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CAVU Consumer Partners

Venture capitalActively deploying

Santa Monica · Seed–Growth · 25 people tracked

Also known as CAVU CONSUMER PARTNERS, LLC

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Investment thesis

CAVU works closely with consumer brands, aiming to align its success with that of its partner companies. Drawing on decades of CPG experience, the firm helps portfolio brands secure distribution, set pricing, and navigate paths to market across channels including D2C and Amazon. It offers marketing, packaging design (via its UNCOMMON team), PR, media buying, and influencer/tastemaker partnerships. CAVU also leverages an extensive network of relationships to connect brands with key partners and talent, and supports product formulation and innovation. The firm emphasizes building enduring, iconic brands through long-term stewardship rather than only short-term sales growth.

Source: firm website, verified Sep 27, 2026.

Stage
Seed–Growth
Check
$1M – $30M
HQ
Santa Monica, New York, US
Leads rounds
Follows
Instruments
Equity
Founded
2015
Last 12 months
6 investments
AUM
$1.5B
Tracked investments
52
Unicorns
4
IPOs
4
Acquisitions
3

Team · 25 people

from the firm's website & public directories
Fran Amico· Executive Assistantin

Executive Assistant who has previously supported executives at J. Crew, Estee Lauder and Uber.

Alexis Kline· Senior Associatein

Founder mafia

3 people who came through CAVU Consumer Partners went on to found or lead other companies.

What they invest in

from 38 of 52 portfolio companies

Consumer ×32Direct to Consumer ×29FoodTech ×21Wellness & Fitness ×17E-commerce ×5Healthtech ×5Advanced Manufacturing ×2Climate Tech ×2

HQs:United States×29United Kingdom×1

Who they back

founder profiles across 15 portfolio companies
40%
solo founders
6 of 15 mapped founding teams
93%
repeat founders
of 14 founders with career history

Founding team size:solo founder×62 founders×43 founders×24+ founders×3

Where their founders worked beforefrom 14 founders with career history

Google ×2

Investments · 52 tracked

founders shown can be your intro path

By year:2026 · 42025 · 32023 · 12022 · 42020 · 12018 · 12017 · 12016 · 12015 · 117 dated

Once Upon a Farmonceuponafarmorganics.comNYSE: OFRMSeries B · Mar 2022 · $20M

Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US.

ConsumerDirect to ConsumerFoodTechBerkeley, US

John Foraker(Co-founder (former Annie's CEO))inCassandra Curtis(Co-founder)inAri Raz(Co-founder)Jennifer Garner(Co-founder)Lawrence Waldman(Executive Officer)

Board seatBrett ThomasJared Jacobs· per SEC Form D

Co-investorsAurumBeechwood CapitalS2G InvestmentsHarbinger Ventures

Beyond Meatbeyondmeat.comin𝕏NASDAQ: BYND

Beyond Meat creates plant-based protein products, including burgers and other foods designed to provide nutritional value while supporting environmental sustainability and soil regeneration.

Advanced ManufacturingAgTechClimate TechFoodTechEl Segundo, US

Ethan Brown(Founder)inTeri L. Witteman(Executive Officer)inJonathan Nelson(Executive Officer)Dariush Ajami, Ph.D.(Executive Officer)Drew Lufkin(Executive Officer)inJohn Boken(Executive Officer)

Co-investorsBlue Horizon CorporationCleveland AvenueCollaborative FundCPT CapitalDirlangoDns Capital+19 more

Michelson Impact Venturesmichelson.vcin✓ verified

Native Pet develops clean label pet supplements using functional whole food ingredients for dogs to improve health outcomes.

ConsumerEdTechGovTechSaaSWellness & FitnessSan Francisco, US

Jamee Herbert(Co-founder & CEO)Dan Schaefer(CEO and Co-Founder)

Co-investorsAvenue Growth PartnersMichelson 20MM Foundation

Bulletproofbulletproof.cominJun 2018

Bulletproof is a wellness brand that develops functional food and beverage products with purposefully sourced, high-quality ingredients designed to support mental clarity and physical energy.

ConsumerFoodTechWellness & FitnessBellevue, US

Dave AspreyinDavid Borges(Executive Officer)inHarry Lewis(Chief Executive Officer)inMegan Johnson(Vice President of Operations)inCody Anderson(Vice President of Finance and Technology)inAndy Trautwein(Director of R&D & Quality)

Board seatRohan Oza· per SEC Form D

Co-investorsRocana VenturesTrinity Ventures

Cuecueup.comDec 2015acquired by Apple · Oct 2013

Cue aggregates email, contact, and calendar information to help users view and search across their accounts in one place.

