CAVU Consumer Partners
Venture capitalActively deployingSanta Monica · Seed–Growth · 25 people tracked
Also known as CAVU CONSUMER PARTNERS, LLC
Investment thesis
CAVU works closely with consumer brands, aiming to align its success with that of its partner companies. Drawing on decades of CPG experience, the firm helps portfolio brands secure distribution, set pricing, and navigate paths to market across channels including D2C and Amazon. It offers marketing, packaging design (via its UNCOMMON team), PR, media buying, and influencer/tastemaker partnerships. CAVU also leverages an extensive network of relationships to connect brands with key partners and talent, and supports product formulation and innovation. The firm emphasizes building enduring, iconic brands through long-term stewardship rather than only short-term sales growth.
Source: firm website, verified Aug 3, 2026.
Team · 25 people
from the firm's website & public directories
What they invest in
from 15 of 53 portfolio companiesConsumer ×9Direct to Consumer ×8FoodTech ×8Wellness & Fitness ×5Healthtech ×3Advanced Manufacturing ×2AgTech ×1Climate Tech ×1
HQs:United States×15
Investments · 53 tracked
founders shown can be your intro pathChildhood nutrition company known for organic, cold-pressed baby food and kids' snacks and meals.
Berkeley, US
Jared Jacobs(Director)Megan Bent(Director)John Foraker(Executive Officer, Director)Cassandra Curtis(Executive Officer, Director)Lawrence Waldman(Executive Officer)Ari Raz(Executive Officer)
Board seatBrett ThomasJared Jacobs· per SEC Form D
Beyond Meat creates plant-based protein products, including burgers and other foods designed to provide nutritional value while supporting environmental sustainability and soil regeneration.
Advanced ManufacturingAgTechClimate TechFoodTechEl Segundo, US
Ethan Brown(Founder & CEO)Colleen Jay(Director)Teri L. Witteman(Executive Officer)Nandita Bakhshi(Director)Jonathan Nelson(Executive Officer)Raymond J. Lane(Director)
Bellevue, US
David Borges(Executive Officer)
Board seatRohan Oza· per SEC Form D · $26.5M raise · filed Sep 2018
New York, US
Benjamin Witte(Executive Officer, Director)Sumesh Sachar(Executive Officer, Director)Julian Handel(Director)
Board seatBrett ThomasJared Jacobs· per SEC Form D · $28.2M raise · filed Dec 2025
Austin, US
Chris Hall(Executive Officer)Rohan Oza(Director)Allison A. Ellsworth(Director)Charles V. Czerkawski(Executive Officer)Stephen Ellsworth(Executive Officer, Director)Stephanie Clements(Director)
Board seatRohan Oza· per SEC Form D · $25.7M raise · filed Oct 2022
Seattle, US
Elizabeth Resta(Executive Officer, Director, Promoter)Brianna Griffith(Executive Officer, Director, Promoter)Valerie Griffith(Executive Officer, Director, Promoter)Christine Haller(Executive Officer, Director)
Board seatRohan Oza· per SEC Form D · $14.9M raise · filed Sep 2023
Beekeeper's Naturals develops health and wellness products made with bee-derived ingredients like propolis, royal jelly, bee pollen, and raw honey, formulated with clinical input for immune support, energy, and cognitive health.
ConsumerHealthtechWellness & FitnessThornhill
Carly Kremer(Founder)Carly Stein(Founder)Jared Jacobs(Director)Jon Sebastiani(Director)Daniel Millar(Executive Officer, Director)
Bulletproof sells functional nutrition products, primarily coffee and MCT powder supplements designed to support energy, focus and mood.
ConsumerFoodTechWellness & Fitness
Bai produces flavored antioxidant-infused beverages made with electrolytes, no artificial sweeteners, and low calories/sugar.
ConsumerFoodTech
Irvine, US
Anders Eisner(Director)Tony Jacobs(Director)Clayton Christopher(Director)Jesse culture Merrill(Executive Officer, Director)Pete Speranza(Director)
Advanced ManufacturingLos Angeles, US
Daina Slekys Trout(Chief Executive Officer and Member of the Board of Managers)Christine Perich(Member of the Board of Managers)Rohan Oza(Member of the Board of Managers)Bill Anderson(Member of the Board of Managers)Tom First(Member of the Board of Managers)
Collagen rich bone broths and soups for improved gut, joint and skin health
Nick Mares(Cofounder)
Kettle & Fire produces bone broth and related nutritional products sourced from carefully selected farms and slow-simmered for maximum flavor and nutrition.
Direct to ConsumerFoodTechWellness & Fitness
Patrick M Barron(Manager / Member)
Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.
ConsumerDirect to Consumer
Nulo makes pet food recipes that are high in animal-based protein, low in carbs, and use low-glycemic ingredients, with an added patented probiotic to support digestion.
ConsumerDirect to ConsumerFoodTechAustin, US
Truman Nicholas Morris, Jr.(Director)Brett Montana(Executive Officer, Director)Clayton Christopher(Director)Michael Landa(Executive Officer, Director)Brett Thomas(Director)
ONE Brands makes protein bars, including flavors developed in partnership with brands like Reese's and Hershey's, marketed as better-for-you snacks with high protein and low sugar.
ConsumerWellness & Fitness
Poppi is a consumer beverage brand that makes prebiotic sodas in flavors such as Strawberry Lemon, Wild Berry, Cherry Limeade, Orange, and Root Beer, marketed as low-sugar alternatives to traditional soda.
ConsumerDirect to ConsumerFoodTech
Maker of organic super-herb powered coconut-milk elixirs and proteins.
New York, US
Winston Alfieri(Executive Officer, Director)Troy Bonde(Executive Officer, Director)
BoardMichael Diaz(Director)Mike Messersmith(Director)
The Farmer's Dog produces fresh, refrigerated pet food for dogs made with human-grade ingredients and designed to be nutritionally complete.
Direct to ConsumerFoodTech
Brett(Co-founder)Jonathan(Co-founder)
Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.
Direct to ConsumerE-commerceFoodTechCulver City, US
Gunnar Lovelace(Executive Officer, Director)Nicholas Green(Executive Officer, Director)
BoardDana Settle(Director)
WhistlePig Whiskey is an independent craft distiller producing rye whiskeys, made off-grid in Vermont by a team of distillers and blenders focused on experimental production.
ConsumerDirect to ConsumerShoreham, US
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does CAVU Consumer Partners invest at?
- CAVU Consumer Partners invests at the Seed, Series A, Series B, Growth stages.
- What is CAVU Consumer Partners's typical check size?
- CAVU Consumer Partners typically writes checks of $1M – $30M.
- What sectors does CAVU Consumer Partners focus on?
- CAVU Consumer Partners focuses on Consumer, Direct to Consumer, E-commerce, FoodTech.
- Where is CAVU Consumer Partners located?
- CAVU Consumer Partners is headquartered in Santa Monica, US.
- Does CAVU Consumer Partners lead rounds?
- CAVU Consumer Partners typically participates in rounds rather than leading them.
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