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DSG Consumer Partners

Venture capitalActively deployingoperating company · company profile

Mumbai · Pre-Seed–Series A · 25 people tracked

Also known as DSG Consumer Partners INDIA

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Investment thesis

DSG Consumer Partners focuses on building insurgent consumer brands in India and Southeast Asia, having backed more than 100 founders and over 80 brands. The firm emphasizes a 'brick by brick' brand-building philosophy, drawing on repeated experience scaling consumer businesses. It positions itself not merely as a capital provider but as an active partner, builder, and enabler working alongside founders. The firm also shares knowledge with the broader consumer ecosystem through educational content and growth playbooks, and incorporates a measured approach to ESG implementation in early-stage companies.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Series A
Check
$500K – $5M
HQ
Mumbai, IN
Leads rounds
Leads
Instruments
Equity
Founded
2012
AUM
$300M
Tracked investments
12

Team · 25 people

from the firm's website & curated & public directories
Chaitanya Rathi· Advisory Team
Rajiv Wahi· Advisory Team
Hein Hun Leong· Vice Presidentin

What they invest in

from 8 of 12 portfolio companies

Consumer ×6Direct to Consumer ×4E-commerce ×3FoodTech ×3Digital Health ×1Fintech ×1Hardware ×1Healthtech ×1

HQs:India×4Singapore×1United States×1

Investments · 12 tracked

founders shown can be your intro path
Arataarata.inin𝕏

Arata makes hair and skin care products, including hair growth serums, shampoos, and body washes formulated with proven actives and trichology-led science.

ConsumerDirect to ConsumerE-commerce

Co-investorsUnilever Ventures

Chai Pointchaipoint.comin𝕏

Chai Point sells tea blends and brewing products, offering a home café experience with personalized blends for consumers in India.

ConsumerDirect to ConsumerFoodTech

Co-investorsNewRadioVentureSaama CapitalStride VenturesTrifecta Capital Advisors

Chopechope.com

Co-investorsFrontier VenturesVulpes Ventures

Eazydiner
Forest Essentials

Luxury Ayurveda beauty and skincare brand from India.

GoQiigoqii.comin𝕏

GOQii offers a smart health ecosystem that combines wearable technology and app-based tools with expert human coaching for preventive and value-based care.

Digital HealthHealthtechWellness & FitnessMenlo Park, US

A. Vishal Gondal(Executive Officer, Director)Abhishek Sharma(Founder)inVishal Gondal(Founder)in

BoardPravin Gandhi(Director)Bala Deshpande(Director)

Co-investorsNew Enterprise Associates (NEA)Animoca BrandsMitsui & CoSmartStart FundTrifecta Capital Advisors

Moms Co

Personal care brand for new mothers

mSwipemswipe.comin

Mswipe provides payment acceptance solutions for merchants in India, including smart POS terminals, payment soundboxes, a payment gateway, and pay-by-link tools, along with a merchant app and portal for tracking transactions and settlements.

FintechHardwareRetail Tech

Manish Patel(Founder)in

Co-investorsAlpha Wave GlobalB Capital GroupB4 CapitalZ47

OYOoyorooms.comin𝕏

OYO operates an online platform for booking budget hotels and homes, offering over 174,000 properties across 35+ countries.

ConsumerMarketplacesTravel & Hospitality

Ritesh Agarwal(Founder & CEO)in

Co-investors2am VCPrismSoftBank Group

Redmartredmart.com𝕏

RedMart is an online grocery service, now part of the Lazada platform, where customers order groceries and household products for delivery.

ConsumerE-commerceFoodTech

Co-investorsGolden Gate VenturesSBVA

Super Bottomssuperbottoms.comin𝕏

SuperBottoms is an Indian brand selling sustainable, reusable diapering products and other essentials for mothers and babies.

ConsumerDirect to ConsumerE-commerceMumbai, IN

Pallavi Utagi(Founder)

Co-investorsSaama CapitalSharrp Ventures

Veebaveeba.inin𝕏

Veeba produces packaged food condiments and sauces, including stir-fry sauces, gift boxes, and combo packs, sold to consumers.

ConsumerDirect to ConsumerFoodTech

Co-investorsSaama CapitalVerlinvestSixth Sense Ventures

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has DSG Consumer Partners made?
DSG Consumer Partners has 12 tracked investments.
What stage does DSG Consumer Partners invest at?
DSG Consumer Partners invests at the Pre-Seed, Seed, Series A stages.
What is DSG Consumer Partners's typical check size?
DSG Consumer Partners typically writes checks of $500K – $5M.
What sectors does DSG Consumer Partners focus on?
DSG Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce.
Where is DSG Consumer Partners located?
DSG Consumer Partners is headquartered in Mumbai, IN.
Does DSG Consumer Partners lead rounds?
Yes, DSG Consumer Partners leads investment rounds.
Who does DSG Consumer Partners co-invest with?
DSG Consumer Partners most often shares deals with Saama Capital, Trifecta Capital Advisors, B Capital Group, among 17 tracked co-investors.

Images

DSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photoDSG Consumer Partners photo

Co-investors · 7

Foundry

Foundry invests in early-stage startups and venture funds across multiple sectors. The firm builds a portfolio-based network connecting portfolio companies with other investors and entrepreneurs.

$250K – $15M
Company Capital

Building a concentrated portfolio of high-conviction partnerships in fintech, commerce, and enabling infrastructure.

$2M
Venture Catalysts | India's First Integrated Incubator

An early-stage investment ecosystem that connects entrepreneurs with angel investors and institutional capital. Venture Catalysts organizes pitch events, provides deal screening and due diligence support, and facilitates syndicated investments across multiple sectors.

V3 Ventures

V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.

$1M – $5M
Artha Venture Fund

Artha Venture Fund invests in early-stage companies addressing problems for Indian consumers and businesses. The firm focuses on identifying and supporting founders building solutions for the Indian market.

Fireside Ventures Advisory Llp

Fireside Ventures is an India-focused venture capital firm that backs early-stage consumer brands, partnering with founders to build enduring companies across everyday consumer categories.

$376K – $25M
Good Startup

Good Startup invests in early-stage alternative protein companies. The firm focuses on food technology ventures developing meat, dairy, and egg alternatives.

Firms observed investing alongside DSG Consumer Partners, from public investor directories. Shared companies are the overlap with DSG Consumer Partners's recorded portfolio.

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