Goodles
12 known investors
Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.
Also known as allgoodles · Goodles
Founders & leadership
Investors · 12
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$13M disclosed across 1 of 3 rounds · 2023–2026
- Undisclosed amountseed roundJul 2026Source ↗
- $13MSeries ASep 2023 · 2 sources
L Catterton (lead), Gingerbread Capital, Springdale, Third Craft Partners, Willow Growth
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Goodles is a consumer packaged food company that makes boxed and single-serve macaroni and cheese products positioned as nutritionally enhanced versions of conventional mac and cheese. Its product line spans classic cheddar formats (Cheddy Mac, Shella Good with aged white cheddar and shells, Ched Over Heels), a "Twirly Mac" cavatappi-style line introduced in three flavors (Cheddar Weather, Alfredo Heights made with white miso, and Hotshot Jackpot with chili garlic cheddar), asiago-based Twist My Parm, microwaveable cups (Cheddy Mac Cups, Shella Good Cups), a gluten-free cheddar macaroni, Loopdy-Loos cavatappi pasta, and variety and build-your-own boxes. Additional flavors referenced in customer feedback include Cacio e Pepe, a truffle variant, and a Hatch green chili version.
The brand markets its products around a set of product attributes: added protein, prebiotic fiber, nutrients derived from superfoods, real cheese, and Clean Label Certified status. Merchandising on its site is organized into collections such as Original Mac, Twirly Mac, Dietary Preferences, Squeezy Cheesy, Microwaveable Cups, Vegan or Gluten-Free, Protein Pasta, Variety Packs, and branded "Goods" merchandise.
Business model
Goodles sells branded shelf-stable pasta and cheese products to consumers, including direct-to-consumer purchases through its own online store, where shoppers can buy individual SKUs, variety packs, custom build-a-box assortments, and branded merchandise.
Revenue comes from sales of packaged mac and cheese products (boxes, cups, variety packs) and branded merchandise, including direct online sales.
Traction
The company's site reports more than 10,000 customer reviews with an average rating of 4.8 out of 5.0 (10,200 reviews cited), alongside consumer testimonials from multiple U.S. states and a press mention in Shape Magazine.
Latest developments
Goodles introduced a "Twirly Mac" line built on a twisted cavatappi-style noodle, launched in three flavors: Cheddar Weather (savory cheddar), Alfredo Heights (creamy alfredo with white miso), and Hotshot Jackpot (chili garlic cheddar). Customer feedback also references more recent additions including a truffle variety.
▸Full profile — market position, technology, go-to-market
Market position
Goodles differentiates from conventional boxed mac and cheese by pairing familiar formats and flavors with added protein, prebiotic fiber, superfood-derived nutrients, real cheese, and Clean Label Certification, and by extending the category with a twirlable cavatappi "Twirly Mac" format and flavor variants such as white miso alfredo and chili garlic cheddar.
Technology
Product formulation combines pasta shapes such as cavatappi, macaroni, and shells with real-cheese sauces, added protein, prebiotic fiber, and nutrients from superfood ingredients, with products carrying Clean Label Certified status.
Go-to-market
The company markets directly to consumers through its e-commerce site and social media presence (Instagram handle allgoodles), leaning on customer testimonials, press mentions such as Shape Magazine, and influencer or founder endorsements. Product assortment is presented via curated collections and multi-item variety and build-your-own boxes.
Households and individual consumers seeking better-for-you convenience pasta meals, including families with children and picky eaters, plus shoppers with dietary preferences served by gluten-free, vegan, and higher-protein options.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Goodles for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsGoodles introduced a twisted cavatappi-style noodle line, Twirly Mac, available in Cheddar Weather (savory cheddar), Alfredo Heights (creamy alfredo with white miso), and Hotshot Jackpot (chili garlic cheddar).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Goodlesgoodles.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Goodles do?
- Goodles is a packaged food brand selling nutrient-fortified boxed and cup macaroni and cheese in a range of flavors.
- Who founded Goodles?
- Goodles was founded by Jen Zeszut.
- Who are Goodles's investors?
- Goodles's investors include 1st Course Capital, Alumni Ventures, Aurum, Basecamp Fund, Cosmic Venture Partners, Fourward Ventures, Gingerbread Capital, L Catterton and 1 more.
- How much funding has Goodles raised?
- Goodles has disclosed $13M raised across 1 of its 3 known rounds.