GlossGenius

GlossGenius operates a vertical software and embedded payments platform for in-person service businesses in beauty, wellness, medspa, health and fitness. The product bundles online booking and scheduling, a booking website builder, point of sale and card readers, payouts, memberships and packages, gift cards, invoices, inventory and retail management, staff management, time tracking, payroll, expense tracking, reporting and analytics, client profiles and CRM, email and text marketing, forms and waivers, and HIPAA-compliant charting/EMR workflows for aesthetics practices. The company markets a suite of 100+ features intended to replace multiple point tools for salons, spas, medspas, barbershops, tattoo and piercing studios, massage and physical therapy practices, fitness and yoga studios, and independent practitioners, and supports both booth-rental and commission-based team models as well as multi-location businesses.

More recently the platform has been positioned around "always-on" AI agents and AI teammates, including a Growth Agent/Growth Analyst that surfaces revenue opportunities and answers business questions, an AI marketing assistant that drafts email and text campaigns, automated rebooking prompts, and Reception by GlossGenius, an announced 24/7 call and text answering product that books appointments directly into the calendar. Sources describe a rebrand of the corporate identity to Genius AI, with GlossGenius continuing as the flagship product and the broader ambition of an operating system for service-based businesses using agentic AI to run end-to-end administrative workflows.

The company is based in New York City and was founded by twin sisters Danielle Cohen-Shohet (CEO) and Leah Cohen-Shohet. Reported scale includes 120,000+ businesses on the platform (100,000+ owners cited on the company's About page), penetration of roughly half of all U.S. ZIP codes, and a revenue run rate approaching $200 million.

Founding story

Danielle Cohen-Shohet and her twin sister Leah Cohen-Shohet had previously launched a digital receipts point-of-sale venture while in college. Danielle experienced the administrative pain points of running a makeup artistry business and managing clients, then learned to code in order to build the first version of GlossGenius. The company's About page frames the founding premise around the average service business losing more than $150,000 a year in revenue to no-shows, missed rebookings and hidden processing fees, and describes the twins' doubled capacity as the model for the "edge" the product aims to give owners.

Business model

GlossGenius sells tiered SaaS subscriptions combined with embedded payment processing. Beauty and wellness plans are Standard ($28/month, or $24/month billed annually), Gold ($56/$48, for businesses up to 9 staff) and Platinum ($168/$148, for teams of 10+); medspa and aesthetics plans are Practice Essentials ($168/$148) and Practice Advanced ($298/$248). Payroll is a paid add-on at $40/month plus $6 per seat. All plans include a flat 2.6% card processing rate with no additional Tap to Pay, card-on-file or manual-entry fees, free same-business-day payouts Monday-Thursday, and optional instant payouts for an added 1.8% fee. Free trials require no credit card, and free data migration is offered to switchers.

Recurring monthly or annual subscription fees per business, plus transaction revenue from payment processing at a flat 2.6% rate, instant-payout fees of 1.8%, and add-on modules such as payroll priced per month and per seat. Additional monetized products referenced include buy now, pay later, gift cards, memberships and packages, and financing.

Traction

The company's site cites 120,000+ businesses on the platform and customer-reported outcomes of 26% more revenue in year one, 75% average rebooking rates, 40 hours per month saved on admin, and a 22% average booking increase in the first year; teams using GlossGenius Payments are said to earn 65% more revenue than those using cash or other processors. The About page cites 100,000+ owners served and a US addressable base of 2.5 million service businesses. Press coverage reported over 60,000 spas and salons on the platform as of July 2023, handling billions of dollars in annual activity. A later report cites more than 125,000 businesses across roughly half of all U.S. ZIP codes, a revenue run rate approaching $200 million, nearly $7 billion in annual sales processed, 112 million administrative hours saved, and $2 billion in additional revenue generated for users.

Latest developments

A $44 million Series D led by Lux Capital at a $1.15 billion post-money valuation, with participation from Bessemer Venture Partners, Imaginary Ventures, L Catterton Growth Fund, 2048 Ventures, StepStone Private Ventures and existing investors, taking total funding above $125 million; proceeds are directed at customer expansion, agentic AI product development and scaling operations. Alongside the round the company rebranded to Genius AI, broadening from beauty and wellness tooling toward an operating system for service businesses with autonomous agentic workflows. Product-level developments include newly labeled Packages & Memberships and Room & Resource Management features, a multi-location offering with unified client lists and cross-location scheduling and reporting, AI Growth Analyst and AI marketing assistant tiers, and Reception by GlossGenius, a 24/7 call and text answering add-on marked coming soon.