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DSG Consumer Partners

Venture capitalActively deployingoperating company · company profile

Mumbai · Pre-Seed–Series A · 27 people tracked

Also known as DSG Consumer Partners INDIA

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1,939 people in our graph share verified history with the DSG Consumer Partners team — schools, employers, funds. One of them is your warm intro.

Tyler Wilsonunlockedknows Leong Hein Hun · together at Ey (overlapped)
×2knows the team · via INSEAD Global Private Equity Initiative
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Investment thesis

DSG Consumer Partners focuses on building insurgent consumer brands in India and Southeast Asia, having backed more than 100 founders and over 80 brands. The firm emphasizes a 'brick by brick' brand-building philosophy, drawing on repeated experience scaling consumer businesses. It positions itself not merely as a capital provider but as an active partner, builder, and enabler working alongside founders. The firm also shares knowledge with the broader consumer ecosystem through educational content and growth playbooks, and incorporates a measured approach to ESG implementation in early-stage companies.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Series A
Check
$500K – $5M
HQ
Mumbai, IN
Leads rounds
Leads
Instruments
Equity
Founded
2012
Last 12 months
3 investments
AUM
$300M
Tracked investments
34

Team · 27 people

from the firm's website & curated & public directories
Mahmad Tahleb Rujub· General Partner
Chaitanya Rathi· Advisory Team
Rajiv Wahi· Advisory Team
Hein Hun Leong· Vice Presidentin

What they invest in

from 27 of 34 portfolio companies

Consumer ×19Direct to Consumer ×15E-commerce ×13Wellness & Fitness ×8Fintech ×5FoodTech ×5Healthtech ×4Marketplaces ×3

HQs:India×13United States×3Vietnam×3Indonesia×2Philippines×1Pakistan×1

Investments · 34 tracked

founders shown can be your intro path

By year:2026 · 32025 · 32024 · 12023 · 12022 · 32021 · 42020 · 22018 · 12015 · 119 dated

Openspaceopenspace.vc✓ verified

Every Half Coffee Roasters is a specialty coffee brand that roasts Vietnamese coffee beans and operates a chain of cafes in Ho Chi Minh City, focusing on sustainable production and climate-resilient coffee varieties for the global market.

Climate TechFoodTechSector AgnosticHo Chi Minh City, VN

Tran Le Minh TrucVo Duy Phu(Co-founder and CEO)

Co-investorsOcular VC

Alchemistalchemistaccelerator.comin𝕏Jan 2026

Alchemist is an accelerator that supports a global community of founders through investment, mentorship, and operational guidance across multiple regions.

AI & Machine LearningDeep TechEnterprise SoftwareSector AgnosticSan Francisco, US

Ravi Belani(Founder & Chairman)in

Co-investorsEcho River CapitalSimya VCIPVUnilever Ventures

Arataarata.inin𝕏Nov 2020

Arata develops scientifically formulated haircare products focused on biological efficacy rather than trends.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness

Dhruv BhasininDhruv Madhokin

BoardSatyajit Sengupta(Chief Scientific Advisor)Dr. Vishal Kumar(Formulation Expert & Scientific Advisor)

Co-investorsUnilever VenturesBold Capital Partners

Chai Pointchaipoint.comin𝕏

Chai Point sells tea blends and brewing products, offering a home café experience with personalized blends for consumers in India.

ConsumerDirect to ConsumerFoodTech

Co-investorsNewRadioVentureSaama CapitalStride VenturesTrifecta Capital AdvisorsEight Roads VenturesParagon Partners

Colourettecolourette.phin𝕏Jul 2024 · $2M

Colourette is a beauty and personal care company that produces skincare and cosmetic products, including deodorant sprays and treatment creams for underarm care.

ConsumerDirect to ConsumerE-commerceWellness & FitnessManila, PH

Co-investorsFoxmont Capital Partners

Deconstructthedeconstruct.ininJan 2025 · $7.7M

The Deconstruct sells skincare products, including a hydrocolloid acne pimple patch formulated with 2% salicylic acid, 0.2% tea tree oil, and ingredients like Centella Asiatica and niacinamide to treat pimples.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Malini A.(Founder)in

Co-investorsKalaari CapitalV3 VenturesBEENEXTBold Capital Partners

Every Halfeveryhalf.vnMay 2025 · $3M

Every Half is a Vietnamese specialty coffee company that sources beans from growing regions across Vietnam (including Điện Biên, Pleiku, Lâm Đồng, Đak Lak, and Buôn Mê Thuột) and works with cooperatives to cultivate new climate-adapted varieties.

