Fundraising Fox
Mumbai · Seed–Series A · 26 people tracked
Also known as DSG Consumer
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Investment thesis
DSG Consumer Partners focuses on building insurgent, category-defining consumer brands in India and Southeast Asia. Since 2012 it has backed over 100 founders across more than 80 brands spanning food and beverage, beauty and personal care, wellness, fitness, hospitality, pet care and consumer products. The firm describes a 'brick by brick' philosophy centered on operational, hands-on partnership rather than capital alone, positioning itself as builder, enabler and long-term partner to founders. It emphasizes sharing knowledge with the broader consumer ecosystem through playbooks and research, and takes a measured approach to ESG and sustainability in early-stage businesses.
Source: firm website, verified Sep 27, 2026.
Team · 26 people
from the firm's website & curated & public directories
What they invest in
from 34 of 45 portfolio companiesConsumer ×27Direct to Consumer ×21E-commerce ×17FoodTech ×9Wellness & Fitness ×9Fintech ×4Healthtech ×4Marketplaces ×4
HQs:India×18Indonesia×3United States×3Vietnam×3Philippines×2Pakistan×1
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×52 founders×23 founders×2
What their founders studiedfrom 11 founders with field-of-study data
Business & Management ×6Engineering ×3Mathematics & Statistics ×2
Investments · 45 tracked
founders shown can be your intro pathBy year:2026 · 32025 · 32024 · 32023 · 12022 · 32021 · 42020 · 22018 · 32017 · 12015 · 225 dated
Every Half Coffee Roasters is a specialty coffee brand that roasts Vietnamese coffee beans and operates a chain of cafes in Ho Chi Minh City, focusing on sustainable production and climate-resilient coffee varieties for the global market.
Climate TechFoodTechSector AgnosticHo Chi Minh City, VN
Tran Le Minh TrucVo Duy Phu(Co-founder and CEO)
Co-investorsOcular VC
Alchemist is an accelerator that supports a global community of founders through investment, mentorship, and operational guidance across multiple regions.
AI & Machine LearningDeep TechEnterprise SoftwareSector AgnosticSan Francisco, US
Ravi Belani(Founder & Chairman)in
Co-investorsEcho River CapitalSimya VCIPVUnilever Ventures
Arata develops scientifically formulated haircare products focused on biological efficacy rather than trends.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
BoardSatyajit Sengupta(Chief Scientific Advisor)Dr. Vishal Kumar(Formulation Expert & Scientific Advisor)
Co-investorsUnilever VenturesBold Capital Partners
BeFit is a fitness gym operator in the Philippines offering 24/7 contract-free memberships with multi-club access.
ConsumerSports TechWellness & Fitness
Co-investorsFoxmont Capital Partners
Chai Point sells tea blends and brewing products, offering a home café experience with personalized blends for consumers in India.
ConsumerDirect to ConsumerFoodTech
Co-investorsNewRadioVentureSaama CapitalStride VenturesTrifecta Capital AdvisorsEight Roads VenturesParagon Partners
Chope operates a restaurant reservation platform with a consumer app for diners to book tables and a rewards program ("Chope-Dollars"), alongside tools for restaurants.
ConsumerFoodTechMarketplaces
Co-investorsFrontier VenturesOpenspace VenturesSingha VenturesSquare Peg CapitalVulpes Ventures
Colourette is a beauty and personal care company that produces skincare and cosmetic products, including deodorant sprays and treatment creams for underarm care.
ConsumerDirect to ConsumerE-commerceWellness & FitnessManila, PH
Co-investorsFoxmont Capital Partners
The Deconstruct sells skincare products, including a hydrocolloid acne pimple patch formulated with 2% salicylic acid, 0.2% tea tree oil, and ingredients like Centella Asiatica and niacinamide to treat pimples.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Malini A.(Founder)in
Co-investorsKalaari CapitalV3 VenturesBEENEXTBold Capital Partners
Epigamia creates healthier snacking options using fresh, locally-sourced ingredients, combining Indian and Greek culinary traditions.
ConsumerDirect to ConsumerE-commerceFoodTech
Co-investorsAnicut CapitalDanone Manifesto VentureSauce.vcVerlinvest
Every Half is a Vietnamese specialty coffee company that sources beans from growing regions across Vietnam (including Điện Biên, Pleiku, Lâm Đồng, Đak Lak, and Buôn Mê Thuột) and works with cooperatives to cultivate new climate-adapted varieties.
ConsumerDirect to ConsumerE-commerce
Co-investorsOpenspace Ventures
Farmley creates healthful snacks using wholesome ingredients, targeting consumers seeking mindful eating without compromise.
