North Castle Partners
Private equityNew York · Growth · 27 people tracked
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Investment thesis
North Castle Partners invests exclusively within the Healthy, Active, and Sustainable Living markets, a focus it has maintained since 1997. The firm emphasizes values-based, performance-driven partnerships with company CEOs, built on trust, mutual respect, shared vision, and open communication. It targets verticals including beauty and personal care, fitness, food and beverage, home and leisure, specialty nutrition, sports and outdoor recreation, sustainable living, and wellness and consumer-driven health care. North Castle brings resources and capabilities to help entrepreneurs take their companies to their full potential during the next stage of growth.
Source: firm website, verified Sep 29, 2026.
Team · 27 people
from the firm's website & public directoriesFounder mafia
3 people who came through North Castle Partners went on to found or lead other companies.
What they invest in
from 21 of 59 portfolio companiesConsumer ×17Wellness & Fitness ×13Sports Tech ×9Direct to Consumer ×8Hardware ×4E-commerce ×3FoodTech ×2Healthtech ×2
HQs:United States×10
Who they back
founder profiles across 10 portfolio companiesFounding team size:solo founder×82 founders×2
Investments · 59 tracked
founders shown can be your intro pathBy year:2020 · 12019 · 12018 · 12016 · 14 dated
Atkins offers a low-carb nutrition approach and branded food products, including snacks and recipes, aimed at people seeking to maintain a healthy weight without traditional dieting, particularly those coming off GLP-1 therapy.
ConsumerWellness & Fitness
Barry's is a boutique fitness studio chain offering high-intensity interval training (HIIT) classes combining strength and cardio workouts, along with a digital fitness platform for remote access.
ConsumerSports TechWellness & FitnessLos Angeles, US
Barry Jay(Founder)Joey Gonzalez(CEO)
Co-investorsCamino PartnersLightBay CapitalPrinceton
Brooklyn Boulders (BKB) operates climbing gyms and fitness spaces that also offer yoga, boxing, training classes, co-working areas, and event space.
ConsumerSports TechWellness & Fitness
Equinox operates luxury fitness clubs offering unlimited signature group classes, 1:1 personal training, Pilates, and spa and recovery amenities.
ConsumerSports TechWellness & Fitness
Lavinia Errico(Founder)in
Co-investorsLeonard GreenL Catterton
European Wax Center is a chain of waxing salons offering hair removal services through a four-step process, along with body, skincare, and brow product collections.
ConsumerSector AgnosticWellness & Fitness
David Wilmot(CEO)in
Five Iron Golf operates indoor golf venues equipped with Trackman simulators, swing cameras, and 200+ virtual courses, combining a driving range, lessons, league play, and games.
ConsumerSports Tech
Jared Solomon(Founder)in
Co-investorsCoral Tree Partners
Full Swing builds golf simulators and launch monitors, offering turnkey installations that include hardware, projection technology, cameras, software, and installation support.
ConsumerHardwareSports Tech
Eric Murrayin
Co-investorsRx3 Growth Partners
Genexa makes over-the-counter medicines formulated with what it calls "clean" ingredients, including pain relief and fever products for children and adults.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsPoint King CapitalVerlinvestMonogram Capital PartnersUnilever Ventures
Glow Recipe creates fruit-powered, clean skincare formulas grounded in Korean skincare principles, targeting consumers seeking clinically effective and cruelty-free beauty products.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Christine Chang(Founder)in
Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.
ConsumerDirect to ConsumerE-commerceNew York, US
Brian D. Berger(Founder and CEO)in
BoardAllan Karp(Director)Howard Socol(Director)
Co-investorsBridge Venture FundBullishKarpReillyRiverPark VenturesRx3 Growth PartnersBridge Investments
Maya Kaimal produces packaged Indian foods including simmer sauces, dals, chanas, rice, and a line of Chinese Indian (Desi Chinese) products, along with cookbooks and recipes.
