Bites
Founded 2016 · 50 employees on LinkedIn · 8 known investors
Bites provides training and communication tools designed for frontline employees, combining social media-style formats with instant messaging to deliver corporate training content that resonates with modern workforce preferences.
Also known as Bites Learning · MyBites
Founders & leadership
Bites was founded in 2016 by Tal, Hagai, and Eran.
Investors · 8
Also in the syndicate · 1
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Bites (mybites.io) provides a microlearning platform for training frontline and deskless employees using short, interactive video content. The platform's AI components convert existing documents and legacy training materials into branded, trackable training, and include an "Ask AI" assistant and AI-generated translation and subtitles. Training is delivered through communication channels employees already use — WhatsApp, Microsoft Teams, SMS, Slack, or email — so recipients do not need to download an app or log in.
The product is organized into several suites: a Learning Suite for frontline learning and development, an Enablement/Performance Suite aimed at driving frontline execution, an AI Studio for generating branded training from existing content, and a Content Suite offering ready-made, off-the-shelf training content that can be combined with customer-created material. Employees receive personalized content feeds, with training triggered automatically by role, location, or lifecycle events. The company positions Bites as an alternative to a traditional LMS that can also operate alongside one, and it supports SCORM for integration with existing learning management systems. Bites states that it is ISO certified and GDPR compliant.
Stated use cases span onboarding, ongoing training, compliance, safety (including OSHA), soft skills, diversity training, and conversion of legacy content, with customer examples cited in retail, hospitality, restaurants, and FMCG.
Business model
Bites sells its microlearning platform to organizations as a software product, with sales conducted through demo requests. Offerings are packaged into distinct suites (Learning, Enablement/Performance, AI Studio, and Content), and the company also provides ready-made training content alongside authoring tools.
Traction
The company cites customer-reported outcomes including 90%+ frontline engagement rates, 67% faster new-hire onboarding, and a 95% reduction in content creation cost, along with named testimonials from a managing director, a learning and development director, and a global retail education manager. It states that it is built for scale and used by global organizations.
▸Full profile — market position, technology, go-to-market
Market position
Bites positions itself against traditional learning management systems and long-form course content, presenting short-form, channel-delivered video training as a substitute that can initially coexist with and eventually replace an LMS.
Key stated differentiators are delivery through existing communication channels with no app download or login, AI-assisted creation of branded training from existing documents in minutes, personalized and automatically triggered content feeds, and a combination of off-the-shelf and custom content in one branded environment.
Technology
The platform applies AI across the content lifecycle: an AI Studio that transforms existing documents into fully branded interactive training, an "Ask AI" capability, and AI-generated translation and subtitles. Content is distributed via messaging and collaboration channels rather than a dedicated app, requiring no login. The platform supports SCORM for LMS interoperability and integrations with other workplace tools, and the company states it is ISO certified and GDPR compliant.
Go-to-market
Direct enterprise sales driven by inbound demo requests on the company website, supported by customer testimonials, ROI messaging, and integrations with customers' existing tool stacks and LMS platforms.
Organizations employing frontline and deskless workers, including retail, hospitality, restaurants, and FMCG companies, and large global enterprises. Buyers referenced include learning and development directors, global retail education managers, and managing directors.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Bitesmybites.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bites do?
- Bites is a microlearning platform that uses AI to create and deliver short video training to frontline workers.
- Who founded Bites?
- Bites was founded by Tal, Hagai, Eran in 2016.
- Who are Bites's investors?
- Bites's investors include Horizon Capital, LeverageVC, Oryzn Capital, Rittenhouse Ventures, RUNI Ventures, J-Ventures, L Catterton.