ClassPass
Techstars '12New York City, US · Founded 2011 · Delaware corporation · 19 known investors
ClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
Wellness & Fitness
Founders & leadership
ClassPass was founded in 2011 by Payal Kadakia and Payal Kadakia Pujji.
PK
Payal KadakiaCo-founder
PK
Payal Kadakia PujjiinCEO & Co-Founder2011–2022
RL
Richard LanmanExecutive
ZA
Zach ApterExecutive
TA
Tom AvestonExecutive
JB
Jennifer BurkeExecutive
JC
Justin ChangExecutive
DN
Donald NeufeldExecutive
CR
Chloe RossExecutive
MB
Mary BigginsNamed on SEC filing
AF
Alan FedermanNamed on SEC filing
Investors · 19
Acequia Capital (AceCap)Seattle · $100K – $5M
Alpaca VCNew York · $500K – $1.3M
BAM VenturesLos Angeles · $100K – $1M
Corigin Venturesvia Aubrie Pagano · inferred
CRV (Charles River Ventures)San Francisco · $250K – $5M
Eastward Capital PartnersWest Newton · $3M – $15M
Expansion Venture CapitalNew York · $100K – $2M
Fifth WallLos Angeles · $250K – $100M
Firebolt Ventures Management Company, LlcPalo Alto
Hinge CapitalHaddonfield · $500K – $1M
Nelstone Venturesvia Rich Nelson · inferred
NFXSan Francisco · $250K – $5M
REMUS CapitalBoston · $25K – $20M
Teamworthy VenturesNew York
TechstarsBoulder · $220K
Wonder VenturesLos Angeles · $100K – $1.5M
Apax DigitalreportedLondon
Slow VenturesreportedSan Francisco · $50K – $1M
TemasekreportedSingapore
Reported raises · per SEC filings
Form D private placements$154.5M disclosed across 5 of 6 rounds · 2014–2019
▶$5MraisedApr 2019 · 2 investors · Other TechnologyRule 506(b)
▶$5MraisedApr 2019 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Henry VigilDirector
- Adam ValkinDirector
- Michael FarelloDirector
- Payal KadakiaExecutive Officer, Director
- Richard LanmanExecutive Officer, Director
- Zach ApterExecutive Officer
- Tom AvestonExecutive Officer
- Jennifer BurkeExecutive Officer
- Justin ChangExecutive Officer
- Robert MylodDirector
- Donald NeufeldExecutive Officer
- Chloe RossExecutive Officer
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$525.6KraisedJan 2019 · 7 investors · Other TechnologyRule 506(b)
▶$525.6KraisedJan 2019 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Adam ValkinDirector
- Justin ChangExecutive Officer
- Michael FarelloDirector
- Zach ApterExecutive Officer
- Henry VigilDirector
- Payal KadakiaExecutive Officer, Director
- Jennifer BurkeExecutive Officer
- Tom AvestonExecutive Officer
- Donald NeufeldExecutive Officer
- Richard LanmanExecutive Officer, Director
- Byron AdamsDirector
- Shana NeiditchExecutive Officer
- Chloe RossExecutive Officer
- Robert MylodDirector
- Offering amount
- $525.6K
- Amount sold
- $525.6K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.1MofferedAug 2018 · 6 investors · Other TechnologyRule 506(b)
▶$5.1MofferedAug 2018 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert MylodDirector
- Henry VigilDirector
- Donald NeufeldExecutive Officer
- Payal KadakiaExecutive Officer, Director
- Tom AvestonExecutive Officer
- Justin ChangExecutive Officer
- Byron AdamsDirector
- Michael FarelloDirector
- Richard LanmanExecutive Officer, Director
- Shana NeiditchExecutive Officer
- Adam ValkinDirector
- Jennifer BurkeExecutive Officer
- Zach ApterExecutive Officer
- Joanna LordExecutive Officer
- Tanzeen SyedDirector
- Offering amount
- $5.1M
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$83.8MraisedJul 2018 · 14 investors · Other TechnologyRule 506(b)
▶$83.8MraisedJul 2018 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Shana NeiditchExecutive Officer
- Joanna LordExecutive Officer
- Byron AdamsDirector
- Payal KadakiaExecutive Officer, Director
- Tanzeen SyedDirector
- Henry VigilDirector
- Justin ChangExecutive Officer
- Adam ValkinDirector
- Michael FarelloDirector
- Zach ApterExecutive Officer
- Donald NeufeldExecutive Officer
- Richard LanmanExecutive Officer, Director
- Tom AvestonExecutive Officer
- Robert MylodDirector
- Jennifer BurkeExecutive Officer
- Offering amount
- $85.8M
- Amount sold
- $83.8M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$54.1MraisedAug 2017 · 12 investors · Other TechnologyRule 506(b)
▶$54.1MraisedAug 2017 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Payal KadakiaExecutive Officer, Director
- Sam HallExecutive Officer
- Michael WolfExecutive Officer
- Adam ValkinDirector
- Robert MylodDirector
- Shana NeiditchExecutive Officer
- Zach ApterExecutive Officer
- Richard LanmanExecutive Officer, Director
- Tanzeen SyedDirector
- Byron AdamsDirector
- Tom AvestonExecutive Officer
- Henry VigilDirector
- Susan LohExecutive Officer
- Joanna LordExecutive Officer
- Offering amount
- $70M
- Amount sold
- $54.1M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$11.1MraisedOct 2014 · 17 investors · Other TechnologyRule 506(b)
▶$11.1MraisedOct 2014 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mary BigginsExecutive Officer, Director
- Richard LanmanDirector
- Alan FedermanExecutive Officer
- Payal KadakiaExecutive Officer, Director
- Offering amount
- $12M
- Amount sold
- $11.1M
- First sale
- Sep 2014
- Incorporated
- Corporation, New York, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through ClassPass went on to found or lead other companies.
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Competitors · 10
by search overlap
MindBody97970 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Fresha’s Website92386 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Atly82890 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
BirdEye54539 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Booksy52264 shared keywordsBooksy is a free mobile app for discovering and booking appointments with beauty and wellness service providers such as barbers, hairdressers, massage therapists, and manicurists. The platform eliminates the need for phone calls by enabling instant online booking and appointment management available 24/7.
WellnessLiving46946 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
Wellhub43262 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
GlossGenius37085 shared keywordsGlossGenius provides employee management software designed for beauty, wellness, and health businesses. The platform handles staff scheduling, payroll, commission tracking, and performance analytics through a single integrated system.
Groupon, Inc.28608 shared keywordsGroupon operates a marketplace connecting consumers with discounted deals from local and national merchants across restaurants, beauty services, travel, entertainment, and retail products.
Nextdoor (NYSE: 2021)26640 shared keywordsNeighborhood social network; IPO 2021
Companies competing with ClassPass for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does ClassPass do?
- ClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
- Who founded ClassPass?
- ClassPass was founded by Payal Kadakia, Payal Kadakia Pujji in 2011.
- Who are ClassPass's investors?
- ClassPass's investors include Acequia Capital (AceCap), Alpaca VC, BAM Ventures, Corigin Ventures, CRV (Charles River Ventures), Eastward Capital Partners, Expansion Venture Capital, Fifth Wall and 11 more.
- How much funding has ClassPass raised?
- ClassPass has disclosed $154.5M raised across 5 of its 6 known rounds.
- Where is ClassPass headquartered?
- ClassPass is headquartered in New York City, US.