ConsumerDirect to ConsumerE-commerceFoodTechIndore, IN
Abhishek Agarwal(Founder)inAkarsh Singhin
Co-investorsAlkemi Growth CapitalInsitorNewRadioVentureTrifecta Capital AdvisorsL Catterton
GO DESI makes traditional Indian snacks and confectionery, including tamarind-based lollipops (Imlipop), positioned as healthier alternatives to sugary sweets for consumers such as families and children.
ConsumerDirect to ConsumerFoodTech
Co-investorsAavishkaar Venture Management Services Private LimitedRoots VenturesRukam Capital
GOQii offers a smart health ecosystem that combines wearable technology and app-based tools with expert human coaching for preventive and value-based care.
Digital HealthHealthtechWellness & FitnessMenlo Park, US
A. Vishal Gondal(Executive Officer, Director)inAbhishek Sharma(Founder)inVishal Gondal(Founder)in
BoardPravin Gandhi(Director)Bala Deshpande(Director)
Co-investorsNew Enterprise Associates (NEA)Animoca BrandsMitsui & CoBlackSoilSmartStart FundTrifecta Capital Advisors+1 more
IndiaLends is an online lending platform in India that offers personal loans and credit products, and provides users with free access to their credit reports.
B2B MarketplacesConsumerFintechMarketplacesDelhi, IN
Gaurav Chopra(Founder)in
Co-investorsAdvantedge Founders
Indus provides loan origination, management, and collections software covering the full lending life cycle across products such as auto loans, mortgages, cards, personal loans, education loans, consumer durable loans, and gold loans.
Enterprise SoftwareFintechSaaS
Co-investorsBlack Dragon CapitalRukam CapitalThe Chennai Angels
A platform presenting mutual fund and asset management company options in India, listing established fund houses such as SBI, ICICI Prudential, HDFC, and others with their track records and market data.
Fintech
Jai Goradia(Founder)in
Co-investorsBooster Innovation FundCreative HQ — The IncubatorRainmatterRukam CapitalThe Chennai Angels
Indus.vc is an early-stage venture capital firm that backs Pakistani founders building startups across multiple sectors, often as the first investor.
Sector Agnostic
Aatif Awan(Founder)in
Co-investorsDisrupt.comRukam CapitalThe Chennai Angels
Marathon is an online learning platform providing live classes for students across Vietnam, taught by top-tier instructors.
EdTechHo Chi Minh City, VN
Duc Pham(Founder)inTung Tran(Founder)inPhạm Đức(Co-founder)Trần Việt Tùng(Co-founder)in
Co-investorsY CombinatorSaints CapitalVenturraForge VenturesGoodwater CapitaliSeed+1 more
Mswipe provides payment acceptance solutions for merchants in India, including smart POS terminals, payment soundboxes, a payment gateway, and pay-by-link tools, along with a merchant app and portal for tracking transactions and settlements.
FintechHardwareRetail Tech
Manish Patel(Founder)in
Co-investorsAlpha Wave GlobalB Capital GroupB4 CapitalEpiq Capital Investment Advisory LLPZ47
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OYO operates an online platform for booking budget hotels and homes, offering over 174,000 properties across 35+ countries.
ConsumerMarketplacesTravel & Hospitality
Ritesh Agarwal(Founder)in
Co-investors2am VCLightspeed India PartnersLightspeed Venture PartnersPeak XV PartnersArtha GroupArtha Venture Fund+4 more
Planet Superheroes sells graphic apparel and licensed merchandise, including officially licensed NH7 Weekender festival T-shirts.
ConsumerDirect to ConsumerE-commerceGaming
Co-investorsNODWIN Gaming
Power Gummies makes dietary supplement gummies formulated with hyaluronic acid, vitamin C, and vitamin E to support skin hydration, brightness, and protection from within.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
Co-investors9Unicorns Accelerator FundNB VenturesSharrp VenturesVenture Catalysts
RedMart is an online grocery service, now part of the Lazada platform, where customers order groceries and household products for delivery.
ConsumerE-commerceFoodTech
Co-investorsGolden Gate VenturesSBVAVulpes Investment Management
A cosmetics company that produces a liquid eyeliner product with precise application for eye makeup.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Co-investorsAC VenturesCapria VenturesSWC Global
SATURDAYS is a tech-enabled eyewear brand in Indonesia that designs and sells frames through physical lifestyle stores, a web and app platform with virtual try-on, and at-home and in-office try-on services.
ConsumerDirect to ConsumerE-commerceRetail Tech
Co-investorsCapria VenturesOpenspace VenturesAlpha JWC VenturesAltara Ventures
Sleepy Owl is an Indian direct-to-consumer coffee brand offering instant coffee, cold brew, hot brew, ground and filter coffee, along with brewing accessories and merchandise for at-home coffee drinkers.
