CAVU Consumer Partners
Venture capitalActively deployingSanta Monica · Seed–Growth · 24 people tracked
Also known as CAVU CONSUMER PARTNERS, LLC
Investment thesis
CAVU works closely with consumer brands, aiming to align its success with that of its partner companies. Drawing on decades of CPG experience, the firm helps portfolio brands secure distribution, set pricing, and navigate paths to market across channels including D2C and Amazon. It offers marketing, packaging design (via its UNCOMMON team), PR, media buying, and influencer/tastemaker partnerships. CAVU also leverages an extensive network of relationships to connect brands with key partners and talent, and supports product formulation and innovation. The firm emphasizes building enduring, iconic brands through long-term stewardship rather than only short-term sales growth.
Source: firm website, verified Aug 3, 2026.
Team · 24 people
from the firm's website & public directories
Founder mafia
2 people who came through CAVU Consumer Partners went on to found or lead other companies.
What they invest in
from 32 of 51 portfolio companiesConsumer ×26Direct to Consumer ×24FoodTech ×18Wellness & Fitness ×10E-commerce ×3Healthtech ×3Advanced Manufacturing ×2Climate Tech ×2
HQs:United States×21United Kingdom×1
Investments · 51 tracked
founders shown can be your intro pathBy year:2025 · 22023 · 12022 · 22018 · 12017 · 17 dated
Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US.
ConsumerDirect to ConsumerFoodTechBerkeley, US
John Foraker(Co-founder (former Annie's CEO))Cassandra Curtis(Co-founder)Ari Raz(Co-founder)Jennifer Garner(Co-founder)Lawrence Waldman(Executive Officer)
Board seatBrett ThomasJared Jacobs· per SEC Form D
Co-investorsAurumBeechwood CapitalS2G Investments
Beyond Meat creates plant-based protein products, including burgers and other foods designed to provide nutritional value while supporting environmental sustainability and soil regeneration.
Advanced ManufacturingAgTechClimate TechFoodTechEl Segundo, US
Ethan Brown(Founder & CEO)Teri L. Witteman(Executive Officer)Jonathan Nelson(Executive Officer)Dariush Ajami, Ph.D.(Executive Officer)Drew Lufkin(Executive Officer)John Boken(Executive Officer)
Co-investorsBlue Horizon CorporationCleveland AvenueCollaborative FundCPT CapitalDns CapitalEvolution VC Partners+12 more
Bulletproof sells functional nutrition products, primarily coffee and MCT powder supplements designed to support energy, focus and mood.
ConsumerFoodTechWellness & FitnessBellevue, US
David Borges(Executive Officer)
Board seatRohan Oza· per SEC Form D
Co-investorsCAVU Venture PartnersRocana VenturesTrinity Ventures
New York, US
Benjamin Witte(Executive Officer, Director)Sumesh Sachar(Executive Officer, Director)
BoardJulian Handel(Director)
Board seatBrett ThomasJared Jacobs· per SEC Form D · $28.2M raise · filed Dec 2025
Austin, US
Allison A. Ellsworth(Director)Stephen Ellsworth(Executive Officer, Director)Chris Hall(Executive Officer)Charles V. Czerkawski(Executive Officer)
BoardStephanie Clements(Director)
Board seatRohan Oza· per SEC Form D · $25.7M raise · filed Oct 2022
Co-investorsCAVU Venture Partners FD
Seattle, US
Christine Haller(Executive Officer, Director)Elizabeth Resta(Executive Officer, Director, Promoter)Brianna Griffith(Executive Officer, Director, Promoter)Valerie Griffith(Executive Officer, Director, Promoter)
Board seatRohan Oza· per SEC Form D · $14.9M raise · filed Sep 2023
Beekeepers Naturals makes clean, hive-powered wellness supplements—such as propolis, royal jelly, bee pollen, and raw honey—formulated with input from doctors and clinical research.
ConsumerDirect to ConsumerWellness & FitnessThornhill
Carly Kremer(Founder)Carly Stein(Founder)Daniel Millar(Executive Officer, Director)
BoardJared Jacobs(Director)inJon Sebastiani(Director)
Co-investorsMelitas Ventures LlcMuse CapitalSonoma Brands Capital
Clint Sever(Founder)in
Co-investorsDarwin CapitalDecheng CapitalDentsu VenturesForesite CapitalPrime PartnersACME Capital+1 more
Bai produces flavored antioxidant-infused beverages made with electrolytes, no artificial sweeteners, and low calories/sugar.
ConsumerFoodTech
Co-investorsFourward VenturesRocana Ventures
Waterloo produces sparkling water with zero calories, sugar, or sweeteners, offered in natural flavors.
ConsumerDirect to ConsumerAustin, US
Sean Cusack(Founder)
Co-investorsDMG Ventures
Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste.
