Motion

Motion (motionapp.com) is a creative analytics platform that sits between advertising platforms and creative teams. It connects to ad accounts on Meta, TikTok, YouTube and LinkedIn, pulls performance data, maps it to the underlying creative assets, and presents results visually so that media buyers and creative strategists can see the ads themselves alongside their metrics rather than rows of numbers.

Core capabilities include AI auto-tagging that categorizes ads across eight creative dimensions such as hook type, visual format, messaging angle and talent; reporting that supports more than 200 metrics and custom conversions with report types including Top Performers, Comparative Analysis, Launch Analysis and Trend Analysis; creative leaderboards with weekly rankings; and structured naming conventions that allow filtering and trend analysis by parsed name components. Reports refresh with live data and can be shared as snapshots that do not require a Motion login, or scheduled to Slack channels. A competitive intelligence module called Inspo lets users follow competitor brands, save ads to boards and receive AI-generated summaries of competitor testing strategies, drawing on public ad libraries such as the Meta Ad Library. Motion also offers AI agents that act as creative strategists, producing weekly performance summaries, creative briefs, pre-launch creative critiques and competitive strategy recommendations. A separate AI Studio product is offered with its own pricing. The company's help center documents additional areas including integrations, a reporting and insights hub, and an always-on creative strategy assistant called Runneth.

As of March 2026, AI tagging was described as fully supported on Meta with varying levels of support on other platforms.

Business model

Motion sells subscription access to its software, with tiers set by monthly ad spend managed on the platform. A free plan covers a single ad account with access to analytics, AI features and dashboards; a Starter plan at $250 per month covers up to $50K in monthly ad spend and includes AI tags and tasks, the ad leaderboard, creative analytics, competitor research, unlimited seats, unlimited ad accounts and in-app chat support; Pro is custom-priced for $50K–$250K in monthly spend and adds personalized onboarding, attribution integrations such as Northbeam and GA4, and unlimited view-only guests; Growth is custom-priced for $250K+ in monthly spend and adds a dedicated customer success manager and private Slack support. Custom agency pricing and a separately priced AI Studio product are also offered.

Recurring software subscriptions priced in tiers according to the customer's monthly advertising spend, with custom pricing for larger accounts and agencies, plus a separately priced AI Studio product.

Traction

As of March 2026, more than 2,100 teams used the platform to analyze over $14 billion in annual ad spend, with customers including HexClad, Jones Road Beauty, Ridge, Vuori and ClickUp.

Latest developments

As of March 2026, Motion's AI creative strategist features were included with all paid plans, AI tagging was fully supported on Meta with varying support on other channels, and the company offered a separate AI Studio product. Its help center documents Runneth, an always-on creative strategy assistant that learns a customer's brand over time.