North Castle Partners
Private equityNew York · Series A–Growth · 27 people tracked
Investment thesis
North Castle Partners focuses on consumer products and service businesses that promote health, wellness, and quality of life. The firm invests across the Health, Wellness, and Active Living marketplace, forming brand partnerships where it leverages its collective experience to contribute knowledge, network, and perspective. It emphasizes alignment of vision with the companies it backs and aims to help create value alongside its partners.
Source: firm website, verified Sep 1, 2026.
Team · 27 people
from the firm's website & curated & public directories
What they invest in
from 15 of 51 portfolio companiesConsumer ×12Wellness & Fitness ×10Direct to Consumer ×8Sports Tech ×6E-commerce ×3Hardware ×3FoodTech ×2Healthtech ×2
HQs:United States×10
Investments · 51 tracked
founders shown can be your intro pathBarry's is a boutique fitness studio chain offering high-intensity interval training (HIIT) classes combining strength and cardio workouts, along with a digital fitness platform for remote access.
ConsumerSports TechWellness & FitnessLos Angeles, US
Barry Jay(Founder)Joey Gonzalez(CEO)
Co-investorsCamino PartnersLightBay CapitalPrinceton
European Wax Center is a chain of waxing salons offering hair removal services through a four-step process, along with body, skincare, and brow product collections.
ConsumerSector AgnosticWellness & Fitness
David Wilmot(CEO)
Five Iron Golf operates indoor golf venues equipped with Trackman simulators, swing cameras, and 200+ virtual courses, combining a driving range, lessons, league play, and games.
ConsumerSports Tech
Genexa makes over-the-counter medicines formulated with what it calls "clean" ingredients, including pain relief and fever products for children and adults.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsPoint King CapitalVerlinvest
Glow Recipe creates fruit-powered, clean skincare formulas grounded in Korean skincare principles, targeting consumers seeking clinically effective and cruelty-free beauty products.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
White River Jct., US
Edward Manning(Executive Officer, Director)Dennis Jenson(Executive Officer, Director)
BoardWilliam Landman(Director)Jamie Schiff(Director)Charles Baird, Jr.(Director)Alison Minter(Executive Officer, Director)
Co-investorsMidOcean
Greg Grossman(Cofounder)
Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.
ConsumerDirect to ConsumerE-commerceNew York, US
Brian D. Berger(Executive Officer, Director)
BoardAllan Karp(Director)Howard Socol(Director)
Co-investorsBridge Venture FundKarpReillyRiverPark VenturesRx3 Growth PartnersBridge InvestmentsBullish
Maya Kaimal produces packaged Indian foods including simmer sauces, dals, chanas, rice, and a line of Chinese Indian (Desi Chinese) products, along with cookbooks and recipes.
ConsumerDirect to ConsumerFoodTech
Maya Kaimal(Founder (Chef, Author, Entrepreneur))in
NEST New York sells home and personal fragrance products, including scented candles and related items featuring blended notes such as wild plum, cinnamon, and cashmere wood.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investorsSeawall Capital, LLC
Octane Fitness manufactures home and commercial cardio equipment, including ellipticals and other fitness machines designed for various fitness levels.
HardwareSports TechWellness & Fitness
SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon.
ConsumerDirect to ConsumerHealthtechWellness & FitnessVenice, US
Courtney Nichols Gould(Executive Officer, Director)Gordon Gould(Executive Officer, Director)
BoardTimm Oberwelland(Director)Charles F Baird, Jr.(Director)Alison Minter(Director)
Co-investorsBreakwater Investment Management
The Escape Game operates physical escape room locations and immersive game experiences across the United States, serving tourists and groups seeking entertainment and team-building activities.
ConsumerGamingNashville, US
Therabody makes Theragun Prime, a percussive massage gun designed for athletes and fitness enthusiasts to relieve muscle pain, increase flexibility, and accelerate recovery.
ConsumerDirect to ConsumerHardwareSports TechWellness & Fitness
Co-investorsCosmic Venture PartnersRx3 Growth PartnersTrust Fund
VitaCup makes coffee, tea, and water-enhancer beverages infused with vitamins, superfoods, and antioxidants marketed for energy, mental clarity, and general wellness.
Direct to ConsumerFoodTechWellness & Fitness
Co-investorsFusionX Ventures
WellnessSpace helps businesses build self-service wellness and recovery areas by supplying amenities such as heated water massage, cold plunges, meditation pods and infrared sauna experiences.
Enterprise SoftwareHardwareHealthtechSports TechWellness & FitnessTampa Bay, US
Paul Lunter(Founder and CEO)
Frequently asked questions
- How many investments has North Castle Partners made?
- North Castle Partners has 50 tracked investments.
- What stage does North Castle Partners invest at?
- North Castle Partners invests at the Series A, Series B, Growth stages.
- What sectors does North Castle Partners focus on?
- North Castle Partners focuses on Consumer, Healthtech, Wellness & Fitness.
- Where is North Castle Partners located?
- North Castle Partners is headquartered in New York, US.
- Who does North Castle Partners co-invest with?
- North Castle Partners most often shares deals with Rx3 Growth Partners, Breakwater Investment Management, Cosmic Venture Partners, among 16 tracked co-investors.
Images
Similar investors
Amadeus Capital Partners is a technology investment firm that backs founders building complex, science-led and deep tech businesses, supporting them over the long term as they scale internationally.
Channel 4 Ventures is the corporate venture investment arm associated with Channel 4, backing consumer-facing brands and technology companies primarily in the UK and Europe.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Fourward Ventures is an investment firm positioned at the intersection of entertainment and venture capital, founded by Hollywood agent and entrepreneur Will Ward. It invests in high-growth consumer companies focused on lifestyle, health and wellness, and sustainability.
Aoki Labs is a venture firm founded by DJ, producer, and entrepreneur Steve Aoki, investing at the intersection of entertainment, wellness, consumer innovation, and longevity.