ConsumerDirect to ConsumerE-commerce

Co-investorsOpenspace Ventures

Farmleyfarmley.cominSeries C · May 2025 · $42M

Farmley creates healthful snacks using wholesome ingredients, targeting consumers seeking mindful eating without compromise.

ConsumerDirect to ConsumerE-commerceFoodTechIndore, IN

Abhishek Agarwal(Founder)inAkarsh Singhin

Co-investorsAlkemi Growth CapitalInsitorNewRadioVentureTrifecta Capital AdvisorsL Catterton

GoQiigoqii.comin𝕏

GOQii offers a smart health ecosystem that combines wearable technology and app-based tools with expert human coaching for preventive and value-based care.

Digital HealthHealthtechWellness & FitnessMenlo Park, US

A. Vishal Gondal(Executive Officer, Director)inAbhishek Sharma(Founder)inVishal Gondal(Founder)in

BoardPravin Gandhi(Director)Bala Deshpande(Director)

Co-investorsNew Enterprise Associates (NEA)Animoca BrandsMitsui & CoSmartStart FundTrifecta Capital Advisors

IndiaLendsindialends.comin𝕏

IndiaLends is an online lending platform in India that offers personal loans and credit products, and provides users with free access to their credit reports.

B2B MarketplacesConsumerFintechMarketplacesDelhi, IN

Gaurav Chopra(Founder)in

Co-investorsAdvantedge Founders

Indusindussoft.comJun 2026 · $17M

Indus provides loan origination, management, and collections software covering the full lending life cycle across products such as auto loans, mortgages, cards, personal loans, education loans, consumer durable loans, and gold loans.

Enterprise SoftwareFintechSaaS

Co-investorsBlack Dragon CapitalRukam CapitalThe Chennai Angels

Indusinvestindus.comin

A platform presenting mutual fund and asset management company options in India, listing established fund houses such as SBI, ICICI Prudential, HDFC, and others with their track records and market data.

Fintech

Co-investorsCreative HQ — The IncubatorRainmatterRukam CapitalThe Chennai Angels

Indusindus.nzin

Indus presents a directory of India's mutual fund houses and asset management companies, showing details such as founding year, backers, and market share.

Fintech

Jai Goradia(Founder)in

Co-investorsBooster Innovation FundRukam CapitalThe Chennai Angels

Indusindus.vcin𝕏Jun 2026 · $17M

Indus.vc is an early-stage venture capital firm that backs Pakistani founders building startups across multiple sectors, often as the first investor.

Sector Agnostic

Aatif Awan(Founder)in

Co-investorsDisrupt.comRukam CapitalThe Chennai Angels

Marathon Educationmarathon.edu.vnin𝕏Oct 2022Defunct

Marathon is an online learning platform providing live classes for students across Vietnam, taught by top-tier instructors.

EdTechHo Chi Minh City, VN

Duc Pham(Founder)inTung Tran(Founder)inPhạm Đức(Co-founder)Trần Việt Tùng(Co-founder)in

Co-investorsY CombinatorVenturraForge VenturesGoodwater CapitaliSeed

mSwipemswipe.comin

Mswipe provides payment acceptance solutions for merchants in India, including smart POS terminals, payment soundboxes, a payment gateway, and pay-by-link tools, along with a merchant app and portal for tracking transactions and settlements.

FintechHardwareRetail Tech

Manish Patel(Founder)in

Co-investorsAlpha Wave GlobalB Capital GroupB4 CapitalZ47

OYOoyorooms.comin𝕏

OYO operates an online platform for booking budget hotels and homes, offering over 174,000 properties across 35+ countries.

ConsumerMarketplacesTravel & Hospitality

Ritesh Agarwal(Founder & CEO)in

Co-investors2am VCPrismSoftBank Group

Power Gummiespowergummies.cominNov 2020

Power Gummies makes dietary supplement gummies formulated with hyaluronic acid, vitamin C, and vitamin E to support skin hydration, brightness, and protection from within.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness

Co-investorsSharrp VenturesNB VenturesVenture Catalysts

Redmartredmart.com𝕏

RedMart is an online grocery service, now part of the Lazada platform, where customers order groceries and household products for delivery.

ConsumerE-commerceFoodTech

Co-investorsGolden Gate VenturesSBVAVulpes Investment Management

Rose All Dayroseallday.coin𝕏Dec 2023

A cosmetics company that produces a liquid eyeliner product with precise application for eye makeup.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Co-investorsAC VenturesCapria VenturesSWC Global

Sleepycatsleepycat.in𝕏

SleepyCat manufactures foam and latex mattresses for consumers, offering models with varying firmness levels and specialized features like pinhole ventilation and memory foam technology for improved sleep quality.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness

Kabir Siddiq(Founder & CEO)in

Co-investorsSaama CapitalSharrp Ventures

StayVistastayvista.comSeed · Jan 2021 · $1M

StayVista offers a curated portfolio of private villas for travelers, with services such as private pools, in-house chefs, butler and concierge service, and personalized celebrations.