ConsumerHealthtechSan Francisco, US

Shai Magzimof(CEO)inDaniel Gross(CEO)inRobby Walker(CTO)inAyub Khattak(Executive Officer, Director)Clint Sever(Executive Officer)in

Board seatRohan Oza· per SEC Form D

Co-investorsLerer HippeauY CombinatorACME CapitalKnife CapitalSequoia CapitalSk Telecom Venture Capital, Llc+2 more

Health-Adehealth-ade.com𝕏Mar 2016

Health-Ade produces kombucha, a fermented tea containing probiotics and gut-healthy acids marketed for digestive and gut health.

Advanced ManufacturingDirect to ConsumerFoodTechWellness & FitnessLos Angeles, US

Daina Slekys Trout(Co-Founder)

BoardChristine Perich(Member of the Board of Managers)Bill Anderson(Member of the Board of Managers)Tom First(Member of the Board of Managers)

Board seatRohan Oza· per SEC Form D

4AM4amskin.comMay 2026 · $4M

4AM is a skincare brand offering all-in-one products designed to replace multi-step routines for people with busy, low-maintenance lifestyles.

ConsumerDirect to ConsumerWellness & Fitness

SabrinaJade

Co-investorsB4 CapitalType Capital

Beekeeper's Naturalsbeekeepersnaturals.com𝕏Series B · Jan 2020

Beekeepers Naturals makes clean, hive-powered wellness supplements—such as propolis, royal jelly, bee pollen, and raw honey—formulated with input from doctors and clinical research.

ConsumerDirect to ConsumerWellness & FitnessThornhill

Carly Kremer(Founder)inCarly Stein(Founder)Daniel Millar(Executive Officer, Director)inDave Jonesin

BoardJared Jacobs(Director)inJon Sebastiani(Director)

Co-investorsMelitas Ventures LlcMuse CapitalSonoma Brands CapitalWestern Technology Investment

Crazy Mountaincrazymountain.cominApr 2026 · $15M

Crazy Mountain makes a premium non-alcoholic lager-style beer aimed at consumers who want the taste and ritual of drinking beer without alcohol.

ConsumerDirect to ConsumerWellness & Fitness

George ClooneyRande GerberMike Meldman

Co-investorsCoatue Management

Cue Healthcuehealth.com

Covid test maker that went public at a $2.3 billion valuation.

Clint Sever(Founder)in

Co-investorsACME CapitalDarwin CapitalDecheng CapitalDentsu VenturesForesite CapitalMothership VC+4 more

Dolce Glowdolceglow.comAug 2026

Dolce Glow is a sunless self-tanning brand offering skincare-focused, custom-formulated tanning products made with clean and anti-aging ingredients.

ConsumerDirect to ConsumerE-commerceWellness & FitnessValencia, US

Isabel Vita(Executive Officer, Director)inIsabel Alysa(Founder)Vincent Vita(Executive Officer, Director)John Philpott(Executive Officer, Director)

Co-investorsCrush Ventures

Drinkbaidrinkbai.com

Bai produces antioxidant-infused flavored water beverages with electrolytes, sweetened without artificial sweeteners, marketed under the WonderWater brand.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Co-investorsFourward VenturesRocana Ventures

Drinkwaterloodrinkwaterloo.com

Waterloo produces sparkling water with zero calories, sugar, or sweeteners, offered in natural flavors.

ConsumerDirect to ConsumerAustin, US

Sean Cusack(Founder)

Co-investorsDMG Ventures

Good Culturegoodculture.comin

Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste.

ConsumerDirect to ConsumerFoodTechIrvine, US

Anders Eisner(Director)Jesse culture Merrill(Co-Founder)inTony Jacobs(Director)Pete Speranza(Director)

BoardClayton Christopher(Director)

Co-investorsAlmanac InsightsArborview CapitalGeneral MillsAlmanacL Catterton

Guayakiguayaki.com

Yerba Madre (formerly Guayakí) produces yerba mate beverages, including loose leaf, sachets, cans, and bottles, sold across North and South America.