ConsumerDirect to ConsumerFoodTechIrvine, US
Anders Eisner(Director)Jesse culture Merrill(Co-Founder)Tony Jacobs(Director)Pete Speranza(Director)
BoardClayton Christopher(Director)
Co-investorsAlmanac InsightsArborview CapitalL Catterton
Yerba Madre (formerly Guayakí) produces yerba mate beverages, including loose leaf, sachets, cans, and bottles, sold across North and South America.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodSebastopol, US
David Karr(Co-founder)Alejandro Pryor(Director)Alex Pryor(Co-founder)Brian Rich(Director)Patrick Lee(Director)Christopher Mann(Director)
Co-investorsSonoma Brands CapitalWhite Road Investments
Gymkhana Fine Foods sells ready-to-cook Indian cooking sauces, marinades, and chutneys based on recipes from the two-Michelin-star London restaurant Gymkhana, offering bundles via one-time purchase or subscription.
ConsumerDirect to ConsumerE-commerceLondon, GB
Co-investorsRocana Ventures
Health-Ade produces kombucha, a fermented tea containing probiotics and gut-healthy acids marketed for digestive and gut health.
Advanced ManufacturingDirect to ConsumerFoodTechWellness & FitnessLos Angeles, US
Daina Slekys Trout(Chief Executive Officer and Member of the Board of Managers)
BoardRohan Oza(Member of the Board of Managers)inChristine Perich(Member of the Board of Managers)Bill Anderson(Member of the Board of Managers)Tom First(Member of the Board of Managers)
Co-investorsCAVU Venture Partners
US direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.
Jack Abraham(Co-founder)in
Co-investors7GC & Co8VCA-Rod CorpAtomicBrentwood AssociatesCherubic Ventures+16 more
Hippeas makes plant-based snacks made from chickpeas, including protein crunch, chickpea puffs, tortilla chips, and pops in various flavors.
ConsumerDirect to ConsumerFoodTech
Co-investorsThe CraftoryCAVU Venture Partners
Collagen rich bone broths and soups for improved gut, joint and skin health
Nick Mares(Cofounder)
Co-investorsRocana Ventures
Kettle & Fire produces slow-simmered bone broths and soups made from carefully sourced ingredients and sold directly to consumers by the carton.
ConsumerDirect to ConsumerFoodTech
Co-investorsLong Journey VenturesRocana Ventures
Kite Hill makes dairy-free food products crafted from California-grown almond milk, including plant-based cream cheese and other spreads.
ConsumerDirect to ConsumerFoodTech
Co-investorsArborview CapitalStray Dog CapitalUnovis Asset Management
Nacho makes premium cat food featuring high-protein recipes and slow-simmered bone broth made with real ingredients and no fillers.
ConsumerDirect to ConsumerE-commerce
Co-investorsCompanion FundSonoma Brands CapitalBeliade
Functional nutrition company making supplements for dogs.
St Louis, US
Patrick M Barron(Manager / Member)
Co-investorsCompanion FundDigitalis VenturesR/GA VenturesSelva VenturesCAVU Venture Partners
Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.
ConsumerDirect to Consumer
Co-investorsAble PartnersImaginary Venture CapitalMaveron
Noom offers psychology-based weight-loss programs that combine behavior-change lessons, human and AI coaching, and access to prescription GLP-1 medications through its telehealth platform.
Digital HealthHealthtechWellness & FitnessNew York City, US
Saeju Jeong(Co-founder)inArtem Petakov(Co-founder)Geoff Cook(Chief Executive Officer)inRichard Friedman(Chief Technology Officer)Peter Scherr(Chief Marketing Officer)Jim Bugden(Chief Financial Officer)
Co-investorsActivate Venture PartnersAdit Ventures Management, LlcAglae VenturesOak HC/FTQualcomm VenturesScrum Ventures+6 more
Nulo makes pet food recipes that are high in animal-based protein, low in carbs, and use low-glycemic ingredients, with an added patented probiotic to support digestion.
ConsumerDirect to ConsumerFoodTechAustin, US
Michael Landa(Executive Officer, Director)Brett Montana(Executive Officer, Director)
BoardTruman Nicholas Morris, Jr.(Director)Clayton Christopher(Director)Brett Thomas(Director)in
Co-investorsCAVU Venture Partners
Nutrabolt is a consumer health and wellness company that develops products aimed at maximizing human potential.
ConsumerWellness & Fitness
Co-investorsAMBERSTONEMidOceanDoehler VenturesTorch Capital
Oatly makes oat-based food and drink products, including oat drinks, chilled oat drinks, cooking products, and oatgurt.
Climate TechConsumerFoodTech
Rickard Öste(Founder)Björn Öste(Founder)
Co-investorsCoefficient CapitalDynabrand VenturesFELIX CAPITALIndustrifondenK2 GlobalOyster Bay Venture Capital+3 more
Co-investorsFlucas VenturesSamsung NextHarris Blitzer Sports & Entertainment
OSEA Malibu is a clean beauty brand founded in 1996 that makes seaweed- and marine-based skincare products for consumers.
ConsumerDirect to ConsumerWellness & Fitness
Jenefer Palmer(Founder)inErika Kussmannin
Co-investorsGeneral Atlantic
Poppi is a consumer beverage brand that makes prebiotic sodas in flavors such as Strawberry Lemon, Wild Berry, Cherry Limeade, Orange, and Root Beer, marketed as low-sugar alternatives to traditional soda.