ConsumerDirect to ConsumerFoodTech
Co-investorsRukam Capital
SleepyCat manufactures foam and latex mattresses for consumers, offering models with varying firmness levels and specialized features like pinhole ventilation and memory foam technology for improved sleep quality.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
Kabir Siddiq(Founder & CEO)in
Co-investorsSaama CapitalSharrp Ventures
StayVista offers a curated portfolio of private villas for travelers, with services such as private pools, in-house chefs, butler and concierge service, and personalized celebrations.
ConsumerMarketplacesTravel & HospitalityMumbai, IN
Pranav Maheshwari(Founder)
SuperBottoms is an Indian brand selling sustainable, reusable diapering products and other essentials for mothers and babies.
ConsumerDirect to ConsumerE-commerceMumbai, IN
Pallavi Utagi(Founder)in
Co-investorsLok CapitalSaama CapitalSharrp VenturesTitan Capital
Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.
ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN
Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in
Co-investorsFireside Ventures Advisory LlpRPSG Capital VenturesSaama CapitalSauce.vcTitan CapitalWhiteboard Capital+1 more
The Indus Valley sells toxin-free cookware and kitchenware made from natural and food-grade materials such as cast iron, iron, tri-ply stainless steel, copper, wood, clay, brass, and bronze, along with insulated drinkware and pressure cookers.
ConsumerDirect to ConsumerE-commerce
Co-investorsRukam CapitalThe Chennai Angels
The Moms Co. sells natural, toxin-free baby care products such as baby shampoo, wash, lotion, face cream, diaper rash cream, and wipes for parents and their children.
ConsumerDirect to ConsumerE-commerce
Co-investorsSaama Capital
Ugaoo is an Indian brand selling plants and gardening products online, including bundled plant kits sold direct to consumers.
ConsumerDirect to ConsumerE-commercePune, IN
Saurabh Sameer(Founder)inSiddhant Bhalinge(Founder & CEO)in
Co-investorsV3 Ventures
Veeba produces packaged food condiments and sauces, including stir-fry sauces, gift boxes, and combo packs, sold to consumers.
ConsumerDirect to ConsumerFoodTech
Viraj Bahl(Founder)in
Co-investorsSaama CapitalSixth Sense VenturesVerlinvest
Youvit makes gummy-form vitamins and supplements, including children's multivitamins, collagen, vitamin D3, omega-3, and protein products.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsBtomorrow VenturesUnilever Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BloodDoughEazydinerEvery Half Coffee RoastersForest EssentialsHunger IncKilrrMoms CoOYO Rooms
Portfolio news
latest coverage across their companiesFarmley · prnewswire.com · May 12, 2025
Frequently asked questions
- How many investments has DSG Consumer Partners made?
- DSG Consumer Partners has 45 tracked investments, including 7 dated in the last 24 months.
- What stage does DSG Consumer Partners invest at?
- DSG Consumer Partners invests at the Seed, Series A stages.
- What is DSG Consumer Partners's typical check size?
- DSG Consumer Partners typically writes checks of $5M.
- What sectors does DSG Consumer Partners focus on?
- DSG Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Wellness & Fitness.
- Where is DSG Consumer Partners located?
- DSG Consumer Partners is headquartered in Mumbai, IN.
- Does DSG Consumer Partners lead rounds?
- Yes, DSG Consumer Partners leads investment rounds.
- Who does DSG Consumer Partners co-invest with?
- DSG Consumer Partners most often shares deals with Saama Capital, Foxmont Capital Partners, Lightspeed Venture Partners, among 43 tracked co-investors.
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Co-investors · 7
V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.
Artha Venture Fund is an Indian micro-VC firm backing early-stage startups from first cheque to scale, positioning itself as India's first micro-VC fund. It is registered with SEBI as a Category I AIF.
Fireside Ventures is an India-focused venture capital firm that invests in early-stage consumer brands, backing founders to build enduring, iconic consumer businesses.
Foundry invests in early-stage startups and venture funds across multiple sectors. The firm builds a portfolio-based network connecting portfolio companies with other investors and entrepreneurs.
Building a concentrated portfolio of high-conviction partnerships in fintech, commerce, and enabling infrastructure.
Venture Catalysts++ is an early-stage investment platform and angel network based in India that connects founders with angels, VCs and industry investors, offering curated deal flow, due diligence, mentoring and portfolio support.
Good Startup invests in early-stage alternative protein companies. The firm focuses on food technology ventures developing meat, dairy, and egg alternatives.
Firms observed investing alongside DSG Consumer Partners, from public investor directories. Shared companies are the overlap with DSG Consumer Partners's recorded portfolio.
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