ConsumerDirect to ConsumerFoodTechImpact & Social GoodSebastopol, US

David Karr(Co-founder)Alex Pryor(Co-founder)inBrian Rich(Director)Patrick Lee(Director)Christopher Mann(Director)

Co-investorsSonoma Brands CapitalWhite Road Investments

Gymkhana Fine Foodsgymkhanafinefoods.comSeries A · Apr 2026 · $9M

Gymkhana Fine Foods produces ready-to-use marinades and chutneys inspired by recipes from its two Michelin-starred restaurant, designed for home cooks to prepare restaurant-quality Indian dishes in three simple steps.

ConsumerDirect to ConsumerE-commerceFoodTechLondon, GB

Co-investorsRocana Ventures

Hims & Hershims.com

US direct-to-consumer telehealth company selling prescription and OTC treatments online by subscription; NYSE-listed as HIMS.

Jack Abraham(Founder)inAndrew Dudum(Founder)Hilary Coles(Founder)Joe Spector(Founder)

Co-investors7GC & Co8VCA-Rod CorpAtomicBeta CapitalBling Capital+24 more

Hippeashippeas.com𝕏

Hippeas produces plant-based snacks made from chickpeas, including tortilla chips, puffs, and popcorn-style crisps that are vegan and marketed as nutritious alternatives to conventional cheese-flavored snacks.

ConsumerDirect to ConsumerFoodTech

Co-investorsThe Craftory

Kettleandfirekettleandfire.com𝕏

Kettle & Fire produces slow-simmered bone broths and soups made from carefully sourced ingredients and sold directly to consumers by the carton.

ConsumerDirect to ConsumerFoodTech

Co-investorsLong Journey VenturesRocana Ventures

Kite Hillkite-hill.comin

Kite Hill creates plant-based dairy alternatives including cheeses, yogurts, and spreads using an artisan approach.

ConsumerDirect to ConsumerFoodTech

Tal RonnenMonte CasinoinPat BrowninConnie Sintuvatin

Co-investorsArborview CapitalGeneral MillsSaints CapitalStray Dog CapitalUnovis Asset ManagementCPT Capital

Made by Nachomadebynacho.comin𝕏

Made by Nacho is a pet food company that produces cat food crafted by professional chef Bobby Flay using quality proteins and ingredients designed for feline nutrition.

ConsumerDirect to ConsumerE-commerceFoodTech

Bobby Flay(Founder)

Co-investorsCompanion FundSonoma Brands CapitalBeliadeGreycroftNew Fare Partners

Native Petnativepet.comSeries A · Mar 2022 · $6M

Native Pet makes veterinarian-developed nutritional supplements for dogs, including chews, powders, and bone broths that target digestion, joints, skin and coat, calming, and bladder health.

ConsumerDirect to ConsumerWellness & FitnessSt Louis, US

Patrick M Barron(Manager / Member)

Co-investorsCompanion FundDigitalis VenturesR/GA VenturesSelva Ventures

Necessairenecessaire.com𝕏

Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.

ConsumerDirect to Consumer

Nick Axelrod(Founder)Randi Christiansen(Founder)Randi Christiansen Nick Axelrod(Founder)

Co-investorsAble PartnersImaginary Venture CapitalMaveronMagic Hour

Noomnoom.comin𝕏

Noom offers psychology-based weight-loss programs that combine behavior-change lessons, human and AI coaching, and access to prescription GLP-1 medications through its telehealth platform.

Digital HealthHealthtechWellness & FitnessNew York City, US

Saeju Jeong(Founder)inArtem Petakov(Founder)inJesse Saeju Jeong(Executive Officer, Director)Geoff Cook(Chief Executive Officer)inRichard Friedman(Chief Technology Officer)inPeter Scherr(Chief Marketing Officer)in

Co-investorsActivate Venture PartnersAdit Ventures Management, LlcAglae VenturesCameleon InvestOak HC/FTQualcomm Ventures+8 more

Nulonulo.com𝕏

Nulo makes pet food recipes that are high in animal-based protein, low in carbs, and use low-glycemic ingredients, with an added patented probiotic to support digestion.

