Noodle Partners
New York, US · Founded 2013 · Delaware LLC · 488 employees on LinkedIn · 18 known investors
Find your way into Noodle Partners
74 people in our graph share verified history with the Noodle Partners team — schools, employers, funds. One of them is your warm intro.
Noodle partners with universities to design, build, and manage online and hybrid degree programs. The company provides tech-enabled services including program design, marketing, enrollment, student support, and strategic consulting to help universities expand access to higher education.
Also known as Noodle · Noodle Partners
Founders & leadership
Noodle Partners was founded in 2013 by John Katzman.
Board
Investors · 18
Also in the syndicate · 7
Funding
SEC filings, press & company announcements$105.5M disclosed across 5 of 7 rounds · 2015–2023
- Undisclosed amountSeries ASep 2023
L Catterton (lead), Alumni Ventures, Cosmic VC, Electric Feel Ventures, GingerBread Capital, IMG-Endeavor, Springdale, Third Craft Partners, Willow Growth
Source ↗ - Undisclosed amountSeries CSep 2022Source ↗
- $50MSeries COct 2021 · 2 sources
BlackRock (lead), ValueAct Spring Fund (lead), Lumina Foundation, Owl Ventures
Source ↗
▶$18MraisedJun 2019 · 3 investors · OtherRule 506(b)
- John KatzmanExecutive Officer, Director
- Michael HornDirector
- Nathanael LentzDirector
- Meredith RubleExecutive Officer
- Ann KirschnerDirector
- Garrick WongExecutive Officer
- Keri HoytExecutive Officer
- Victor PattersonDirector
- Offering amount
- $18M
- Amount sold
- $18M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedJan 2017 · 2 investors · OtherRule 506(c)
- John KatzmanExecutive Officer, Director
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Nov 2016
- Incorporated
- Limited Liability Company, Delaware, 2013
- Federal exemptions
- 06c
▶$1.3MraisedOct 2016 · 3 investors · OtherRule 506(c)
- John KatzmanExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $1.3M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06c
▶$28.3MraisedJul 2015 · 15 investors · OtherRule 506(c)
- John KatzmanExecutive Officer, Director
- Offering amount
- $47.7M
- Amount sold
- $28.3M
- First sale
- Jun 2015
- Incorporated
- Limited Liability Company, Delaware, 2013
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Noodle works with higher-education institutions across what it describes as the full learner journey, "from ad to grad and beyond." Its service lines include marketing, recruitment and enrollment, learning design, retention and support, practicum placement, brand communications, and landscape and portfolio consulting. Partner-facing strategic offerings cover academic portfolio strategy, financial strategy and growth, market research and positioning, data strategy, AI strategy, online and hybrid learning delivery, and scenario planning.
The company also sells purpose-built software products for higher education. The Noodle Learning Platform (NLP) is an LMS-agnostic, customizable platform for designing, distributing and managing lifelong-learning programs. Additional products include Noodle Companion (in-platform learner and staff support), Noodle Engage (conversational tools for guiding prospective students through enrollment), Noodle Dialogue (faculty-aligned conversational and scenario-based practice with feedback), and Noodle Manage (data integration and analytics across the learner journey). Noodle positions its use of AI as augmenting rather than replacing human support, with chat agents available continuously to learners, faculty and administrators.
Specific capability areas marketed on the company's site include market intelligence, positioning, analytics, Graduate Enrollment Matching (GEMS), advisor coaching, funnel strategy, CRM and communications, the Scholars Network, instructional design, curriculum innovation, practicum placement, retention strategy, learner success, workforce and employer learning, microcredentials and CEUs, transfer pathways, data and system integration, LMS/CRM optimization, and AI enablement.
Business model
Noodle offers a flexible partnership model in which institutions can select individual services, strategic consulting engagements, software products, or broader "DIY+" partnerships, with offerings intended to integrate with the systems institutions already use.
▸Full profile — market position, technology, go-to-market
Market position
Noodle positions itself as a full-funnel higher-education solutions provider combining strategy, services and AI-powered products rather than a single-point vendor.
Technology
Products include the LMS-agnostic Noodle Learning Platform for building and managing lifelong-learning programs, and AI-based tools: Noodle Companion for in-platform support, Noodle Engage for conversational enrollment guidance, Noodle Dialogue for scenario-based learning practice and feedback, and Noodle Manage for connecting siloed data into insights. The company also provides data and system integration and LMS/CRM optimization services.
Go-to-market
Noodle markets directly to institutions through partnership arrangements that can be scoped from single services to full-funnel engagements, supported by consulting and partner-success teams.
Universities and colleges, including graduate and online/hybrid degree programs, continuing education and workforce development units, community colleges pursuing transfer pathways, healthcare and professional CEU providers, professional associations, employers sponsoring learning, and government and community workforce training initiatives.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with Noodle Partners for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Noodle Partnersnoodle.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Noodle Partners do?
- Noodle provides higher-education institutions with services and AI-powered products spanning marketing, enrollment, learning design and retention.
- Who founded Noodle Partners?
- Noodle Partners was founded by John Katzman in 2013.
- Who are Noodle Partners's investors?
- Noodle Partners's investors include 500 Global, New Markets Venture Partners, Owl Ventures, SWaN & Legend Venture Partners, Alumni Ventures, BlackRock, Electric Feel Ventures Llc, Gingerbread Capital and 3 more.
- How much funding has Noodle Partners raised?
- Noodle Partners has disclosed $105.5M raised across 5 of its 7 known rounds.
- Where is Noodle Partners headquartered?
- Noodle Partners is headquartered in New York, US.