Tydo

Tydo was founded in 2020 by Manav Kohli and Scott Sonneborn, two Claremont McKenna College graduates (Kohli studied Computer Science, Sonneborn studied Economics). Kohli came from an engineering background, most recently as a Senior Software Engineer at loyalty-platform startup Thanx (where he worked on the company's machine learning platform) after an earlier stint as a software engineer at Intuit. Sonneborn came from a finance and startup-operations background, having worked as an analyst at Goldman Sachs and previously co-founded pet-telehealth startup Pawp, Inc. as Head of Strategy and Operations. The company went through a Y Combinator batch around its 2020 founding (per third-party trackers) and is reported to have raised a seed round in the same period.

Tydo's original product thesis was that fast-growing DTC and e-commerce brands were drowning in fragmented data spread across Shopify, ad platforms, email/SMS tools, and finance systems, with no single source of truth for spotting problems or opportunities. Its flagship free product, 'Report Cards,' delivered automated daily/weekly/monthly email digests of key metrics to founders and marketing leaders — described by Sharma Brands CEO Nik Sharma as being 'like the daily Morning Brew email for your business.' The paid 'Platform' product centralized ecommerce data sources, flagged anomalies across channels, and offered configurable playbooks for finance, cohort analysis, ad performance, and segmentation, while a 'Portfolio' product served agencies managing analytics across multiple Shopify storefronts.

On the investor side, Crunchbase lists Tydo as having raised two seed-stage rounds from a small group of five investors, with Greylock (via Venture Partner Mike Duboe, who focuses on B2B commerce and vertical applications and previously led growth at Stitch Fix) among the named backers, alongside Clocktower Technology Ventures. Brian Sugar — former President of Group Nine Media and founder of early-stage fund Sugar Capital — is also confirmed as an investor; a 2022 Modern Retail profile of Sugar's 'picks and shovels' commerce-infrastructure investing thesis lists Tydo alongside fellow portfolio company Novel as one of his B2B analytics bets, and Sugar separately gave a public testimonial praising Report Cards as essential reading for founders and marketing leaders. Specific round sizes, dates, and valuations are not publicly disclosed (Crunchbase paywalls these fields), and third-party estimates conflict: one aggregator (Getlatka) characterizes Tydo as fully bootstrapped with no outside capital and reports the company crossing roughly $5M in ARR by June 2024 while growing from about 8 to 21 employees by December 2024 — a claim that is difficult to reconcile with the Crunchbase investor list and should be treated with caution pending better sourcing.

Business model

B2B SaaS analytics platform for e-commerce (originally Shopify-focused) brands and agencies; freemium entry product ('Report Cards' email digest) upselling to paid dashboard/platform access; also distributed as a Shopify App Store app ('Tydo: AI Data & Analytics'). As of Aug 2026 the public site repositions the product as an AI/agentic store-auditing tool that runs 'inside Claude.'

Recurring SaaS subscription (tiered), plus a free lead-generation tier (Report Cards); exact pricing not published.