ConsumerDirect to ConsumerFoodTechAustin, US

Michael Landa(Executive Officer, Director)Brett Montana(Executive Officer, Director)

BoardTruman Nicholas Morris, Jr.(Director)Clayton Christopher(Director)Brett Thomas(Director)in

Nutraboltnutrabolt.cominOct 2025 · $30M

Nutrabolt develops sports nutrition and energy drink products designed to enhance physical and mental performance, including pre-workout supplements, energy beverages, and related sports nutrition brands sold through retail and direct-to-consumer channels.

ConsumerHealthtechWellness & Fitness

Co-investorsAMBERSTONEMidOceanDoehler VenturesTorch Capital

Oatlyoatly.com

Oatly makes oat-based food and drink products, including oat drinks, chilled oat drinks, cooking products, and oatgurt.

Climate TechConsumerFoodTech

Rickard Öste(Founder)Björn Öste(Founder)

Co-investorsAliya Capital PartnersCoefficient CapitalDynabrand VenturesFELIX CAPITALIndustrifondenK2 Global+12 more

One1Brandsone1brands.com

ONE Brands produces high-protein, low-sugar snack bars with dessert-inspired flavors, targeting fitness-conscious consumers seeking indulgent yet nutritious alternatives to traditional candy and energy bars.

ConsumerFoodTechWellness & Fitness

Ron McAfee

Oseaoseamalibu.comin

OSEA is a clean skincare brand that makes seaweed-infused body and face care products, combining hand-harvested Undaria algae with botanical oils and actives.

ConsumerDirect to ConsumerE-commerceWellness & FitnessMalibu, US

Jenefer Palmer(Founder)inErika KussmanninMelissa Palmer(CEO)

Co-investorsGeneral Atlantic

Poppidrinkpoppi.comDec 2022

Poppi is a sparkling beverage brand that combines fruit juices, prebiotics, and sparkling water as a healthier alternative to traditional soda.

ConsumerDirect to ConsumerFoodTechWellness & FitnessDallas, US

Allison Ellsworth(Founder)inStephen Ellsworth(Founder)inAllison Ellsworth Stephen Ellsworth(Founder)

Co-investors1/1 CapitalAngel groupConstellationPalm Tree Crew InvestmentsTerpsi CapitalElectric Feel Ventures Llc+1 more

REBBLrebbl.comin

REBBL produces ready-to-drink plant-based protein shakes and functional beverages sold direct to consumers, with flavors such as vanilla, cold brew latte, and dark chocolate.

ConsumerDirect to ConsumerFoodTechBerkeley, US

Palo Hawken(Director)Dave Batstone(Director)Sheryl O'Loughlin(Executive Officer, Director)in

BoardKuldeep Malkani(Director)Hugh Marquis(Director)Kim Perdikou(Director)

Co-investorsBIGR VenturesGroundForce CapitalCloudScale Capital ParntersPowerplant Ventures

RECESStakearecess.com𝕏

Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.

ConsumerDirect to ConsumerWellness & Fitness

Benjamin Somers(Founder)Benjamin Witte(Founder)Kaelin Hooper(Founder)Michael Pauleen(Founder)

Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalMidnightSiddhi CapitalTorch CapitalAtland Ventures+6 more

Sauzgetsauz.comJun 2025 · $12M

Sauz produces artisanal sauces blending nostalgia and innovation for various dining occasions beyond traditional pasta dishes.

ConsumerDirect to ConsumerFoodTechNew York, US

Troy Bonde(Executive Officer, Director)inWinston Alfieri(Executive Officer, Director)

BoardMichael Diaz(Director)Mike Messersmith(Director)

Co-investorsCoefficient CapitalPalm Tree Crew Investments

SkinnyDippedskinnydipped.comin

Skinnydipped makes better-for-you snacks such as chocolate-covered almonds, cashews, and peanut butter cups made with a thin layer of dark chocolate, low sugar, gluten-free, and no artificial ingredients.

ConsumerDirect to ConsumerFoodTechSeattle, US

Chrissy Haller(Founder)inValerie Griffith(Founder)inLizzie Resta(Founder)in

Co-investorsHemisphere Ventures LLCNext Play VenturesRaptor GroupThe Lab Private Equity Fund 2, LP

The Farmer's Dogthefarmersdog.com𝕏

The Farmer's Dog produces fresh, refrigerated pet food for dogs made with human-grade ingredients and designed to be nutritionally complete.

Direct to ConsumerFoodTech

Jonathan(Co-founder)Brett Podolsky(Founder)inJonathan Regev(Founder)

Co-investorsCollaborative FundForerunner VenturesG SquaredInsight PartnersLeft Lane CapitalNight Capital+1 more

Thrive Marketthrivemarket.com

Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.

