Oliveandjune

Olive & June is a nail care brand founded in 2013 that began as a neighborhood nail salon in Beverly Hills and later expanded into consumer products for at-home manicures. The company describes itself as an omni-channel nail care brand operating across nail care categories including polish, artificial nails, tools, treatment and care. Its product range includes gel polish, long-lasting and quick-dry polish, glue-on and tab press-on nails, cuticle serum, removers, dry drops and other care essentials, with individual polishes priced around $10-$12.

The brand's core offering is the "Mani System," a bundled kit combining polish with salon-grade DIY tools such as a clean-up brush, dual-grit nail file, nail buffer, straight-edge clipper, top coat and acetone-free polish remover pot, marketed as delivering a manicure in four steps that lasts up to 10 days at less than $2 per mani, using clean, vegan ingredients. Systems are sold in tiers (for example a one-polish system at $55 regular price and a six-polish system at $90), alongside seasonal collections and themed sets. The site also offers a nail-routine matching quiz, instructional "bootcamp" video content, a paid membership ("The Olive You Club") providing 10% off and free shipping, a free community ("The Nail Crew"), and a loyalty and referral program.

In December 2024 Olive & June, LLC was acquired by Helen of Troy Limited, joining a brand portfolio that includes OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith and Revlon.

Founding story

Founder and CEO Sarah Gibson Tuttle spent about ten years in finance as an institutional equity sales trader at JP Morgan and Morgan Stanley in New York before starting the company. While visiting Los Angeles she concluded the market lacked a nail salon that made getting a manicure a delightful experience, and set out to build a high-service, "affordable luxury" neighborhood nail salon that customers could visit weekly or bi-weekly. She opened the Beverly Hills flagship nail salon in 2013, having prepared through extensive due diligence including weekly manicures and trade show visits, and cites her trading-desk background in client service as formative for how she approaches the brand's community.

Business model

Consumer products brand selling nail care goods directly to consumers online and through omni-channel distribution, anchored on bundled "Mani System" kits that pair consumable polish with reusable salon-grade tools, driving repeat purchases of polish and care items. A paid membership tier offers discounts and free shipping, and loyalty and referral programs support retention.

Revenue comes from product sales — individual polishes (about $10-$12), press-on nails, care and treatment items, and bundled mani system kits and seasonal sets (roughly $54-$140) — plus a paid membership program offering 10% off and free shipping. Helen of Troy stated it expected Olive & June's calendar year 2024 net sales revenue to be approximately $92 million.

Traction

Helen of Troy expected Olive & June calendar year 2024 net sales revenue of approximately $92 million and characterized the business as high growth and high margin. The company's marketing references millions of customers who have used its products and thousands who have replaced salon visits with its system.

Latest developments

Helen of Troy Limited completed its acquisition of Olive & June, LLC on December 16, 2024, funding the initial $229.4 million cash consideration (net of cash acquired) through a $235.0 million revolving borrowing, with up to $15.0 million of contingent consideration tied to performance over three years. Helen of Troy said the deal would be immediately accretive to its revenue growth rate, gross margin, adjusted EBITDA margin, adjusted diluted EPS growth and free cash flow conversion, and that it would update fiscal 2025 guidance with its third quarter earnings release on January 9, 2025.