-Margolis(Executive Officer, Director)
Glade is an AI-powered case management platform for law firms that builds and maintains case files as work progresses, handling client intake, document collection, billing, scheduling, and court filing through CM/ECF.
AI & Machine LearningLegalTechSaaS
Co-investorsFinancial Venture StudioRestive VenturesAlumni VenturesBlackRockElectric Feel Ventures LlcGingerbread Capital+3 more
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Noodle is a financial technology company offering foreign exchange operations in Brazil through partnerships with licensed banking institutions.
FintechSão Paulo, BR
Co-investorsHoney Island CapitalQED InvestorsAlumni VenturesBlackRockElectric Feel Ventures LlcGingerbread Capital+3 more
Noodle partners with universities to design, build, and manage online and hybrid degree programs.
AI & Machine LearningDeveloper ToolsEdTechEnterprise SoftwareSaaSNew York, US
John Katzman(CEO)inRanjan DanielsKeri Hoytin
BoardNelson C. Baker, Ph.DJames DeVaneyEddie Maloney
Co-investors500 GlobalNew Markets Venture PartnersOwl VenturesAlumni VenturesBlackRockElectric Feel Ventures Llc+4 more
Operator of The Standard and related boutique hotels offering nightly stays, packages, and loyalty perks across cities including New York, Bangkok, Miami Beach, Ibiza, Maldives, London, Singapore, Brussels, and Pattaya.
ConsumerTravel & HospitalityNew York, US
David Heller(Director)Alex Brick(Director)Jimmy Suh(Executive Officer, Director)inMark Mason(Director)Amar Lalvani(Executive Officer, Director)
Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Circular EconomyE-commerceLogistics & Supply ChainRetail TechLanham, US
Tobin Moore(Executive Officer, Director)inAdam Vitarello(Executive Officer, Director)inRobert Latchford(Executive Officer)in
BoardTony Nader(Director)Theodore Leonsis(Director)Daniel Levine(Director)
Co-investorsPresidio VenturesSJF VenturesGrotech VenturesRevolution
Ordergroove provides subscription infrastructure for enterprise commerce, letting brands integrate once and manage subscriptions across storefronts, retail, voice, and AI agent channels.
E-commerceRetail TechSaaSNew York, US
Greg Alvo(CEO & Founder)inPaul Fredrich(Executive Officer)inOfir Shalom(Executive Officer)Brendan McGovern(Executive Officer)inErin Rucker(Executive Officer)in
BoardDavid Strasser(Director)
Co-investorsAllegro Venture PartnersUpstage Ventures
FundPanel is fund administration software that helps venture capital back-office teams manage investor communications and produce reporting.
Enterprise SoftwareFintechSaaS
Co-investorsAirTree VenturesAmboy Street VenturesBIOSPRING PARTNERSBonfire VenturesCollide CapitalCongruent Ventures+13 more
Soapbox sells clean, vitamin-rich hair and skin care products with clinically tested formulas targeted to specific hair needs.
ConsumerDirect to ConsumerImpact & Social GoodAlexandria, US
David Simnick(Executive Officer, Director, Promoter)inDaniel Doll(Executive Officer, Director, Promoter)in
BoardMichael McNinch(Director)
Co-investorsBlue Collective
Spectrio provides digital signage and interactive kiosk solutions with a content management system for retail, banking, and equipment dealership locations.
AdTechMarketing TechRetail TechSaaS
Tamara Bebb(Chief Executive Officer)inElizabeth Purkiss(Chief Revenue Officer)Jonathan Ehrhart(Chief Financial Officer)inBrandon Mullins(Chief Operating Officer)in
Co-investorsAllos VenturesEast Valley Ventures
Sugar23 is a media company that produces long-form film and television content, including projects developed with brands, streaming platforms, and partner organizations.
Media & Entertainment
Michael Sugar(Co-founder)in
SV Angel is a venture capital network that provides early-stage funding and strategic support to founders, leveraging connections across industry leaders and experts to accelerate company growth.
Sector AgnosticSan Francisco, US
Ron Conway(Founder and Managing Partner)
Co-investorsNight CapitalXG Ventures
Tango provides a digital-first rewards and incentives platform that enables businesses to send gift cards, prepaid cards, and charitable donations to customers and employees.