Direct to ConsumerE-commerceFoodTechCulver City, US

Gunnar Lovelace(Executive Officer, Director)inNick Green(Founder)inSasha Siddhartha(Founder)Kate Mulling(Founder)

BoardDana Settle(Director)in

Co-investorsAlmanac InsightsBAM VenturesBY Venture PartnersDigi VenturesGreycroftGroundForce Capital+13 more

Topicalsmytopicals.com𝕏

Topicals develops skincare products formulated with particular attention to efficacy on deeper skin tones, using clinically-backed ingredients in concentrated formulas.

ConsumerDirect to ConsumerHealthtechSanta Monica, US

Olamide Olowe(Founder)inClaudia Teng(Founder)Olamide Olowe Claudia Teng(Founder)

BoardJenna Jackson(Director)Caitlin Strandberg(Director)in

Co-investorsDivergent CapitalDorm RoomDream VCGood FriendsHabitat PartnersLerer Hippeau+2 more

Topicalstopicals.com

Olamide Olowe(Founder)in

Co-investorsLerer HippeauMischiefDorm Room

Vital Proteinsvitalproteins.comin𝕏Oct 2017

Vital Proteins is a consumer wellness brand that makes collagen-based nutrition supplements marketed to support hair, skin, bones, and joints.

ConsumerDirect to ConsumerWellness & FitnessElk Grove Village, US

Kurt Seidensticker(Founder)in

Whistlepigwhiskeywhistlepigwhiskey.com𝕏

WhistlePig Whiskey is an independent craft distiller producing rye whiskeys, made off-grid in Vermont by a team of distillers and blenders focused on experimental production.

ConsumerDirect to ConsumerShoreham, US

Wilco Faessen(Founder)

WHOOPwhoop.com

WHOOP is a wearable health monitoring device that provides 24/7 tracking of sleep, strain, stress, and heart health metrics to help users optimize their fitness and wellness.

HealthtechWellness & FitnessBoston, US

Will Ahmed(Founder)inAurelian Nicolae(Founder)John Capodilupo(Founder)Will Ahmed John Capodilupo(Founder)

BoardJeff Fagnan(Director)

Co-investorsAccompliceBose VenturesCollaborative FundDeviation CapitalDrive by DraftKingsFounder Collective+16 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Drink Recess Inc.VNGR Beverage, LLCWild Things SnacksBaiKettle & FireNécessaireObeObéONE BarWaterlooWhistlePig

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 7

4 IPOs · 3 acquisitions · showing 5

Once Upon a FarmNYSE: OFRMBeyond MeatNASDAQ: BYNDCueacq. by AppleBaiacq. by Dr Pepper Snapple Group (now Keurig Dr Pepper)Obéacq. by Dear Media

Portfolio news

latest coverage across their companies

Public market activity · per SEC filings

what is this? ⓘ

2 insider ownership filings (Forms 3/4/5)

at Once Upon a Farm, PBC (OFRM)

From the firm's own SEC EDGAR filings — stakes and insider roles in public companies, typically portfolio companies after an IPO. Not a portfolio list published by the firm.

Frequently asked questions

How many investments has CAVU Consumer Partners made?
CAVU Consumer Partners has 52 tracked investments, 7 of which have exited, including 7 dated in the last 24 months.
What stage does CAVU Consumer Partners invest at?
CAVU Consumer Partners invests at the Seed, Series A, Series B, Growth stages.
What is CAVU Consumer Partners's typical check size?
CAVU Consumer Partners typically writes checks of $1M – $30M.
What sectors does CAVU Consumer Partners focus on?
CAVU Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce, FoodTech.
Where is CAVU Consumer Partners located?
CAVU Consumer Partners is headquartered in Santa Monica, US.
Does CAVU Consumer Partners lead rounds?
CAVU Consumer Partners typically participates in rounds rather than leading them.
Who does CAVU Consumer Partners co-invest with?
CAVU Consumer Partners most often shares deals with IVP (Institutional Venture Partners), Lerer Hippeau, 8VC, among 71 tracked co-investors.

Images

CAVU Consumer Partners photoCAVU Consumer Partners photoCAVU Consumer Partners photoCAVU Consumer Partners photoCAVU Consumer Partners photo

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