ConsumerDirect to ConsumerFoodTech
Maya Kaimal(Founder (Chef, Author, Entrepreneur))in
NEST New York sells home and personal fragrance products, including scented candles and related items featuring blended notes such as wild plum, cinnamon, and cashmere wood.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investorsSeawall Capital, LLC
Octane Fitness manufactures home and commercial cardio equipment, including ellipticals and other fitness machines designed for various fitness levels.
HardwareSports TechWellness & Fitness
Palladio Beauty Group is a cosmetics and beauty products company that supplies merchandise displays with customer testers to retail locations including pharmacies, beauty stores, and boutiques.
ConsumerRetail Tech
SmartyPants makes vitamins and nutritional supplements formulated for kids and adults, including gummy multivitamins, sold direct-to-consumer and through retailers like Amazon.
ConsumerDirect to ConsumerHealthtechWellness & FitnessVenice, US
Courtney Nichols Gould(Executive Officer, Director)Gordon Gould(Executive Officer, Director)
BoardTimm Oberwelland(Director)Charles F Baird, Jr.(Director)Alison Minter(Director)
Co-investorsBalance Point Capital PartnersBreakwater Investment Management
SparX provides an augmented reality home staging and visualization platform that digitally furnishes empty apartment units in real time.
AI & Machine LearningPropTechSaaS
Co-investorsMetroCap PartnersTerra Venture PartnersDrive CapitalHuman CapitalOxygen HouseThrive Capital
The Escape Game operates physical escape room locations and immersive game experiences across the United States, serving tourists and groups seeking entertainment and team-building activities.
ConsumerGamingNashville, US
Jonathan Murrell(Founder)in
Therabody makes Theragun Prime, a percussive massage gun designed for athletes and fitness enthusiasts to relieve muscle pain, increase flexibility, and accelerate recovery.
ConsumerDirect to ConsumerHardwareSports TechWellness & Fitness
Co-investorsCosmic Venture PartnersRx3 Growth PartnersTrust Fund
VitaCup makes coffee, tea, and water-enhancer beverages infused with vitamins, superfoods, and antioxidants marketed for energy, mental clarity, and general wellness.
Direct to ConsumerFoodTechWellness & Fitness
Co-investorsFusionX Ventures
WellnessSpace helps businesses build self-service wellness and recovery areas by supplying amenities such as heated water massage, cold plunges, meditation pods and infrared sauna experiences.
Enterprise SoftwareHardwareHealthtechSports TechWellness & FitnessTampa Bay, US
Paul Lunter(Founder and CEO)
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Atkins Nutritional Holdings IncAvalonBlueRoot HealthCascadeContigoCR FitnessCRC HealthCrc Health Group IncDDFDoctor’s BestEASEchelon FitnessEncoreVetEnzymatic TherapyFlatoutgloProfessionalGrand ExpeditionsIbexIbex Outdoor ClothingIbex Outdoor Clothing HoldingsInternational Fitness IncJenny CraigKettlebell KitchenLeinerLeiner Health ProductsMineral FusionMineral Fusion Natural BrandsMyndMynd Spa & SalonNaked JuicePalladioPerformance BicycleProSuppsSLTSparx HockeySprout Organic FoodsTurnbridgeWindham Mountain Resort
Portfolio news
latest coverage across their companiesWellnessSpace Brands · wellnessspace.com · Jul 21, 2025
Frequently asked questions
- How many investments has North Castle Partners made?
- North Castle Partners has 59 tracked investments.
- What stage does North Castle Partners invest at?
- North Castle Partners invests at the Growth stage.
- What sectors does North Castle Partners focus on?
- North Castle Partners focuses on Consumer, FoodTech, Healthtech, Sports Tech, Wellness & Fitness.
- Where is North Castle Partners located?
- North Castle Partners is headquartered in New York, US.
- Who does North Castle Partners co-invest with?
- North Castle Partners most often shares deals with Rx3 Growth Partners, Balance Point Capital Partners, Breakwater Investment Management, among 20 tracked co-investors.
Images
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