Enterprise SoftwareFintechMarketplacesSaaSSeattle, US
David Leeds(Founder)inCarrie Casanas(Executive Officer)inG. Scott Greenburg(Executive Officer)Shauna Barker(Executive Officer)
BoardJulie Allegro Constantin(Director)Terry Kramer(Director)
Co-investorsAllegro Venture PartnersFloodgateFTV CapitalGroup 11Western Technology Investment
Washington, US
Robert D Wilder(Executive Officer, Director, Promoter)Jose Andres(Executive Officer, Director, Promoter)Kimberly Grant(Executive Officer, Director)inGary J Evans(Executive Officer)in
UrbanStems is an online flower and gift delivery company offering same-day delivery in eight U.S. cities and next-day nationwide.
Washington, US
Ajay Kori(Executive Officer, Director, Promoter)inJeff Sheely(Executive Officer, Director, Promoter)
BoardAlexander Pessala(Director)
Co-investorsDopamine VenturesInnvotec Ltd.Motley Fool VenturesNextGen Venture PartnersThe Players' ImpactValence Ventures+1 more
Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels.
AdTechAI & Machine LearningMarketing TechSaaSKillingworth, US
Scott Simonelli(Executive Officer, Director)inAndrew Eisner(Executive Officer)
BoardDaniel Hanks(Director)inDaniel Borok(Director)Mark Wachen(Director)
Co-investorsForefront VentureProgress VenturesUpstage VenturesGreycroftImagination CapitalLavrock Ventures+5 more
Wellspring International Education is an international student recruiting firm that partners with universities to build their global brand and recruit international students.
EdTech
WTHN provides acupuncture, herbal medicine, and acupressure products based on Traditional Chinese Medicine to address stress, pain, and other health concerns.
HealthtechWellness & FitnessNew York, US
Dr. Shari Auth(Co-founder & Chief Healing Officer)inMichelle Larivee(Founder and CEO)inDr. Shari Auth, DACM(Founder)in
Co-investorsBAM VenturesHalogen Ventures Management Company LlcNext VenturesThe Chernin Group (TCG Crypto)Top Corner CapitalHelm+3 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Quad LearningReal Time CasesBedrock ManufacturingCaastleChina Senior CareClassCodigoDuratapIdeeliLa LumiereMindshowMusicapitalQuadlearningShowfieldsSocialRadarSV AngelTreaterWellspring
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 6
5 IPOs · 1 acquisitionsCava GroupNYSE: CAVAAirbnbNASDAQ: ABNBCavaNYSE: CAVAPinterestNYSE: PINSSquareNYSE: XYZCustom Inkacq. by Great Hill Partners
Portfolio news
latest coverage across their companies
One Night · fortworth.culturemap.com · Aug 7, 2026
GLIDR · tradersunion.com · Aug 4, 2026
Pinterest · opportunitiesforyouth.org · Jul 30, 2026
Ordergroove · alium.io · Jul 29, 2026
/Airbnb%20Inc%20porch%20with%20sunset%20by-%20Dreamer%20Company%20via%20iStock.jpg)
Airbnb · barchart.com · Jul 17, 2026
Square · investing.com · Jun 29, 2026
wthn · magazine.wharton.upenn.edu · Apr 17, 2026
&pizza · andpizza.com · Mar 17, 2026
Frequently asked questions
- How many investments has SWaN & Legend Venture Partners made?
- SWaN & Legend Venture Partners has 55 tracked investments, 6 of which have exited.
- What stage does SWaN & Legend Venture Partners invest at?
- SWaN & Legend Venture Partners invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What sectors does SWaN & Legend Venture Partners focus on?
- SWaN & Legend Venture Partners focuses on Consumer.
- Where is SWaN & Legend Venture Partners located?
- SWaN & Legend Venture Partners is headquartered in Leesburg, US.
- Who does SWaN & Legend Venture Partners co-invest with?
- SWaN & Legend Venture Partners most often shares deals with BAM Ventures, New Enterprise Associates (NEA), Revolution, among 77 tracked co-investors.
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