ConsumerMarketplacesTravel & HospitalityMumbai, IN

Pranav Maheshwari(Founder)

Super Bottomssuperbottoms.comin𝕏Series A · Apr 2021 · $2M

SuperBottoms is an Indian brand selling sustainable, reusable diapering products and other essentials for mothers and babies.

ConsumerDirect to ConsumerE-commerceMumbai, IN

Pallavi Utagi(Founder)in

Co-investorsSaama CapitalSharrp Ventures

supertailssupertails.comin𝕏Seed · Jun 2021 · $3M

Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.

ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN

Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in

Co-investorsFireside Ventures Advisory LlpRPSG Capital VenturesSaama CapitalSauce.vcWhiteboard CapitalVenturi Partners Pte. Ltd.

The Indus Valleytheindusvalley.inSeed · Oct 2021 · $1M

The Indus Valley sells toxin-free cookware and kitchenware made from natural and food-grade materials such as cast iron, iron, tri-ply stainless steel, copper, wood, clay, brass, and bronze, along with insulated drinkware and pressure cookers.

ConsumerDirect to ConsumerE-commerce

The Moms Co.themomsco.com

The Moms Co. sells natural, toxin-free baby care products such as baby shampoo, wash, lotion, face cream, diaper rash cream, and wipes for parents and their children.

ConsumerDirect to ConsumerE-commerce

Co-investorsSaama Capital

Veebaveeba.inin𝕏

Veeba produces packaged food condiments and sauces, including stir-fry sauces, gift boxes, and combo packs, sold to consumers.

ConsumerDirect to ConsumerFoodTech

Viraj Bahl(Founder)in

Co-investorsSaama CapitalVerlinvestSixth Sense Ventures

Youvityouvit.co.idOct 2022

Youvit makes gummy-form vitamins and supplements, including children's multivitamins, collagen, vitamin D3, omega-3, and protein products.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsBtomorrow VenturesUnilever Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

ChopeDoughEazydinerForest EssentialsMoms CoSleepy Owl Coffee

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has DSG Consumer Partners made?
DSG Consumer Partners has 34 tracked investments, including 6 dated in the last 24 months.
What stage does DSG Consumer Partners invest at?
DSG Consumer Partners invests at the Pre-Seed, Seed, Series A stages.
What is DSG Consumer Partners's typical check size?
DSG Consumer Partners typically writes checks of $500K – $5M.
What sectors does DSG Consumer Partners focus on?
DSG Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce.
Where is DSG Consumer Partners located?
DSG Consumer Partners is headquartered in Mumbai, IN.
Does DSG Consumer Partners lead rounds?
Yes, DSG Consumer Partners leads investment rounds.
Who does DSG Consumer Partners co-invest with?
DSG Consumer Partners most often shares deals with Saama Capital, Trifecta Capital Advisors, B Capital Group, among 18 tracked co-investors.

Images

DSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photo

Co-investors · 7

V3 Ventures

V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.

Both backed · 1
$1M – $5M
Fireside Ventures Advisory Llp

Fireside Ventures is an India-focused venture capital firm that backs early-stage consumer brands, partnering with founders to build enduring companies across everyday consumer categories.

Both backed · 1
$376K – $25M
Foundry

Foundry invests in early-stage startups and venture funds across multiple sectors. The firm builds a portfolio-based network connecting portfolio companies with other investors and entrepreneurs.

$250K – $15M
Company Capital

Building a concentrated portfolio of high-conviction partnerships in fintech, commerce, and enabling infrastructure.

$2M
Venture Catalysts | India's First Integrated Incubator

An early-stage investment ecosystem that connects entrepreneurs with angel investors and institutional capital. Venture Catalysts organizes pitch events, provides deal screening and due diligence support, and facilitates syndicated investments across multiple sectors.

Artha Venture Fund

Artha Venture Fund invests in early-stage companies addressing problems for Indian consumers and businesses. The firm focuses on identifying and supporting founders building solutions for the Indian market.

Good Startup

Good Startup invests in early-stage alternative protein companies. The firm focuses on food technology ventures developing meat, dairy, and egg alternatives.

Firms observed investing alongside DSG Consumer Partners, from public investor directories. Shared companies are the overlap with DSG Consumer Partners's recorded portfolio.

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