ConsumerDirect to ConsumerFoodTech
Co-investors1/1 CapitalPalm Tree Crew InvestmentsRocana Ventures
REBBL makes ready-to-drink plant-based protein shakes and functional beverages, including flavors like vanilla, cold brew latte, and dark chocolate, some containing ingredients such as reishi and maca.
ConsumerDirect to ConsumerFoodTech
Co-investorsBIGR Ventures
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEvolution VC PartnersMidnightSiddhi CapitalTorch CapitalBeliadeRocana Ventures
Sauz makes small-batch, all-natural, seed-oil-free pasta sauces sold direct to consumers, offering flavors like sweet and spicy and lemon varieties.
ConsumerDirect to ConsumerFoodTechNew York, US
Winston Alfieri(Executive Officer, Director)Troy Bonde(Executive Officer, Director)
BoardMichael Diaz(Director)Mike Messersmith(Director)
Co-investorsCoefficient CapitalPalm Tree Crew Investments
Skinnydipped makes better-for-you snacks such as chocolate-covered almonds, cashews, and peanut butter cups made with a thin layer of dark chocolate, low sugar, gluten-free, and no artificial ingredients.
ConsumerDirect to ConsumerFoodTechSeattle, US
Chrissy Haller(Founder)Valerie Griffith(Founder)inLizzie Resta(Founder)in
Co-investorsNext Play VenturesRaptor Group
The Farmer's Dog produces fresh, refrigerated pet food for dogs made with human-grade ingredients and designed to be nutritionally complete.
Direct to ConsumerFoodTech
Brett(Co-founder)Jonathan(Co-founder)Brett Podolsky(Founder)in
Co-investorsCollaborative FundForerunner VenturesG SquaredInsight PartnersLeft Lane CapitalNight Capital+1 more
Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.
Direct to ConsumerE-commerceFoodTechCulver City, US
Gunnar Lovelace(Executive Officer, Director)Nicholas Green(Executive Officer, Director)Nick Green(Founder)in
BoardDana Settle(Director)in
Co-investorsAlmanac InsightsBAM VenturesBY Venture PartnersDigi VenturesGreycroftGroundForce Capital+7 more
Topicals develops skincare products formulated with particular attention to efficacy on deeper skin tones, using clinically-backed ingredients in concentrated formulas.
ConsumerDirect to ConsumerHealthtechSanta Monica, US
Olamide Olowe(Executive Officer, Director)in
BoardJenna Jackson(Director)Caitlin Strandberg(Director)in
Co-investorsDorm RoomDream VCGood FriendsHabitat PartnersLerer HippeauNew Voices
Vital Proteins is a consumer wellness brand that makes collagen-based nutrition supplements marketed to support hair, skin, bones, and joints.
ConsumerDirect to ConsumerWellness & FitnessElk Grove Village, US
Kurt Seidensticker(Executive Officer, Director)
Co-investorsCAVU Venture Partners
WhistlePig Whiskey is an independent craft distiller producing rye whiskeys, made off-grid in Vermont by a team of distillers and blenders focused on experimental production.
ConsumerDirect to ConsumerShoreham, US
Wilco Faessen(Founder)
WHOOP is a wearable health monitoring device that provides 24/7 tracking of sleep, strain, stress, and heart health metrics to help users optimize their fitness and wellness.
HealthtechWellness & FitnessBoston, US
Will Ahmed(Founder)inWilliam Ahmed(Executive Officer, Director)
BoardJeff Fagnan(Director)
Co-investorsAccompliceBose VenturesCollaborative FundDeviation CapitalDrive by DraftKingsFounder Collective+10 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 2
IPOs and acquisitions across the tracked portfolioOnce Upon a FarmNYSE: OFRMBeyond MeatNASDAQ: BYND
Portfolio news
latest coverage across their companies
Vital Proteins · sg.finance.yahoo.com · Aug 20, 2026
Oatly · greenqueen.com.hk · Aug 19, 2026
Nutrabolt · texasmonthly.com · Aug 12, 2026
Beyond Meat · latimes.com · Jul 16, 2026
Thrive Market · inc.com · May 28, 2026
Good Culture · foodnavigator-usa.com · Feb 16, 2026
Frequently asked questions
- How many investments has CAVU Consumer Partners made?
- CAVU Consumer Partners has 23 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does CAVU Consumer Partners invest at?
- CAVU Consumer Partners invests at the Seed, Series A, Series B, Growth stages.
- What is CAVU Consumer Partners's typical check size?
- CAVU Consumer Partners typically writes checks of $1M – $30M.
- What sectors does CAVU Consumer Partners focus on?
- CAVU Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce, FoodTech.
- Where is CAVU Consumer Partners located?
- CAVU Consumer Partners is headquartered in Santa Monica, US.
- Does CAVU Consumer Partners lead rounds?
- CAVU Consumer Partners typically participates in rounds rather than leading them.
- Who does CAVU Consumer Partners co-invest with?
- CAVU Consumer Partners most often shares deals with IVP (Institutional Venture Partners), 8VC, Accomplice, among 49 tracked co-investors.
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